Buzz Marketing for Technology

FEBRUARY 2, 2010

And I still believe that is the case … And despite a number of comments I got about that post both positive and negative – I think I stopped short of really nailing the issue which is – social media is more than a campaign it a commitment! It also implies there will be a beginning and, somewhere down the road, an ending.

Social Media 100

Social Media Campaigns Digg Media 100

Webbiquity

JANUARY 20, 2010

A carefully crafted content marketing strategy begins with positioning your company as the helpful and knowledgeable experts in your industry, and flows through content that illustrates why your product or service is uniquely the best choice to fix a critical issue for a particular type of company. Share this on del.icio.us. Tweet This!

Trends 100

Trends Content Marketing Digg Marketo 100

Writing on the Web

NOVEMBER 11, 2010

The second is positive signature associations by which the company becomes familiar and comfortable to members of its target market.&#. They repeatedly use personality to establish associations with positive emotions. The first is an attractive personality. Three brand personalities come to mind: The duck. Blog this on Blogger.

Personalization 100

Personalization Content Marketing Brand Identity Branding 100

Webbiquity

FEBRUARY 25, 2011

How can you improve quality scores to get a higher ad position at a lower cost? Of course, done improperly, it can also be a tremendous waste of money. How can test to increase conversion rates while reducing the cost per conversion? How can create dynamic landing pages, and are they worth the effort? Share this on Bebo. Post on Google Buzz.

Search Engine Marketing 100

Search Engine Marketing Cost per Acquisition Search Marketing Cost Per Click 100

Convince & Convert

JANUARY 11, 2011

Should you care more about Digg submission than about comments? To do so, determine the number of times your company and its products are mentioned on the social Web in a neutral or positive context over a 30 day period. Then determine how often your competitors are mentioned (neutral or positive) during the same 30 days.

Social Media 159

Social Media Media Digg Marketing Analytics Tools 159

Writing on the Web

DECEMBER 7, 2010

Negative stories can get people’s attention, but can also leave a negative aftertaste, if not followed by positive stories. But one thing is for sure, telling a good story that has a negative part, a crisis, and a turnaround positive solution will make some kind of emotional impact. Stories are key. Stimulate desire ?

Digg 100

Digg Trigger Marketing Buzz Blogger 100

Writing on the Web

NOVEMBER 8, 2010

It’s effective to accentuate the positive instead of trying to get their attention with doom and gloom. Reinforce positive images of themselves and pleasant feelings. Be broad and positive in your presentation of information. Unlike their younger peers, older adults do not require quick flash snippets of material.

Peer-to-peer 100

Peer-to-peer Digg Urgency Marketing Buzz 100

Writing on the Web

SEPTEMBER 1, 2010

Emotions are either positive or negative. Of 24 common words for feelings, only 6 of them are positive. A psychologist identified 558 emotion words, and determined 68% of them were negative, versus 38% positive. Of course there’s a way to write about negative feelings, and still have a positive outlook, positive solutions.

Content Marketing 100

Content Marketing Trigger Marketing Digg Content 100

Writing on the Web

SEPTEMBER 22, 2010

Positive , relief from a problem, benefits, imagine a better future. Each of these steps appeals to a different part of the brain, evoking either negative or positive feelings, or to the imagination or the rational brain centers. You must engage the brains of your readers… as well as their hearts. What is possible?

Urgency Marketing 100

Urgency Marketing Digg Content Case Study 100

Writing on the Web

JANUARY 26, 2011

In terms of US-Mexico trade, in 2009 Mexico had a positive trade surplus of $55 billion dollars against a negative deficit of $55 billion for the United States, showing that the NAFTA agreement has now began to work more for Mexico than the United States. Blog this on Blogger. Subscribe to the comments for this post? Share this on Facebook.

Digg 100

Digg Wikipedia Buzz Blogger 100

Buzz Marketing for Technology

SEPTEMBER 29, 2010

Then they detailed a taxonomy of trigger words that signaled whether the post was positive or negative in sentiment. They used Boolean searches (which are available in most listening engines today) to narrow their searches to only the most relevant posts. Email this to a friend? Subscribe to the comments for this post? Share this on Facebook.

Social Media 100

Social Media Media PR Digg 100

Optinmonster

MAY 16, 2023

By actively addressing customer concerns and maintaining a positive reputation, you can establish trust and credibility with search engines and users, leading to higher search page rankings and increased brand recognition. That’s why it’s crucial to ensure that your social profiles reflect positively on your company and its values.

SEO 77

SEO Lead Scoring Lead Ranking Link Building 77

Webbiquity

JANUARY 25, 2010

Outbound marketing is a sledgehammer, barraging prospects with advertising hoping they will form a positive association with your brand in exchange for interrupting what you are reading, watching or listening to. According to Rick, inbound marketing is a magnet, attracting new business to your enterprise. Share this on del.icio.us.

Social Media 100

Social Media Social Marketing Enterprise Management Marketing Analytics Tools 100

Writing on the Web

MAY 25, 2011

Being in a positive state of mind will change our results. Now I have a daily blog on Facebook where I post original happiness quotations with over 4,700 fans. I know that people can tell a lot more about me than the words will allow. Blog this on Blogger. Subscribe to the comments for this post? Share this on del.icio.us.

Digg 100

Digg Blast Campaigns Buzz Blogger 100

Writing on the Web

AUGUST 5, 2010

Much of the time, in a split second, people process incoming information (text, images, sounds) subconsciously through the emotional centers of the brain, tag it with an emotional reaction (positive, negative, neutral), and prime the cortex to either resist or join in with your message. Blog this on Blogger. Share this on del.icio.us.

Trigger Marketing 100

Trigger Marketing Digg Urgency Marketing Eye-Tracking 100

Writing on the Web

JANUARY 11, 2011

A 2007 study by Jennifer Edson Escalas , a marketing researcher at Vanderbilt University, found that people had more positive reactions to advertisements that were presented in a story form than to ads that were factually straightforward about the products. Your online content should be no different. Well, shorter, for sure.

Content Marketing 100

Content Marketing Digg Storytelling Content 100

Webbiquity

JUNE 21, 2010

Following from the first benefit, establishing a position of expertise makes you a resource for industry influencers such as the media and other bloggers. Blogs in contrast are interactive: I take a position on an industry issue, you leave a comment, I respond, another reader chimes in with a follow-on comment, etc. Become a resource.

B2B Thought Leadership 100

B2B Thought Leadership Thought Leadership Business Digg 100

Webbiquity

JANUARY 21, 2011

Competition for a dwindling number of new corporate positions was intense. The recession dampened demand, while at the same time the emergence of social networking and changes in the buying and hiring processes forever altered the playing field. Many talented people were laid off. Share this on Bebo. Subscribe to the comments for this post?

Work Management 100

Work Management Marketing Management Consulting Digg 100

Writing on the Web

AUGUST 10, 2010

So to stimulate a desire for change, you must switch your writing to positive stories. When your blog writing includes positive stories, for example, how a client’s life changed when they started using your product, readers start seeing themselves in the picture. First, to demonstrate use of negative and positive stories.

Trigger Marketing 100

Trigger Marketing Digg Work Management Act-On 100

Buzz Marketing for Technology

OCTOBER 6, 2010

I am here to tell you that Facebook is in the same position as they make everything more social by sticking the “like” button on everything and adding mobile features. Much like Lycos or Altavista or even Yahoo there were search engines that came before Google but Google closed the door on them. Email this to a friend? Share this on Facebook.

Facebook 100

Facebook Social Networks BtoB Digg 100

Webbiquity

MAY 4, 2010

Social bookmarking sites like Digg , StumbleUpon, Mixx and Propeller can help drive traffic and provide links, though some sites including the first three in this list use the insidious nofollow tag , which means the links won’t help with SEO. Use social bookmarking. Link to other bloggers. Share this on del.icio.us. Post this on Diigo.

RSS 100

RSS Digg Tagging Blogger 100

Webbiquity

AUGUST 5, 2010

Higher search position? Danny Brown explains why your blog belongs at the center of your social media efforts (just as it’s positioned in the web presence optimization model ) and how to use it to keep all of your social media marketing efforts aligned. Stumped for new blog post topic ideas? Struggling to increase blog traffic?

Business Blogging 100

Business Blogging Tips PageRank Business 100

Webbiquity

APRIL 29, 2010

A helpful and positive review of the cforms II plug-in for WordPress by Delicious Days. Milind Alvares reviews seven helpful Twitter tools for WordPress, including TweetSuite by Dan Zarrella, which he rates as the most complete Twitter plugin he’s come across. Using Forms in Wordpress by siam communications. Share this on del.icio.us.

Tools 100

Tools Tips SIC Best Practices 100

Webbiquity

JANUARY 18, 2010

The book walks through three major steps in the author’s perfection of marketing process: positioning the brand through the sales moment; rolling out the brand consistently; and return on investment marketing. In the author’s parlance, the “sales moment&# is that key value proposition that makes a prospect say “yes.&#

Advertising Agencies 100

Advertising Agencies Paid Search Agency Marketing Management Digg 100

Anything Goes Marketing

MARCH 8, 2009

In my new position, I not only manage my own clients but manage clients across an entire segment. I of course lead an amazing team, but this new position requires me to be active with as many customers in my segment as possible to support my team. StubleUpon , Digg , Facebook , Blogger , web 2.0 chadhorenfeldt Tweet this!

Social Media 100

Social Media Web 2.0 Media Blogger 100

Buzz Marketing for Technology

MARCH 2, 2010

Well I have since learned otherwise from the folks at Networked Insights who not only measure the number of posts in one period versus the number posts in another period but they also measure the tone and sentiment of those posts giving you an indication that (in our case) sentiment is trending in a positive direction! Tweet This!

B2B Marketing 100

B2B Marketing B2B B2B Thought Leadership Digg 100

Webbiquity

SEPTEMBER 21, 2010

A smaller vendor with fewer social media mentions could nonetheless position themselves as a thought leader in their field by aggregating industry-related posts. The cost of maintaining large news and content producing/gathering staffs is becoming more difficult to justify and monetize. Share this on Bebo. Share this on del.icio.us.

Aggregators 100

Aggregators Blogger Media Curation 100

Writing on the Web

JUNE 29, 2010

brand recognition, market positioning. Are all these changes on the Web, new tools, making your business better? What kinds of results are you seeing from your online content marketing: money and profits? thought leadership status. lead generation. building trust with customers. joint venture opportunities. Share this on Bebo.

Ning 100

Ning Business Digg Buzz 100

Webbiquity

JUNE 23, 2010

From a business standpoint, a blog is more like PR than marketing or sales; it’s purpose is generally to build credibility, enhance a firm’s brand and image, and establish a position of thought leadership and expertise. Website: products and services. Blog: industry and customer issues. Share this on Bebo. Share this on Facebook.

Enterprise Management 100

Enterprise Management Marketing Websites Marketing Management Tools 100

Webbiquity

OCTOBER 18, 2010

Marty Weintraub explains, with his customary depth and real-world illustration, how to use keyword research to craft blog post titles that draw both human readers and high organic search position. The 8 Habits of Highly Effective Bloggers by Copyblogger. Want to join the ranks of highly successful bloggers? Share this on Bebo.

Business Blogging 100

Business Blogging Tips Blogger Peer-to-peer 100

KoMarketing Associates

JANUARY 22, 2015

RSS Readers such as Feedly , Digg Reader , or Hootsuite’s RSS Syndicator. By keeping track of these type of metrics, you put yourself and your team in a better position to improve over time, by understanding what works best and where you need to adjust or redefine focus. Swayy for personalized content discovery.

Budget Programs 120

Budget Programs B2B Marketing Effectiveness Content Marketing 120

Writing on the Web

JULY 28, 2010

Do you capture positive email comments from clients, get permission to use them? Are you putting them into your web pages in strategic places? Do you regularly update them? Share this on Bebo. Blog this on Blogger. Add this link to Box.net. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook.

Ning 100

Ning Trigger Marketing Digg Buzz 100

Webbiquity

NOVEMBER 29, 2010

That does not mean, however, that any sentence which could possible be construed in a positive light constitutes “marketing&# and deserves to be stricken from the pure environment of Wikipedia. I understand you don’t want Wikipedia to devolve into a collection of marketing brochures. No one does. I certainly don’t.

Wikipedia 100

Wikipedia Thought Leadership Wiki Blogger 100

Webbiquity

JUNE 15, 2010

Automation certainly has its place in marketing; for example, using marketing automation software which can send specific email content to different groups based on their pipeline position or past behavior. But not in social media. Social media is about building relationships and interacting. Share this on Bebo. Share this on del.icio.us.

Social Media 100

Social Media Media Marketing Automation Services Budget Programs 100

Buzz Marketing for Technology

JULY 14, 2008

There are two basic questions that must be answered in the positive for someone to change: Is it worth it? • Digg this. --> --> Trackback Pings. So now you need to encourage this behaviour (and probably 2 or 3 others, not 8 or 10 others). The Influencer model suggests 6 sources of influence to draw on. and Can I do it?

Work Management 100

Work Management Peer-to-peer Skype Digg 100

Buzz Marketing for Technology

JULY 2, 2008

• Digg this. --> --> Trackback Pings. My requests were always received positively, but then there was always something more pressing for my supervisor to do. Organisations that make an apprenticeship approach just part of the norm are going reap the rewards. apprenticeship , basketball , learning , referees. Email this.

Work Management 100

Work Management Digg Storytelling Ideal Customer Profiles 100

Webbiquity

JANUARY 24, 2011

A realtime social search engine that pulls current and recent results for any term from Twitter, Facebook, Google Buzz, Digg and Delicious. A free service for setting up, promoting and hosting Twitter chats. Social and Alternative Search Engines. Searches can also be filtered by platform. Reviews of More Cool Web Tools. Related Post.

Social Media 100

Social Media Tools Buzz Media 100