Buzz Marketing for Technology

JANUARY 12, 2010

Greenpeace was hoping to raise the awareness about humpback whales that were being threatened by the Japanese Fisheries Agency’s plan to kill 50 humpback whales. Check out this campaign from Greenpeace for the answer. The nearest rival was Humphrey at 4,329 votes, or less than 3 percent. Tweet This! Share this on Facebook.

Digg 100

Digg Advertising Agencies Buzz PR 100

Buzz Marketing for Technology

JANUARY 14, 2010

As the old adage goes – some people spend more time planning the wedding then they do the marriage and this is true of a lot of what we see organizations do socially. They spend lots of time building the perfect blog, the perfect Facebook page, the perfect Twitter page but then have no plan for a sustained content creation.

Ad Building 100

Ad Building Brand Identity Branding Digg 100

Webbiquity

APRIL 12, 2010

The SWOT model , developed at Stanford University back in the 1970s, is commonly used in strategic business planning; but it can also be valuable for developing blog post topics. Common post titles include “Watch Out For…,” “The Looming Threat of…,” “Plan Now to Be Prepared for…,” “Don’t Overlook…” and “The Emerging Danger in…”.

SWOT 100

SWOT Digg Analysis Traffic 100

Webbiquity

JANUARY 14, 2011

Then plan: what do you need to do? Poor results, or worse—no clear idea of what to measure or what kinds of results to expect. Who will be assigned to do it? Where do you need to be active? What types of content will you need? What are your objectives? How will you measure them? Share this on Bebo. Subscribe to the comments for this post?

Social Media 100

Social Media Media Business Digg 100

Buzz Marketing for Technology

JUNE 15, 2010

And for sure you need to be an extrovert if you plan on becoming a proclaimed social media expert or guru. Certainly internally in your organization you need to be an extrovert if you want to organize a Tribe or movement in your company to take on social media. Tweet This! Share this on Facebook. Share this on Linkedin. Share this on Reddit.

Social Media 100

Social Media Enterprise Management Wiki Social Marketing 100

Webbiquity

DECEMBER 1, 2010

Of eleven different marketing categories, all of those in which marketers said they plan to increase spending in 2011 are online activities: website design / optimization and social media topped the list with 69% of companies planning larger budgets in these areas, followed by virtual events and webinars, SEO, email marketing and paid search.

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Trends Planning 100

Writing on the Web

DECEMBER 1, 2010

And this is true whether the professional plans to ever actually make connections on LinkedIn. Three years later I know that any professional who does not take the opportunity of a free and well-written LinkedIn profile is “cutting off his/her nose to spite his/her face.”. Why is this LinkedIn profile so important? Let’s say you are a lawyer.

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Linkedin Digg 100

Writing on the Web

APRIL 11, 2011

But you run a business, maybe you’re a professional who offers services such as coaching, health care, financial planning, speaking? All good films and good fiction are about a compelling, conflict-driven story. You’re not selling widgets or software. Some people just tell it like it is: “Here’s what I do.

Rules 100

Rules Content Digg Custom Publishing 100

Webbiquity

SEPTEMBER 7, 2010

Before starting with the execution of lead nurturing campaigns, you need to spend time planning. What do I plan to achieve? Use the map that you built during your planning stage and map content pieces (emails, case studies on product successes, invitation to a webinar) to each step. This is extremely important.

Lead Nurturing 100

Lead Nurturing Sales Qualified Leads Buying Cycle Lead Management 100

Anything Goes Marketing

MARCH 8, 2009

Tripit: Maximize Your Travel #2 Tripit is a great application that allows you to post your travel plans so other people in your network can see them. Now, when I update my travel plans to Tripit, it will display my travel plans to all of my LinkedIn followers. StubleUpon , Digg , Facebook , Blogger , web 2.0

Social Media 100

Social Media Web 2.0 Media Blogger 100

Buzz Marketing for Technology

APRIL 6, 2010

It involves seeing from the front end of the sale all the way to the consummation of the sale and I believe Facebook has or is planning to have some of the most critical elements all on their platform (and all for free!). Tweet This! Share this on Facebook. Share this on Linkedin. Share this on del.icio.us. Share this on Reddit.

Lead Nurturing 100

Lead Nurturing Facebook Market2Lead Leads 100

Webbiquity

FEBRUARY 9, 2010

Among the key findings from the report: Despite the lingering economic malaise, companies across virtually all industries plan to increase budgets for social media marketing in 2010. In computer hardware and software, 55% of firms plan budget increases while 5% say they will cut budgets. Share this on del.icio.us. Post this on Diigo.

Social Media 100

Social Media Social Marketing Marketing Strategy Marketing & Strategy 100

Webbiquity

NOVEMBER 2, 2010

She provides an excellent taxonomy of the social media landscape, categorizing the different types of social media tools into: • Social News Sites (Digg, Reddit, Kirtsy, etc.). Li addresses social media at all levels, from grand strategy to nitty gritty tactics. Social Networking (Facebook, MySpace, LinkedIn, etc.). Social Events (e.g.,

Social Media 100

Social Media Social Marketing Media Planning 100

Webbiquity

JUNE 15, 2010

At its core, social media marketing is still marketing: it requires a strategy, planning, objectives, measurement, and utilization of key messages. It’s a component (an increasingly essential one) of an overall marketing and PR plan. It has a purpose and needs a budget. increases over time. Share this on Bebo. Share this on Mixx.

Social Media 100

Social Media Media Marketing Automation Services Budget Programs 100

Webbiquity

JUNE 30, 2010

This isn’t a “toe in the water&# exercise (unless your plan is to join the 94.4% Many others succeed simply by being too stubborn to quit. Commitment. To be successful, a blog must be continually updated and constantly promoted. of abandoned blogs that unattractively litter the online landscape). Share this on Bebo.

Business Blogging 100

Business Blogging Business Blogger Digg 100

Webbiquity

DECEMBER 16, 2010

At roughly 340 pages of text plus another 42 pages of worksheets, this is a meaty book, but the end result of following Dave’s hour-a-day guide is a solidly justified, strategic social media marketing plan… Maverick Marketing by Tom Hayes. Check out the Webbiquity bookstore. Share this on Bebo. Subscribe to the comments for this post?

Social Media 100

Social Media Social Marketing Emarketing Media 100

Writing on the Web

DECEMBER 16, 2010

Here’s my plan for next year: Use more video and webinars to increase my visibility. People have to find you, understand you, like you, and want what you have to offer. You have to make that process easy for them. If you fail to make it easy for them, they’ll find someone else. If you have questions, let me know.

Online Marketing 100

Online Marketing Work Management Marketing Management Planning 100

Writing on the Web

NOVEMBER 16, 2010

Planning, goal setting. Your brain is responsible for a huge number of functions: Sensory perceptions. Interpretations, assigning meaning. Bodily movements, both autonomic and voluntary. Motivations, drive. Imagining, anticipating. Speaking, communicating. Innovations, creativity. Feelings Come First. Blog this on Blogger.

Content Marketing 100

Content Marketing Planning Tips Digg 100

Webbiquity

JULY 28, 2010

At roughly 340 pages of text plus another 42 pages of worksheets, this is a meaty book, but the end result of following Dave’s hour-a-day guide is a solidly justified, strategic social media marketing plan. consumer-generated media, touchpoint analysis, measurement and metrics, planning a campaign (ugh, social media campaign ?),

Social Media 100

Social Media Social Marketing Planning Media 100

Writing on the Web

AUGUST 25, 2010

Content marketing, even with a strategy and a plan , has a lot of decision points along the way. It’s easier with a map and a system, but there’s still a million choices that need to be made. How do you decide what to write about? You’re a busy professional, you have a lot to say, you read a lot, you think a lot. Seth Godin.

Digg 100

Digg Content Buzz Landing Pages 100

Webbiquity

JUNE 17, 2010

Sugar explained the plan. Except things didn’t go quite as planned. . “Sure,&# I said, taking another sip of my drink. “Another government job?&#. Private sector this time.&#. Well, that was fine. Government, enterprise, it was all business to me. Sweet new white paper to go along with it as well. Share this on Bebo.

SEM 100

SEM Adwords CTR Search Engine Marketing 100

Webbiquity

JULY 6, 2010

Which social networking site 80% of companies plan to use a primary recruiting tool this year? It’s heartening to know that as a data junky, I’m not alone. Wondering how the demographics of Twitter, LinkedIn and Facebook users compare? What percentage of consumers and b2b buyers read blogs? Now on the next 100 posts!

RFP 100

RFP Paid Search Agency Advertising Agencies Digg 100

Webbiquity

MAY 18, 2010

Li Evans showcases several new features recently added or planned for Google Analytics, such as new goal tracking types, custom variables, mobile apps tracking and custom alerts. New Google Analytics Features Can Help You Track Your Social Media Success & Failures by Social Conversations. Some are easy (e.g. Share this on del.icio.us.

Analytics 100

Analytics Tools Best Practices Adwords 100

Writing on the Web

JULY 9, 2010

will work with Dow Jones Local Media Group to make an exclusive online reputation management plan. Just last week, BtoB Magazine Online reported that Dow Jones hired an online marketing company. The company, Marchex Inc., Not everybody or every company has the resources to hire a third-party that monitors their online rep.

Tips 100

Tips Ning BtoB Digg 100

Webbiquity

APRIL 5, 2010

9 Steps for a Public Relations Plan in 2010 by The 60 Second Marketer. Interactive PR Insights and Tactics. Optimizing A Press Release by PRESSfeed. A detailed 11-step process to optimize press releases for search. Share this on del.icio.us. Post this on Diigo. Share this on Reddit. Stumble upon something good? Share it on StumbleUpon.

PR 100

PR Blogger Outreach Best Practices 100

Webbiquity

APRIL 27, 2010

When asked to look forward, two-thirds of marketers said they plan to increase their use of blogs, Facebook, video, Twitter and LinkedIn. Blogs are the top area in which marketers plan to increase efforts, and small businesses are more enthusiastic about blogging than their larger counterparts. Share this on del.icio.us. Tweet This!

Social Media 100

Social Media Marketing Report Social Marketing Planning 100

Webbiquity

JUNE 25, 2010

A well-planned sales conversation can help even sophisticated buyers make smarter decisions. Plan for Success: It’s been said that if you don’t know where you’re going, then any road will get you there. Thus, the foundation of trust set up between the buyer and seller in the sales process is of paramount importance. Share this on Bebo.

Consulting 100

Consulting Allocation Digg Cold Calling 100

Convert

NOVEMBER 13, 2023

If you deny it, I’ll refer you to Blockbuster and Digg. Instead of planning a roadmap for an entire year, experimentation allows for a flexible roadmap as it offers insights, validates assumptions, and drives quick iterations and innovation. For most businesses today, SaaS companies especially, product experimentation is a must-have.

Product 52

Product Lead Ranking A/B testing Sample 52

Webbiquity

FEBRUARY 2, 2011

7 “Rs&# for B2B Marketing Content Planning by Customer Think. Marketers need to create a process for content planning that helps them maximize the return from their investments in developing content resources,&# then provides seven tips (such as re-purposing content for different audiences) to help accomplish that goal.

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100

Convince & Convert

MARCH 4, 2016

Tools such as Buzzsumo , Digg , and Reddit are also useful for sparking ideas for an infographic topic. Research indicates that 73% of content creators plan to prioritize creating engaging content this year, and 55% plan to prioritize creating visual content. Repurpose Old Content.

Linkbait 141

Linkbait Planning Peer-to-peer Landing Pages 141

Webbiquity

JANUARY 19, 2010

Craig Greenfield makes the case that “long-tail strategies…can create healthy, long-term growth for search marketers&# and provides a four-step plan for long-tail search. 4 ways to make long-tail search deliver by iMedia Connection. The Search Taxonomy: Getting Inside the Mind of the Searcher by SEO Book. Post this on Diigo.

Tactics 100

Tactics SEO Long Tail Marketing Best Practices 100

Webbiquity

OCTOBER 13, 2010

Cision’s tools are designed to help organizations of almost any size that are active in PR and social media relations “plan their stories, connect with audiences, monitor media coverage and analyze results.&#. Vocus provides a rich set of tools for traditional and social media monitoring, media outreach and news distribution.

Social Media 100

Social Media Budget Programs Tools Marketing Management 100

Webbiquity

APRIL 10, 2017

Digg Reader is a tool for keeping up with sites and blogs. Sample review: “Digg is my go-to RSS reader and social bookmarking tool.” 4: The 14 Best Content Planning and Research Tools. #5: Google Review Count: 183. Enter a site or blog you like or browse categories to discover relevant content. ” — PR Daily.

RSS 229

RSS Marketing Automation Services Work Management Marketing Management 229

Buzz Marketing for Technology

JUNE 27, 2008

Succession Planning. Join CIO Executive Council members and participate in the following live teleconferences: * Planning for Succession: Models for IT Leadership Development, June 23. We could tell he wasnt planning to use the tool. Comments Digg This. How to Get Real About Strategic Planning. Time Management.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Paid Search Agency 100

Biznology

FEBRUARY 5, 2013

And, if you have no activation plan and are just collecting name, company, email, and phone number, then you have a block to your marketing plan. And you should input that code onto your sites and properties even if you don’t plan to use them right away as they can have a life cycle of over a year. ” you ask?

Marketing Websites 80

Marketing Websites RSS Paid Search Agency Social Media 80

readwrite

DECEMBER 14, 2010

“Selling trending topics is like gaming Digg,” Falls said. ReadWriteWeb first broke the news of the EarlyBird plan in July , but by September the effort was shut down. Not everyone is so excited about seeing a turn-key ad buying solution, though. Remember when Trending Topics was launched? Just 6 months ago!

Twitter 40

Twitter Buy Paid Search Agency Trends 40

LeadSquared

MAY 2, 2013

A month before you plan on launching your startup or publicize it, make sure, your blog is ready. Digg Delicious Reddit Bizsugar. As a start-up, your first hindrance is getting online visibility. Here, we will discuss 9 websites startups should register in to enhance visibility. Before we begin, here’s a quick tip.

Startups 52

Startups Marketing Websites Curation Ideal Customer Profiles 52