Tomorrow People
SEPTEMBER 13, 2012
The recent sale of former social media darling Digg for $500,000 (it was valued at $175m four years ago) is a timely reminder that in the world of social media , nothing is forever. Behold, three exercises in social media slapstick: Skittles falls prey to Twitter trolls. Marketing mismanagement isn't the sole preserve of Twitter.
Webbiquity
JANUARY 25, 2010
But sites like Facebook, Twitter and Digg are essentially “social search engines&# that enable prospective customers to find content recommended by their friends and peers, which is both much more powerful than advertising and much lower cost (at least direct cost, though creating great content does require resources).
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Convince & Convert
MARCH 4, 2016
Tools such as Buzzsumo , Digg , and Reddit are also useful for sparking ideas for an infographic topic. This couldn’t be more true for infographics, which became a highly popular and effective content marketing tool three or four years ago. This phenomenon led many to decree that infographics are dead, but it’s not true. Style First.
Writing on the Web
APRIL 4, 2011
Twitter is extremely powerful for reaching audiences and building relationships. This growing reliance on peer groups for information keeps the buyer away from the vendor sometimes until point of purchase. Twitter is fast becoming the preferred vehicle of communication between companies and their customers. So, now what?
Webbiquity
FEBRUARY 9, 2010
Note that the four most popular tactics are microblogging such as Twitter ( highly effective with low effort); blogging (highly effective but high effort); social networking (moderately effective, low effort); and multimedia content sharing such as images, video and presentations (low effectiveness, moderate effort).
Webbiquity
JANUARY 15, 2010
Customers can say pretty much the same things they’ve always said, only now instead of talking to only a few close colleagues and peers, their words can reach thousands or tens of thousands of social media readers and participants. Things began to change when blogging became popular about seven years ago.
Webbiquity
APRIL 27, 2010
Given the nature of the respondents, that figure is very likely higher than the overall business population, but there’s no doubt that social media is now being used in a sizable majority of organizations. Here are a few more of the key findings and my own observations. The Biggest Question. This year, questions about ROI top the list.
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