Biznology

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Search isn’t about search anymore, it’s about social

Biznology

Influencer Outreach. It must be unassailable, and completely white hat instead of being fully invested in tricking Google. That doesn’t work anymore – and will work less and less well into the future. What does Google want? It’s worth it! Facebookers : Everyone in the entire world is on Facebook.

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Upgrade your lame agency website into your social media brand HQ

Biznology

Another thing it lets me do is add a plugin that easily allows me to offer all my visitors the ability to effortlessly share my content to Pinterest, Facebook, Twitter, Tumblr, and even Google+, reddit, digg, NewsVine — whatever. This makes it easy to add and remove different buttons as social networks go away (good bye, Google Buzz!)

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My social media marketing posts from 2011

Biznology

In today’s decontextualized world of walls, feeds, RSS , e-mail, diggs, reddits, Stumbles, tweets, and retweets, you need to attract your potential reader based only on the appeal of your title and nothing else, especially if you’re new to blogging and don’t happen to be Seth Godin. Simply put, blogger outreach is scary.

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How to recover from the ravages of Google Penguin and Panda

Biznology

Online Engagement and Blogger Outreach. You’ll probably want to hire someone — a community manager or an outside social media consultant — either for a short-term bootcamp to get your started or someone you can just work with over the long term, be it internally or outsourced.

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Fulfill your resolution to blog in 11 steps

Biznology

A majority of my revenue is generated from blogger outreach, namely long-tail and deep-dive, outreach that extends all the way into the thousands of bloggers. However, that said, tools like Digg Reader and Feedly are still powerful and useful drivers for your readership. Blog wasn’t built in a day. Mark my words.

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Build some social media marketing backbone you big wuss

Biznology

Outreach is the lifeblood of social media engagement. All you do is make it as easy as possible but sharing your content not only on your own site and blog but also across Facebook, Twitter, Tumblr, Google+, LinkedIn, Pinterest, and even reddit, digg, Newsvine, YouTube and anywhere else. Oh for heaven’s sake. “Why not?

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Blogger outreach is more PR than social media

Biznology

My expertise, however, is online community outreach and engagement. Back in 2006 I developed a strategy of blogger outreach that allowed my to reach out to more than just 25 top-tier bloggers by hand over time but to 2,500-5,000 bloggers. The Quantum Mechanics of Blogger Outreach. Be a Big Fish in the Blogger Outreach Pond.

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