Digital B2B Marketing
MAY 1, 2012
Here are social platforms to consider: Twitter StumbleUpon Digg Slideshare YouTube Facebook LinkedIn Although Facebook and LinkedIn may be core to your long-term inbound marketing program, you cannot emulate organic social media sharing with paid programs on these sites nearly as well.
Digital B2B Marketing
MARCH 31, 2011
In addition to the traffic driven by emails, search and advertising, ACME has 30,000 organic visitors to its site each month and 80,000 page views. million per year , and these visitors will be far less engaged on average than the organic traffic was previously. ACME sends three emails a month to a database of 50,000 people.
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Digital B2B Marketing
MARCH 21, 2011
Unless your organization lives the vision, in product, marketing, sales and service, Chris’s keys will be exceedingly difficult to achieve. Does everyone in your organization have the same vision for the category ? If not, you need to ensure your organization, not just your marketing , is aligned around a common idea.
Digital B2B Marketing
MARCH 27, 2011
Start recognizing what people in your organization care about, particularly the people that are the face of your brand in social media. Aside: the same is true for individuals, get to know the organizations you give to! Adopt a Cause. While responding to disasters with one-time donations is admirable, it comes off as a one-time act.
Digital B2B Marketing
APRIL 7, 2011
But online has trained you and your organization to expect granular and immediate measurements , even though brand lift and impact measurements are rarely granular, and never immediate. Share this Post: LinkedIn Share Email Share Digg Reddit Print The freshest in culture. Maybe you don’t start here.
Digital B2B Marketing
APRIL 4, 2011
Stop only looking for results in your social media program, look for results that meaningfully contribute to your overall organization by giving social media the attention and integration it needs. Not only does it save money, it will yields better results as well.
Digital B2B Marketing
APRIL 6, 2011
They will not sell the value of social media in the organization and get the budget and resources necessary to be successful. Without an understanding of social media, these marketers will not develop effective social media strategies. They will not implement effective programs. Instead, they will blast press releases. They will not listen.
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