Buzz Marketing for Technology

MARCH 11, 2010

One of the biggest challenges for organizations today is managing the flow of information about their brands, products, and services that occurs in social media channels, including microblogs (such as Twitter), social networking sites (such as Facebook), blogs, and online forums. To me this is the most fertile area on which to prove ROI.

Social Media 100

Social Media Social Marketing B2B Marketing Media 100

Webbiquity

MAY 10, 2010

Your company website can serve as far more than a marketing and PR vehicle—it should be a genuine sales tool as well. Guest post by Ken Thoreson, recognized sales management thought leader and managing director of the Acumen Management Group Ltd., This exercise is best done in a face-to-face sales call. Beyond Crossed Signals.

Work Management 100

Work Management Case Studies Case Study Marketing Management 100

Buzz Marketing for Technology

MARCH 16, 2010

I am happy to say that the potential customer did, and 13 days later, we closed a $250,000 sale. Social Media Listening for B2B Marketing One of the biggest challenges for organizations today is managing. based on his original tweet that’s $4000 a character!). Tweet This! Share this on Facebook. Share this on Linkedin.

Social Media 100

Social Media Social Marketing B2B Marketing Media 100

Webbiquity

FEBRUARY 25, 2011

SEM enables enterprises to rank for specific search terms immediately (including terms for which it would difficult to rank organically), target traffic to specific landing pages, test everything (keywords, bid levels, ad copy, landing page design), and precisely quantify ROI based on sales or leads generated. Share this on Bebo.

Search Engine Marketing 100

Search Engine Marketing Cost per Acquisition Search Marketing Cost Per Click 100

Webbiquity

JANUARY 12, 2010

Briefly, Webbiquity, or web presence optimization (WPO for those who prefer TLA’s), is the fusion of SEO, social media, interactive PR, online reputation management and other disciplines to make an individual or organization ubiquitous on the web for their name/brand and unique descriptive phrase. Share this on del.icio.us. Tweet This!

Enterprise Management 100

Enterprise Management PR Social Networks SEM 100

Buzz Marketing for Technology

NOVEMBER 13, 2009

Now that we are beginning to feel the relief of the economic uncertainty that has been hanging around us for the past few months, I am beginning to hear a lot about the invention of some new roles inside organizations looking to get “social media”. 5 Tricks to B2B Marketing Socially Whenever I ask members of sales team from around the.

Social Media 100

Social Media Social Marketing Media Digg 100

Webbiquity

NOVEMBER 2, 2010

As she notes in her introduction, Li’s book is organized around four main themes: Research: start by using search and social media monitoring tools to discover where your customers and prospects are congregating. Don’t automatically assume they use the most popular social networks. Social Events (e.g., Amen!). .&# Rich Meyer.

Social Media 100

Social Media Social Marketing Media Planning 100

Webbiquity

FEBRUARY 13, 2010

Without a solid content strategy to support that movement through the marketing and sales cycle, all you’ve got is a nice email system. Divided into six sections, as an appetizer the book starts off with eMarketing Essentials , the “why&# of using content marketing for complex sales. What problems do they face?

Emarketing 100

Emarketing Marketing Automation Services Manticore Marketing Management 100

Webbiquity

AUGUST 18, 2010

Well, SNAP Selling: Speed Up Sales and Win More Business with Today’s Frazzled Customers by Jill Konrath is that kind of book. People are reluctant to add anything more to their frenetic schedules, least of all spending time listening to a sales pitch. Share this on del.icio.us. Share this on Facebook. Share this on FriendFeed.

Lead Ranking 100

Lead Ranking Marketing Proposals Digg B2B Sales 100

Webbiquity

JANUARY 15, 2010

Once they developed a short list of vendors for consideration, they contacted the companies (using phones, which were connected via wires) and the companies sent them (printed) sales collateral by mail (postal, that is). Then sales people would contact the prospects and use a “consultative&# sales process.

Sales Cycle 100

Sales Cycle Buying Cycle Social Media Marketing Management 100

Buzz Marketing for Technology

MARCH 18, 2010

And once you have identified the conversations where you think a sales opportunity may be occurring you need to feed that into your listening platform so you can flag those opportunities when they come in. Related posts: Social Media Listening for B2B Marketing One of the biggest challenges for organizations today is managing.

Work Management 100

Work Management Social Media Marketing Management Social Marketing 100

Webbiquity

JANUARY 18, 2010

The book is written in case study fashion, taking the reader through a realistic scenario of a midsized company struggling to build on its past success and take sales to the next level. In the author’s parlance, the “sales moment&# is that key value proposition that makes a prospect say “yes.&# Brad Shorr. Tweet This!

Advertising Agencies 100

Advertising Agencies Paid Search Agency Marketing Management Digg 100

Webbiquity

JANUARY 10, 2010

Noting that 78% of marketers consider generating online leads one of their top priorities, Andreas Roell offers advice on how improve both the quality and quantity of leads, including sharing source information between marketing and sales (as not all leads are created equal) and carefully monitoring the lead generation performance of each source.

Search Engine Marketing 100

Search Engine Marketing Search Marketing Cost per Lead Tips 100

Webbiquity

JANUARY 24, 2011

A realtime social search engine that pulls current and recent results for any term from Twitter, Facebook, Google Buzz, Digg and Delicious. Interesting, though the “Who’s searching for you&# feature appears to be more a spammy sales tool than a functional offer. Social and Alternative Search Engines. Related Post.

Social Media 100

Social Media Tools Buzz Media 100

Webbiquity

DECEMBER 21, 2010

The bottom line is that while social media marketing definitely provides benefits (such as a higher conversion rate for organic search traffic ), it’s not generally effective as a direct promotion tool. Producing and sharing content with your market both attracts prospective buyers and educates them, potentially shortening sales cycles.

Social Media 100

Social Media Media Business Paid Search Agency 100

Convert

NOVEMBER 13, 2023

If you deny it, I’ll refer you to Blockbuster and Digg. Product experimentation makes this happen in the way it illuminates the customer journey, helping your organization build that understanding grounded in evidence. I see this trend happening in many organizations, and I am confident more organizations will follow.

Product 52

Product Lead Ranking A/B testing Sample 52

Webbiquity

MARCH 9, 2010

As a very wise b2b sales executive said to me several years ago, “people don’t buy from companies. Facebook provides an excellent means for sharing photos and even (limited) personal information, to help put a human face on an organization, and “put a face with the name&# or voice of an employee for customers and prospects.

Facebook 100

Facebook B2B Marketing Effectiveness B2B 100

Webbiquity

FEBRUARY 9, 2010

In the year ahead, we see social marketing maturing to the point where a majority of organizations will be in transition from the trial phase to the strategic phase of the learning curve.&#. What is critical for marketers to understand is that buyers are talking about two distinctly different sets of products and services here. Tweet This!

Social Media 100

Social Media Social Marketing Marketing & Strategy Marketing Strategy 100

Buzz Marketing for Technology

DECEMBER 8, 2010

Mobile Marketing – I know I said last year was the year of mobile marketing but I just saw a stat from a Mary Meeker presentation that smart phones will eclipse PC sales in 2012 (that’s just a year away) which will lead us to more mobile usage than PC usage so you better start your Mobile Marketing program now. Email this to a friend?

B2B Marketing 100

B2B Marketing Paid Search Agency Mobile Advertising B2B 100

Webbiquity

APRIL 27, 2010

Given the nature of the respondents, that figure is very likely higher than the overall business population, but there’s no doubt that social media is now being used in a sizable majority of organizations. B2B marketers were slightly more likely to report increased sales than than their B2C counterparts. The Biggest Question.

Social Media 100

Social Media Marketing Report Social Marketing Planning 100

Hubspot

OCTOBER 5, 2017

It’s the one aspect of sales that just never changes. As we’ve all experienced, sales essentially boils down to two things: Numbers. Truth is, sales is changing -- quickly. As the sales conversations grows even more buyer-focused, sales reps have begun developing his or her own hack, own technique, own process.

Budget Programs 99

Budget Programs Top of Funnel Tools Work Management 99

Buzz Marketing for Technology

JULY 28, 2008

Managing in the Virtual or Network(ed) Organization by Jon Husband. During my blogging over the past four years I have pointed several times previous to an article in The Economist from January 2006 titled The New Organization ( The way people work has changed dramatically, but the way their companies are organised lags far behind. .

Work Management 100

Work Management Enterprise Management Web 2.0 Organization 100

Webbiquity

FEBRUARY 7, 2010

Your goals—how many leads or sales are you planning to drive from search marketing? Ultimately, the goal of SEM is to produce either leads or sales, not just clicks, so conversion tracking is a critical component of your search marketing campaigns. Higher goals require a larger budget. Cool” leads (e.g., Share this on del.icio.us.

Search Engine Marketing 100

Search Engine Marketing SEM Search Marketing Practices 100

Convince & Convert

MARCH 4, 2016

Tools such as Buzzsumo , Digg , and Reddit are also useful for sparking ideas for an infographic topic. Look within your organization for data that can be conveyed visually. Customer survey data, statistics from sales reports, and information about industry trends can all be used as sources to corroborate your infographic.

Linkbait 141

Linkbait Planning Peer-to-peer Landing Pages 141

Buzz Marketing for Technology

JUNE 27, 2008

Personal IT Organization Enterprise Partner/Vendor. IT Organization. Managing Change: Centralizing Your IT Organization. Here are some tips for making KM work for your organization despite the tough economy. Comments Digg This. Enhancing Online Sales and Support: New Research Reveals What Works--and What Doesnt.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Paid Search Agency 100

readwrite

DECEMBER 14, 2010

“Selling trending topics is like gaming Digg,” Falls said. “Twitter is inviting marketing money bags to completely ruin the organic nature of the tool. Scaling its sales force to call the crush of people who fill out this form. The next challenge the company will likely face?

Twitter 40

Twitter Buy Paid Search Agency Trends 40

Buzz Marketing for Technology

JULY 24, 2008

My Bookmarks Digg Del.icio.us Its the most important challenge for businesses trying to compete in a turbulent world, says John Kotter, a Harvard Business School professor who has studied dozens of organizations in the midst of upheaval: "The central issue is never strategy, structure, culture, or systems. billion in sales.

Companies 100

Companies Work Management Advertorials RSS 100

Online Marketing Institute

NOVEMBER 1, 2010

Penetrating even the most conservative marketing organizations, social networking, microblogging, and blog publishing made an impression on the B2B marketing mix in 2009. 2) Email, search marketing, and inside sales worked best for awareness and demand generation. What does work?

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Trends 40

Online Marketing Institute

MARCH 13, 2011

Home About Selling At a Startup Entries RSS | Comments RSS Power Selling Tools: Things Every Startup Sales Team Needs Posted on February 8, 2011 by admin In order to sell effectively at a startup your sales team needs every tactical advantage possible. This tool has been designed from the ground up for a sales purpose.

Startups 40

Startups Leadlander Jigsaw Tools 40

WebMarketCentral

APRIL 6, 2009

How can you maximize your results through social bookmarking sites like Digg? How to Level the Playing-field With Digg by Skelliewag How to game Digg to get your content onto the front page, by building and utilizing a grassroots network and selectively targeting power users. Why is online reputation management so important?

Social Media 20

Social Media Optimization Digg Web 2.0 20

Hubspot

JUNE 23, 2010

I hope that you will pass this blog post along to others in your organization and maybe even print it out to have on hand when others have questions related to social media marketing. Digg - Digg is a social news website that allows members to submit and vote for articles. Social Media Marketing Dictionary: 101 Terms to Know.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Online Marketing Institute

JULY 31, 2009

Demand Stream™ includes a Web widget that shows sales and marketing the names of companies visiting the Web site in near real-time. I worry that this tool only ends up helping sales pick out cold calls to make, and is not used by marketers enough to segment, collect, and improve their prospecting databases. I’m sure I forgot a few.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Online Marketing Institute

NOVEMBER 8, 2010

Generate Leads There are two types of marketing departments — those that are cost centers and those that bring in leads and sales. “The efforts have resulted in huge increases to traffic on our website (142%) and blog (308%) resulting in over 1,400 leads coming in to our sales team.&#

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

WebMarketCentral

MARCH 2, 2009

His deck actually covers the organic search marketinging basics—keywords, content and links. How To Actually Get Links From Your Linkbait by SEOmoz This post offers three strategies for getting links from your content even when it doesn't make the first page of Digg. That works sometimes.).

Link Building 20

Link Building SEO Ad Building Linkbait 20

WebMarketCentral

AUGUST 17, 2009

Among his findings: organic search is the source of both the highest volume and best quality of traffic. StumbleUpon and Digg) is "spiky" and doesn't convert well, but supports SEO through the links generated. Social traffic (e.g. There's lots more red meat for web analytics data junkies as well.

SEO 20

SEO Best Practices Adwords Copywriting 20

Convert

MAY 23, 2023

Every modern digital organization needs to adopt full stack experimentation. Whether you’re a startup or a several-decades-old behemoth, the ability to test and optimize every part of your business—from the first line of code to the last touchpoint of sales—is crucial to winning. Case in point: Digg. Source Ratings: 9.3/10

Multivariate analysis 52

Multivariate analysis Enterprise Management Work Management Marketing Management 52

Convince & Convert

SEPTEMBER 21, 2010

Can those results be tied back directly to sales, and therefore ROI? It’s about having a strategy for making your company or organization more like a person and less like a machine. I’d add: 1)Social media can increase sales. I’d add: 1)Social media can increase sales. It’s about humanization.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149