Webbiquity

DECEMBER 1, 2010

As MarketingSherpa notes, “Year after year, the greatest challenge that B2B organizations face is generating high-quality leads.&#. While there’s no reason to expect sales cycles to shorten, an improving economy next year should help stabilize the length of the decision process. Share this on Bebo. Share this on Facebook.

Marketing Automation Services 100

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JANUARY 10, 2010

Khalid Saleh provides helpful tips on how to improve conversion rates such as analyzing your analytics, viewing optimization as a long-term commitment, andstarting optimization during the initial site development process. Finding Google AdWords Super Converter Keywords by MediaPost Online Media Daily. Share this on del.icio.us. Tweet This!

Search Engine Marketing 100

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FEBRUARY 13, 2010

Here she expounds on the shift in technology buying processes I outlined in a previous post, How Social Media Changed the Sales Cycle into the Buying Cycle. Just as importantly, what information do they need to be your advocate within their organization? Share this on del.icio.us. Post this on Diigo. Share this on Reddit.

Emarketing 100

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NOVEMBER 2, 2010

As she notes in her introduction, Li’s book is organized around four main themes: Research: start by using search and social media monitoring tools to discover where your customers and prospects are congregating. Don’t automatically assume they use the most popular social networks. Instead, they want to connect. Rich Meyer.

Social Media 100

Social Media Social Marketing Media Planning 100

Webbiquity

FEBRUARY 23, 2010

Defining an outstanding corporate blog as “one that accomplishes the clearly articulated goals of the organization,&# Chris Baggott provides five examples, including Carhartt’s Tough Jobs blog (focused on user-generated content) and the Alerding Castor blog, targeted at attracting high-value clients. Share this on del.icio.us.

Business Blogging 100

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Webbiquity

FEBRUARY 2, 2011

It enhances your organization’s image (e.g., What different types of content should you develop for different types of buyers and the various stages of the buying process? Great content accomplishes at least two of the following objectives: • It helps get you “found&# online. • How much content is “enough?&#

Marketing Budget 100

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Webbiquity

JANUARY 18, 2010

The book walks through three major steps in the author’s perfection of marketing process: positioning the brand through the sales moment; rolling out the brand consistently; and return on investment marketing. In the author’s parlance, the “sales moment&# is that key value proposition that makes a prospect say “yes.&#

Advertising Agencies 100

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MARCH 9, 2010

Facebook provides an excellent means for sharing photos and even (limited) personal information, to help put a human face on an organization, and “put a face with the name&# or voice of an employee for customers and prospects. Or they have phone conversations but never meet face to face. Share this on del.icio.us. Post this on Diigo.

Facebook 100

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Webbiquity

JANUARY 10, 2010

Emel Mutlu steps through the benefits of and process for creating rich media AdWords ads for display across Google’s content network. for Windows and Mac by Austin Rachlin, which outlines the process for importing CSV files for editing in the AdWords Editor. Rich Media and Video templates in display ad builder by Inside AdWords.

Adwords 100

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Webbiquity

SEPTEMBER 23, 2010

Jason Prescott shows how SEO, paid search and social media (including blogging) work together to not only enhance an organization’s web presence but also a lift in click-through rates. How to optimize your site for Google in 2010 by iMedia Connection. How To Optimize Your Mobile Content by MediaPost Search Insider. Share this on Bebo.

SEO 100

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FEBRUARY 18, 2010

Ron Jones steps through the process of structuring content for AdWords campaigns, developing keyword lists and setting up ad groups, along the way identifying helpful resources and tools such Permutator. Setting up PPC Campaigns 101, Part 1 by Search Engine Watch. 2 dead simple ways to optimize your Adwords campaign by CDF Networks. .&#

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JULY 14, 2010

Jacob Stoops provides an excellent tutorial, beginning with explaining the process and importance of link building then stepping through different tactics and key sites of different types (directories, social bookmarking, article submission, etc.). Ultimate Guide to Link Building by Agent SEO. Build Links Backwards by Search Engine Journal.

Link Building 100

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Webbiquity

JANUARY 10, 2010

Smith explains how marketers can use video search engine optimization (VSEO) and video search engine marketing (VSEM) to maximize both the organic and paid search value of video assets. Noting some statistics on the explosive growth of online video, David L. Social Media and the Enterprise Customer – Wired PR by uber.la. Post this on Diigo.

Social Media 100

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Webbiquity

JULY 26, 2010

Reputation to Revenue ( Youtube Broadcast Course Organic Differentiation Media Promotion White Paper Trust ). Inbound Marketing Automation Blog ( Inbound Marketing Marketing Automation Efficiency Measurement Sales Process ). The Process of Inbound Marketing Automation , Wednesday, July 14, 2010. Rob Leavitt ( @robleavitt ).

B2B Thought Leadership 100

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JULY 19, 2010

The theory has been that b2b buying processes are labor-intensive and inefficient, with heavy reliance on phone calls, emails and even face to face meetings. Since the early days of the Internet, b2b purchasing has seemed like an area ripe for the efficiency and transparency improvements the web could bring. Share this on Bebo.

Enterprise Management 100

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MARCH 3, 2011

Jacob Gube presents 15 examples of creative and unique ways that organizations have integrated Twitter feeds on their websites, plus five resources to help display a Tweet feed on any site. 20 Resources for Displaying Twitter Updates by Mashable. Get Inspired: Beautiful Examples of Textures in Web Design by 1stwebdesigner. No clipart here.

CMS Development 100

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JANUARY 19, 2011

Sally Falkow reports research on new influences in the B2B buying process (e.g., Frequent best-of contributor Pete Hollier details the social media optimization (SMO) process, explains how a corporate website and blog integrate with social bookmarking and social networking, and shows how SMO and SEO efforts support each other.

Paid Content 100

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FEBRUARY 21, 2011

However, most also say that their e-mail lists aren’t large enough to drive the volume of leads their sales organization needs,&# Mike Hotz details three strategies—such as organic list building through trade shows, social media, QR codes and offline venues—for building a large and relevant house email list. Share this on Bebo.

Marketing Budget 100

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Webbiquity

OCTOBER 27, 2010

This is easiest if different parts of your organization actually work together toward common goals, which should be the case (but isn’t always) in every company. If your internal groups “bicker&# and “jockey&# as described above, it may require a senior executive to exert control over the process. Share this on Bebo.

Social Media 100

Social Media Allocation Social Marketing B2B Marketing 100

Webbiquity

JANUARY 10, 2010

An outstanding list of tips and tools for using social media to conduct both primary and secondary research, monitor trends, create alerts, analyze information and organize your data. 100 Tips and Tools to Research the Social Web by Select Courses. Sprout Builder. Share this on del.icio.us. Post this on Diigo. Share this on Reddit.

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Webbiquity

JANUARY 10, 2010

Julie Shumaker writes that “Setting realistic goals, measuring the right thing, and establishing a baseline&# are all key parts of the process. title tags, and viewing SEO as a one-time process rather than an ongoing discipline. What’s the magic formula for SEO success? Share this on del.icio.us. Post this on Diigo. Tweet This!

SEO 100

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FEBRUARY 7, 2011

Liza Hausman explains how feeds, traditional search and social network search can work together and steps through “four ‘musts’ of on-site social optimization&# for organizations. She shows how to identify and emulate organizations that are “truly social.&#. by Served Fresh Media.

Social Media 100

Social Media Paid Content Tactics Tips 100

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JANUARY 17, 2011

How are consumers and b2b decision makers using social media in their buying processes? 70% of bloggers are organically talking about brands on their blog, and 38% of them post brand or product reviews. At its current rate, Twitter will process almost 10 billion tweets in 2010. Google’s share of the U.S. Related Post.

Paid Content 100

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Webbiquity

FEBRUARY 7, 2012

27% of companies expect “the elimination, or at least lessening, of an organizations formal hierarchy because it will be easier to make decisions as a group.” How B2B Search Engine Marketers Can Better Impact the B2B Buying Process by Search Engine Watch. ** 5 STARS.

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FEBRUARY 14, 2011

As we shift resources from traditional outbound marketing to inbound attraction marketing, how should we (re)organize to support that? Re-Architecting the B2B Sales and Marketing Process for a New Decade by Reflexions. Framework and Matrix: The Five Ways Companies Organize for Social Business by Web Strategy by Jeremiah Owyang.

Work Management 100

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JANUARY 26, 2011

Ranking well in organic search results becomes more imperative every day, particularly in the B2B world. 93% of these decision makers use search to begin the buying process. Adam Audette outlines an extensive checklist and process for performing SEO site audits, including on-page and off-page factors, reporting, and audit tools.

SEO 100

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Webbiquity

AUGUST 16, 2010

Todd Heim supplies a helpful guide to best practices for building a following on and generating traffic from social bookmarking sites like Digg, Reddit, Mixx and Propeller. Social media has dramatically altered the buying process as well as marketing practices. In large organizations, this can be hundreds or thousands of employees.

Social Media 100

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Webbiquity

SEPTEMBER 8, 2010

The key takeaway — companies can’t put all of their marketing eggs in one basket, but need to balance budgets across several areas including email, social media, organic SEO, paid search and offline campaigns. Organic Search Still Reigns by eMarketer. While 28% of U.S. Plus much more. While 28% of U.S.

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100