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Successful SNS’s should be modeled on the college campus


reddit is a case study for this: start small, grow organically, and allow your members to find themselves. Community-builders and SNS ASP developers need to be willing learn about member techniques, interests, processes, and needs, as well as determine “vulnerabilities” in the SNS platform that may repel, turn off, or limit the evolution and growth of the community. Okay, I am done.

33 (of the) Best Marketing Strategy Guides and Insights of 2010


As we shift resources from traditional outbound marketing to inbound attraction marketing, how should we (re)organize to support that? Re-Architecting the B2B Sales and Marketing Process for a New Decade by Reflexions. Bob Apollo suggests a three-phase plan to re-architect the sales and marketing process to better reflect today’s business buying process. Digg this!

Best SEO Guides, Tips and Resources of 2010


Ranking well in organic search results becomes more imperative every day, particularly in the B2B world. 93% of these decision makers use search to begin the buying process. On the value side, getting your site ranked #1 on both Google and Yahoo/Bing means you’ll attract (on average) 40% of ALL organic search clicks for that term. Digg this! SEO Basics. Adam T.

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StumbleUpon: It’s NOT About the SEO! 4 Compelling Reasons to Become a Heavy StumbleUpon User.

WindMill Networking

O.K., I am going to admit that I first joined StumbleUpon as part of a strategy that the “SEO [Search Engine Optimization] Gurus&# recommend to create backlinks to your blog content from social bookmarking sites like Digg and Reddit. After all, some of them were “just stumbling!&#. 4) Yes, Using StumbleUpon Will Lead to More Traffic to Your Website…Organically.


Managing in the Virtual or Network(ed) Organization: News, views, and reviews of Work 2.0 tools, apps and practices

Buzz Marketing for Technology

Managing in the Virtual or Network(ed) Organization by Jon Husband. During my blogging over the past four years I have pointed several times previous to an article in The Economist from January 2006 titled The New Organization ( The way people work has changed dramatically, but the way their companies are organised lags far behind. . About |. Contributors |. Contact us. Permalink.

Social Media and the Contact Center for Dummies (Wiley)

Buzz Marketing for Technology

One of the biggest challenges for organizations today is managing the flow of information about their brands, products, and services that occurs in social media channels, including microblogs (such as Twitter), social networking sites (such as Facebook), blogs, and online forums. Digg this! Tweet This! Share this on Facebook. Share this on Linkedin. Share this on

11 B2B Marketing Predictions for 2011

Buzz Marketing for Technology

After 9 years of Search Engine Marketing – I think it is safe to say any keyword you are going to buy is maxed out when it comes to the Google AdWords auction process. Reputation Management emerges in organizations – Toyota, United Breaks Guitars, Dominos Pizza, Motrin Moms, Dell Hell – we have had some major disasters all brought on my lack of speed in this market. Digg this!

How to Choose a Social Media Listening Platform for B2B Marketing

Buzz Marketing for Technology

Give this last point some extra consideration and be sure to build a process to respond to all the opportunities your listening platform identifies! Digg this! Related posts: Social Media Listening for B2B Marketing One of the biggest challenges for organizations today is managing. In the last post we covered how to create a Social Media Lead Flow. This one is the real kicker.

5 Ways BIG Data Can Be A BIG Deal for B2B


“Big data is the term for a collection of data sets so large and complex that it becomes difficult to process using on-hand database management tools or traditional data processing applications.”. Many of the largest B2B organizations with sufficient resources to afford the high end tools required to manage Big Data are struggling. Source: Wikipedia ). So What Can You Do Now?

The Rapid eLearning Blog

Buzz Marketing for Technology

think they represent many of the uses of rapid elearning software and demonstrate the value the tools bring to their organizations. Because they control the production process, they can make changes on the fly. Another person I talked to was a one-person shop who is responsible for building elearning courses for a company that serves a number of organizations in developing nations.

5 Event Planning Tips…Even If You’re Not An Event Planner

It's All About Revenue

Many organizations don’t have a dedicated point-person for event marketing. Here are some handy tips to help you from planning process through the big day. The invitation to your event is one of the most important aspects of the entire planning process. by Laura H. Vogel | Tweet this Here’s the dilemma: You need to plan an event, but you have no background in event planning. Somehow this duty has been thrust upon your shoulders. Relax. We’re here to help. Yet, an event can make or break a campaign. Get Out The Whiteboard. What’s the goal of your event? Bring Up Budget.

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Best Website Design Guides and Tips of 2010


Jacob Gube presents 15 examples of creative and unique ways that organizations have integrated Twitter feeds on their websites, plus five resources to help display a Tweet feed on any site. Hilde Torbjornsen presents a compilation of visually stunning examples of corporate web design, mostly from very large organizations like Sony and Ford Motor Company. Digg this! Tweet This!

How to Structure a Marketing Operations Team

It's All About Revenue

by Heather Foeh | Tweet this If your company is new to marketing automation or having a marketing operations team, you may be wondering what the best way is to organize. Eloqua’s Director of Customer Success, Jocelyn Brown , has worked with many organizations to help them find answers. Budgeting process. Should you centralize or de-centralize your marketing functions?

3 Lead Management Questions Sales will Ask Marketing

It's All About Revenue

by Doug Sechrist | Tweet this Most of you regular readers have hopefully broached the sales and marketing alignment discussion within your organization and are on your way to a building a lean, mean, revenue-producing machine. healthy lead management process transcends sales and marketing, resulting in a unified view from inquiry through opportunity to revenue. Even a great lead management process will be questioned. Here are 3 questions sales teams often pose to marketing after implementing a lead management process. know mine has. What did you stop doing? Facebook.

Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2


Because it produces real business results: “Executives at fully networked organizations report greater benefits from both internal and external interactions…Self-reported operating-margin improvements correlated positively with the reported percentage of employees whose use of social technologies was integrated into their day-to-day work. We’re all hungry for data. hours.

Blogger outreach is more PR than social media


According to Wikipedia: “ Speed dating is a formalized matchmaking process or dating system whose purpose is to encourage people to meet a large number of new people” “Men and women are rotated to meet each other over a series of short “dates” usually lasting from 3 to 8 minutes depending on the organization running the event. And it works.

7 Steps to Becoming a World-Class Real-Time Marketer


Before we explore the process by which a brand can execute real-time marketing, let's clear up some confusion by comparing and contrasting real-time marketing to another real-timey tactic, newsjacking. Are they news junkies who dive deep into topics on Digg, Reddit, or StumbleUpon? Lately, real-time marketing is the buzzword du jour. Does most of your audience use Twitter? Listen.

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55 (of the) Best Social Media Tips, Tactics and Tools of 2010


Liza Hausman explains how feeds, traditional search and social network search can work together and steps through “four ‘musts’ of on-site social optimization&# for organizations. Check out these 164 examples from companies and organizations that have put guidelines in place to help their employees use social media wisely and productively in the workplace. Digg this!

The Ultimate Glossary: 120 Social Media Marketing Terms Explained


hope that you will pass this blog post along to others in your organization and maybe even print it out to have on hand when others have questions related to social media marketing. Digg - Digg is a social news website that allows members to submit and vote for articles. Reddit - Reddit is similar to Digg. On the web today, things change fast. has its own LinkedIn Today.

The Fifth P of the Marketing Mix

It's All About Revenue

For example, in many organizations, sales frequently turn to outdated content because it’s comfortable. During yesterday’s sales enablement session at the Sirius Decisions Summit , Kopec discussed the need for fresh, timely content and for this content to align with the customer’s buying process. by Sheila Bohan | Tweet this. Every business student at one point learns the Four P’s of the marketing mix: product, price, place, promotion. But according to Sirius Decisions analyst Marisa Kopec, there’s room for another P. One easy fix is to design content for buyers at later stages.

Best Content Marketing Guides, Tips and Tactics of 2010


Great content accomplishes at least two of the following objectives: • It helps get you “found&# online. • It enhances your organization’s image (e.g., by demonstrating how smart and helpful you are). • It sets you apart (it’s not just a rehash of common knowledge). • It helps move a prospect along the buying cycle. Digg this! So how do you produce great content?

77 Blogging Stats to Improve Your Blogging Strategy


Content production is so great today that 60 to 70% of content marketing remains unused – an indication of the need to revolutionize the content turnover for B2B organizations. At the same time, 15% of users prefer Digg, reddit or Slashdot for such purposes. Still not sure whether your business should be out there blogging? Check out this list of blogging stats we curated for you.

Best Social Media Stats, Facts and Marketing Research of 2010


How are consumers and b2b decision makers using social media in their buying processes? 70% of bloggers are organically talking about brands on their blog, and 38% of them post brand or product reviews. At its current rate, Twitter will process almost 10 billion tweets in 2010. Social Marketing Lifts Organic Conversions by MarketingSherpa. ** 5 Stars. Digg this!

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My social media marketing posts from 2011


In today’s decontextualized world of walls, feeds, RSS , e-mail, diggs, reddits, Stumbles, tweets, and retweets, you need to attract your potential reader based only on the appeal of your title and nothing else, especially if you’re new to blogging and don’t happen to be Seth Godin. There are only a finite number of members of every organization’s email list. For real effect.

16 Experts Answer, “What makes a great infographic?”

It's All About Revenue

think a great infographic is an imbalanced equation: the amount of information conveyed is disproportionate to the time it takes the viewer to process it. < Tweet this But this post isn’t about what I think (surprise).  It’s about what the brightest minds in design, content and social business think.  I shopped the question around, and the following is what 16 of my friends had to say. It brings a common-sense order to what could easily be rendered confusing and changes organically in response to the dynamics of the content it is based upon. Then what? Edit, edit, edit!

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Best Web Presence Optimization Guides and Tips of 2010


Frequent best-of contributor Pete Hollier details the social media optimization (SMO) process, explains how a corporate website and blog integrate with social bookmarking and social networking, and shows how SMO and SEO efforts support each other. an instance of less-than-optimal product or service delivery; no organization or person is perfect) or maybe not (e.g. Digg this!

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How to Beat the S&P 500

It's All About Revenue

We’ve done extensive research in answering the question, and the result is pretty simple: These companies invest in tools and processes that help them more accurately predict future revenue growth from today’s marketing and sales data. We believe with this combination of RPIs and key benchmarks, organizations will be equipped to not only key pace with the market, but to beat it.

Web Wise on the Sales Side


Guest post by Ken Thoreson, recognized sales management thought leader and managing director of the Acumen Management Group Ltd., a North American consulting organization focused on improving sales management functions within growing and transitional organizations. Digg this! This exercise is best done in a face-to-face sales call. An Interactive Experience. Post this on Diigo.

Book Review: SNAP Selling


That way you can update your files and take care of paperwork that needs to be processed. Jill describes the SNAP selling process as: S imple (eliminate as much complexity and effort as possible from the decision-making process). i N valuable (products and services can be copied; your expertise can’t). Digg this! The next day you get up and do it all over again.&#.

Five Expert Copywriting Tips


In this guest post, Patrick Schwerdtfeger outlines the “Motivating Sales Sequence&# sales process and how it relates to copy writing, starting with getting their attention (“The opening sentences need to jolt your readers to attention.&# ) and concluding with a call to action (“Be specific. Digg this! Sentences must be short. Ideas must be explicit. Tweet This!

Social Media U: Take a Class in Social Media - ReadWriteWeb

Buzz Marketing for Technology

Pipes as part of your OPML to algorithmically pre-process a bunch of feeds. Thanks for the videos also! I am actually in the process of proposing a class like this at the local JC (I would like to teach it even). Some schools at the forefront of social media education have organized themselves under the tag of iSchools. ReadWriteWeb. RWW Network. ReadWriteWeb. ReadWriteTalk.

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FOUND the ROI of Social Media for B2B Marketers!

Buzz Marketing for Technology

As a result I hear of many Social “science experiments” going on across several organizations that may or may not yield the results the marketer is hoping for. But I believe there is one place that delivers a strong ROI in Social Media and if you follow my advice not only will you conquer social media but you will delight your customers in the process! Digg this! Tweet This!

The Ultimate Glossary: 101 Social Media Marketing Terms Explained


hope that you will pass this blog post along to others in your organization and maybe even print it out to have on hand when others have questions related to social media marketing. Digg - Digg is a social news website that allows members to submit and vote for articles. Reddit - Reddit is similar to Digg and Newsvine. On the web today, things change fast. for $1.65

How Social Media Changed the Sales Cycle into the Buying Cycle


Then sales people would contact the prospects and use a “consultative&# sales process. But processes didn’t really change much; marketers still spent a lot of time producing brochures and spec sheets, only now there were more often delivered in PDF form than printed. The sales process benefited from electronic communications, but remained largely the same.

Buy 2

“You Had Me At Revenue”: 5 Lessons From The SiriusDecisions Summit

It's All About Revenue

Once again, the Sirius Summit proved to be the event for sophisticated, ambitious organizations.  We heard from five organizations that have taken the lead management journey: Iron Mountain, Kronos, F5, American Express and Hexaware.  In most cases, the presentations were made jointly by both the head of sales and head of marketing.  Some marketing organizations try to go it alone.

Digg 24

Follow the Yellow Brick Road to Revenue Performance Management

It's All About Revenue

Assume for a moment that your organization is Dorothy.  Under this pretense, every organization now has a very real destination for their Sales and Marketing efforts.  The good news is 99% of organizations are already on the yellow brick road to Revenue Performance Management.  All of these interactions represent potential sources of revenue for an organization. Reddit.

MQL 22

Does My Hair Look Good in this Metric?

It's All About Revenue

In fact, the clients that I have worked with that have embraced measurement are the ones empowered to make big decisions and take risks that drive real revenue performance for their organizations and advance their personal careers. Is your organization focused on looking good? Ignoring important metrics because internal process changes are required or they are too time-intensive to assemble could cause us to miss a big-win opportunity. by Jennifer Horton | Tweet this. Some hairstyles can make us look 10 years younger. Let’s face it. Or, focused on true performance health.