Ranking well in organic search results becomes more imperative every day, particularly in the B2B world. 93% of these decision makers use search to begin the buying process. On the value side, getting your site ranked #1 on both Google and Yahoo/Bing means you’ll attract (on average) 40% of ALL organic search clicks for that term. Adam Audette outlines an extensive checklist and process for performing SEO site audits, including on-page and off-page factors, reporting, and audit tools. With Bing now accounting for roughly 30% of organic search in the U.S., MORE >>

Yet, until they gain deep insights into who decision makers involve in the buying process, what each stakeholder needs to recommend a solution, and how they need to get it–for it to be useful–sales cycles will continue to stretch out. have several theories about why many B2B marketers, especially those in high tech marketing and professional services marketing, don’t delve deep into understanding prospects’ buying processes.  Fresh perspectives  and marketing systems can add focus and speed the process. Digg this! found her post timely.  MORE >>

Content mapping is the process of understanding and organizing the flow of content for your website, nurturing campaigns or blog, so it can be presented to your audience ( personas ) based on their needs and stage in the buying cycle. content map in the context of buyer personas will help you organize content to answer questions at various stages of the buying cycle , and create a blueprint for content distribution through multiple channels, so that you are always delivering the right content, at the right time, on the right channel. Digg this! Tweet This! MORE >>

Organizing All Kinds of Files Lets think about websites for a moment. However, the web page itself is just another file stored on a server, just like spreadsheets, word processing files, audio files, and graphics files. Therefore, if you can attach an URL to a document, then you could use social bookmarking to organize any kind of document. database: I discovered this technique being used by an experienced Digg user who wanted to track information about other Digg users. Then he created tags to classify each Digg user. Webupon > Social Bookmarking. MORE >>

Jacob Stoops provides an excellent tutorial, beginning with explaining the process and importance of link building then stepping through different tactics and key sites of different types (directories, social bookmarking, article submission, etc.). Rather than begging for links or hoping your content will appeal to a publisher, Jennifer Van Iderstyne suggests throwing the process into reverse — contacting great sites (blogs, educators, news sites, associations) and asking what type of content they would be interested in linking to. Digg this! Share this on Bebo. MORE >>