Biznology

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How to recover from the ravages of Google Penguin and Panda

Biznology

Also, in order to make your site content as easy-as-possible for Google, implement an XML-based Sitemap for both your site content and for your images. If you’re using a proprietary Content Management System (CMS) you might want to consider choosing another platform — something that Google understands.

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My social media marketing posts from 2011

Biznology

In today’s decontextualized world of walls, feeds, RSS , e-mail, diggs, reddits, Stumbles, tweets, and retweets, you need to attract your potential reader based only on the appeal of your title and nothing else, especially if you’re new to blogging and don’t happen to be Seth Godin. I call this “fire for effect.”

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Fulfill your resolution to blog in 11 steps

Biznology

More people give up on blogging — and writing in general — than give up on going to the gym in order to lose weight and get fit. However, that said, tools like Digg Reader and Feedly are still powerful and useful drivers for your readership. Blog wasn’t built in a day. Mark my words.

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Build some social media marketing backbone you big wuss

Biznology

However, when it comes to selling and marketing, you need to think of online brand promotion more in terms of the floor of the New York Stock Exchange (NYSE) where you and your social media marketing campaign are a floor broker and you need to get your clients orders in. However, after all that work, so what? “Why not?

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11 digital marketing resolution ideas for ’13

Biznology

Digg, Reddit, and StumbleUpon have always done this; however, now it’s even in the way we view our content on Facebook, Google+, Pinterest, and especially Flipboard (see below). Become Way More Visual — The biggest changes over the last year, 2012, were in how people consume new content and new posts online.

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Images are now mandatory in social media content

Biznology

If your goal is to be shared or read and you’re participating in social media in order to further your personal or corporate brand, then blog, tweet, Facebook, Tumbl, and Posterous without illustrating that content with a photo, chart, illustration, pull-quote, logo, portrait, or infographic at your own peril.

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Successful SNS’s should be modeled on the college campus

Biznology

The developers of reddit realized that after initial vertical growth based on the general members of Digg , kuro5hin, and Slashdot (techie, geeky, teens, boys), reddit would suffer from the same sort of vulnerabilities that Digg suffered when it didn’t evolve and grow and broaden itself past “ News for nerds. Stuff that matters.”

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