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Best Email Marketing Tips, Tactics and Metrics of 2010


While social media is the flashy show horse of online marketing, email remains the solid workhorse. And as some of the posts below show, when integrated with social media tools, email becomes even more powerful. One key concern among email marketers is open rates; how can you craft subject lines that increase the odds recipients will open your email messages?

Are You Revenude? 5 Ways To Prove Marketing’s Impact On Revenue

It's All About Revenue

If you are like most marketers, you’re proud of all the ways you measure marketing – pageviews, visits, visitors, click-through rates, open rates, bouncebacks, unsubscribes, size/growth of the database, cost per lead, etc. Is your marketing team respected in the organization for generating new sales-ready leads and building pipeline?  Do you work closely with the sales team to understand conversion rates and pipeline velocity?   If not, you are Revenude. Well, one week it’s the big trade show, the next week it’s an ad campaign.  Consistency matters.

“You Had Me At Revenue”: 5 Lessons From The SiriusDecisions Summit

It's All About Revenue

From the stage, Colleen Langevin, Iron Mountain’s Senior VP of Marketing, described marketing’s role in terms of “revenue growth”, not building the database or higher open rates for campaigns.  click thru rates, unsubscribes, names scanned at a trade show) are not speaking the right language.  by Brian Kardon | Tweet this. This is a big undertaking.  Share email.