Writing on the Web

JULY 12, 2010

Also known as a sales page, squeeze page). I’m repeating myself because it’s so crucial to your online marketing efforts. Don’t like the way hard-selling marketers format long sales letters. Related posts: Sales & Landing Pages Using WordPress: Learn How. Why Use a WP Sales Page Template?

Landing Pages 100

Landing Pages Rules Content Marketing Ning 100

Writing on the Web

DECEMBER 16, 2010

Get Found, Get Known, Get Clients" alt=" 3 Online Marketing Tasks: Get Found, Get Known, Get Clients" />. How do you check your online marketing to see where it’s working, where it needs improvement? Look at your marketing tasks as having 3 purposes: Get found: How visible are you online? Is your sales copy effective?

Online Marketing 100

Online Marketing Work Management Marketing Management Planning 100

Writing on the Web

JUNE 28, 2010

Last Thursday, I interviewed Suzanne Bird-Harris , a programmer who developed the WP Sales Page template. So when she says this is next to impossible to create a good-looking sales page in Wordpress without using a sales page template, I believe her. 10 Elements of a Good Sales Page: Headline (plus pre-headline).

Template 100

Template Ning Webcast Digg 100

Writing on the Web

JUNE 23, 2011

When it comes to content marketing , there are ways to write content so it actively markets you and your business without being “in-your-face” sales copy or boring product reviews or press releases. I’m reminded of an excellent book on creating effective website design called Don’t Make Me Think. Blog this on Blogger. Share this on Facebook.

Tips 100

Tips Digg Ethics Content 100

Writing on the Web

NOVEMBER 18, 2010

We build relationships, stimulate sales and promote loyalty. Customer Media Congress: Patsi’s in Dutch… Online Persuasion: Seeing Through the Eyes of Your Customers. Online Persuasion: Creating Desire. Here’s the way they describe themselves: MediaPartners Group inspires with text and images.

Digg 100

Digg Advertising Agencies Loyalty Work Management 100

Writing on the Web

AUGUST 3, 2010

What are the key elements to a custom blog header that work well for online content marketing? Having a blog header is obviously an important element to online content marketing. Blog Face Lift: It’s official… Sales & Landing Pages Using WordPress: Learn How. How do you like my new look? Share this on Facebook.

Marketing Websites 100

Marketing Websites Brand Identity Branding Digg 100

Buzz Marketing for Technology

MAY 4, 2010

The numbers coming in about the iPad is already staggering (The iPad already has sold over 500000 units since it went on sale April 3) without what some would consider being key features (no camera, no phone, no flash, no multi-tasking etc). Answer – Yes I think it could! Tweet This! Share this on Facebook. Share this on Linkedin.

Advertisements 100

Advertisements Advertising BtoB Digg 100

Webbiquity

FEBRUARY 11, 2011

7 steps to writing killer sales copy by Mike Consol. Below are five posts from outstanding writers that will help you write copy that gets found, read, and acted upon. Explain exactly what you want the reader to do.&# ). How to Create Remarkable B2B Content by Savvy B2B Marketing. Share this on Bebo. Subscribe to the comments for this post?

Copywriting 100

Copywriting Tips Digg Copyright 100

Writing on the Web

JULY 8, 2010

Based on what I hear from clients and colleagues, I’m going to speculate some of the reasons this may be so: Web marketing is complicated: Although tools (blogs, sales pages, shopping carts, audio and video, email marketing) have become more user-friendly in the last few years, there’s a lot more to do (social sites).

Ning 100

Ning Content Marketing Digg Buzz 100

Writing on the Web

NOVEMBER 2, 2010

Take advantage of the sale that’s going on. But you can’t take advantage of the sale without the promo code on this page here… Get Scribe Promo Code. Everybody’s scrambling to get people over to the Scribe site before the deadline Friday Nov. 5, 2010 at 5 p.m. Blog this on Blogger. Share this on del.icio.us.

Blogger 100

Blogger Tips Digg Traffic 100

Writing on the Web

JUNE 17, 2010

Even when you’re giving something away, for FREE, you’ve got to write good “sales&# copy that spurs people into action. Now you’ve got to format your sales letter landing page , with a dynamite headline, cool graphics, arrows, ORDER NOW! Creating Great Sales Pages. how to sell socks to centipedes.

Landing Pages 100

Landing Pages Ning AIDA Advertorials 100

Writing on the Web

MARCH 17, 2011

It gives me a chance to connect with clients : In an online business, I usually don’t have much contact with the clients who use my services and products. Related posts: 5 Phrases to Close the Sale on the Phone or by Email. I’ve been spending more than 20 minutes with each person, and I’m loving it. What do you think?

Consulting 100

Consulting Digg Buzz Blogger 100

Writing on the Web

DECEMBER 13, 2010

Other people tend to focus their online marketing on content; they write books and they publish blogs and newsletters… and they hate speaking. While you can outsource your written content, especially online, you can’t outsource your speaking. You have to persist at things in order to learn them. Please share.

Practices 100

Practices Content Marketing Digg Content 100

Writing on the Web

JUNE 16, 2010

Online Surveys & Market Research. Once set up, you can easily publish fresh content, write sales copy, add product pages, and benefit from the facility with which Wordpress works with the search engines. Do you use Wordpress for your business website? Many people do. And, trust me, I’m not someone with a lot of tech skills.

Marketing Websites 100

Marketing Websites Ning Digg Buzz 100

Writing on the Web

MARCH 24, 2011

Content marketing with videos is essential if you want to get online marketing results. Video: How to Create Great Sales Pages in WP. But without spending a lot of time or money, any professional can take advantage of the power of video on the Web. Is it easy? Yes and no. Like most things, you get better and faster the more you do it.

Video Marketing 100

Video Marketing Digg Buzz Youtube 100

Webbiquity

DECEMBER 1, 2010

A slightly higher percentage of marketers than last year (41% vs. 39%) called “marketing to a lengthening sales cycle&# a top challenge. While there’s no reason to expect sales cycles to shorten, an improving economy next year should help stabilize the length of the decision process. . Share this on Bebo. Tweet This!

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Trends Planning 100

Webbiquity

JULY 25, 2011

As online strategy increasingly is business strategy , web presence optimization (dominating the search results for your name and unique tagline) is now more important than ever. How to Be Everywhere Online based on four questions that often come up: • Why is web presence optimization important? As in most things—with the basics.

Optimization 100

Optimization Microsite Digg Work Management 100

Webbiquity

JULY 25, 2011

As online strategy increasingly is business strategy , web presence optimization (dominating the search results for your name and unique tagline) is now more important than ever. How to Be Everywhere Online based on four questions that often come up: • Why is web presence optimization important? As in most things—with the basics.

Optimization 100

Optimization Microsite Digg Ideal Customer Profiles 100

Webbiquity

MAY 10, 2010

Your company website can serve as far more than a marketing and PR vehicle—it should be a genuine sales tool as well. Guest post by Ken Thoreson, recognized sales management thought leader and managing director of the Acumen Management Group Ltd., This exercise is best done in a face-to-face sales call. Beyond Crossed Signals.

Work Management 100

Work Management Case Studies Case Study Marketing Management 100

Customer Experience Matrix

JUNE 2, 2009

It lets marketers or sales people specify companies and individuals to monitor, and then scans media including social networks (LinkedIn, Facebook), public forums (blogs, wikis, Diggs, Twitter), paid sources (D&B, Zoom, Jigsaw,) and Web pages for information about those entities. . - add social media data to prospect profiles.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketing Automation Services Marketing Management 120

Webbiquity

JANUARY 15, 2010

Once they developed a short list of vendors for consideration, they contacted the companies (using phones, which were connected via wires) and the companies sent them (printed) sales collateral by mail (postal, that is). Then sales people would contact the prospects and use a “consultative&# sales process.

Sales Cycle 100

Sales Cycle Buying Cycle Social Media Marketing Management 100

Writing on the Web

MAY 18, 2011

Content marketing using video is a key marketing tactic if you want to get found online, get known, and get clients. Video: How to Create Great Sales Pages in WP. And much more… I don’t want you to miss out on learning how to to use video to get found, get known, and get clients. Register here: YouTube Secrets Webinar.

Video Marketing 100

Video Marketing Content Marketing Digg Ideal Customer Profiles 100

Writing on the Web

AUGUST 25, 2010

And you already know how important it is to get in the shoes of readers when you’re composing a sales or landing page. Related posts: The Brain Science of Online Persuasion. This is important when you’re writing on the Web , when your composing blog posts. Seth Godin. Blog this on Blogger. Share this on del.icio.us.

Digg 100

Digg Content Buzz Landing Pages 100

Buzz Marketing for Technology

APRIL 6, 2010

It involves seeing from the front end of the sale all the way to the consummation of the sale and I believe Facebook has or is planning to have some of the most critical elements all on their platform (and all for free!). Even conduct the sale with payment options like PayPal in the future. Tweet This! Share this on Facebook.

Lead Nurturing 100

Lead Nurturing Facebook Market2Lead Leads 100

Webbiquity

JANUARY 12, 2010

Briefly, Webbiquity, or web presence optimization (WPO for those who prefer TLA’s), is the fusion of SEO, social media, interactive PR, online reputation management and other disciplines to make an individual or organization ubiquitous on the web for their name/brand and unique descriptive phrase. Welcome to Webbiquity!

Enterprise Management 100

Enterprise Management PR Social Networks SEM 100

Webbiquity

JANUARY 24, 2011

Economic conditions may have been tough in 2010, but there was no shortage of online innovation. Create your own online newspaper from Twitter and Facebook updates based on any topic or group of contributors. Blekko’s Tools Give Search Marketers Google Alternative by MediaPost Online Media Daily. Create animations?

Social Media 100

Social Media Tools Buzz Media 100

Writing on the Web

AUGUST 2, 2010

What has brain science taught us about how people are persuaded to take action online ? As a journalist-turned-psychologist, turned-online-content-marketer, you might imagine that these issues keep me up at night … or not! I believe this is important stuff for any professional who wants an effective online presence.

Trigger Marketing 100

Trigger Marketing Copywriting Digg Urgency Marketing 100

Webbiquity

APRIL 26, 2010

What strategies and tactics should you employ to maximize business results online? Can you fire your sales force? Jennifer Laycock previews a free eBook from Valeria Maltoni featuring thoughts on marketing strategy and tactics from 12 online pros including Beth Harte, Christina Kerley and Matt Dickman. Well worth a read.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Allocation Budget Programs 100

Writing on the Web

NOVEMBER 3, 2010

First, she has an in-depth knowledge of how website and blog technologies can help a business build revenue through a much stronger online presence. Related posts: Sales & Landing Pages Using WordPress: Learn How. I am proud to be an affiliate of Suzanne’s and highly endorse this program.). Blog this on Blogger. Tweet This!

Business Blogging 100

Business Blogging Blast Campaigns Business Class 100

Digital B2B Marketing

MARCH 25, 2011

Share this Post: LinkedIn Share Email Share Digg Reddit Print Possibly related posts: (automatically generated) Why Content Curation Will Soon Be as Familiar as Googling Filed under Content , In Theory Tagged with content , Content Curation , Say 100 Like Be the first to like this post. What content will you begin curating?

Curation 100

Curation Activities Media B2B Thought Leadership 100

Writing on the Web

SEPTEMBER 20, 2010

I’ve only been writing online copy for ten years. For example, writing on the web can have several objectives , besides making a sale. It’s okay if you’re educating people without any sales objective in mind. The stronger your online writing will be. Smart marketers know the rules and never forget them.

Buzz 100

Buzz Digg Content Rules 100

Webbiquity

FEBRUARY 14, 2010

As many others have noted, the rise of social media and the explosion of online content has fundamentally altered the b2b sales process. Prospects no longer rely on sales people and marketing collateral for information; most of their research is now done before they ever make contact with a sales rep. Post this on Diigo.

Manticore 100

Manticore Marketing Automation Services Lead Generation Marketing Automation 100

Writing on the Web

JUNE 29, 2010

To publish and distribute content online? What kinds of results are you seeing from your online content marketing: money and profits? Sales & Landing Pages Using Wordpress: Learn How. How do business results compare from pre-WP to post-WP? Besides your website, what other systems do you use to do business? To do marketing?

Ning 100

Ning Business Digg Buzz 100

Webbiquity

NOVEMBER 2, 2010

That is why social media marketing is not a quick process—it takes time to nurture relationships into conversations and create those solid, trusted connections…these real conversations lead to real relationships,and those trusted relationships lead to referrals and sales. Social Networking (Facebook, MySpace, LinkedIn, etc.).

Social Media 100

Social Media Social Marketing Media Planning 100

Buzz Marketing for Technology

MARCH 11, 2010

One of the biggest challenges for organizations today is managing the flow of information about their brands, products, and services that occurs in social media channels, including microblogs (such as Twitter), social networking sites (such as Facebook), blogs, and online forums. To me this is the most fertile area on which to prove ROI.

Social Media 100

Social Media Social Marketing B2B Marketing Media 100

Webbiquity

JUNE 23, 2010

Though the ultimate objective of either a website or blog is ultimately to drive increased sales, the two platforms have fundamentally distinct characteristics. Few businesses can thrive without at least a basic website, and web-generated sales or leads are critical for many firms. Website: static content. Share this on Bebo.

Enterprise Management 100

Enterprise Management Marketing Websites Marketing Management Tools 100

Webbiquity

DECEMBER 21, 2010

Producing and sharing content with your market both attracts prospective buyers and educates them, potentially shortening sales cycles. Content marketing doesn’t always produce immediate or direct results, but it does increase brand recognition, credibility, online visibility and yes—sales—over time. Share this on Bebo.

Social Media 100

Social Media Media Business Paid Search Agency 100