Writing on the Web

SEPTEMBER 6, 2010

Small Business SEO Copywriting Training with Heather Lloyd-Martin. Blog Marketing: How Readers Find Your Business. Smart, because the search engines like it better, and your content will also read better. Blog this on Blogger. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook.

Blogger 100

Blogger SEO Copywriting Digg 100

Writing on the Web

SEPTEMBER 28, 2010

Here’s a key element for writing content that inspires clients to take action: What does your business believe in? More importantly, as an important part of your business, what do you believe is most important for your clients? This question makes sense because people don’t buy from companies, they do business with people.

Content Marketing 100

Content Marketing Digg Content Trigger Marketing 100

Writing on the Web

NOVEMBER 16, 2010

Is a small organ of 1,500 cubic centimeters. Although it’s a small organ, it is a huge consumer of energy. What does this mean to marketers? To business people? Which is why videos work well online. The Senior Brain: How to Market to Oldies but Goodies… 10 Conversion Tips from Brain Science.

Content Marketing 100

Content Marketing Planning Tips Digg 100

Writing on the Web

JULY 8, 2010

Based on what I hear from clients and colleagues, I’m going to speculate some of the reasons this may be so: Web marketing is complicated: Although tools (blogs, sales pages, shopping carts, audio and video, email marketing) have become more user-friendly in the last few years, there’s a lot more to do (social sites).

Ning 100

Ning Content Marketing Digg Buzz 100

Writing on the Web

NOVEMBER 3, 2010

The latest survey of small biz professionals revealed most people struggle with “ Time :&# 72% say they don’t have enough time to update their blog. First, she has an in-depth knowledge of how website and blog technologies can help a business build revenue through a much stronger online presence. Post on Google Buzz.

Business Blogging 100

Business Blogging Blast Campaigns Business Class 100

Writing on the Web

JULY 9, 2010

Friday’s guest post is by Robert Stretch , author of VA Mortgage Center blog: For business people, few things are more important than reputation. Thanks to the worldwide web — which sometimes feels as vast as a universe-wide web — monitoring your online reputation demands serious attention. The company, Marchex Inc.,

Tips 100

Tips Ning BtoB Digg 100

Writing on the Web

SEPTEMBER 17, 2010

&# Clearly not everybody is getting the best bang for their buck, but if you follow these 3 suggestions I give you in this video, you’ll learn the basics of what it takes to get found, get known, and get clients using a blog as your main marketing hub. Are you using video to promote your business? Let me know what you think.

Content Marketing 100

Content Marketing Digg Content Buzz 100

Webbiquity

MARCH 16, 2010

Perhaps you, like many small businesses, have decided to tackle building your own links. Following some of these tips can help you begin, and make the process a little easier: Create a plan: Think about which area of your business you would like to focus on first. Getting links to your site is essential in SEO. Crucial, even.

Link Building 100

Link Building Ad Building Marketing Management Digg 100

Writing on the Web

MARCH 29, 2011

The iMotionVideo service allows businesses to write and submit their video scripts, then they format and use actors or voice-overs to turn your script into great video commercials. His rich baritone voice can make even the worst marketing message sound good. But a few basic marketing tips apply if you want yours to be effective.

Video Marketing 100

Video Marketing Digg Sample Small Business Marketing 100

Writing on the Web

APRIL 7, 2011

The checklist is designed for digital content creators and marketing teams, but it can and should be used by anyone writing a business blog or other content for the Web. If this image is too small, go to the post over at the Content Marketing Institute and download the PDF version. Understandable. Actionable.

Digg 100

Digg Content Buzz Blogger 100

Writing on the Web

SEPTEMBER 1, 2010

My background in psychology has been essential in learning how to write effective content for a business blog. The most difficult thing in learning to write effective content for any business is making the leap from purely intellectual writing to emotional writing. I’m acutely aware of possible reactions from readers.

Content Marketing 100

Content Marketing Trigger Marketing Digg Content 100

Writing on the Web

MARCH 17, 2011

Why should a professional or small business give away free consulting ? It gives me a chance to connect with clients : In an online business, I usually don’t have much contact with the clients who use my services and products. I’ll tell you why. To them, I’m faceless, and vice-verso. What do you think?

Consulting 100

Consulting Digg Buzz Blogger 100

Writing on the Web

APRIL 13, 2011

Chapman, Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars and More that Engage Customers and Ignite Your business (John Wiley & Sons, Inc. Know your customers : I know content marketing for professionals and small businesses. 3 Rules for Writing Content for Your Business Blog.

Rules 100

Rules Content Digg Press 100

Writing on the Web

DECEMBER 14, 2010

A survey of more than 1,000 businesses this past Spring found that “producing engaging content&# is the top challenge for people charged with marketing. Many of the small business clients I consult with have this problem. What do they write to replace the lorem ipsom ? That’s right, you guessed.

Content Marketing 100

Content Marketing Digg Content Buzz 100

Webbiquity

FEBRUARY 10, 2011

10 Free WordPress Themes for Small Businesses by American Express OPEN Forum. Code to Create Custom Share Buttons for Facebook, Twitter, LinkedIn & Delicious by B2B Online Marketing. The English is broken but the list of free template sources, like Wp Mojo , eBlog Templates and ThemeLab is excellent.

Auto Responder 100

Auto Responder Digg Best Practices RSS 100

Webbiquity

MARCH 8, 2010

TopRank BIGLIST of 100+ Search Marketing Resources by TopRank Online Marketing Blog. Google Caffeine Update: “Real-Time” Indexing Favors Fresh Content by All Virtual Marketing. 25 Link Building Tactics to Improve Blog Search Engine Rankings by TopRank Online Marketing Blog. Top 5 Ranking Factors by SEOmoz.

SEO 100

SEO Link Building Adwords Best Practices 100

Writing on the Web

SEPTEMBER 7, 2010

Will your business fall in the water if you don’t? You should only attend the “events&# that make sense for you and your business. Nothing is more frustrating than spending your efforts pursuing a particular marketing strategy only to find that it generates ZERO results. You HAVE to be on Twitter.

Social Networks 100

Social Networks Ning Business Ideal Customer Profiles 100

Writing on the Web

SEPTEMBER 24, 2010

Example: Imagine I’m writing copy designed to promote my ebook, Content Marketing with Blogs. This 15 page report is free (a feature) and provides many tips for small business owners how to blog successfully. Here’s another example of how this works. Blog this on Blogger. Subscribe to the comments for this post?

Content 100

Content Digg Custom Publishing Buzz 100

Writing on the Web

JANUARY 14, 2011

Telling stories is a fundamental part of good content marketing. Stories have so much marketing clout, they make it possible for little businesses to compete with the big guys. When I was first working online, all my web copy was as official and business-like as I could make it. Let me tell you a story about that.

Content Marketing 100

Content Marketing Content Digg Internet Marketing 100

Writing on the Web

JANUARY 5, 2011

Could it be that I don’t choose the right article for my clients (they are small business owners and at time managers in various companies)? Ezine Success Stories: Newsletters still get results for business. Could it be the article is too long? Could it be I don’t know how to sell myself with my newsletter? Post on Google Buzz.

Newsletter 100

Newsletter Digg Work Management Banners 100

Webbiquity

APRIL 26, 2010

What strategies and tactics should you employ to maximize business results online? What are the leading marketing thought leaders saying about marketing strategies in 2010? How do you select the right market research to support your goals? Why is content marketing becoming critical? Well worth a read.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Allocation Budget Programs 100

Writing on the Web

DECEMBER 8, 2010

I can blog about business blogging and content marketing. I love writing about all things blogging and marketing online.That’s what I do here on this blog, WritingontheWeb.com. The other half is left-brained managing the business, operations, accounting, client services, etc. I’ve hired an assistant.

Work Management 100

Work Management Marketing Management Digg Thought Leadership 100

Webbiquity

FEBRUARY 16, 2011

LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. So how can you get the most out of this business-oriented social network?

Linkedin 100

Linkedin Tactics Tips Work Management 100

Webbiquity

JUNE 25, 2010

This report will give you a proven process you can use to start bringing in more new business now. A proven process that will get you started bringing in more new business today. • Plus, you’ll learn: • How to avoid being “salesy” (which will actually lead to more sales). • Whether or not cold calling is dead. • Share this on Bebo.

Consulting 100

Consulting Allocation Digg Cold Calling 100

Anything Goes Marketing

MARCH 8, 2009

The post was then picked up by other social media hubs such as StumbleUpon and Digg which pushed additional traffic along with search engine traffic. My stories are at a very small scale and something I do in my spare time. Imagine how you can use social media tools for your business Social media tools are interrelated.

Social Media 100

Social Media Web 2.0 Media Blogger 100

Online Marketing Institute

APRIL 11, 2011

Sign in All Social Media Tech & Gadgets Business & Marketing Video Mobile Dev & Design Media Social Good Startups Explore Classifieds ); // ); // Trending Stories YouTube Video of the Day: Is David Beckham’s Pepsi Clip Real or Fake? According to a recent MerchantCircle survey of 8,500 small businesses across the U.S.,

Social Media 40

Social Media Media Classified Ads Advertising Agencies 40

Webbiquity

FEBRUARY 1, 2010

Why Many Businesses Still Fear Social Media by The Marketing Mélange. Facebook Lets Users Open Up Profiles by MediaPost Online Media Daily. Facebook for Business SuperGuide by Interactive Insights Group. When Social Media & PR Matters More Than SEO by Small Business Search Marketing. Taddy Hall.

Social Media 100

Social Media Social Marketing Budget Programs Media 100

Hubspot

OCTOBER 19, 2010

Helpful Links: Learn more about why every business should blog and learn a few Business Blogging Lessons From Google's Chief Blogger. Twitter, Facebook, LinkedIn, YouTube, Digg, Delicious, StumbleUpon…oh my! Take a few small steps towards becoming more social , and you’ll be surprised at the results.

Marketing Mix 28

Marketing Mix Inbound Marketing Allocation Work Management 28

Online Marketing Institute

OCTOBER 29, 2010

Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! But what about the use of social media between businesses? Business-to-business (B2B) social media is a different animal.

Social Media 40

Social Media Enterprise Management Advertising Agencies Social Marketing 40

Online Marketing Institute

NOVEMBER 7, 2010

Business buyers typically seek additional information and resources for information on business products and services. Business buyers typically seek additional information and resources for information on business products and services. Â Satisfied readers can turn into interested prospects and satisfied customers.

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

SnapApp

SEPTEMBER 12, 2011

Before we created the SnapApp marketing platform for our customers, Pangea Media operated a network of quiz and sweepstakes sites of our own. Our business was centered on building great interactive content, driving traffic to that content, and generating advertising revenue from that traffic.

Viral Marketing 48

Viral Marketing Clickthrough Word of Mouth Planning 48

Online Marketing Institute

NOVEMBER 8, 2010

Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! Digital marketing is gaining traction in a number of industries, and business-to-business (B2B) marketers are in on that trend, too. Learn more.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Convince & Convert

MARCH 4, 2010

However, even within the business (non cat) blogging arena, there are a wide variety of potential measures to gauge your momentum. This sounds simple, but it’s shocking how many bloggers aren’t clear on the core business rationale behind their blog initiative. Is anyone out there? Does anyone care? What’s the Point?

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 130

WebMarketCentral

MAY 18, 2009

How can you create effective online video content on a budget? Of the hundreds of Facebook applications available, which ones are best for business? Discover these answers and others here in more of the best posts from the past year on social media marketing and PR.

Social Media 20

Social Media Web 2.0 iCrossing Optimization 20

Online Marketing Institute

JUNE 30, 2009

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. Submit guest post ideas to rburnes[at]hubspot[dot]com.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Online Marketing Institute

JANUARY 4, 2011

Take each post and post it on the New Digg (20 million visitors a month), it is quick and easy to do and will take you only a minute or two (it involves copying the URL and pasting it to Digg, add the headline and choose the section then hit 62. This content was simply about insight and ideas about how they run their business.

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

Online Marketing Institute

DECEMBER 23, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! A good example of this approach is 360i , an award-winning digital marketing agency.

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40