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20 Online Marketing Tools That Boost Campaign Results

KoMarketing Associates

As online marketers, we are required to understand all corners of the internet and continually expand our knowledge of the industry. With this is mind, we recently hosted an internal team training event  where each member of our team shared some of their favorite online marketing tools. Content Marketing Tools. General Online Marketing Tools.

8 Steps To A More Effective B2B Content Marketing Program

KoMarketing Associates

You are executing a content marketing initiative as part of your broader B2B marketing program in 2015. If you are a regular reader of this blog, SEO performance is likely part of the reason content marketing has become a priority as well. According to The Content Marketing Institute , at least 86% of B2B marketers are now engaged in content marketing as well.

Content Checklist: Don’t Publish Without It

Writing on the Web

Here’s a great checklist, just published over at the Content Marketing Institute , authored by Ahava Leibtag. The checklist is designed for digital content creators and marketing teams, but it can and should be used by anyone writing a business blog or other content for the Web. This is similar to what I write about in my ebook, Content Marketing with Blogs. Digg this!

Content Marketing Videos: Speak to Problems First

Writing on the Web

Content marketing with videos is a key marketing tool, and it’s getting easier to do. This is key for content marketing. Why would I want that many? I don’t really, but for content marketing to work you need as much content as you can, in all forms. I use them to submit to video directories, post to YouTube , and it all counts to get found in Google searches.

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Content Curation: How to Become a Thought Leader

Writing on the Web

share these key points with anyone who struggles with writing online for their business and needs ideas for what to write. Digg this! Content Marketing with Blogs: What Do You Believe? Business Blog Writing and Content Marketing: Come on, light my fire! Content Marketing Blues: the Battle for Attention. And, you do need to add your point of view. Tweet This!

Content Marketing with Stories: Better than Facts

Writing on the Web

2007 study by Jennifer Edson Escalas , a marketing researcher at Vanderbilt University, found that people had more positive reactions to advertisements that were presented in a story form than to ads that were factually straightforward about the products. Your online content should be no different. Digg this! Related posts: Content Marketing Favorites: Telling Stories.

7 Ways to Format Blogs to Engage Readers’ Brains

Writing on the Web

Digg this! Content Marketing Results: 18 Ways to NOT Get Blog Traffic. About Blogs Attracting Clients Content Marketing Getting Read How to.Tips Online Marketing Writing for the Web blog formatting blog marketing content marketing with blogs converting readers to clients persuasion triggersWhat are the two most important parts (a.k.a. How? 1. P.S.S.

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8 (of the) Best Web Analytics Guides of 2010


One of the great advantages of online marketing is that it’s measurable to far greater degree of precision and richness than older media like broadcast and print. How do you filter out that noise and focus on the measures that provide real guidance for improving online business results? Digg this! What common analytics mistakes should you avoid? Share this on Bebo.

When Business Blogging Works Too Well…

Writing on the Web

It’s all good, really, except for a few problems… I am quite simply more excited about creating content that markets for other professionals than I am for myself and my own  business. But here are some problems… All the while, my ranking on the Top 42 Content Marketing blogs is slipping. guess the problem is this: blogging for your business is the best darn way to market on the planet. So they call me and outsource their blogging with my services. I’m happy, they’re happy, but my own blogging and marketing suffers. Digg this!

4 Content Marketing Goals for a Coach Website

Writing on the Web

How should content marketing be used on the home page of your website? Here are 4 goals of your online content: Connect immediately (by speaking to your readers’ challenges or problems). That’s a basic outline that you could follow, not just for websites, but for your blog and other content marketing pieces. Digg this! What makes good website copy?

Marketing with Videos: What’s Wrong with the Script?

Writing on the Web

People are still confusing features and benefits in their marketing messages. But many people aren’t clear in writing their marketing messages , confuse features with benefits, speak in jargon, and assume their viewers know what they know. His rich baritone voice can make even the worst marketing message sound good. Digg this! Steps to Content Marketing with Blogs.

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Content Marketing with Videos: Free Webinar

Writing on the Web

This week, when two of Tom Antion ‘s people called me up with an offer of a free webinar on video marketing , I immediately saw the value in sharing these video tips with you. asked them to deliver this webinar exclusively for professionals who don’t have a lot of time for marketing tactics. Digg this! Content Marketing Videos: Speak to Problems First. link].

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6 Writing Tips for SEO Friendly Content Marketing

Writing on the Web

This week’s guest post by Christian Arno of Lingo24 shares 6 writing tips for writing online content that works for both readers and search engines. Digg this! Business Blog Writing and Content Marketing: Come on, light my fire! About Blogs Content Marketing On Writing Better Online Marketing Attracting Clients blog content blog marketing blog writing business blogging content marketing with blogs online content SEODo you know how to write SEO-friendly content your readers will love? Both, of course. Embrace the list.

Business Blog: 4 Reasons to NOT Write Your Own

Writing on the Web

And not because this article will tell you anything you don’t already know – rather, it will remind you of business principles that you already apply in your everyday professional work but which you forgot once you started marketing online. Digg this! How to Write a Content Marketing Blog Post. (Guest post by Adam Kosloff ). You’re swamped. Hopefully, it can.

8 Blog SEO Tips for Top Search Results

Writing on the Web

Digg this! Content Marketing Optimized for Search Engines. About Blogs Attracting Clients Content Marketing Managing Your Ezine & Blog Tasks Online Marketing Writing Great Blog Content blog marketing content marketing with blogs search engine savvy SEOWhat are the most important SEO tips for your blog to get good search results? It may be easier than you think to start getting onto the first page for keyword searches. Most of what I’ve learned about search engine optimization techniques I learned from Scribe SEO Content Optimizer.

Business Blog Writing: Come on, light my fire!

Writing on the Web

Why is content marketing and persuasion so difficult, and what can you do to set people on fire? While this business understands that its customers want security and low prices when ordering services online, they fail to ignite passion or spark action in readers. The first is by using conventional marketing rhetoric, which is what most professionals use. Digg this!

Engaging Content: 7 Tips to Get Readers to Think

Writing on the Web

When it comes to content marketing , there are ways to write content so it actively markets you and your business without being “in-your-face” sales copy or boring product reviews or press releases. I’m reminded of an excellent book on creating effective website design called Don’t Make Me Think. Bonus question: How does doing this actually work to market your business?

3 Online Marketing Tasks: Get Found, Get Known, Get Clients

Writing on the Web

Get Found, Get Known, Get Clients" alt=" 3 Online Marketing Tasks: Get Found, Get Known, Get Clients" />. How do you check your online marketing to see where it’s working, where it needs improvement? Look at your marketing tasks as having 3 purposes: Get found: How visible are you online? Do you need to be seen online? Digg this!

Content Marketing Tips: Find Your Online Voice

Writing on the Web

How do you get content marketing results? This and other key tips will be discussed Wednesday April 20, 2011 on an open webinar I’m giving: Time-Saving Tips for Content Marketing Results. Register to get the recording if you can’t come at 5 pm ET , plus I’ll send you handouts, a list of outsourcing resources, a marketing road map and discount coupons for services. “Before you can truly understand your customers, you have to understand yourself,&# says author and content-marketing evangelist Joe Pulizzi. Digg this! Blog this on Blogger.

Content Rules: Insight and Originality Attracts Clients

Writing on the Web

Content marketing works: you can publish online content – blog posts, videos, webinars and web pages – that attracts clients to you. Using content marketing , you don’t have to chase after them, spend money on advertising, direct mail, or printed newsletters. For myself, the story is less dramatic, but I overcame my computer phobias to become a blogging expert and take my business from zero to six figures in three years, using content marketing and web-based tools. ET on content marketing for coaches and other small business professionals.

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4 Tools for Measuring Your Online Influence

It's All About Revenue

by Jesse Noyes | Tweet this In the online marketing world, you’re only as good as the content you create and the network you share it with. It’s no wonder that so many B2B and B2C brands have intensified their efforts to grow online influence and reach influencers through social media. Measuring online influence is a difficult task at best. For the most part, marketers have been constrained to piecemeal metrics like page views, followers and likes. By using both you can get a better sense of how the different algorithms calculate online influence. 3.

E-Newsletter Review: How’s Your Ezine?

Writing on the Web

You may be doing all the right content marketing things (e-newsletter, blog, articles, etc.) Digg this! Content Marketing Executive Coach Ezine Article Topics Getting Read List Building Tips Managing Your Ezine & Blog Tasks On Writing Better Promoting Your Ezine +/or Blog Writing Better Ezines Attracting Clients e-newsletters ezines Online Marketing personal stories personality

Best Content Marketing Guides, Tips and Tactics of 2010


That’s the case because, in an increasingly competitive and noisy market, buyers care not so much about what you sell as about what you know , and what you are passionate about. Get the answers to these questions and more here in some of the best guides to content marketing of the past year. Content Marketing Strategy and Tactics. by Savvy B2B Marketing. Digg this!

Inside The Busy Mind Of A Marketer

It's All About Revenue

by Jesse Noyes | Tweet this What goes on inside the head of today’s marketer? With brand awareness, nurturing of leads , managing events and even social media duties falling squarely on marketing’s shoulders, it’s no shock that marketers have much on their minds. Thankfully, Quarry shows in this visual how marketing automation can help in a number of ways. Share email.

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Online Persuasion: How to Write to Create Desire

Writing on the Web

When writing online , how can you appeal to readers’ emotions on a business-oriented site? Online persuasion works best when you appeal to both the logical and emotional centers in the brain. Many online content marketers misunderstand what it means to “appeal to emotions.”  How exactly do you bypass the conscious thinking brain and instantly connect with readers’ emotional centers, out of their conscious awareness? Effective content marketers, however, follow a unique, almost hidden pattern: Grab the audience’s attention ? Digg this! Analyze it ?Recommend

Is Your White Paper a Sales Pitch in Disguise?

Writing on the Web

I asked Laura Carlson to share with you here some important perspectives on content marketing. With all of these advancements for content marketing, it’s about time we shred the white paper. Marketing Automation Software Guide (MASG) posted an article on this topic. Many marketing automation systems have microsite building tools that allow you to create the site, modify content regularly, and track activity to measure the effectiveness of your content. Digg this! Content Marketing: You mean give away information without a pitch? So, now what?

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High Quality Content Sites Is What Google Wants

Writing on the Web

For professionals who use online content to market their services, you need to keep an eye on your analytics , and continue to follow good advice for content marketing. Here’s an excerpt from Website Magazine , an article from Mike Phillips that constitues good search marketing advice: From the Official Google Blog : “ Many of the changes we make are so subtle that very few people notice them. Well-written, compelling content tends to attract links, garner social mentions and spread through online communities. Digg this! Hire a good writer.

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Free Phone Consulting? 4 Reasons It’s a Good Idea

Writing on the Web

It gives me a chance to connect with clients : In an online business, I usually don’t have much contact with the clients who use my services and products. learn more about my client’s work and their content marketing needs. Digg this! Attracting Clients Content Marketing How to.Tips Online MarketingTo them, I’m faceless, and vice-verso.

A Tale of Two Websites: Good/Bad Content

Writing on the Web

And how do you do that through your online content ? As I was reviewing two clients’ online content marketing this week, I was struck by how few professionals have well-written content that engages readers. They may not know which is best so your online site has to do some convincing and comparing. Digg this! Content Marketing Goals for a Coach Website.

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Content Marketing Tips: Get Your Stories Straight

Writing on the Web

Good content marketing requires good storytelling. This was a theme in the wonderful book by Rosamund and Benjamin Zander, The Art of Possibilit y. I’m interested in the stories we tell ourselves, and how that affects the online content we write for our businesses. If you’re in business for yourself, you’ve got to get out there online and tell your story. Digg this! Related posts: Content Marketing with Stories: Better than Facts. Client Stories Make the Best Content for Marketing. Content Marketing Favorites: Telling Stories.

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Blogging with Personality and Tim Ferriss

Writing on the Web

While it’s not a new interview, there are several nuggets that are timeless. I don’t know if you’ve read Tim or not, but he’s a master at blogging and marketing his books.  Digg this! Related posts: Content Marketing Tips: Seth Godin on Tim Burton. Content Marketing Matters: What’s Your Brand Personality? Share this on

7 Writing Tips to Connect Emotionally with Your Readers

Writing on the Web

When writing on the web – either in a blog post , an ezine or other forms of content marketing , readers are more likely to respond to your offers of service or products if there is a resonance between you. Please share your tips and ideas about this essential key to writing online content that connects emotionally with readers. Digg this! This can be done several ways.

3 Web Tools to Make Money Online

Writing on the Web

To make money online , you need systems and software helpers. I don’t try them all out, it tends to drive me nuts to have too many distractions and things to learn. Digg this! How to Make Money Online (…at any age, from any place). Authors Can Make Money – Online more than in bookstores. Content Marketing Managing Your Ezine & Blog Tasks Online Marketing Pathway to Profits business blogging content marketing with blogsI’m curious… what web tools could you absolutely not live without? Check it out.

11.5 Steps to Video Blogging in 30 Minutes

Writing on the Web

What’s the quickest way to use videos for content marketing ? Used some content marketing text previously published about how to write a video script. Content marketing with videos is essential if you want to get online marketing results. Digg this! Related posts: Video Promo Clips: Content Marketing Comes Alive. Hyperlinked keywords.

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7 Ways to Market to the Subconscious Brain: The Homer Simpson Guide to Content Marketing

Writing on the Web

The Homer Simpson Guide to Content Marketing" alt=" 7 Ways to Market to the Subconscious Brain: The Homer Simpson Guide to Content Marketing" />. Content marketing and the people who write marketing messages must understand how consumers’ brains work if  they want to engage and create trust and loyalty. That doesn’t include marketing, advertising, etc.

What’s So Funny About Social Media and Online Marketing?


From social media cartoons and contextual advertising gone wrong to dysfunctional agency-client relationships and the best (and worst) online ads, here are some of the most amusing, creative and remarkable blog posts and videos of 2009. How social media is like the seventh grade by Training Marketer. Comic Relief – The Process by Web Marketing Therapy. Digg this! Really.

10 Fast Facts About Groupon

It's All About Revenue

Groupon officially filed to be traded on the public market. The daily online coupon company has been heavily talked about ever since it spurned high-priced acquisition attempts. million subscribers and a solid foothold in that region’s market. Keep It Online. Controversial Super Bowl ads notwithstanding, Groupon channels most of its marketing dollars online.

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Content Marketing Tips from Computer Games

Writing on the Web

What can we learn from online computer games about content marketing for business? A lot, apparently. My husband, Attila the Honey , plays World of Warcraft , an online game that’s part of the multi-billion dollar gaming industry. Now, after watching Seth’s video on TED , I’m even more curious because they are using game dynamics for marketing tactics.

Content Marketing Matters: What’s Your Brand Personality?

Writing on the Web

stumbled across an interesting quote on a site that gets to the heart of content marketing matters: “Evolution tends to favor action over thinking.  “All successful marketing campaigns – whether using primeval or post-digital technologies — have responded to this phenomenon.” ~ Dr. Bob Deutsch, cognitive anthropologist, Digg this! That hasn’t changed. 

[Chart] 90% of Visitors to EU Cookie Law Site Don’t Opt-in

It's All About Revenue

On May 25 all the countries within the European Union were supposed to enact a directive requiring anyone doing business in the region to get opt-in permission to track consumers online. But, more importantly, it demonstrates the need for businesses to clearly and compellingly explain why they want to track visitors’ online behavior to deliver only relevant content. Share email.