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Digital B2B Marketing

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Online Advertising WILL be Regulated

Digital B2B Marketing

MARCH 17, 2011

Online marketers collect reams of information about everyone, without permission, and profit by using this data to sell advertising. It doesn’t matter what data marketers actually collect and use or if individuals can control the data collection. Regulation with liability will increase compliance over self-regulation.

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Part Two: Marketing Measurement and Pissing People Off

Digital B2B Marketing

MARCH 15, 2011

In part one , I listed marketing activities that were effective on paper but upset people until they fought back, with technology and legislation. What other marketing activities belong on the list? Share this Post: LinkedIn Share Email Share Digg Reddit Print The freshest in culture.

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