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What the Future Holds for B2B Social Media Marketing

Online Marketing Institute

Understand how IT decision-makers are accessing information and how you can engage them with successful multi-channel programs. In a study of social media use conducted by Business.com last year, it was revealed that North American B2B companies are more likely to be using social media tools when compared to B2C companies.

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5 Proven Strategies for B2B Social Media Marketing

Online Marketing Institute

Understand how IT decision-makers are accessing information and how you can engage them with successful multi-channel programs. Strengthen a Campaign In some recent cases, SMBs have been known to exclusively use social media as a marketing tool, as costs are low and usually limited to the time spent cultivating an involved community.

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article thumbnail

What the Future Holds for B2B Social Media Marketing

Online Marketing Institute

Understand how IT decision-makers are accessing information and how you can engage them with successful multi-channel programs. In a study of social media use conducted by Business.com last year, it was revealed that North American B2B companies are more likely to be using social media tools when compared to B2C companies.

article thumbnail

5 Proven Strategies for B2B Social Media Marketing

Online Marketing Institute

Understand how IT decision-makers are accessing information and how you can engage them with successful multi-channel programs. Strengthen a Campaign In some recent cases, SMBs have been known to exclusively use social media as a marketing tool, as costs are low and usually limited to the time spent cultivating an involved community.