Writing on the Web

APRIL 4, 2011

It doesn’t matter what you call your information (white paper/eBook, microsite/landing page), what matters is using information wisely to get found, get known and get clients. Twitter is extremely powerful for reaching audiences and building relationships. One interesting tool in particular is Twitter #chat. So, now what?

Paper 100

Paper Marketing Automation Services Marketing Management Microsite 100

Webbiquity

JANUARY 12, 2010

So, for example, social media releases–part of interactive PR efforts–point readers to company microsites and its media sharing (images, video, presentations etc.). Media sharing accounts are connected to Twitter, which is also used to promote content marketing. Share this on del.icio.us. Post this on Diigo. Tweet This!

Enterprise Management 100

Enterprise Management PR Social Networks SEM 100

Webbiquity

JULY 25, 2011

From there, make sure that your presence is search-optimized on the “big four&# social media platforms: Facebook, Twitter, LinkedIn and YouTube. Microsites are advisable only if they don’t dilute the search authority of the main business website. And that you are interacting with your networks on those platforms.

Optimization 100

Optimization Microsite Digg Work Management 100

Webbiquity

JULY 25, 2011

From there, make sure that your presence is search-optimized on the “big four&# social media platforms: Facebook, Twitter, LinkedIn and YouTube. Microsites are advisable only if they don’t dilute the search authority of the main business website. And that you are interacting with your networks on those platforms.

Optimization 100

Optimization Microsite Digg Ideal Customer Profiles 100

Webbiquity

JULY 26, 2010

Why Use Twitter, Facebook & LinkedIn for Content Marketing? B2B Voices ( Trade Youtube Twitter Leads Sales ). Mi6Agency Marketing ( Emarketing CMO Demographics Case Study Audience Twitter Aging ). How Much do you have to use Facebook and Twitter to Really be Effective? , June 8, 2010. Who Needs Editors? May 26, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Biznology

APRIL 23, 2013

The current catch-all these days for what I do is social media; unfortunately, when what you do is described as social media, people tend to think Facebook , Twitter , Pinterest , and maybe Google+. My expertise, however, is online community outreach and engagement. Before long, hundreds of email replies stream in.

Blogger 80

Blogger Outreach Social Media PR 80