Remove sales
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Is Your White Paper a Sales Pitch in Disguise?

Writing on the Web

It doesn’t matter what you call your information (white paper/eBook, microsite/landing page), what matters is using information wisely to get found, get known and get clients. Is Your White Paper a Sales Pitch in Disguise? Microsites are also powerful lead generation tools. Guest Post by Lauren Carlson, SoftwareAdvice.com.

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Only B2B - Untitled Article

Only B2B

It also provides sales control, robust reporting, and quick monetization with content style formats and in-content placement. Content syndication tools like Reddit and Digg provide you with content syndication services where you can publish all types of content, carefully arranged by category. reddit.com/r/sideproject. BizSugar .

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Book Review: eMarketing Strategies for the Complex Sale

Webbiquity

Without a solid content strategy to support that movement through the marketing and sales cycle, all you’ve got is a nice email system. Divided into six sections, as an appetizer the book starts off with eMarketing Essentials , the “why&# of using content marketing for complex sales. Share this on del.icio.us.

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Web Presence Optimization, Reloaded

Webbiquity

Promote your content (though not only your content, but other content your readers/followers/fans may be interested in) on popular social bookmarking sites like Digg , delicious , Reddit and StumbleUpon. Microsites are advisable only if they don’t dilute the search authority of the main business website.

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Web Presence Optimization, Reloaded

Webbiquity

Promote your content (though not only your content, but other content your readers/followers/fans may be interested in) on popular social bookmarking sites like Digg , delicious , Reddit and StumbleUpon. Microsites are advisable only if they don’t dilute the search authority of the main business website.

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What is Webbiquity? How to Be Everywhere Online

Webbiquity

And if you Google “sales management thought leader&# in quotes, six of the top ten spots belong to the same sales leadership guru. So, for example, social media releases–part of interactive PR efforts–point readers to company microsites and its media sharing (images, video, presentations etc.). Tweet This!

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Marketing Automation: Like Bringing a Gun to a Knife Fight

Webbiquity

How can you efficiently nurture those long-term prospects, learning more about their interests in the process, until they are really ready to engage with sales? Most sales people still don’t. Buyers no longer rely on sales people for basic information or exploratory “consultation.&#