Webbiquity

DECEMBER 21, 2010

In fact, trying to use social media primarily as an advertising and direct response medium is viewed as boorish social media behavior and likely to backfire, doing a brand more harm than good. Producing and sharing content with your market both attracts prospective buyers and educates them, potentially shortening sales cycles.

Social Media 100

Social Media Media Business Paid Search Agency 100

Webbiquity

FEBRUARY 9, 2010

From the buyer standpoint, the two most popular uses of social media (with roughly 60% each) in the commercial realm are to “learn about new products / features / services&# and to “learn about specials and sales.&# Share this on del.icio.us. Post this on Diigo. Share this on Reddit. Stumble upon something good? Tweet This!

Social Media 100

Social Media Social Marketing Marketing Strategy Marketing & Strategy 100

Webbiquity

MARCH 29, 2010

From the dawn of commerce, business people have always used networking to meet new people and establish new relationships with suppliers, potential partners, industry experts, and most importantly sales prospects. For confidential or highly specific communications, these mediums are still ideal. Share this on del.icio.us. Tweet This!

Social Media 100

Social Media Media Social Networks Network Marketing 100

Webbiquity

APRIL 27, 2010

This new report does point out that the use of social media outsourcing does vary by company size, but still only 25 of medium to large enterprises are taking advantage of outside expertise. B2B marketers were slightly more likely to report increased sales than than their B2C counterparts. Social Media Takes Time. How much time?

Social Media 100

Social Media Marketing Report Social Marketing Planning 100

Online Marketing Institute

NOVEMBER 1, 2010

Almost half (49%) employ corporate blogging, a number much higher than the 32% who embraced this digital medium in 2008. 2) Email, search marketing, and inside sales worked best for awareness and demand generation. But remember, these statistics are about popular use, not about what works and what doesn't. What does work?

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Trends 40

Convince & Convert

SEPTEMBER 21, 2010

Can those results be tied back directly to sales, and therefore ROI? IMO until these companies get their heads and strategies around social media as customer intimacy model rather than a content distribution channel they will continue to struggle with the medium. I’d add: 1)Social media can increase sales.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Webbiquity

SEPTEMBER 30, 2010

Digg, StumbleUpon, Reddit, etc.). Are you aiming to increase sales and/or leads? Twitter is a conversational platform, not a broadcasting medium. Twitter, identi.ca, Jaiku, etc.). Social bookmarking sites (e.g. Review sites (Epinions, Yelp, ChoiceVendor, etc.). Social Media Objectives. What are the primary goals?

Social Media 100

Social Media Media Guidelines Digg 100

Buzz Marketing for Technology

NOVEMBER 30, 2009

I think we’ll see digital agencies as AOR’s for medium sized companies but, frankly, the AOR model has to die. Prior to joining KKM, Romi was Chief Marketing Officer of Ascentium Corporation, a leading digital agency with 96M in Sales in 2008. The quibbling and back and forth wastes time and money. Who is Romi? Tweet This!

ROMI 100

ROMI Advertising Agencies Paid Search Agency Social Media 100

Webbiquity

OCTOBER 27, 2010

Few marketers say that they can measure the impact of social activity on sales lead productivity&# reinforce the value of social media as more of a PR-like tool than a direct marketing channel. Many marketers may find these analytical models difficult to implement and the results of even a successful exercise somewhat fuzzy.

Social Media 100

Social Media Allocation Social Marketing B2B Marketing 100

Webbiquity

AUGUST 2, 2010

Substituting thought-leadership content for ad copy— telling rather than selling —should benefit both buyers and sellers, by increasing the knowledge of buyers and shortening sales cycles (though this latter effect may be masked by current economic conditions). Take advantage of the medium using pictures and other media.

Social Media 100

Social Media Marketing Report Social Marketing Paid Search Agency 100

Online Marketing Institute

MARCH 24, 2011

“A blog has the flexibility to produce content easily, syndicate that content through any medium using RSS, and convert that audience into customers.&# If your goal is to connect with industry thought leaders, for instance, your content will be much different than if your goal is to drive more sales. Your audience’s needs.

Paid Search Agency 40

Paid Search Agency Companies Mobile Advertising Advertising Agencies 40

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Every good social media plan STARTS with a solid marketing strategy but social media efforts are sub-optimized if a company is too wedded to long-term plans and can’t respond to sales opportunities happening RIGHT NOW in front of their noses. One component in sales team training is to perform a semiannual competitive assessment.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Webbiquity

FEBRUARY 7, 2011

How to Use Your Blog to Drive Social Sales by Social Media Examiner. “The ultimate goal for many businesses is profit, not engagements, retweets or Facebook likes,&# as Nathan Hangen points out, so he offers a four-step plan to making a blog into an effective, non-pushy sales tool. Related Post. Share this on Bebo.

Social Media 100

Social Media Paid Content Tactics Tips 100

Online Marketing Institute

JULY 31, 2009

The lead management vendors are developing one-to-one email capabilities that help sales people be more consistent and productive. B2B marketers also need systems that help them align sales activity and marketing messages, monitor marketing’s impact on the pipeline, and close the loop on closed deals.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

B2B Marketing Zone Posts

AUGUST 3, 2010

Maybe have never even had a sales job or a college-level marketing class. Smarketer, ZoomInfo: In light of the ongoing upheaval in b-to-b sales, what are your biggest challenges for the remainder of the year? Here are a few that stand out to the Smashmouth crowd from last week: Are Your Inside Sales Reps Good Detectives?

Ning 40

Ning Paid Content Facebook Sales Management 40

seo.co

DECEMBER 8, 2020

Building an effective website that will provide a strong, consistent flow of leads or sales requires marketing. SEO makes your website visible to potential customers so that you can make sales. Measuring allows you to track which efforts tend to drive the most traffic, and attract the most interest, leads, and sales.

Paid Content 111

Paid Content Online Marketing Planning CMS Development 111

Webbiquity

SEPTEMBER 8, 2010

Another notable Pam Dyer post, this one summarizing a study from online advertising network Chitika which shows that Twitter is the best place to share news: 47% of the outbound traffic from Twitter goes to news sites, vs. 28% from Facebook, 18% from Digg and an imperceptable share from MySpace.

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100

Single Grain

OCTOBER 1, 2020

Blog post audits are different from site audits and content marketing audits: A content audit reviews the performance of your blog posts and how effective your overall content strategy is at driving leads or sales. (If If this is what you're looking for, check out The Step-by-Step Guide to Conducting a Content Audit.). 1) The Headline/Title.

CMS Development 111

CMS Development Effectiveness A/B testing Top of Funnel 111

Convince & Convert

SEPTEMBER 20, 2010

link] Patrick Curl First off I agree that slow is good, and that there's really no other way to really build the level of trust that Social media has to build in order to be successful – after all it isn't about fast sales, it's about life-time customers. But he couldn't wrap his mind around that.

Social Media 159

Social Media Media Webinar Metrics Marketing & Strategy 159