Buzz Marketing for Technology

FEBRUARY 9, 2010

Trust is not a new thing when it comes to marketing and communications as evidenced by one of the most awaited studies in the communications world is always the annual Edelman Public Relations Trust Barometer. Social Media changes that and elevates Trust to the individual level. Share this on del.icio.us. Share this on Reddit.

Trust Marketing 100

Trust Marketing Communities ROI B2B Marketing 100

Convince & Convert

SEPTEMBER 21, 2010

I presented today at Social Media AZ , a new conference for Arizonans interested in, and practicing social media. This presentation: “Why Before How: The Keys to Developing a Social Media Strategy in 7 Steps&# also formed the basis for my recent MarketingProfs Webinar. How Does Your Audience Use Social Media?

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Wondering Out Loud

OCTOBER 1, 2009

The social media revolution is over and it’s time for all of us to take a collective deep breath – in through the nose and out through the mouth. Now, before you accuse me of being a complete moron for proclaiming the end of social media, let me clarify what I mean. Blogs are nice, but RSS feeds, Diggs and del.icio.us

Social Media 40

Social Media Web 2.0 Media Digg 40

Convince & Convert

SEPTEMBER 21, 2010

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Social media is by definition slow.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Buzz Marketing for Technology

SEPTEMBER 15, 2010

With the number of traditional publications declining it brings the traditional walls that have been the master of the Public Relations industry down with it. Obviously PR firms could add “digital media” as a compliment to “traditional media” but upper management doesn’t care about digital media. Tweet This!

PR 100

PR Conversion Ning Digg 100

Webbiquity

SEPTEMBER 1, 2010

Social media has fundamentally altered the practice of public relations. Will Traditional, Social Media Blend? Pros & Cons of Applying Social Media to Traditional PR Campaigns by Howell Marketing Strategies. Pros & Cons of Applying Social Media to Traditional PR Campaigns by Howell Marketing Strategies.

PR 100

PR Marketing Automation Services Blogger Eloqua 100

Webbiquity

FEBRUARY 28, 2011

It is somewhat surprising how many have only a few hundred followers, despite being social media managers, practitioners and strategists at large corporations. . • Morgan Johnston – Manager Corporate Communication at JetBlue Airways. • Bowen Payson – Manager of Online and Digital Marketing at Virgin America. Serious disconnect there.).

Enterprise Management 100

Enterprise Management Twitter Marketing Management Salesforce.com 100

Dahle Communication

MARCH 23, 2010

Sadly, Tiger's representatives were adhering to the old-school philosophy of public relations: that they can control the message. Back in the day before social media and websites like TMZ.com , public relations was all about controlling the message. If you are unfamiliar with that type of logic let me explain.

Digg 65

Digg Public Relations PR Viral Marketing 65

Webbiquity

JANUARY 10, 2010

Finding Google AdWords Super Converter Keywords by MediaPost Online Media Daily. Karl Blanks and Ben Jesson of Conversion Rate Experts about improving conversion rates, the most common mistakes search marketers make, messaging, audience targeting, testing, the role of public relations in the conversion process, generating referrals and more.

Search Engine Marketing 100

Search Engine Marketing Search Marketing Cost per Lead Tips 100

Convince & Convert

MARCH 23, 2010

Also, while I think it’s somewhat less likely that a first-time visitor will tweet or Digg or Stumble your work (I’d love to see a study on that), you should make that process as easy as possible as well. RT @jaybaer: 5 Ways to Make Friends with Strangers on Your Blog [link] [link] Social Media Mktg.

Social Media 120

Social Media Media Webinar Metrics Marketing & Strategy 120

Webbiquity

MAY 17, 2010

Hayes concludes that “media, and particularly television, is taking on the role of General George Custer of the Little Big Horn, glorified as a past hero…but under attack.&# Another study from McKinsey concluded that traditional TV advertising has lost a third of its effectiveness over the last 20 years. Share this on del.icio.us.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Television marketing Work Management 100

WebMarketCentral

APRIL 15, 2008

Note: the following is a guest post from expert researcher and freelance writer Heather Johnson on how businesses can effectively use social media as a component of PR efforts, and efficiently focus their efforts on the most productive sites. Indeed, it is currently the reigning champ for promoting many types of Websites.

Small Business Marketing 20

Small Business Marketing Social Media Wiki Wikipedia 20

Online Marketing Institute

NOVEMBER 2, 2009

Social Media – according to a study early this year by Forrester Research, 91% of technology b2b decision makers use social media in some form (blogs, video, customer reviews, social networking sites, Twitter, etc.). What’s more, social media supports SEO and even branding activities. Ideally, do both. Acme Software Inc.).

Marketing Budget 40

Marketing Budget Budget Programs Marketing Budget Creation Paid Search Agency 40

Convince & Convert

MARCH 4, 2010

Yet, in much of my social media consulting work corporate blog owners are invariably most interested in total visits and RSS subscribers. Metrics would include the number of times a post is mentioned in other blogs or media, references, RT's, etc. I believe this idea is mutually-exclusive from what you're offered here?

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Convince & Convert

JUNE 15, 2010

Here are 4 ways to find out where your customers are in social media: 1. Ask Perhaps the most obvious way of finding out where your customers are hanging out in social media is unfortunately the least utilized. Have you added the ability for email recipients to share content on Twitter, Facebook, Digg and elsewhere?

Social Media 155

Social Media Ideal Customer Profiles Paid Content Media 155

WebMarketCentral

MARCH 2, 2009

Social Interaction & Advertising Are The Modern Day Search Engine Submission & Link Building by SEO Book Like the author of the previous post, Aaron Wall argues that SEO has moved beyond link building, and that the keys to the next phase in the evolution of search optimization include branding, public relations and social interaction.

Link Building 20

Link Building SEO Ad Building Linkbait 20

Webbiquity

DECEMBER 13, 2010

The challenge in social media is to be able to consider the needs of multiple audiences at once, because even though you may be aiming a tweet, blog post or Facebook update at a particular group, everyone can see it. Here are five audiences to keep in mind when posting any content or engaging in social media interactions. Make it good.

Social Media 100

Social Media Social Marketing Media Digg 100

Convince & Convert

MARCH 9, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Are You Taking Social Media Shortcuts?

Social Media 135

Social Media Media Webinar Metrics Marketing & Strategy 135

Online Marketing Institute

DECEMBER 23, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 Expand Beyond Your Wall There are now a host of different applications for Facebook that let you do more than post on your wall.

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

Biznology

FEBRUARY 12, 2013

This sort of general point-of-view is actually dangerous for anyone who actually wants to be successful using social media as a marketing platform. Social media is people and not a pit full of vipers. As a result, social media is oppressively noisy. The Internet is a disrupting medium — social media doubly so.

Social Media 80

Social Media Social Marketing Peer-to-peer Work Management 80

Biznology

AUGUST 20, 2013

Online marketplaces that have historically been very profitable in the past have dropped off a cliff for many companies, be it direct sales eCommerce or public relations campaigns. Everyone was making stupid mistakes, including mainstream media, newspapers, major aggregators, and everyone else. Let me explain.

Paid Content 80

Paid Content Google Digg De-duplication 80

Webbiquity

JULY 26, 2010

SazBean ( Social Network Analytics Measurement Social Media ). B2B Social Media: Why Do Business Professionals Use Social Media? Why Digital Media Outreach Shouldn’t Be Ignored , April 28, 2010. Measuring Outcomes in B2B Social Media – It’s Time to Start , May 9, 2010. Sarah Worsham ( @sazbean ). March 18, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Online Marketing Institute

NOVEMBER 2, 2010

Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! The B2B Social Media Marketing Series is supported by IDG Enterprise. Promoting a brand through social media is no longer unique or novel — it’s simply the norm. Learn more.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Online Marketing Institute

JANUARY 4, 2011

Provide relevant, timely information to established media This is a really simple tactic I came up with as a PR strategist. Whereas traditional PR pros will push their messages to media and influences in the formats of press releases, pitches, etc. pull PR is, in my opinion, a superior approach: you draw media to you.

Tactics 40

Tactics PR Buzz Planning 40

B2B Marketing Zone Posts

JANUARY 4, 2011

There is only one objective in social media: create learning networks - Chris Koch , January 8, 2010. True Confession: I Don’t Have a Social Media Strategy - Dianna Huff - B2B MarCom , July 22, 2010. 22 Educational Social Media Diagrams - Hubspot , May 24, 2010. How to use social media for B2B - Chris Koch , March 19, 2010.

B2B Marketing 40

B2B Marketing B2B Thought Leadership Work Management Paid Search Agency 40

B2B Marketing Zone Posts

AUGUST 3, 2010

True Confession: I Don’t Have a Social Media Strategy - Dianna Huff - B2B MarCom , July 22, 2010 Social media gurus tell you to have a strategy. True Confession: I Don’t Have a Social Media Strategy - Dianna Huff - B2B MarCom , July 22, 2010 Social media gurus tell you to have a strategy. Are you Being Discovered?

Ning 40

Ning Paid Content Facebook Sales Management 40

Webbiquity

SEPTEMBER 8, 2010

Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. What social media tool helps small business double their reach on Twitter? Social Media Statistics.

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100

seo.co

DECEMBER 8, 2020

Social Media Marketing. Engagements on social media have increased in importance as signals of authority, and with every year, they seem to increase further. Google and other search engines take into account (pretty highly) your social media influence. Online Marketing Guide – Table of Contents. Structural On-site SEO.

Paid Content 111

Paid Content Online Marketing Planning CMS Development 111

Biznology

JUNE 19, 2012

Well, according to Wikipedia , frictionless sharing describes the transparent sharing of resources using social media services. We all have been frictionless sharing with advertisers, social media companies, big data minters, and search engines for a decade in the form of implicit attention data, part of an attention economy.

Skype 80

Skype Digg Twitter Wikipedia 80

Convince & Convert

SEPTEMBER 20, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Are You Slow Enough to Succeed in Social Media?

Social Media 160

Social Media Media Webinar Metrics Marketing & Strategy 160

Online Marketing Institute

DECEMBER 13, 2010

Brian Solis Home Articles Business – Marketing PR 2.0 – New Communications Social Media Speaking Books Appearances About The State of the Blogosphere 2010 December 13, 2010 View Comments The question we ask ourselves when examining the state of the blogosphere is whether or not the cup is half full or half empty?

Blogger 40

Blogger Curation Contingency Planning Classified Ads 40

Biznology

APRIL 23, 2013

The current catch-all these days for what I do is social media; unfortunately, when what you do is described as social media, people tend to think Facebook , Twitter , Pinterest , and maybe Google+. Blogger outreach is earned media not paid, right? Blogger outreach and engagement is much more than social media.

Blogger 80

Blogger Outreach Social Media PR 80