Convince & Convert

JULY 20, 2012

This is Episode 25 of the Social Pros Podcast : Real People Doing Real Work in Social Media. Read on for insights from Eric Boss & DJ Waldow’s Social Media Stat of the Week ( This week : The Wall Street Journal reports more people are turning to YouTube as their news source). Listen Now. Mr. Waldow, hello-hello.

Paid Content 113

Paid Content Digg Marketing Budget Work Management 113

Buzz Marketing for Technology

JUNE 27, 2008

The podcast network for Listeners. A podcast series focused on online PR and communication, anchored by the twice-weekly "Hobson & Holtz Report." Podcasts Home Page. Fords social media initiative in Canada; two social media surveys; Lee Hopkins reports; listeners comments discussion; and more.

Digg 100

Digg RSS PR Validation 100

Webbiquity

JULY 28, 2010

Despite its airy title, Social Media Marketing: An Hour a Day by Dave Evans is anything but a lightweight treatment of this topic. At roughly 340 pages of text plus another 42 pages of worksheets, this is a meaty book, but the end result of following Dave’s hour-a-day guide is a solidly justified, strategic social media marketing plan.

Social Media 100

Social Media Social Marketing Planning Media 100

Online Marketing Institute

NOVEMBER 7, 2010

Where it will go, no one knows…but I’ve heard from smarter people than me that content curation is the future (even present) of media. It’s already happened in the consumer world: Sites like Digg (social curation) which have little or no original content have become key resources for information.

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

WebMarketCentral

JULY 30, 2009

Understandably, as businesses begin to invest more marketing/PR dollars into social media, there is great concern over the ROI of these activities. Tools like HubSpot do a great job of quantifying social media leads, but still have some last-click bias. RONI: reduced customer satisfaction, damage (possibly severe) to brand.

Social Media 20

Social Media Paid Content ROI Media 20

Adobe Experience Cloud Blog

AUGUST 27, 2008

After 14 years on the client side of B2B marketing, primarily in enterprise software, I moved over to the agency side in 2006 as a Marketing & PR Executive with KC Associates. Blogs are already mainstream; podcasting is close if not already there; and video is fast approaching that status.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership Enterprise Management Work Management 48

WebMarketCentral

AUGUST 1, 2007

Part 1 of this series rated the various types of viral media; this post focuses on promoting your viral content to get maximum exposure and pass-along. Having your campaign cited in online industry trade online publications is also a highly effective viral promotion tactic—and again, it costs nothing other than the PR legwork.

Viral Marketing 20

Viral Marketing Lead Generation Promotion Web 2.0 20