Adobe Experience Cloud Blog

JULY 15, 2010

We know it’s a necessary tool for seed nurturing and demand generation , but in many cases, B2B marketers are still not sure where to begin. HOW – How can you deploy social media tactics for measurable success? 7. Bookmarking Sites – These allow users to share websites and content they find interesting. Improve engagement?

Social Media 48

Social Media B2B Thought Leadership Linkbait Media 48

Hubspot

JUNE 23, 2010

B BackType - BackType is a social media analytics company that helps companies measure their social engagement. is a free URL shortening service that provides statistics for the links users share online. Boxee - Boxee is a social video application that allows users to watch online videos on their TVs and computers.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

WebMarketCentral

JANUARY 18, 2008

7 Reasons Why Niche Social Media Outlets are Better Than Digg by AjaxNinja After noting that "Digg has an immense amount of traffic and getting landed on the front page will send a tsunami of new readers to your blog or website, but getting onto the front page is incredibly difficult.

Linkbait 20

Linkbait Social Media Ning PageRank 20

Hubspot

DECEMBER 30, 2011

AddThis - AddThis is a social bookmarking service that provides a code users can put on their websites so that when people visit that site, they have the option to share via Facebook, Twitter, etc. BackType - BackType is a social media analytics company that helps companies measure their social engagement.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Hubspot

JANUARY 2, 2013

You know how we're always on your case to measure your marketing? That's way easier to do when you understand what all the things you're measuring actually mean. It's important to keep this curveball in mind when evaluating organic search as a traffic and lead generation source. Get in good with your analytics ? 2) Referrals.

Traffic 28

Traffic Marketing Websites Work Management PPC 28

Online Marketing Institute

OCTOBER 29, 2010

On the contrary, a lot of these companies have found social media to be extremely useful in generating leads, performing market research and establishing themselves as thought leaders. Another 49% said they used social networks to generate leads, 46% for customer feedback, 35% for advertising and 29% for market research.

Social Media 40

Social Media Enterprise Management Advertising Agencies Social Marketing 40

Hubspot

JULY 23, 2010

Search Engine Optimization Basics - As you create remarkable content you will want to optimize that content for search engines as well as users. Generally things like top 5 lists, trends, and news focused articles do really well, but add variety and measure what readers like best. If so then include Reddit and Digg.

Business Blogging 28

Business Blogging Webinar Metrics RSS Ning 28

Online Marketing Institute

NOVEMBER 8, 2010

The following five case studies lend insight into how B2B marketers can use social media to generate leads, create specialized communities, improve SEO, become knowledge sources, and strengthen marketing campaigns. Regus , a global provider of workplace solutions, recently experimented with using social media for lead generation.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Convert

MAY 23, 2023

It involves creating and deploying different versions of a website or a specific feature and measuring their impact on user behavior and business metrics. Analyzing the results of these tests produces insights for data-driven decisions, web optimization, enhanced user experiences, increased conversions, and achieving business goals.

Multivariate analysis 52

Multivariate analysis Enterprise Management Work Management Marketing Management 52

Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) Among other stuff.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Convince & Convert

SEPTEMBER 18, 2011

Once you’ve done that and created content that you think will drive the desired actions, you can start measuring the efficacy of your content program. Content cannot be measured with a single metric , because no one data point can successfully or satisfactorily tell you whether your program is working. Lead Generation Metrics.

Lead Scoring 153

Lead Scoring Lead Ranking Digg Marketing Analytics Tools 153

Convince & Convert

SEPTEMBER 21, 2010

Social Media results can’t be measured False. Too often, the humanization part gets overlooked in an effort to create a “user-generated video contest widget that we’ll launch on Facebook with support from Ustream.&# That’s the brand engagement holy grail that we’re all seeking.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Webbiquity

JANUARY 10, 2010

But what metrics are really most appropriate for social media measurement? Traditional ROI measures fail to take into account the search value of social media engagement, as well as the value of the customer service and product enhancements that social listening and interaction can provide. Top 25 Social Networks by Navel Marketing.

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

Webbiquity

JULY 26, 2010

SazBean ( Social Network Analytics Measurement Social Media ). Measuring Outcomes in B2B Social Media – It’s Time to Start , May 9, 2010. B2B Internet Marketing Strategies ( Amazon Viral Marketing Plan Aggregator Pricing Examples Strategy Personalization Measure Ads ). B2B Sales Lead Generation using SMM , Monday, July 19, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Hubspot

JULY 29, 2018

But with new social media networks and innovative software cropping up almost daily, even seasoned social media users are bound to run into a term or acronym that leaves them thinking, "WTF?". Bitly - Bitly is a free URL shortening service that provides statistics for the links users share online. Example: yourblogname.blogspot.com.

Social Media 101

Social Media Marketing Automation Services Media Work Management 101

Digital B2B Marketing

MARCH 28, 2011

The statistic circulating through Twitter (by the way, being shared between connections on Twitter, but I won’t belabor the point) is that 50% of all content consumed on Twitter is generated by only 20,000 users. The elite, the top 0.05% of twitter users, create 50% of all content consumed on Twitter. Sound impressive?

Twitter 100

Twitter Social Marketing B2B Marketing Broadcasting 100

Webbiquity

JANUARY 10, 2010

Generate word-of-word referrals? It supports unlimited users, online chat, project alerts, a whiteboard feature, document management (approvals, workflow, audit trails), and collaborative document editing. Looking for a more powerful way to share presentations online? Consolidate your online profiles and social networking presence?

Tools 100

Tools Enterprise Management Marketing Management Best Practices 100

Digital B2B Marketing

MARCH 21, 2011

However not every BI platform is mobile accessible, and a mobile user has different requirements. Share this Post: LinkedIn Share Email Share Digg Reddit Print Filed under Content Tagged with Alignment , Product , Sales , Thought Leadership Like Be the first to like this post. Photo caption updated, thanks Robert !

Thought Leadership 100

Thought Leadership Top of Funnel B2B Thought Leadership Digg 100

Webbiquity

FEBRUARY 7, 2011

Facebook added more than 200 million users last year, and Twitter more than doubled in size, adding 115 million. How to: Use B2B Social Media for Lead Generation by TopRank Online Marketing Blog. In the wild days before Google acquired YouTube, users would routinely create and upload videos using any music tracks they had about.

Social Media 100

Social Media Paid Content Tactics Tips 100

Webbiquity

AUGUST 2, 2010

For those whose job it is to generate leads and sales through content and social media, here are five excellent new resources to help increase your knowledge. online users have ever used location-based applications on a mobile device , and only about 1% do so regularly. 2010 Lead Generation Marketing ROI Study (32 pages).

Social Media 100

Social Media Marketing Report Social Marketing Paid Search Agency 100

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Is social media creating a generation of cowards? Twitter success stories: Explaining the ROI of Twitter , October 11, 2010 Measurement and ROI are constant themes in the social media world. Your PR team was aware of most of these as it often had a hand in generating those placements. Social media and leadership. in the 1960s.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Online Marketing Institute

NOVEMBER 2, 2010

On the contrary, a lot of these companies have found social media to be extremely useful in generating leads, performing market research and establishing themselves as thought leaders. Another 49% said they used social networks to generate leads, 46% for customer feedback, 35% for advertising and 29% for market research.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Content Standard

OCTOBER 14, 2016

“It will be a waste of time and effort, especially from a measurement and scaling standpoint.” ” To help scale up its content marketing program, the company leveraged its own team members, guest bloggers, and user-generated content. ” Every brand starts somewhere when it comes to content marketing.

Budget Programs 40

Budget Programs Enterprise Management Work Management Marketing Management 40

Online Marketing Institute

NOVEMBER 4, 2010

The following five case studies lend insight into how B2B marketers can use social media to generate leads, create specialized communities, improve SEO, become knowledge sources, and strengthen marketing campaigns. Regus , a global provider of workplace solutions, recently experimented with using social media for lead generation.

Social Media 40

Social Media Enterprise Management Social Marketing Work Management 40

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Webbiquity

JANUARY 17, 2011

However, that figure rises if you work for a company generating at least $10 million in annual revenue, or you’re in management (in which case it’s $109,000). However, Facebook and Twitter send the most-engaged traffic as measured by average viewing spent time per visitor. Salaries are lower in certain regions (e.g.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Online Marketing Institute

JULY 31, 2009

The bickering between marketers (who feel sales doesn’t follow up on the great leads they generate) and sales (who feel the quality of said leads is subject to debate) seems to continue unabated. So I commend Eloqua on their next generation of marketing software and their efforts dedicated to the process of making marketing more accountable.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40

Webbiquity

FEBRUARY 7, 2012

How are marketers measuring social media success? Dan Nelms dives into a Comscore report which found that although Facebook engagement is increasing (the average time spent on the site per user per month increased from 4.6 hours in the last year), niche social networks are experiencing the fastest user growth (up 48.1%

Paid Content 100

Paid Content Social Media Statistics Research 100

Online Marketing Institute

JANUARY 4, 2011

Click to enlarge) As you can see, I did get a decent amount of traffic from Reddit and Digg, but the bounce rates were outrageous! What do you think about Digg? I’ve been a member of bloggerluv for about a month now as well, and even though I wasn’t that active, it is one of the sites that generates traffic to my blog.

Paid Content 40

Paid Content Blogger Twitter Traffic 40

B2B Marketing Zone Posts

AUGUST 3, 2010

Dig Deep with B2B Buyer Personas - The Content Factor , July 6, 2010 Every B2B marketer I talk to is on board with the concept of user personas to guide their web content strategy. Everyone is scrambling to count, measure, monitor and calculate what’s going on in the hope of understanding why. What did I get? Name your blog.

Ning 40

Ning Paid Content Facebook Sales Management 40

Scoop.it

MAY 6, 2021

People curate content on their social media pages, add RSS feeds to their blogs, and you’ll find this type of content presented on social bookmarking sites such as Digg. Social media sites like Twitter encourage users to use hashtags within their posts. This allows users to easily find content that may interest them.

Curation 113

Curation Twitter Content Digg 113

seo.co

DECEMBER 8, 2020

While online marketing has changed significantly over the course of just the last few years, the industry is moving in a clear direction: user experience matters more than anything. But what constitutes a great user experience? Most importantly, it’s entirely reliant on user experience.

Paid Content 111

Paid Content Online Marketing Planning CMS Development 111

Webbiquity

AUGUST 16, 2010

With the amount of helpful content about social media marketing growing faster than Facebook’s user base or Lindsay Lohan’s court appearances, it’s tough to keep up. 8 brand personalities Facebook and Twitter users hate by iMedia Connection. Building Social Bookmarking Networks 101 by Search Engine Journal.

Social Media 100

Social Media Budget Programs Social Marketing Tools 100

Webbiquity

SEPTEMBER 8, 2010

“70% of social media users between the ages of 18-34 regularly use Facebook more than other sites such as MySpace, Twitter, and Classmates.com,&# and women use Facebook more than men. Social Media Users’ Interests and Expectations Vary by Network [Stats] by Pamorama. While 28% of U.S. by MediaPost Online Media Daily.

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100

Webbiquity

FEBRUARY 14, 2011

mass adoption of social media, but no clear way to measure ROI from it) in this predictive post. Remember when Facebook had “only&# 350 million users? “Have you EVER gone back after purchasing a piece of software and calculated whether or not you generated more money from that tool than what you spent on it?

Work Management 100

Work Management Marketing Management Marketing Automation Services Lead Ranking 100

Webbiquity

MAY 14, 2013

Those getting started or already active in blogging will discover how to: • grow blog traffic, • make content more valuable to readers, • increase blogging productivity, • generate more comments and social shares, • find royalty-free images, • promote your blog, and. ” 10 Additional Ideas to Generate Comments and Shares by Spin Sucks.

Resources 100

Resources Tips Blogger Social Media 100

Online Marketing Institute

APRIL 11, 2011

” This approach has helped Yezak grow her fan base to over 11,000 Facebook users. . How do you measure ROI? Make sure you’ve established some measurable goals to ensure that your social media spending is moving the needle for your business. . Examples of common social goals and ways to measure these include: .

Social Media 40

Social Media Media Advertising Agencies Mobile Advertising 40