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Four Ways to Measure Social Media Marketing Results

Webbiquity

While there are unquestionably many ways that social media marketing results can be measured , the debate rages on as to whether it’s truly possible to quantify the ROI from these activities. Some experts contend that because social media activity is rich in metrics , you can and should be measuring ROI constantly.

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2011 B2B Marketing Trends

Webbiquity

“Soft&# benefits tend to take a back seat to harder measures like leads and marketing productivity during lean recessionary budgets, but should increase in importance as economic conditions improve and companies shift from a cost-cutting and expense minimization to growth mode. Share this on Bebo. Share this on del.icio.us.

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Three Words That Should Never Be Used With Social Media

Webbiquity

At its core, social media marketing is still marketing: it requires a strategy, planning, objectives, measurement, and utilization of key messages. But scale has still been an important factor, as the largest trade shows and highest-circulation publications, even within a specific niche, command the highest prices.

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The One Effective Use of Facebook for B2B Marketing

Webbiquity

Because the ROI is likely to be difficult to measure with precision, it’s best to keep the “I&# fairly modest. Still, with realistic expectations, using Facebook as a means to put a human face (or faces) on a B2B brand can be one effective component of an overall social media marketing strategy. Share this on del.icio.us.

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Seven Ways to Use Social Media for Business

Webbiquity

From a pure lead generation / ROI standpoint, this skepticism isn’t entirely unjustified; research from earlier this year showed that branding metrics (increased brand exposure, webs traffic, email subscribers partnerships)—not strict revenue or ROI measures—topped the list of benefits that b2b marketers realized from social media activities.

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2010 B2B Marketing Budgets and Mix Trends Research

Online Marketing Institute

Marketing budget allocations for 2009 looked identical to 2008, with marketers spending less on trade shows, for example, by attending fewer of them. Instead of taking the digital plunge, most respondents hedged their bets in 2009 and simply cut spending across all the tactics they used.

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Social Media ROI vs. RONI

WebMarketCentral

Consider, for example, a tactic viewed by many marketers as extremely measurable: Google AdWords. Measuring only the final click, and giving all of the credit for the lead to your text ad, distorts what's truly happening. Measuring social media marketing ROI is a worthy though elusive goal. Simple, right? Balderdash.