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The 7 Best Social Media Analytics Tools for Marketers in 2020

Hubspot

The tool connects to HubSpot, Salesforce, Google Ads, Facebook, Marketo, and Microsoft Office, so you can combine the software with any other tools you use for social monitoring or listening. This is helpful for multiple teams working on the same project at once, since it can provide consistent, accurate data to various team members at once.

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Go On Get Your Blog On: How to Empower Employees as Blogging Champions

Adobe Experience Cloud Blog

by Jason Miller Marketo launched a company wide initiative to train employees on all things social media last month by declaring December as Social Media Month. All employees are trained on the Marketo social media policy from day one as it is part of our new hire orientation. Marketo blogging basics. We didn’t stop there.

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Could Facebook become a Lead Nurturing platform?

Buzz Marketing for Technology

When you think of lead nurturing platforms you typically think of firms like Eloqua, Marketo, Aprimo, LeadLife, Market2Lead, Silverpop, even Salesforce.com is getting into the lead nurturing space. Related posts: Generating a Buyer Persona with Facebook Advertising I am a big fan of David Meerman Scott’s work. But Facebook?

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20+ Cool Social Media and Web Tools

Webbiquity

Sure you can use a general search engine with PPT as a filetype query, but you can save yourself work and typing by utilizing one of these PowerPoint-specific search engines to do the digging. According to some estimates, there may be as many as 50 million PowerPoint presentations publicly available on the web. Share this on Bebo.

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7 Ways All B2B Marketers Should Be Using Social Media (But Probably Aren’t)

Adobe Experience Cloud Blog

by Maria Pergolino I know what you’re thinking – the seven ways marketers should be using social will be all about Twitter, Linkedin, Facebook, Digg or Reddit, and YouTube, right? B2B companies must work a little differently to drive their own success in social media , and it goes beyond tweeting or posting.

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B2B Marketing Thought Leadership: Tom Pick

Adobe Experience Cloud Blog

What's unique about KCA is that it's the only PR/marketing firm in Minnesota, and one of few anywhere, that's exclusively focused on working with B2B technology companies. I try to experiment with new tools using my own sites, then apply what I learn to client work. and StumbeUpon for B2B marketing in early 2007.

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The 4 Types of Content Metrics That Matter

Convince & Convert

Content cannot be measured with a single metric , because no one data point can successfully or satisfactorily tell you whether your program is working. Here we’re measuring how successful your content is in getting consumers to share it with others, as determined by tweets, likes, Linkedin shares, Google + shares, Diggs, and the like.