Writing on the Web

MAY 16, 2011

This week, when two of Tom Antion ‘s people called me up with an offer of a free webinar on video marketing , I immediately saw the value in sharing these video tips with you. I asked them to deliver this webinar exclusively for professionals who don’t have a lot of time for marketing tactics. Will be recorded!).

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Webinar Metrics Video Marketing Content Marketing Digg 100

Writing on the Web

DECEMBER 7, 2010

If you want your content marketing messages to be remembered, you must engage the emotional memories of your readers. As a content marketing professional, you have words and visuals in your quiver of tools. We can all learn to use more emotion in our content marketing. Emotional Attention + Memory = Content Marketing.

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Writing on the Web

DECEMBER 14, 2010

A survey of more than 1,000 businesses this past Spring found that “producing engaging content&# is the top challenge for people charged with marketing. It contains three of the elements required for marketing to get actionable results: Attention. Related posts: Content Marketing Matters: What’s Your Brand Personality?

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Writing on the Web

APRIL 25, 2011

Storytelling and personalization is the biggest missing piece in content marketing as I see it. In the Content Marketing Webinar last week, I talked about communicating your back-story … the background about the why and who of your business. Related posts: Content Marketing with Stories: Better than Facts. Tweet This!

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Writing on the Web

DECEMBER 13, 2010

If you’ve spent your career avoiding certain marketing tasks because you don’t think you’re any good at them, you struggle each time you try, and you end up with weak results, take heart. Related posts: Emotional Marketing Makes Memories. Blogging Services: Content Marketing for Coaches. Please share.

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Practices Content Marketing Digg Content 100

Writing on the Web

MAY 18, 2011

Content marketing using video is a key marketing tactic if you want to get found online, get known, and get clients. As a professional speaker, it was a natural marketing vehicle for Tom. ET , you can learn from the two video marketing experts who work for Tom, Colin Martin and Marc Bullard with this free webinar.

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Writing on the Web

NOVEMBER 9, 2010

What can we learn from brain science about how to market to men? It’s their key content marketing piece, and there are others. Related posts: Content Marketing to a Caveman’s Brain. 79% of men are alienated and barely able to recognize themselves in the ads portraying their gender (Business Week, 2006). Tweet This!

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Writing on the Web

OCTOBER 24, 2010

There are new neuromarketing companies and books galore, and I believe most offer important clues for content marketers. loved this book for it’s ability to translate brain scan results with a marketing perspective in layman’s terms. Emotional Attention + Memory = Content Marketing. Do not miss this book!

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Writing on the Web

DECEMBER 9, 2010

Here are some content marketing tips to save you time and energy while getting more visibility on the Web. Be sure to deliver the report in exchange for email addresses so you can build up your marketing database list. 4 Time-Saving Tips for Social Media Marketing. Then you expand each one into 3-5 blog posts. Tweet This!

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Writing on the Web

APRIL 19, 2011

How do you get content marketing results? This and other key tips will be discussed Wednesday April 20, 2011 on an open webinar I’m giving: Time-Saving Tips for Content Marketing Results. If you are a coach, doctor, lawyer, any professional, you are trying to differentiate yourself in a crowded market. Post on Google Buzz.

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Writing on the Web

JANUARY 17, 2011

In your opinion, what’s the single biggest factor that builds credibility and trust in content marketing ? Online marketing today includes plenty of content in all forms, all of which communicate personality through stories: Web pages. I also believe that whatever online marketing we do is greatly affected by our inner stories.

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Writing on the Web

APRIL 28, 2011

Content marketing is easier when you can outsource some of the writing and researching to qualified writers. Content marketing can’t work well without unique and personalized copy. Related posts: Blog Checklist: 10 Items BEFORE You Publish… 3 Biggest Challenges for Online Content Marketing? Blog this on Blogger.

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Content Marketing Digg Tips Content 100

Writing on the Web

SEPTEMBER 17, 2010

Do you know how to turn your blog into “ The best darn marketing tool on the Planet ?&# I’ll be teaming up again with Suzanne Bird-Harris in December for a workshop on blog writing and content marketing with blogs, but in the meantime, here are 3 steps to get you started. The Psychology of Content Marketing with Blogs.

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Writing on the Web

NOVEMBER 10, 2010

How does it differ from a male brain, and what does this mean for content marketers? Hmmmm… The Dove.com site is one of the better sites that understand content marketing to females. It’s content marketing to create brand loyalty because of audience participation. Related posts: Content Marketing to the Male Brain.

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Writing on the Web

SEPTEMBER 29, 2010

According to a recent survey by the Content Marketing Institute , this is the #1 challenge for people charged with creating content that markets businesses. First, go read the content marketing experts who contributed some great ideas over on the Content Marketing Institute’s blog: What Does Engaging Content Mean?

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Writing on the Web

JANUARY 11, 2011

A 2007 study by Jennifer Edson Escalas , a marketing researcher at Vanderbilt University, found that people had more positive reactions to advertisements that were presented in a story form than to ads that were factually straightforward about the products. Related posts: Content Marketing Favorites: Telling Stories. Tweet This!

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Writing on the Web

NOVEMBER 11, 2010

I stumbled across an interesting quote on a site that gets to the heart of content marketing matters: “Evolution tends to favor action over thinking. “All successful marketing campaigns – whether using primeval or post-digital technologies — have responded to this phenomenon.” ~ Dr. Bob Deutsch, cognitive anthropologist, BrainSells.com.

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Writing on the Web

SEPTEMBER 2, 2010

Here’s what’s coming soon: I’m preparing to deliver a big webinar series on better blog writing , and a live workshop on the psychology of content marketing for an ad agency in the Netherlands in November. Let me know how I can serve you, if I can help you have a better, more interesting blog or content marketing on the Web.

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Writing on the Web

OCTOBER 11, 2010

We may think we’re fair and all-inclusive , but our brains operate surreptitiously, sending us intuitive messages that influence our speech, our decisions and our behavior… and if you’re a content marketer, it will permeate the content you write ! Related posts: Invisible Content Marketing: Is Your Attitude Showing?

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Writing on the Web

MARCH 29, 2011

People are still confusing features and benefits in their marketing messages. But many people aren’t clear in writing their marketing messages , confuse features with benefits, speak in jargon, and assume their viewers know what they know. His rich baritone voice can make even the worst marketing message sound good.

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Writing on the Web

NOVEMBER 3, 2010

How can you learn basic search marketing for blogging in 5 minutes or less? Do what all the smart and savvy bloggers and content marketers do: use Scribe. It’s easy to see how your content can be improved, without being an expert in search marketing. Blog this on Blogger. Subscribe to the comments for this post?

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Writing on the Web

JANUARY 12, 2011

Good content marketing requires good storytelling. Related posts: Content Marketing with Stories: Better than Facts. Client Stories Make the Best Content for Marketing. Content Marketing Favorites: Telling Stories. Content Marketing Tips to Get More “Juice&#. 4 Time-Saving Tips for Social Media Marketing.

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Writing on the Web

NOVEMBER 23, 2010

Why Use Twitter, Facebook & LinkedIn for Content Marketing? 4 Time-Saving Tips for Social Media Marketing. Tags: Content Marketing Online Marketing Social Media Stuff online traffic SEO social media marketing. Louise Baker ranks online degrees for Zen College Life. Blog this on Blogger. Share this on Facebook.

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Twitter Enterprise Management Content Marketing Marketing Management 100

Writing on the Web

JULY 12, 2011

Business Blog Writing and Content Marketing: Come on, light my fire! In the past twelve months, they have translated over sixty million words for businesses in every industry sector. Follow Christian ( @l24ca ) and Lingo24 ( @Lingo24 ) on Twitter. Blog this on Blogger. Subscribe to the comments for this post? Share this on del.icio.us.

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Writing on the Web

SEPTEMBER 28, 2010

This is a marketing question. You need to know why you care , and you need to communicate that to customers in your content marketing and blogs. Here’s an excerpt from the B2B Manifesto, the second imperative for content marketing: 2. What’s your true purpose? More good advice from VelocityPartners, UK.

Content Marketing 100

Content Marketing Digg Content Trigger Marketing 100

Writing on the Web

SEPTEMBER 27, 2010

Content marketing with blogs isn’t as easy as it used to be. For example, they suggest 5 imperatives for B2B marketers. I think this is essential advice for anyone using a blog for business, not just B2B marketers. But very few marketers spend any time at all clarifying their world view. It doesn’t matter.

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Content Marketing Digg Content Blogger 100

Writing on the Web

AUGUST 17, 2010

Is your content marketing and blog writing as creative as possible? What can we learn from this for content marketing and blog writing? The Nuances of Writing About Yourself on the Web: 10 Content Marketing Tips. How to Write Content That Markets Your Company (Or, What would Seth do?). He just churns out the story.

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Writing on the Web

APRIL 18, 2011

ET , I’m giving an open webinar to share my tips and tools that make online marketing manageable, especially for service professionals, solo entrepreneurs, busy consultants, coaches, etc. Time-Saving Tips for Content Marketing Results – Register to get the recording, handouts and a marketing road map. Tweet This!

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Content Marketing Work Management Digg Content 100

Writing on the Web

NOVEMBER 16, 2010

You can’t get away with marketing to the thinking brain…Content marketing that gets good results is emotional marketing. What does this mean to marketers? Related posts: 7 Ways to Market to the Subconscious Brain: The Homer Simpson Guide to Content Marketing. To business people?

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Content Marketing Planning Tips Digg 100

Writing on the Web

JULY 8, 2010

In a recent poll , I asked readers if their marketing tasks were easier, faster, more effective since publishing a website or blog… Half of respondents said yes , significantly better results since doing web marketing. Branding is another key element that gets reinforced through web marketing, but it’s also hard to measure.

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Ning Content Marketing Digg Buzz 100

Writing on the Web

JULY 12, 2010

I’m repeating myself because it’s so crucial to your online marketing efforts. Don’t like the way hard-selling marketers format long sales letters. Designed to persuade a defined group of readers. To take one specific action. I know I’ve blogged about this a lot lately. Not sure how to format and design.

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Writing on the Web

OCTOBER 20, 2010

You get better results with your content marketing when you speak to the “ old brain ,&# the one that’s also known as the primitive brain or the survival brain. There are a few principles to remember, and here’s a great story that makes this come alive… A Marketing Moment with a Homeless Man….

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Writing on the Web

OCTOBER 13, 2010

This is what you need to do whenever you write any content designed to market your products and services. Of course you can’t get either of these unless your marketing messages gain readers’ attention first. Neuroscientists are monitoring brain activity in consumers as they are exposed to marketing messages.

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Writing on the Web

JULY 13, 2010

What are the three biggest challenges to marketing your business? I know, I know, there are so many, but if you could distill them into the most crucial for online content marketing, how would you do it? (I’m Email marketing messages. Related posts: Online Content Marketing Results: Poll Says 50% Dissatisfied.

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Writing on the Web

APRIL 16, 2011

Time Saving Tips Webinar" alt=" Content Marketing for Professionals: Time Saving Tips Webinar" />. Are you getting results from your content marketing? If these marketing tools were people, would you give them a raise … or fire their butts? ET: Time Saving Tips for Content Marketing Results. Or your blog?

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Writing on the Web

JULY 26, 2010

Related posts: 4 Time-Saving Tips for Social Media Marketing. Let me know what you think about all this, and about how your readers find you online. Share this on Bebo. Blog this on Blogger. Add this link to Box.net. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook. Share this on FriendFeed.

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Writing on the Web

DECEMBER 16, 2010

Get Found, Get Known, Get Clients" alt=" 3 Online Marketing Tasks: Get Found, Get Known, Get Clients" />. How do you check your online marketing to see where it’s working, where it needs improvement? Look at your marketing tasks as having 3 purposes: Get found: How visible are you online? What comes up for your name?

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