Customer Experience Matrix

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Demand Generation Vendors Offer Few Social Media Applications

Customer Experience Matrix

Summary: marketing vendors offer several types of social media applications. No one seems to be executing meaningful dialogs through social media, even though that is marketers’ truly pressing need because doing it manually is so expensive. Tags: demand generation marketing automation social media automated dialog.

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Treehouse Interactive Refines Its Features and Targets Larger Firms

Customer Experience Matrix

Summary: Treehouse Interactive has been slowly enhancing its marketing automation system with features that appeal to experienced users. Its new clients are larger firms and half are switching from another marketing automation product that they found inadequate. This might foreshadow attrition problems at other vendors.

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