Buzz Marketing for Technology

JANUARY 19, 2010

The four P’s were created mainly to describe the ideal “marketing mix&#. The term “marketing mix&# became popularized after Neil H. Borden published his 1964 article, Concept of the Marketing Mix. If I had a dollar … Last week, I was interviewed by a technology services marketing.

B2B Marketing 100

B2B Marketing B2B Thought Leadership B2B Digg 100

Webbiquity

JANUARY 28, 2011

Including Image Ads In Your Marketing Mix by PPC Hero. And here’s a little secret: As a consultant, you already have many of the skills you need to succeed in sales—all you need to do is learn how to apply them to your selling efforts. “Image ads (a.k.a. You’ve actually got A LOT of company. Share this on Bebo.

Adwords 100

Adwords Paid Content Paid Search Agency Tactics 100

Online Marketing Institute

NOVEMBER 1, 2010

Reviewing this year's survey results I was surprised that, while B2B marketers experimented enthusiastically with social networking sites (Facebook, LinkedIn) and microblogging (Twitter), social media have yet to create budgetary or business impacts on the marketing mix. " in the marketing mix.

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Trends 40

Online Marketing Institute

JUNE 30, 2009

For Indium Corporation , a supplier of soldering materials and electronics assembly equipment, blogging is now a central piece of the marketing mix. This, theoretically, delivers customer contacts on targeted topics-leading to increased sales, as well as insight into future opportunities (technologies, developments, etc.).

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Webbiquity

JULY 26, 2010

CK’s B2B Blog ( SMS Mobile Marketing Mix Audience ). Great B2B Marketing Stats (in a GREAT format!) , June 13, 2010. Why Use Twitter, Facebook & LinkedIn for Content Marketing? B2B Voices ( Trade Youtube Twitter Leads Sales ). Follow the Lead ( Gatekeeper Cold Calling Sales Social ). June 7, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Buzz Marketing for Technology

JULY 7, 2010

Conversely at Starbucks, $6 Billion of their sales comes from approximately 11,000,000 customers. Right now the “hot thing” is social media, and as powerful as social media is, it still needs to be balanced and integrated into the overall marketing plan. And yes, you’ve just generated a qualified lead for your sales organization.

Allocation 100

Allocation Budget Programs Peer-to-peer Marketing Budget 100

Digital B2B Marketing

APRIL 7, 2011

Use traditional brand measurement or marketing mix modeling. Admit that the real goal is content consumption, registrations or direct sales, and manage appropriately. Brand marketers, will you rise above click rate and toss all activity-based measurements aside. Stop saying branding is your primary objective.

Click Rate 100

Click Rate Demand Generation Agencies B2B Marketing Enterprise Management 100