Buzz Marketing for Technology

JULY 21, 2010

Ok I know we all talk a good game about Closed Loop Marketing and I don’t want to burst anyone’s bubble here but frankly we aren’t there yet. CRM systems, MRM systems, Lead Nurturing systems and the list goes on. But do we really have an all in one Closed Loop market system that does it all? That’s on the business impact side.

Resource Management 100

Resource Management Work Management Digg Planning 100

Buzz Marketing for Technology

JULY 28, 2010

If you ask the members of my leadership team – they will tell you I keep talking about how I think we have B2B Marketing backward. We focus a lot of energy on the acquisition part of marketing looking for new customers and getting them up the awareness to consideration to purchase cycle. Let me explain …. Tweet This!

Communities 100

Communities Curation Top of Funnel B2B Marketing 100

Webbiquity

JANUARY 25, 2010

Late last year, I sat in on a couple of social media marketing webinars from two of the best: Rick Burnes , Marketing Manager at HubSpot , and Chris Abraham of Abraham Harrison , along with Sally Falkow of Expansion Plus. According to Rick, inbound marketing is a magnet, attracting new business to your enterprise.

Social Media 100

Social Media Social Marketing Enterprise Management Marketing Analytics Tools 100

Writing on the Web

NOVEMBER 16, 2010

I’ve been invited to speak, by uber-publishing-content-marketing icon, Sak van den Boom. 11 topvrouwen in marketing en communicatie op het netwerkcongres over customer media in de Philharmonie in Haarlem. Its intent is to serve as a rallying cry for people to stand up and talk about why print magazines still work.

Media 100

Media Digg Custom Publishing Buzz 100

Buzz Marketing for Technology

FEBRUARY 16, 2010

But these days for B2B Marketers I think we need to take it a step further and say that “Content is Media&#. If you have been following my thoughts on the 4 C’s of Marketing – it all starts with content. Building a solid content creation engine is critical to B2B marketers today. Can you stick to it?

B2B Marketing 100

B2B Marketing Media B2B Digg 100

Buzz Marketing for Technology

MAY 6, 2010

Imagine a world where B2B Marketers could target specific decision makers in specific companies using Social Media ads. Tim Kassouf the Director of Marketing at G.1440 with a Facebook ad just for her and it worked. This is the kind of innovative techniques marketers and agencies will need to be honing over the next few years.

Advertising Agencies 100

Advertising Agencies Cost Per Click Advertisements Advertising 100

Buzz Marketing for Technology

MAY 4, 2010

Generating a Buyer Persona with Facebook Advertising I am a big fan of David Meerman Scott’s work. Why is Google Scared and What it means for B2B Marketing! Tags: Advertising Branding Customer Experience Lead Generation Media Online Advertising Pay Per Click. Tweet This! Share this on Facebook. Share this on Linkedin.

Advertisements 100

Advertisements Advertising BtoB Digg 100

Biznology

MAY 19, 2015

Authentic, Organic, Inbound Linking : Content marketing is an essential part of developing a strong organic search reputation online. That doesn’t work anymore – and will work less and less well into the future. Social Media Marketing. Don’t lead with links, lead with valuable content.

Youtube 80

Youtube Digg Social Media Advertising Mediums 80

Webbiquity

DECEMBER 1, 2010

MarketingSherpa recently released its 2011 B2B Marketing Benchmark Report. As MarketingSherpa notes, “Year after year, the greatest challenge that B2B organizations face is generating high-quality leads.&#. You can download the executive summary for free (or pay $400 for the full report ).

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Trends Planning 100

Webbiquity

NOVEMBER 2, 2010

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. This presents misunderstandings (at the least) and enlists your people beyond just the marketing and PR groups.

Social Media 100

Social Media Social Marketing Media Planning 100

Buzz Marketing for Technology

NOVEMBER 10, 2010

You often hear about the concept of mapping content to the sales funnel (especially in B2B Marketing) but it’s not so common in practice. Related posts: Influencers vs Advocates in B2B Marketing According to Wikipedia – Influencer Marketing is a form of. Could Facebook become a Lead Nurturing platform?

Top of Funnel 100

Top of Funnel B2B Thought Leadership Lead Nurturing Digg 100

Buzz Marketing for Technology

NOVEMBER 10, 2010

You often hear about the concept of mapping content to the sales funnel (especially in B2B Marketing) but it’s not so common in practice. Related posts: Influencers vs Advocates in B2B Marketing According to Wikipedia – Influencer Marketing is a form of. Could Facebook become a Lead Nurturing platform?

Top of Funnel 100

Top of Funnel B2B Thought Leadership Lead Nurturing Digg 100

Writing on the Web

NOVEMBER 15, 2010

What can we understand about human motivations and values in order for content marketing to work? Later, when that leads to a buying decision, people justify their actions with rational logic and intellectual “alibis.&#. Online, an offer must work properly for consumers to feel secure. Blog this on Blogger.

Lead Scoring 100

Lead Scoring Lead Ranking Digg Differentiation 100

Buzz Marketing for Technology

APRIL 6, 2010

When you think of lead nurturing platforms you typically think of firms like Eloqua, Marketo, Aprimo, LeadLife, Market2Lead, Silverpop, even Salesforce.com is getting into the lead nurturing space. Element #2 – Email – the most critical element of a lead nurturing platform is email. But Facebook? Tweet This!

Lead Nurturing 100

Lead Nurturing Facebook Market2Lead Leads 100

Buzz Marketing for Technology

JUNE 30, 2010

In a recent speech by Josh Bernoff of Forrester Research at the ITSMA Marketing Leadership forum it occurred to me that customer acquisition is no longer an “end state” for marketers its somewhere in the middle. I would argue (and so did Josh) that the real work comes on Day 2 of the customers purchase. Let me explain ….

Digg 100

Digg Paid Search Agency Acquisitions Budget Programs 100

Buzz Marketing for Technology

MARCH 18, 2010

In the last post we covered how to create a Social Media Lead Flow. For example, if your focus is on monitoring mentions or bird dogging leads as I described in the last post you should seek out vendors that specialize in this type of analysis. Social Media Budget Ratio in B2B Marketing In my new advisory role for the members of MENG.

Work Management 100

Work Management Social Media Marketing Management Social Marketing 100

Marketing Insider Group

APRIL 28, 2011

You accepted a while back that social media needs to be an important part of the marketing mix. And with 93 posts, almost 500 comments, nearly 30,000 visitors and just over 47,000 page views later and I am convinced that blogging is one of the simplest and most effective forms of marketing. The B2B Marketing Insider Blogging Tips.

Tips 100

Tips Blogger Business Digg 100

Writing on the Web

SEPTEMBER 27, 2010

Content marketing with blogs isn’t as easy as it used to be. For example, they suggest 5 imperatives for B2B marketers. I think this is essential advice for anyone using a blog for business, not just B2B marketers. But very few marketers spend any time at all clarifying their world view. It doesn’t matter.

Content Marketing 100

Content Marketing Digg Content Blogger 100

Buzz Marketing for Technology

APRIL 8, 2010

The issue here is much the same as email (the more email you send the more you get back) so if you start responding on the social web – it will likely lead to more opportunities to respond. Related posts: Using Content to Build Trust in B2B Marketing In the recent Edelman Trust Barometer report they detail out. Tweet This!

Advertising Channels 100

Advertising Channels Digg Paid Search Agency Social Media 100

Webbiquity

JANUARY 14, 2011

It can lead to well-intentioned but poorly executed rogue company Facebook pages. It’s not dip-your-toe-in-the-water—that doesn’t work with social media. It can fundamentally change the way companies market their products and communicate with customers. Anyone can record an event with a Flip and upload it to YouTube.

Social Media 100

Social Media Media Business Digg 100

Writing on the Web

JUNE 29, 2010

I know it’s completely changed my life and the way I work. Both the quantity and quality of my business are vastly improved in terms of marketing ease, deliverability and profits. Others may have put up a crappy 1-4 page website and then wondered why it doesn’t bring in leads. To do marketing? lead generation.

Ning 100

Ning Business Digg Buzz 100

Writing on the Web

JULY 13, 2010

What are the three biggest challenges to marketing your business? I know, I know, there are so many, but if you could distill them into the most crucial for online content marketing, how would you do it? (I’m Email marketing messages. Related posts: Online Content Marketing Results: Poll Says 50% Dissatisfied.

Content Marketing 100

Content Marketing Ning Ideal Customer Profiles Digg 100

Webbiquity

NOVEMBER 23, 2010

I’ve written recommendations for folks I worked with in the past and had some nice ones provided for me as well. Old connections also often lead to new ones: I’ve introduced people who should know each other and been introduced to others who have become mentors, clients, or friends. Social media makes marketing more fun.

Social Media 100

Social Media Media Peer-to-peer B2B Thought Leadership 100

Writing on the Web

APRIL 13, 2011

Content marketing works: you can publish online content – blog posts, videos, webinars and web pages – that attracts clients to you. Using content marketing , you don’t have to chase after them, spend money on advertising, direct mail, or printed newsletters. And, a lot of work. Blog this on Blogger.

Rules 100

Rules Content Digg Press 100

Optinmonster

MAY 16, 2023

While on-page SEO focuses on optimizing elements within your website, such as content and meta tags, off-page SEO involves activities on other websites, such as link building , social media marketing , and content marketing. Social Media Marketing Popular social media platforms websites have some of the highest domain authority sites.

SEO 78

SEO Lead Scoring Lead Ranking Link Building 78

Writing on the Web

AUGUST 25, 2010

Content marketing, even with a strategy and a plan , has a lot of decision points along the way. You probably work with a lot of clients and they have problems that you try to help them solve. Do you think this is important to do if you’re creating content that leads people to make decisions ? Go try it and have fun.

Digg 100

Digg Content Buzz Landing Pages 100

Buzz Marketing for Technology

SEPTEMBER 17, 2008

Duncan Watts said there are not some special people who do all the viral work – it's the network that makes it popular. Solution 2 – Big Seed Marketing – small seeds lead to failure: 10 people recruit 5 people etc. Then Big Seed the stuff that is working best. Got to try lots of ideas and remove what isn't working.

Web 2.0 100

Web 2.0 Viral Marketing Digg Work Management 100

Webbiquity

MAY 4, 2010

Add your blog name and link to company email signatures and include it in your corporate newsletter or marketing emails as well. Blogging and Twittering work together synergystically; writing quality blog content, then tweeting about it, can help increase both your relevant Twitter following and blog readership. SEO the blog.

RSS 100

RSS Digg Tagging Blogger 100

Writing on the Web

APRIL 16, 2011

Time Saving Tips Webinar" alt=" Content Marketing for Professionals: Time Saving Tips Webinar" />. Are you getting results from your content marketing? If these marketing tools were people, would you give them a raise … or fire their butts? ET: Time Saving Tips for Content Marketing Results. Or your blog?

Webinar Metrics 100

Webinar Metrics Tips Content Marketing Digg 100

Webbiquity

APRIL 14, 2010

Find out how to make landing pages work harder and increase conversion rates. Reid Carr recommends a succinct value proposition, the ability to compare your offerings with competitors, content-sharing capability, personalization and other features to make your website work harder. 10 Great B-to-B Sites by BtoB Magazine.

Landing Pages 100

Landing Pages Design Microsite Tips 100

Writing on the Web

SEPTEMBER 24, 2010

This will keep you on task, and lead your readers through to action. Her blueprint for creating simple copy that works to market your products and services is clear. Her blueprint for creating simple copy that works to market your products and services is clear. Here’s another example of how this works.

Content 100

Content Digg Custom Publishing Buzz 100

Webbiquity

MARCH 9, 2010

Given that level of popularity and traffic, it’s no wonder that marketers have embraced Facebook in a big way. With a mammoth audience and the acceptance, even embrace, of brands there, why is Facebook success so elusive for b2b marketers? It’s now the second most-visited site on the web , behind only Google. Tweet This!

Facebook 100

Facebook B2B Marketing Effectiveness B2B 100

Convert

NOVEMBER 13, 2023

So, product managers, growth marketers, developers, founders, or anyone looking to enhance user experience and boost product adoption and retention, hang on to this. Embracing the scientific process is essential for adapting to market shifts and changing user preferences in a calculated manner—as opposed to haphazardly.

Product 52

Product Lead Ranking A/B testing Sample 52

Webbiquity

AUGUST 18, 2010

But rather than turning in for the day, you work on a proposal for a while, then finish up by checking your email one last time. No matter how compelling the value proposition for the product or service, it involves change, more work, and more time out of an already overburdened schedule.

Lead Ranking 100

Lead Ranking Marketing Proposals Digg B2B Sales 100

Webbiquity

JULY 25, 2011

Promote your content (though not only your content, but other content your readers/followers/fans may be interested in) on popular social bookmarking sites like Digg , delicious , Reddit and StumbleUpon. See the reputation management question below. Then you can move on to whichever more advanced tactics are relevant to your business.

Optimization 100

Optimization Microsite Digg Work Management 100

Webbiquity

JULY 25, 2011

Promote your content (though not only your content, but other content your readers/followers/fans may be interested in) on popular social bookmarking sites like Digg , delicious , Reddit and StumbleUpon. See the reputation management question below. Then you can move on to whichever more advanced tactics are relevant to your business.

Optimization 100

Optimization Microsite Digg Ideal Customer Profiles 100

Webbiquity

JANUARY 28, 2011

According to recent research from eConsultancy, “Paid search consumes the largest portion of online lead generation budgets, accounting for 28% of spending (in 2010), up from 22% in 2009.&# There’s no question that paid search delivers leads, and no question that AdWords is the big dog in the PPC world.

Adwords 100

Adwords Paid Content Paid Search Agency Tactics 100