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30 Consulting Buzzwords that Work (and Don't Work) in Conversation

Hubspot

Think about a traditional business consultant who comes into an organization to identify which things are working and which aren’t. Co-Creation” or “Enablement” Co-creation or enablement refers to when clients and consultants work together to identify problems and solutions. These terms don’t only apply to marketing. Image Source 15.

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Print Consumer Magazines Score Big in Europe

Writing on the Web

The ones that are thriving are customer magazines , designed to be helpful and relevant to consumers while delivering marketing messages and building brand loyalty. We build relationships, stimulate sales and promote loyalty. The other reasons are because they are a group of talented smart people who love their work.

Digg 100
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B2B Marketing needs to Curate a Vibrant Community

Buzz Marketing for Technology

The results being most of the time we get ambivalent buyers into the top of our funnel and we have to work hard to close them in order to prove value to the organization and contribute to growth. This is something I am working on for FY11 and will be more than just a social network for our best customers. Tweet This!

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The (digital) morning news routine: how mobile news aggregators have evolved beyond the homepage

Parse.ly

These implicit aggregators include MSN, Yahoo, Digg, and Drudge Report. That should validate a lot of the work homepage and newsletter editors are doing. News aggregators have the potential to spur both discovery and a step toward brand loyalty. That kind of engagement is key to driving discovery, adoption, and loyalty. .

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7 Ways to Market to the Subconscious Brain: The Homer Simpson Guide to Content Marketing

Writing on the Web

Content marketing and the people who write marketing messages must understand how consumers’ brains work if they want to engage and create trust and loyalty. The Homer Simpson Guide to Content Marketing" alt=" 7 Ways to Market to the Subconscious Brain: The Homer Simpson Guide to Content Marketing" />. Use bullet points.

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Best Social PR Guides and Tips of 2010 (So Far)

Webbiquity

Amy Howell makes the case that “social media DOES NOT REPLACE traditional PR and marketing, but IT IS A WAY TO LEVERAGE what already works&# through a series of pro and cons of applying social media stragies in a traditional business environment. For example, “PRO: Twitter gives us a great way to leverage PR. Share this on Bebo.

PR 100
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Nuggets from Social Media workshops as of late. : Community Group Therapy

Buzz Marketing for Technology

Here are some random thoughts from a collection of these experiences and feedback from conference speeches: 1) Features are NOT user experiences: Warning…if you ask someone about desired user experience and they say wiki or forum, you have work to do. Lots of diverse versions of this. Go join that! Great, now can you sustain it?