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Social Media ROI vs. RONI

WebMarketCentral

RONI: damage to brand, possible direct loss of revenue (individual sale). Your company fails to respond to a general industry question which could have led to a sale. RONI: direct loss of revenue (individual sale), possible loss of referral sales opportunities. Your company doesn't produce any thought-leadership content.

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How to recover from the ravages of Google Penguin and Panda

Biznology

Online marketplaces that have historically been very profitable in the past have dropped off a cliff for many companies, be it direct sales eCommerce or public relations campaigns. People are freaking out about the new Google Search. Everyone wants to know both why this has happened and how to make it right. Google Search is people!

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The future of groupware in the interactive workplace. | Technology > Software Services & Applications from AllBusiness.com

Buzz Marketing for Technology

Sales & Selling. Sales & Marketing. Sign In. | | Free Newsletters. Business Advice |. Professional Journals |. Business Bloggers |. Forms & Agreements |. Industry Centers |. Business Directory |. Tools & Services. by Industry. by Geography. Business Credit. Business Travel. Franchising. Personal Finance. Technology.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

link] Patrick Curl First off I agree that slow is good, and that there's really no other way to really build the level of trust that Social media has to build in order to be successful – after all it isn't about fast sales, it's about life-time customers. And that’s the problem.