Writing on the Web

APRIL 19, 2011

This and other key tips will be discussed Wednesday April 20, 2011 on an open webinar I’m giving: Time-Saving Tips for Content Marketing Results. Maybe we can do some more webinars exclusively on this topic. Share this on LinkedIn. How do you get content marketing results? Blog this on Blogger. Share this on del.icio.us.

Tips 100

Tips Content Marketing Digg Content 100

Hubspot

MARCH 10, 2011

Today LinkedIn launched a new news aggregation and curation service called LinkedIn Today. Many other websites automatically curate news based on what your friends have liked, shared or voted such as Reddit, Digg, Facebook and tons more. What does the launch of LinkedIn Today mean for marketers?

Linkedin 28

Linkedin Tips Paid Search Agency Digg 28

Buzz Marketing for Technology

JULY 21, 2010

Add in webinars and in person events, calling plans, telesales, SEO, PPC campaigns, promos, price incentives, spifs for the sales force and you have a recipe for leakage in the system that is hard to account for. Share this on Linkedin. How about on the front end with your budget and invoicing? Are those invoices rolling in real time?

Resource Management 100

Resource Management Work Management Digg Planning 100

Webbiquity

JANUARY 25, 2010

Late last year, I sat in on a couple of social media marketing webinars from two of the best: Rick Burnes , Marketing Manager at HubSpot , and Chris Abraham of Abraham Harrison , along with Sally Falkow of Expansion Plus. a white paper, report or webinar registration); and a contact form, kept “above the fold&# and as short as possible.

Social Media 100

Social Media Social Marketing Enterprise Management Marketing Analytics Tools 100

Writing on the Web

APRIL 11, 2011

And, it gets multiplied on websites, blogs, Facebook, LinkedIn, Twitter, and videos on YouTube, to the point that people tune out. Chapman, Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars and More that Engage Customers and Ignite Your business (John Wiley & Sons, Inc. Share this on LinkedIn.

Rules 100

Rules Content Digg Custom Publishing 100

Writing on the Web

DECEMBER 16, 2010

Here’s my plan for next year: Use more video and webinars to increase my visibility. Use more webinars to improve client contact and KLT factors (know, like, trust). I’ll be offering a series of webinars to help you master these three marketing tasks in 2011, stay tuned. Share this on LinkedIn.

Online Marketing 100

Online Marketing Work Management Marketing Management Planning 100

Writing on the Web

APRIL 18, 2011

ET , I’m giving an open webinar to share my tips and tools that make online marketing manageable, especially for service professionals, solo entrepreneurs, busy consultants, coaches, etc. Hope you can make the webinar on Wednesday. Share this on LinkedIn. So on Wednesday, April 20, 2011 at 5 p.m. Blog this on Blogger.

Content Marketing 100

Content Marketing Work Management Digg Content 100

Writing on the Web

SEPTEMBER 2, 2010

I have several executive coach clients for whom I ghost write and manage their blog updates, including updates to social media sites like Twitter , Facebook and LinkedIn groups. Share this on LinkedIn. What do you think? It keeps me on my toes with reading Harvard Business Review and the best business books around. Post on Google Buzz.

Work Management 100

Work Management Marketing Management Service Content Marketing 100

Writing on the Web

APRIL 13, 2011

Content marketing works: you can publish online content – blog posts, videos, webinars and web pages – that attracts clients to you. Chapman, Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars and More that Engage Customers and Ignite Your business (John Wiley & Sons, Inc. And, a lot of work.

Rules 100

Rules Content Digg Press 100

Webbiquity

JANUARY 21, 2011

LinkedIn, Twitter, Facebook, webinars, podcasts, blogs…didn’t even exist. Share this on LinkedIn. As the authors of the report note: In the old days…. Repeat business and referrals were the rule of the day. For many consulting firms, it was plenty enough to drive the growth they desired. Buyers came to consultants with needs.

Work Management 100

Work Management Marketing Management Consulting Digg 100

Webbiquity

SEPTEMBER 7, 2010

Typically, a lead nurturing program uses these communication mechanisms: emails, case studies, articles, events, podcasts, white papers, social media messages and webinars. Use the map that you built during your planning stage and map content pieces (emails, case studies on product successes, invitation to a webinar) to each step.

Lead Nurturing 100

Lead Nurturing Sales Qualified Leads Buying Cycle Lead Management 100

Writing on the Web

JUNE 23, 2010

If you want to learn about formatting sales and landing pages using Wordpress , please register for the free Webinar I’m hosting Thursday, June 24, 2010 at 4 p.m. Share this on LinkedIn. I’m interviewing Suzanne Bird-Harris, developer of the WP Sales Page wizard. The class is on the phone and on the Internet, your choice.

Landing Pages 100

Landing Pages Ning Advertorials Digg 100

Buzz Marketing for Technology

MARCH 9, 2010

As far as the rest of the percentages in the survey I can say I go much heavier on things like webinars and flash demos (which I am counting under corporate website spend). Share this on Linkedin. A healthy piece of my SMBR is devoted to listening which will be the topic of the next blog post. Tweet This! Share this on Facebook.

Social Media 100

Social Media Allocation Social Marketing B2B Marketing 100

Webbiquity

DECEMBER 1, 2010

Of eleven different marketing categories, all of those in which marketers said they plan to increase spending in 2011 are online activities: website design / optimization and social media topped the list with 69% of companies planning larger budgets in these areas, followed by virtual events and webinars, SEO, email marketing and paid search.

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Trends Planning 100

MLT Creative

JULY 20, 2011

Feed your blog posts to your Twitter and LinkedIn accounts. Include button links to share your blog on Twitter , LinkedIn , Facebook and Delicious. Answer questions on LinkedIn , Quora and Focus. Bookmark phenomenal content on Delicious, StumbleUpon or Digg. Make personal and company recommendations on LinkedIn.

Ning 40

Ning Ad Building Branding Brand Identity 40

Writing on the Web

SEPTEMBER 24, 2010

Stay tuned for a Better Blog Writing Webinar soon. Share this on LinkedIn. Are you interested in learning more about blog writing? In the meantime, read this: 3 steps you can take to learn better blog writing , right now. Blog this on Blogger. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook.

Content 100

Content Digg Custom Publishing Buzz 100

Writing on the Web

NOVEMBER 4, 2010

We’ll view a webinar screen together so you can ‘see’ what we’re talking about. Share this on LinkedIn. Blogging 101: 6 Weeks to Confident Blogging. Wednesdays, November 10 – December 15, 2010. 2pm ET (1pm CT, 12pm MT, 11am PT). Each week: We’ll meet on the phone for 60 minutes. Blog this on Blogger. Share this on del.icio.us.

Digg 100

Digg Work Management Blast Campaigns Webinar Metrics 100

Adobe Experience Cloud Blog

MARCH 17, 2011

by Maria Pergolino I know what you’re thinking – the seven ways marketers should be using social will be all about Twitter, Linkedin, Facebook, Digg or Reddit, and YouTube, right? These channels are just the places where we network with others online, not the best ways to do it.

Social Media 48

Social Media Social Marketing B2B Marketing Lead Scoring 48

Webbiquity

FEBRUARY 2, 2011

Christina Pappas presents six ideas for extending the life and value of white paper content such as turning a white paper into a podcast, video, or webinar. Share this on LinkedIn. Companies can better capitalize on these investments by reworking, repackaging and re-using white paper content in different formats. Share this on Bebo.

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100

Hubspot

DECEMBER 14, 2010

And there are so many options, from Facebook , to Twitter , to LinkedIn , to YouTube, and the list goes on and on. This can include replying or retweeting people on Twitter, commenting on a post someone writes on your Facebook wall, or answering a question in LinkedIn Answers. You’re Using the Wrong Social Media Sites.

Social Media 28

Social Media Webinar Metrics Media Marketing & Strategy 28

Hubspot

DECEMBER 30, 2011

Connections - The LinkedIn equivalent of a Facebook 'friend' is a 'connection.' Because LinkedIn is a social networking site, the people you are connecting with are not necessarily people you are friends with, but rather you met in brief, heard speak, or know through another connection. has its own LinkedIn Today.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Hubspot

JUNE 23, 2010

Digg - Digg is a social news website that allows members to submit and vote for articles. LinkedIn - LinkedIn is a business-oriented social networking site. Newsvine - Newsvine is a social news site similar to Digg in which users submit and vote for stories to be shared and read by other members of the community.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Online Marketing Institute

JUNE 30, 2009

Website Grader Badge Connect with Us HubSpot on Facebook HubSpot on Twitter InboundMarketers LinkedIn Group ProMarketers Facebook Group Subscribe to Blog RSS Want to share your Inbound Marketing advice with the community? Webinar: Blogging for Business Want to learn more about publishing a blog on your business website? That is value.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Online Marketing Institute

JANUARY 4, 2011

Promote and distribute your posts on to other social media platforms such as Facebook, Twitter and LinkedIn 29. On LinkedIn Make sure your Profile is public with Your Blog, Website and Facebook pages entered in your Settings (Profile Section) where you are allowed 3 website URLs 71. Be yourself even if it is a company blog.

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

Hubspot

JULY 23, 2010

Offers for call-to-actions can include: newsletter sign-up, eBook download or webinar registration. If so then include Reddit and Digg. Then be sure to use LinkedIn etc. The most important thing is consistency. READER ENGAGEMENT. Call-to-Actions – Your blog should be a lead generating machine. Are you in HR?

Business Blogging 28

Business Blogging Webinar Metrics RSS Ning 28

Webbiquity

NOVEMBER 10, 2010

That was the provocative question raised, and answered, by HubSpot VP of Marketing Mike Volpe in a webinar last Friday. Per Mike’s usual style, the webinar was packed with helpful information but too much for one sitting, and to get through it all Mike talks at about twice the speed of those disclaimers at the end of radio ads.

Social Media 100

Social Media Media Telemarketing Banner Ads 100

Writing on the Web

JANUARY 17, 2011

Share this on LinkedIn. Online marketing today includes plenty of content in all forms, all of which communicate personality through stories: Web pages. E-newsletters. Social media profiles and updates. E-books, white papers and digital downloads. Video clips. Did you know they have their own Facebook pages? Blog this on Blogger.

Content Marketing 100

Content Marketing Digg Ideal Customer Profiles Content 100

Hubspot

JULY 29, 2018

Connections - The LinkedIn equivalent of a Facebook 'friend' is a 'connection.' Because LinkedIn is a social networking site, the people you are connecting with are not necessarily people you are friends with, but rather professional contacts that you've met, heard speak, done business with, or know through another connection.

Social Media 101

Social Media Marketing Automation Services Media Work Management 101

Online Marketing Institute

DECEMBER 23, 2010

You’re likely running educational webinars or speaking at industry conferences. For example, if you sell software licenses, you could offer a 20% discount on the annual fee for people who enter the promotion code at an upcoming webinar or bring the coupon to your booth at a conference.

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

Webbiquity

JULY 14, 2010

5 Easy Ways to Improve Your Page Rank via LinkedIn by VibeLog. In this brief but useful post, Jessica Nielsen explains five ways, such as crafting a relevant “professional headline,&# to use LinkedIn to improve your company site’s Pagerank. Share this on LinkedIn. Is great content really all you need? Tweet This!

Link Building 100

Link Building SEO Ad Building Tools 100

Convince & Convert

JUNE 15, 2010

You provide a list of your customers’ email addresses, and these services figure out how (and who) among your customers are on Twitter, Facebook, Linkedin and niche social networks, what their “likes” are, and other important details. Add data collection fields for Twitter, Facebook, Linkedin (at a minimum).

Social Media 153

Social Media Ideal Customer Profiles Paid Content Media 153

Convince & Convert

MARCH 9, 2010

A recent study by Econsultancy called “ The Value of Social Media &# shows that companies are overwhelmingly using the “Big 4″ of Facebook, Twitter, YouTube, and Linkedin for their social media efforts. " by @jaybaer [link] [link] Jan Firsching RT @jaybaer: Are You Taking Social Media Shortcuts?

Social Media 133

Social Media Media Webinar Metrics Marketing & Strategy 133

Biznology

JANUARY 7, 2014

And, if you’re really committed, try out all the platforms in order to build your personal brands: YouTube, Soundcloud, Facebook , Google+, Twitter, Reddit, StumbleUpon , Digg, Tumblr, as well as your blog. However, that said, tools like Digg Reader and Feedly are still powerful and useful drivers for your readership.

Fulfillment 80

Fulfillment Blogger Advertising Agencies Paid Search Agency 80

Webbiquity

AUGUST 2, 2010

Yet marketers recognize that high-engagement tactics (such as webinars) drive higher quality leads than do “promotional&# tactics such as incentives and limited-time discounts. Share this on LinkedIn. social media, PR, advertising) that support that activity. The others I just think are helpful and interesting. Tweet This!

Social Media 100

Social Media Marketing Report Social Marketing Paid Search Agency 100

B2B Marketing Zone Posts

APRIL 5, 2010

As part of the preparation for next Tuesday’s Webinar with 1to1 Media and Neolane (register here ), I poked around for some concrete examples of ROI from social media. Linkedin (56). Real Examples of Social Media ROI - Customer Experience Matrix , March 19, 2010 Summary: some published examples of “hard&# ROI from social media.

B2B Marketing 40

B2B Marketing B2B Thought Leadership Planning B2B 40

B2B Marketing Zone Posts

JANUARY 4, 2011

Lead Gen Tips: Find LinkedIn Names That Aren’t In Your Network - Smashmouth Marketing , April 29, 2010. Digg (785). Linkedin (1158). Webinar (731). Vital statistics for every B2B marketer - Earnest about B2B , March 16, 2010. The following are the topics that were used much more in 2010 than in previous years.

B2B Marketing 40

B2B Marketing B2B Thought Leadership Work Management Paid Search Agency 40

B2B Marketing Zone Posts

NOVEMBER 2, 2010

B2B Lead Generation Roundtable: A Heated Sales and Marketing Alignment Debate , October 21, 2010 When I asked members of the B2B Lead Generation Roundtable on LinkedIn how companies can improve alignment between sales and marketing, our discussion board was inundated with keen insight and brutal honesty. Linkedin (90). Google (116).

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40