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Vote: What Makes You Read a Blog Post?

Writing on the Web

So of course having a sharing option is important if you want your post to be read widely, but the social validation of having a few tweets at the top is also a crucial psychological reinforcement that says: “this is a post that should be read!”. Share this on LinkedIn. What’s your opinion about this? Blog this on Blogger.

Digg 100
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7 Mistakes Speakers Make with Presentations

Writing on the Web

The brain research behind this is valid, and in everyday life we experience it with 7-digit phone numbers. Share this on LinkedIn. We’ve often heard the brain can only hold seven things in mind. But I think there’s a perception that an audience will listen and remember 7 things from a presentation which is wrong.

Digg 100
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Seven Ways to Use Social Media for Business

Webbiquity

Twitter, Facebook and LinkedIn groups, community sites (e.g. Third-party validation has always been more valuable than advertising or other types of self-promotion. If you build and nurture this network, these people will help amplify and validate your message. Share this on LinkedIn. Facilitate offline connections (e.g.,

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Seven Expert Search Engine Marketing Guides

Webbiquity

Andrew Goodman discusses the importance of testing ad copy and important considerations to keep in mind when doing so, like measuring both click-through rate (CTR) and cost per acquisition (CPA) when evaluating ad copy, and running tests long enough to generate valid data for decision making. Share this on LinkedIn. Share this on Bebo.

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Writing Better Content: An Emotional Pathway

Writing on the Web

The reader is trying to decide if this solution is valid for them, and may think of objections. Share this on LinkedIn. Step #4 is neutral in emotional tone, appeals to our logic and rationality, analyzes the situation and explains the solution. Features and benefits may be discussed. This is where the objections must be addressed.

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Online Persuasion: What Do Clients Say?

Writing on the Web

Does social validation work for businesses selling services and experiences? Share this on LinkedIn. Our brains respond to our strong need to belong and fit in, and it all happens in our unconscious minds. Do these same persuasion tactics work for sites and businesses that aren’t selling physical products? Share this on Facebook.

Ning 100
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7 Ways All B2B Marketers Should Be Using Social Media (But Probably Aren’t)

Adobe Experience Cloud Blog

by Maria Pergolino I know what you’re thinking – the seven ways marketers should be using social will be all about Twitter, Linkedin, Facebook, Digg or Reddit, and YouTube, right? These channels are just the places where we network with others online, not the best ways to do it.