Webbiquity

OCTOBER 20, 2010

One of the key characteristics I (and many other Twitter users) use when determining whether I should follow someone back on Twitter is the level of interaction in their tweet stream. It generates more retweets for you. Share this on LinkedIn. Do they ask questions? Answer them? Share this on Bebo. Share this on del.icio.us.

Twitter 100

Twitter Broadcasting Digg Social Media 100

Buzz Marketing for Technology

SEPTEMBER 8, 2010

Bottom line is there is more content being produced by Users than by Publishers these days. Which means Publishers (or Marketers) are now the “white noise” in comparison to User Generated Content. Our messages are being drowned out by user generated content. Share this on Linkedin. Tweet This!

B2B Marketing 100

B2B Marketing Peer-to-peer B2B Demand Generation Agencies 100

Webbiquity

MARCH 9, 2010

You’ve seen the eye-popping statistics: Facebook now has more than 350 million active users. TechCrunch predicts that “by this summer (2010) well over half of all Internet users will likely visit Facebook each month.&# While it may produce a lead now and then, it isn’t a very effective lead generation vehicle.

Facebook 100

Facebook B2B Marketing Effectiveness B2B 100

Webbiquity

JULY 25, 2011

Social media, online PR and user-generated content sites open up a new world of places to be “found.&#. From there, make sure that your presence is search-optimized on the “big four&# social media platforms: Facebook, Twitter, LinkedIn and YouTube. If you’re not there, searchers aren’t finding you there.

Optimization 100

Optimization Microsite Digg Work Management 100

Webbiquity

JULY 25, 2011

Social media, online PR and user-generated content sites open up a new world of places to be “found.&#. From there, make sure that your presence is search-optimized on the “big four&# social media platforms: Facebook, Twitter, LinkedIn and YouTube. If you’re not there, searchers aren’t finding you there.

Optimization 100

Optimization Microsite Digg Ideal Customer Profiles 100

Webbiquity

JANUARY 15, 2010

But it’s been the explosion of social media and user-generated content over the past three years that has really changed the sales process. No wonder sales groups are among the heaviest corporate users of social media. Prospects can ask questions, within or beyond their social networks. What will they find? DBXNT74M6AKY.

Sales Cycle 100

Sales Cycle Buying Cycle Social Media Marketing Management 100

Buzz Marketing for Technology

APRIL 6, 2010

As you may know Facebook’s Project Titan is about to unveil 400 million plus POP/IMAP access emails to all their users and they also plan on enabling Facebook Pages for this same type of access. to learn more see my blog post on generating a buyer persona with Facebook ). Share this on Linkedin. Tweet This! Share this on Reddit.

Lead Nurturing 100

Lead Nurturing Facebook Market2Lead Leads 100

Webbiquity

APRIL 27, 2010

Metrics related to ROI, such as leads generated and direct sales, were mentioned by only about half of the survey respondents as key benefits of social media marketing. If content generation is included, overall costs aren’t likely to change much. LinkedIn – 78%. Facebook – 87%. Blogging – 70%.

Social Media 100

Social Media Marketing Report Social Marketing Planning 100

Adobe Experience Cloud Blog

OCTOBER 12, 2011

stalwarts – Facebook, Twitter and LinkedIn – there are thousands of other sites to choose from. StumbleUpon : Connect to other users through common interests. Digg : Delve into this library of articles on almost every topic. What does the site’s main user base entail? Not only for users’ sakes but for yours as well.

Advertising Channels 48

Advertising Channels Ning Digg Social Media 48

Buzz Marketing for Technology

MARCH 18, 2010

If you are focused on market research, or messaging effectiveness then you should work with a vendor that tracks social media and user-generated sources. Share this on Linkedin. But for true 360-degree brand tracking, you may require a vendor that also integrates offline sources such as the traditional press. Tweet This!

Work Management 100

Work Management Social Media Marketing Management Social Marketing 100

Writing on the Web

APRIL 4, 2011

Microsites are also powerful lead generation tools. The microsite allows you to create a tightly-focused message and user experience, which engages customers and keeps them coming back. Share this on LinkedIn. Blog this on Blogger. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook.

Paper 100

Paper Marketing Automation Services Marketing Management Microsite 100

B2B Marketing Savvy

JULY 27, 2009

LinkedIn = Daytimer/Address Book (a business card filing system at the most basic level). Facebook Profile = Social Reunion (the personal side of Facebook and the traditional audience of users. Digg = Cocktail Party (What’s the latest topic, hottest new trends). My Analog B2B Roadmap for Framing the Social Media Conversation.

Social Media 40

Social Media Digg Media PR 40

B2B Marketing Savvy

JULY 26, 2009

LinkedIn = Daytimer/Address Book (a business card filing system at the most basic level). Facebook Profile = Social Reunion (the personal side of Facebook and the traditional audience of users. Digg = Cocktail Party (What’s the latest topic, hottest new trends). My Analog B2B Roadmap for Framing the Social Media Conversation.

Social Media 40

Social Media Digg PR Media 40

Webbiquity

OCTOBER 13, 2010

Your PR team was aware of most of these as it often had a hand in generating those placements. Popular with agencies as well as corporate users, Radian6 offers a rich set of tools for social media monitoring, responding, tracking, benchmarking and analytics. Share this on LinkedIn. Nielsen BuzzMetrics. Share this on Bebo.

Social Media 100

Social Media Budget Programs Tools Marketing Management 100

Convince & Convert

MARCH 4, 2016

So long as your goal is to provide value to your audience rather than generate linkbait, infographics are still highly effective as a content marketing tool. Tools such as Buzzsumo , Digg , and Reddit are also useful for sparking ideas for an infographic topic. For industry-specific content, LinkedIn Pulse is also worth checking out.

Linkbait 141

Linkbait Planning Peer-to-peer Landing Pages 141

Adobe Experience Cloud Blog

JULY 15, 2010

We know it’s a necessary tool for seed nurturing and demand generation , but in many cases, B2B marketers are still not sure where to begin. 5. LinkedIn 101. 7. Bookmarking Sites – These allow users to share websites and content they find interesting. As B2B marketers, we know the growing importance of B2B social media.

Social Media 48

Social Media B2B Thought Leadership Linkbait Media 48

SnapApp

SEPTEMBER 12, 2011

Our business was centered on building great interactive content, driving traffic to that content, and generating advertising revenue from that traffic. SnapApp's built-in sharing functionality gives your user a personalized, first-person piece of content to share, which is like giving them a miniature blog post that they wrote.

Viral Marketing 48

Viral Marketing Clickthrough Word of Mouth Planning 48

Hubspot

DECEMBER 30, 2011

AddThis - AddThis is a social bookmarking service that provides a code users can put on their websites so that when people visit that site, they have the option to share via Facebook, Twitter, etc. Bitly - Bitly is a free URL shortening service that provides statistics for the links users share online. Blip.TV - Blip.TV

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Hubspot

JUNE 23, 2010

is a free URL shortening service that provides statistics for the links users share online. Example: yourblogname.blogspot.com Blog Talk Radio - Blog Talk Radio is a free web application that allows users to host live online radio shows. Users can share and watch videos from a variety of online videos sources for free.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Online Marketing Institute

NOVEMBER 8, 2010

The following five case studies lend insight into how B2B marketers can use social media to generate leads, create specialized communities, improve SEO, become knowledge sources, and strengthen marketing campaigns. Regus , a global provider of workplace solutions, recently experimented with using social media for lead generation.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Hubspot

OCTOBER 5, 2017

The end goal is to move prospects through the sales funnel until they eventually convert into revenue-generating customers. mutual friend on LinkedIn or both graduated from the same college). Kyle uses Digg to subscribe to company’s blogs that he thinks would make for good prospects. LinkedIn Company Pages.

Budget Programs 99

Budget Programs Top of Funnel Tools Work Management 99

Online Marketing Institute

OCTOBER 29, 2010

On the contrary, a lot of these companies have found social media to be extremely useful in generating leads, performing market research and establishing themselves as thought leaders. Another 49% said they used social networks to generate leads, 46% for customer feedback, 35% for advertising and 29% for market research.

Social Media 40

Social Media Enterprise Management Advertising Agencies Social Marketing 40

Buzz Marketing for Technology

JUNE 27, 2008

Social Search at LinkedIn Beats Google. Business social network LinkedIn. Long time readers of this blog know that I have already chronicled my success at using LinkedIn for both business development and recruiting. When LinkedIn Wont Work. However, LinkedIn is less useful to somebody without a deep network.

Linkedin 100

Linkedin Google Enterprise Management Work Management 100

Hubspot

JULY 23, 2010

Search Engine Optimization Basics - As you create remarkable content you will want to optimize that content for search engines as well as users. Call-to-Actions – Your blog should be a lead generating machine. If so then include Reddit and Digg. Then be sure to use LinkedIn etc. Make it as clear as possible.

Business Blogging 28

Business Blogging Webinar Metrics RSS Ning 28

Convert

MAY 23, 2023

It involves creating and deploying different versions of a website or a specific feature and measuring their impact on user behavior and business metrics. Analyzing the results of these tests produces insights for data-driven decisions, web optimization, enhanced user experiences, increased conversions, and achieving business goals.

Multivariate analysis 52

Multivariate analysis Enterprise Management Work Management Marketing Management 52

Webbiquity

JANUARY 10, 2010

Facebook Lets Users Open Up Profiles by MediaPost Online Media Daily. Facebook’s InsideFacebook blog reports that in February and March of this year, the number of Facebook users age 35 and over doubled. 8 Excellent Tools to Extract Insights from Twitter Streams by Social Media Today. Top 25 Social Networks by Navel Marketing.

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

Buzz Marketing for Technology

APRIL 15, 2010

In a world where User Generated Content has surpassed that of Publisher Content (ie marketers like you and me) I would argue that Word of Mouth (WOM ) is really your last frontier as a marketer and that outstanding customer service is not only the new marketing it’s your only marketing! Share this on Linkedin. Tweet This!

WOM 100

WOM Service Word of Mouth Paid Search Agency 100

Convince & Convert

SEPTEMBER 18, 2011

Here we’re measuring how successful your content is in getting consumers to share it with others, as determined by tweets, likes, Linkedin shares, Google + shares, Diggs, and the like. Unfortunately, PostRank was bought by Google a few months ago, so you may not be able to sign up as a new user. Lead Generation Metrics.

Lead Scoring 155

Lead Scoring Lead Ranking Digg Marketing Analytics Tools 155

Webbiquity

NOVEMBER 10, 2010

Success at inbound marketing requires that social media be integrated with other marketing objectives: branding, content, SEO, research, and lead generation. But I also spend 100% of my time on SEO, 100% on developing new content, 100% on lead generation, 100% on branding…it’s all one activity, not disconnected efforts.&#.

Social Media 100

Social Media Media Telemarketing Banner Ads 100

Customer Experience Matrix

NOVEMBER 29, 2010

Summary: Treehouse Interactive has been slowly enhancing its marketing automation system with features that appeal to experienced users. The system can now generate HTML code to embed forms within external Web pages, allowing users to create standard Javascript or Facebook -compatible non-Javascript versions, or both.

Features 120

Features Marketing Automation Services Marketing Management Salesforce.com 120

Buzz Marketing for Technology

JUNE 27, 2008

I too was a Gmail beta user (paid $9 on eBay for an invite LONG ago - hey, a couple weeks before they were [Read More]. saving delicious bookmarks using yahoo alerts, The yahoo alert is generated on the rss feed and hence does not show the tags to the bookmark. » Using Gmail for.Everything from No Good Deed Goes Unpunished.

Paid Content 100

Paid Content Personalization RSS Work Management 100

Online Marketing Institute

DECEMBER 23, 2010

Within 24 hours, the company had generated fifteen new customer references and were able to immediately turn this information into media coverage. You can also set up a promotions tab using Fan Appz to offer special deals to your Facebook fans and even use these deals to support lead generation programs. Twitter Explo. Twitter Explo.

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

Hubspot

JULY 29, 2018

But with new social media networks and innovative software cropping up almost daily, even seasoned social media users are bound to run into a term or acronym that leaves them thinking, "WTF?". Bitly - Bitly is a free URL shortening service that provides statistics for the links users share online. Example: yourblogname.blogspot.com.

Social Media 101

Social Media Marketing Automation Services Media Work Management 101

Webbiquity

JULY 26, 2010

Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ). 9 Ways to Use LinkedIn for Smart Professionals , June 10, 2010. Why Use Twitter, Facebook & LinkedIn for Content Marketing? What was Linkedin Thinking? B2B Sales Lead Generation using SMM , Monday, July 19, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Buzz Marketing for Technology

MAY 26, 2010

Share this on Linkedin. Tags: Blogging Branding Content Marketing Interactive Marketing Lead Generation Podcasting Thought Leadership Twitter User Generated Content. What’s your view on this? We would love to hear from you. Tweet This! Share this on Facebook. Share this on del.icio.us. Share this on Reddit.

Paper 100

Paper B2B Marketing B2B Thought Leadership Thought Leadership 100

Webbiquity

JULY 19, 2010

ChoiceVendor business-to-business vendor reviews: similar to FYIndOut.com but with a different business model—rather than generating revenue from providers, ChoiceVendor’s revenue plan is to “offer certain features by subscription to users who are seeking vendors.&# Share this on LinkedIn. Share this on Bebo.

Enterprise Management 100

Enterprise Management Work Management Marketing Management B2B 100

Digital B2B Marketing

MARCH 28, 2011

The statistic circulating through Twitter (by the way, being shared between connections on Twitter, but I won’t belabor the point) is that 50% of all content consumed on Twitter is generated by only 20,000 users. The elite, the top 0.05% of twitter users, create 50% of all content consumed on Twitter. Sound impressive?

Twitter 100

Twitter Social Marketing B2B Marketing Broadcasting 100