Digital B2B Marketing

MAY 1, 2012

Here are social platforms to consider: Twitter StumbleUpon Digg Slideshare YouTube Facebook LinkedIn Although Facebook and LinkedIn may be core to your long-term inbound marketing program, you cannot emulate organic social media sharing with paid programs on these sites nearly as well.

Inbound Marketing 100

Inbound Marketing Budget Programs Paid Search Agency Digg 100

Convince & Convert

AUGUST 9, 2011

If you didn’t have the ‘no-follow’ tag, spammers would create thousands of Facebook profiles, LinkedIn profiles, and YouTube accounts just to link those sites back to their website. Use target keywords in the profile and description fields. An article submission site in the Digg vein. Also in the Digg and Reddit category.

Ad Building 167

Ad Building Digg Ideal Customer Profiles Advertising Agencies 167

seo.co

FEBRUARY 15, 2022

Use popular platforms like Facebook, LinkedIn, Twitter, and Google+ to syndicate links to your most recent posts, and frame the links in a catchy, enticing way. By advertising with Google, Bing, or even a social platform like Facebook, you’ll guarantee a stream of new visitors falling within your target demographics.

Paid Content 117

Paid Content Traffic RSS Blogger 117

Buzz Marketing for Technology

AUGUST 11, 2010

Although fundamentally different in nature – the targeting and efficiency of Facebook Ads will make it irresistible to marketers over the long term plus the increase in brand awareness and purchase intent doesn’t hurt either. Share this on Linkedin. We hope you agree! Tweet This! Share this on Facebook.

Facebook 100

Facebook Advertisements Advertising Digg 100

Convince & Convert

JULY 20, 2012

Digg died this week, basically, I guess Digg died several weeks ago but like it officially died this week. I would say they sold or they got sold or they’re no longer Digg as we know it or as we knew it, but yes, I guess you could also say they’re dead. Digg, it’s more of like the demise of Digg.

Paid Content 113

Paid Content Digg Marketing Budget Work Management 113

Hubspot

NOVEMBER 30, 2010

Today, LinkedIn, the social network targeted towards business professionals, released it's offical share button. The button allows LinkedIn users to easily share content they find interesting and relevant with their network. With all easily implemented options for sharing content such as Facebook, Twitter, Digg, Delicious, etc.

Linkedin 28

Linkedin Digg Verticals Network Marketing 28

Writing on the Web

AUGUST 23, 2010

You need to be blogging 2-3 times a week, submitting articles to directories, participating on LinkedIn , Twitter , and Facebook … impossible for one person to manage and still have a life. Share this on LinkedIn. Why Use Twitter, Facebook & LinkedIn for Content Marketing? Good help is hard to find , as they say.

Digg 100

Digg Marketing Management Buzz Blogger 100

Webbiquity

JUNE 8, 2010

Excerpted from my new booklet, Effective Online Marketing In A Nutshell , here are some tips that will help: LinkedIn. Subscribe to LinkedIn Answers for your segments and/or categories. We’ve got some useful first steps in the booklet on Facebook specifically, as well as additional tips on both LinkedIn and Twitter.

Social Media 100

Social Media Marketing Automation Services Media Digg 100

Buzz Marketing for Technology

FEBRUARY 25, 2010

With only 160 characters for a mobile message you better be on target 100% of the time. Share this on Linkedin. Now we want to move into the content. I would say that if “ Content is King &# on the internet “ Context is Queen &# on mobile. Tweet This! Share this on Facebook. Share this on del.icio.us. Share this on Reddit.

Mobile Marketing 100

Mobile Marketing B2B Marketing Mobile Advertising Digg 100

Buzz Marketing for Technology

FEBRUARY 2, 2010

A while back I created a post called – There is no “campaign&# in Social Media because when marketers use the word “campaign,” it tends to suggest an initiative to get a message out to a targeted group of constituents. Share this on Linkedin. It also implies there will be a beginning and, somewhere down the road, an ending.

Social Media 100

Social Media Campaigns Digg Media 100

Writing on the Web

JUNE 23, 2011

Share this on LinkedIn. Related posts: 3 Easy Tips to Target Readers with Your Content. Blog this on Blogger. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook. Share this on FriendFeed. Email this via Gmail. Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader.

Tips 100

Tips Digg Ethics Content 100

Buzz Marketing for Technology

MARCH 30, 2010

Translation – it provides a rich target for your marketing, you may even put a name or a face to it as one of his blog post detailed called How Well do you Know your Buyer Personas ? Share this on Linkedin. Tags: Advertising Crowdsourcing Facebook Marketing Social Media Social Networking Strategy behavioral targeting.

Buyer Personas 100

Buyer Personas Facebook Advertisements Advertising 100

Customer Experience Matrix

JUNE 2, 2009

This lets people easily send a Tweet, post to a Facebook wall or create a LinkedIn article that points to the original content. It can also search other Web sites for email addresses containing the targeted domain. Many other vendors let a user automatically jump to the LinkedIn or Jigsaw profiles of the prospect they are reviewing.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketing Automation Services Marketing Management 120

Buzz Marketing for Technology

JANUARY 28, 2010

According to Wikipedia – Influencer Marketing is a form of marketing that has emerged from a variety of recent practices and studies, in which focus is placed on specific key individuals (or types of individual) rather than the target market as a whole. Share this on Linkedin. Tweet This! Share this on Facebook.

WOM 100

WOM Digg B2B Marketing Wikipedia 100

Buzz Marketing for Technology

MAY 6, 2010

Imagine a world where B2B Marketers could target specific decision makers in specific companies using Social Media ads. 1440 targeted me with a personal ad on Facebook that was aimed at just one person – ME. As an experiment he had tried targeting his girlfriend (now fiance!) Share this on Linkedin. Tweet This!

Advertising Agencies 100

Advertising Agencies Cost Per Click Advertisements Advertising 100

Writing on the Web

AUGUST 3, 2010

Who is the blog for, who is the targeted audience? Another common error is being too vague about the topic and the targeted audience.First time visitors shouldn’t be confused when they arrive. Share this on LinkedIn. The title (branding elements should define the area of expertise and be memorable). An attractive photo.

Marketing Websites 100

Marketing Websites Brand Identity Branding Digg 100

Webbiquity

FEBRUARY 8, 2011

Increased search engine visibility, targeted traffic and enhanced brand image are just a few of the benefits of business blogging. Share this on LinkedIn. Facebook, Twitter and even newer tools like Quora may be sexier and get more attention, but blogs are the workhorses essential to making social media marketing work. Tweet This!

Aggregage 100

Aggregage Trends B2B B2B Thought Leadership 100

Webbiquity

JANUARY 7, 2011

Social media will become targetable. Share this on LinkedIn. Basically, 2 percent of fans return to a fan page, and in some cases it’s more like.02 02 percent…What you need to focus on is the content and optimizing the content to get comments and likes,&# per Paul Dunay. link on Twitter. Share this on Bebo. Tweet This!

Social Media 100

Social Media Trends Social Marketing Media 100

Writing on the Web

NOVEMBER 18, 2010

Our dedicated team of specialists in the areas of strategy, design, content, copy, account and project management provide clients with sponsored magazines, web design, direct marketing solutions, in store communications, advertising and loyalty programmes for internal and external target groups. Share this on LinkedIn. Be memorable.

Digg 100

Digg Advertising Agencies Loyalty Work Management 100

Buzz Marketing for Technology

JANUARY 19, 2010

Share this on Linkedin. In the next post I will show you the new 4 S’s for Social Media Marketing … Tweet This! Share this on Facebook. Share this on del.icio.us. Share this on Reddit. Stumble upon something good? Share it on StumbleUpon. Send this page to Print Friendly. Email this to a friend?

B2B Marketing 100

B2B Marketing B2B Thought Leadership B2B Digg 100

Webbiquity

FEBRUARY 25, 2011

SEM enables enterprises to rank for specific search terms immediately (including terms for which it would difficult to rank organically), target traffic to specific landing pages, test everything (keywords, bid levels, ad copy, landing page design), and precisely quantify ROI based on sales or leads generated. Share this on LinkedIn.

Search Engine Marketing 100

Search Engine Marketing Cost per Acquisition Search Marketing Cost Per Click 100

Writing on the Web

SEPTEMBER 7, 2010

The big 3: Facebook , Twitter and LinkedIn. You HAVE to join LinkedIn and participate in groups. The answer depends on your target audience. Remember, your target audience determines where you should be and how you spend your time. The same could be true if your target audience hangs out on Facebook.

Social Networks 100

Social Networks Ning Business Ideal Customer Profiles 100

Writing on the Web

NOVEMBER 29, 2010

Especially in this era of information overload, we need to become more aware and considerate of our target audiences’ capacity to receive and retain messages. Share this on LinkedIn. Only 3 main points or steps to your solutions. Make your point by providing 3-4 key steps. Summarize or repeat your message. Blog this on Blogger.

Digg 100

Digg Buzz Internet Marketing Blogger 100

Writing on the Web

FEBRUARY 26, 2011

Share this on LinkedIn. What Are Your Target Audience’s 5 Top Web Sites? Blog this on Blogger. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook. Share this on FriendFeed. Email this via Gmail. Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader.

High Quality Lead 100

High Quality Lead Google Digg Content 100

Webbiquity

JULY 6, 2010

The inaugural post on Webbiquity explains the concept of web presence optimization—how websites, blogs, SEM, SEO, interactive PR, content marketing, social networking, reputation management and social media can work together to make a company or individual omnipresent online for their targeted description or value statement. Tweet This!

RFP 100

RFP Paid Search Agency Advertising Agencies Digg 100

Webbiquity

FEBRUARY 4, 2011

This last area can be a rich source of data for keyword targeting, future content development and navigational changes to improve the user experience. Share this on LinkedIn. While a few of the mistakes that Tom Funk identifies here are specific to ecommerce sites, most apply more broadly as well, e.g, Share this on Bebo.

Analytics 100

Analytics Marketing Analytics Tools Digg Best Practices 100

Writing on the Web

APRIL 18, 2011

You have to find what works for you in your business, with your target audience. Share this on LinkedIn. 3 Easy Tips to Target Readers with Your Content. Ahhh, that’s what I’ve been trying to figure out for the last 12 years. In the World Wide Web, there often seems to be no rules. But that’s not true.

Content Marketing 100

Content Marketing Work Management Digg Content 100

Writing on the Web

DECEMBER 7, 2010

Unless, of course, you’ve got a targeted audience of readers who lack mirror neurons and all signs of empathy. Share this on LinkedIn. But one thing is for sure, telling a good story that has a negative part, a crisis, and a turnaround positive solution will make some kind of emotional impact. Why do I say this?

Digg 100

Digg Trigger Marketing Buzz Blogger 100

Writing on the Web

NOVEMBER 15, 2010

You might well ask: How do I discover and offer emotional value to my target audience? Share this on LinkedIn. In what ways can I assure readers and visitors that my company will provide security and comfort… and pleasure? These are crucial questions to be answered as you create content that appeals to emotions.

Lead Ranking 100

Lead Ranking Lead Scoring Digg Differentiation 100

Writing on the Web

NOVEMBER 11, 2010

The second is positive signature associations by which the company becomes familiar and comfortable to members of its target market.&#. Share this on LinkedIn. The first is an attractive personality. In other words, a company’s brand works when: They develop a distinct brand personality. Blog this on Blogger. Post on Google Buzz.

Personalization 100

Personalization Content Marketing Brand Identity Branding 100

Writing on the Web

NOVEMBER 10, 2010

Just as for sites that target older people and men, I think we can do a better job of appealing to the female brain. Share this on LinkedIn. Women control over 50% of private wealth in US. 91% of women believe that advertisers don’t understand them. 58% are seriously annoyed by portrayals of their gender (Barletta 2005). Tweet This!

Content Marketing 100

Content Marketing Digg Content Buzz 100

KoMarketing Associates

JANUARY 22, 2015

A recent comparable study from IDG Enterprise and the B2B Technology Marketing Community on LinkedIn showed similar results. Keyword Priorities / Targets. RSS Readers such as Feedly , Digg Reader , or Hootsuite’s RSS Syndicator. Messaging, target audience, and potentially budget required for each distribution site.

Budget Programs 120

Budget Programs B2B Marketing Effectiveness Content Marketing 120

Writing on the Web

MARCH 29, 2011

They try to appeal to everyone, and don’t clarify who their target audience is. Share this on LinkedIn. Half the time, I couldn’t figure out what their “ABC&# was. They assume the viewer knows what their company does, and use insider jargon and terms. They try to say too much. Subscribe to the comments for this post?

Video Marketing 100

Video Marketing Digg Sample Small Business Marketing 100

Writing on the Web

SEPTEMBER 29, 2010

Are you doing that enough in the content you publish for your target audience? Share this on LinkedIn. The B2B Manifesto , from VelocityPartners in the UK, makes this point as well, by encouraging content creators to share their world views and beliefs. Blog this on Blogger. Subscribe to the comments for this post? Post on Google Buzz.

Content Marketing 100

Content Marketing Digg Content Buzz 100

Writing on the Web

DECEMBER 3, 2010

Interact on fan pages that target niches similar to yours. You want to find fan pages that have a lot of action and that are different than what you offer but yet still target the same kinds of people and the same niches. Share this on LinkedIn. Why Use Twitter, Facebook & LinkedIn for Content Marketing?

Facebook 100

Facebook Ad Building Tools Autoresponders 100

Writing on the Web

DECEMBER 16, 2010

Are you everywhere, or at least in the key places your target audience is? Share this on LinkedIn. How easy is it for someone to find you doing a search? What comes up for your name? What comes up for the keywords that describe what your business does? Social sites, web, blog, articles, videos, etc. Blog this on Blogger.

Online Marketing 100

Online Marketing Work Management Marketing Management Planning 100

Writing on the Web

MAY 11, 2011

Blogging for your business is like playing tennis: you read the environment, deliver key shots, get ready for the next post, respond to feedback, and try to stay on target. Share this on LinkedIn. I play tennis with an “excuse champion.&# She’s quite creative. ’ Blog this on Blogger. Share this on del.icio.us.

Digg 100

Digg Buzz Blogger Press 100