Buzz Marketing for Technology

JANUARY 28, 2010

According to Wikipedia – Influencer Marketing is a form of marketing that has emerged from a variety of recent practices and studies, in which focus is placed on specific key individuals (or types of individual) rather than the target market as a whole. Share this on Linkedin. Tweet This! Share this on Facebook.

WOM 100

WOM Digg B2B Marketing Wikipedia 100

Writing on the Web

OCTOBER 19, 2010

As more brands are being studied in laboratories around the world, consumers are being hooked up to brain imaging machines, fMRI , EEG and other devices so that they are monitored while they read marketing messages and make decisions. Share this on LinkedIn. Whether or not there is emotional ENGAGEMENT. Blog this on Blogger.

Buy 100

Buy Digg Buzz Blogger 100

Buzz Marketing for Technology

DECEMBER 10, 2009

Ok I admit it I am a bit of a data geek but I cant help myself when I see stats like this in a recent study titled How Much Information? Share this on Linkedin. 2009 Report on American Consumers. zettabytes of total information used by Americans in their homes far exceeds storage or transmission capacity. Tweet This!

Digg 100

Digg CMO Stats Tagging 100

Webbiquity

FEBRUARY 25, 2011

Lessons Learned from 21 Case Studies in Conversion Rate Optimization by The Daily SEO Blog. Paras Chopra uses several case studies to illustrate the role of design, headlines, copy, and calls-to-action in landing page and conversion rate optimization. Share this on LinkedIn. Share this on Bebo. Share this on del.icio.us.

Search Engine Marketing 100

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Writing on the Web

SEPTEMBER 23, 2010

The B2B Manifesto: 5 Imperatives and 6 Staples for Winning the Battle for Attention: page 19: “You need to leverage trust-builders into each step of the (buying) journey: case studies. Are you regularly reporting out case studies that provide proof of what works for real people? Share this on LinkedIn. testimonials.

Ad Building 100

Ad Building B2B Digg Trust Marketing 100

Writing on the Web

JULY 5, 2011

I like to cite studies whenever I write about a concept, to prove my point. Share this on LinkedIn. They focus on human values and the impact a decision will have on the individuals involved. A feeler will think about a situation by throwing herself into it and getting the “inside” perspective. But my readers aren’t all like me!

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Digg Content Newsletter Buzz 100

Webbiquity

JUNE 30, 2010

They study the bigger picture, keep up on trends, understand their customers’ issues and enjoy learning and sharing industry knowledge. Share this on LinkedIn. To make a blog really worthwhile—to join that elite 0.08% of successful blogs—requires (at least) the following six characteristics. Share this on Bebo. Tweet This!

Business Blogging 100

Business Blogging Business Blogger Digg 100

Buzz Marketing for Technology

AUGUST 25, 2010

According to a study conducted by Gartner , the first quarter of 2010 witnessed a whopping 707 percent increase in Android sales. Share this on Linkedin. As a result, the sales of the Google Android OS-based smartphones have surpassed the sales of the Microsoft Windows Mobile-based handsets around the world. Tweet This!

Mobile Advertising 100

Mobile Advertising Brand Identity Branding Digg 100

Writing on the Web

MAY 9, 2011

I think too few professionals do a good job of using client stories and case studies to show what they do and what kind of results they get. Share this on LinkedIn. It doesn’t draw you in to want to know more. What do you think? Blog this on Blogger. Subscribe to the comments for this post? Share this on del.icio.us. Tweet This!

Marketing Websites 100

Marketing Websites Digg Content Buzz 100

Writing on the Web

SEPTEMBER 22, 2010

Trust : social proof, statistics, case studies, personal stories. You will have to weave in social proof, statements from satisfied users, or examples and case studies. Share this on LinkedIn. Positive , relief from a problem, benefits, imagine a better future. Neutral , rational, logical, analysis of facts. Post on Google Buzz.

Urgency Marketing 100

Urgency Marketing Digg Content Case Study 100

Buzz Marketing for Technology

FEBRUARY 9, 2010

Trust is not a new thing when it comes to marketing and communications as evidenced by one of the most awaited studies in the communications world is always the annual Edelman Public Relations Trust Barometer. Share this on Linkedin. Its just up to you to get them the right offer in order to get them to buy! Tweet This!

Trust Marketing 100

Trust Marketing Communities ROI B2B Marketing 100

Webbiquity

DECEMBER 21, 2010

A more recent study reported by Forbes stated that while “60% (of small businesses surveyed) credit social media with positively impacting their businesses…(only) 36% have attracted new business as a result of their social media efforts.&#. Twitter, Facebook and LinkedIn groups, community sites (e.g. Share this on Bebo.

Social Media 100

Social Media Media Business Paid Search Agency 100

Buzz Marketing for Technology

MARCH 30, 2010

Let me know if you have tries this and how it worked out for you – who knows you might even be a case study in my upcoming book! Share this on Linkedin. Frankly that’s buyer persona gold for free from your Facebook Ad campaign. Tweet This! Share this on Facebook. Share this on del.icio.us. Share this on Reddit. Share it on StumbleUpon.

Buyer Personas 100

Buyer Personas Facebook Advertisements Advertising 100

Writing on the Web

NOVEMBER 15, 2010

Brain science, along with studies on decision making from behavioral economics, has shown that people often don’t use logical reasoning. Share this on LinkedIn. A similar hierarchy of emotional values exists. Instead they go with their gut reactions. They make decisions based on feelings. Blog this on Blogger.

Lead Scoring 100

Lead Scoring Lead Ranking Digg Differentiation 100

Writing on the Web

AUGUST 13, 2010

Here are a few options for optimizing your content for search marketing: Study Google and search engine optimization (time-consuming). Share this on LinkedIn. Good question… and no easy answer… well, except for one which I’m going to share with you here! Subscribe to the comments for this post? Email this via Gmail.

Optimization 100

Optimization Digg SEO Search Marketing 100

Writing on the Web

JULY 29, 2010

Research studies show that some ratings and reviews will influence more than others: This report is taken from Dr. Susan Weinschenk’s book Neuro Web Design: What Makes Them Click : We are most influenced when we know the person and the person is telling a story. Share this on LinkedIn. Add this link to Box.net.

Ning 100

Ning Trigger Marketing Digg Landing Pages 100

Writing on the Web

JULY 20, 2010

Milana came to this country from the Ukraine, to study music. Share this on LinkedIn. She has a talented ability to create and sell popular information products, membership programs and telesummits. If you don’t know her yet, be sure to visit Milana.com. Even though English is her second language (or maybe 3rd or 4th?),

Ning 100

Ning Digg Buzz Blogger 100

Webbiquity

DECEMBER 16, 2010

The book is written in case study fashion, taking the reader through a realistic scenario of a midsized company struggling to build on its past success and take sales to the next level… Website Optimization – Speed, Search Engine & Conversion Rate Secrets by Andrew King. Share this on LinkedIn. Share this on Bebo.

Social Media 100

Social Media Social Marketing Emarketing Media 100

Webbiquity

SEPTEMBER 7, 2010

Typically, a lead nurturing program uses these communication mechanisms: emails, case studies, articles, events, podcasts, white papers, social media messages and webinars. Use the map that you built during your planning stage and map content pieces (emails, case studies on product successes, invitation to a webinar) to each step.

Lead Nurturing 100

Lead Nurturing Sales Qualified Leads Buying Cycle Lead Management 100

Webbiquity

APRIL 27, 2010

This excellent study provides a wide array of answers, statistics and insights. LinkedIn – 78%. Digging further in the details, b2b marketers are considerably more likely to find value with LinkedIn, and slightly more likely to utilize blogs, than their b2c peers. Facebook – 87%. Blogging – 70%. Tweet This!

Social Media 100

Social Media Marketing Report Social Marketing Planning 100

Writing on the Web

OCTOBER 28, 2010

We can learn a lot from evolutionary studies. There are many theories about what motivates behaviors, but I like this Four Drive theory because it is based on studies of primitive man, primitive societies, and the evolution of brain functioning over the last 100,000 years. Share this on LinkedIn. Blog this on Blogger.

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Digg Buzz Blogger Google 100

Webbiquity

DECEMBER 1, 2010

The study also found that direct mail was judged as a low-effectiveness tactic. Share this on LinkedIn. As B2B marketers become more mature with their social marketing practices, their perceptions on the effectiveness of this tactic will improve.&#. Share this on Bebo. Subscribe to the comments for this post? Share this on del.icio.us.

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Trends Planning 100

Writing on the Web

MAY 2, 2011

It backs that up with case studies from Chip’s clients. The subsequent pages have client stories and case studies which further bring to life the work and outcomes of Chip and his business. I had a lot more clarity about what my business does, and it needed to be reflected on the site (the case studies are a great add). **The

Marketing Websites 100

Marketing Websites Content Marketing Content Case Study 100

Writing on the Web

SEPTEMBER 1, 2010

In studies, participants deny that emotional context influences their decisions because they aren’t consciously aware of them. Share this on LinkedIn. A reader, or decision maker, is less able to be reflective about the reasons for their choices. What can you do to raise the level of feeling in your writing? Blog this on Blogger.

Content Marketing 100

Content Marketing Trigger Marketing Digg Content 100

Buzz Marketing for Technology

MARCH 2, 2010

s Social Media in Business study found that 60 percent of consumers believe they are already interacting with companies on the social Web. Share this on Linkedin. A recent Cone Inc.’s Nearly all participants — 93 percent — believe all companies should have a presence in social media. Tweet This! Share this on Facebook.

B2B Marketing 100

B2B Marketing B2B B2B Thought Leadership Digg 100

Writing on the Web

JULY 22, 2010

Don’t study how others write, or how books should be written: It’s more important to just get started, get your stories going. Share this on LinkedIn. Don’t follow your English teachers’ rules: Don’t get hung up on grammar. Write and worry later about the rules, or get someone else to do that.

Creativity 100

Creativity Tips Ning Digg 100

Optinmonster

MAY 16, 2023

In fact, a study by Backlinko found that websites with a high number of backlinks tend to rank higher in search results. Have a look at a few: LinkedIn (DA: 98) Facebook (DA: 96) Twitter (DA: 94) Instagram (DA: 93) This makes social media marketing one of the most effective off-page SEO strategies.

SEO 79

SEO Lead Ranking Lead Scoring Link Building 79

Webbiquity

JANUARY 28, 2011

Case Study: Improving Low Quality Score Accounts by PPC Hero. A practical, real-world case study that steps through four key areas for improving quality scores: tightly-focused ad groups, relevant landing pages, using keywords in ad copy, and taking advantage of all keyword match types. Share this on LinkedIn. Tweet This!

Adwords 100

Adwords Paid Content Paid Search Agency Tactics 100

Webbiquity

OCTOBER 18, 2010

Diana Adams compiles an outstanding list of “though starters&# to help break through blogger writing block, including writing a follow-up to an earlier post, lessons learned from an event you’ve attended, a book review, a case study, or if all else fails—inviting another blogger you’re socially connected with to write a guest post.

Business Blogging 100

Business Blogging Tips Blogger Peer-to-peer 100

Writing on the Web

OCTOBER 13, 2010

You probably don’t have access to the brain imaging that is being generated by these studies, and quite frankly, you don’t need it. Share this on LinkedIn. Neuroscientists are monitoring brain activity in consumers as they are exposed to marketing messages. All brains are alike. Blog this on Blogger. Share this on Facebook.

Content Marketing 100

Content Marketing Content Digg Buzz 100

KoMarketing Associates

JANUARY 22, 2015

A recent comparable study from IDG Enterprise and the B2B Technology Marketing Community on LinkedIn showed similar results. RSS Readers such as Feedly , Digg Reader , or Hootsuite’s RSS Syndicator. Companies with a documented strategy are much more likely to be very effective (36%) versus those without (11%).

Budget Programs 120

Budget Programs B2B Marketing Effectiveness Content Marketing 120

Writing on the Web

JULY 28, 2010

In 2007, Peter De Vries and Ad Pruyn studied whether recommendations influenced Web site visitors’ decisions when buying digital cameras and choosing tourist destinations. Share this on LinkedIn. Do these same persuasion tactics work for sites and businesses that aren’t selling physical products? Add this link to Box.net.

Ning 100

Ning Trigger Marketing Digg Buzz 100

Writing on the Web

OCTOBER 21, 2010

Here’s what neuromarketing studies are telling us ( The Buying Brain , A.K. Share this on LinkedIn. It’s too expensive, burns up too much precious glucose energy stores. So if we can think without thinking, and stay on autopilot, we will. Pradeep): The brain is frustrated by: Tasks that take too long to resolve.

Content Marketing 100

Content Marketing Trigger Marketing Digg Content 100

Writing on the Web

OCTOBER 13, 2010

Every time I read about a new neuromarketing study, it seems they’re only confirming what copywriters and marketers knew all along. Share this on LinkedIn. I’m just kidding you … If that were actually true, it’d be really scary. But here’s some new information, which could improve your marketing messages.

Copywriting 100

Copywriting Digg Trigger Marketing Buzz 100

Webbiquity

SEPTEMBER 1, 2010

Quoting a recent study from Cision and George Washington University, Todd Defren reports that “an overwhelming majority of reporters and editors now depend on social media sources when researching their stories. Share this on LinkedIn. Share this on Bebo. Subscribe to the comments for this post? Share this on del.icio.us.

PR 100

PR Marketing Automation Services Blogger Eloqua 100

Webbiquity

AUGUST 18, 2010

While the detailed work of implementing SNAP processes will fall on sales, marketing groups can certainly help in areas like research, development of content to support the SNAP process (such as industry-specific white papers and case studies), and even tools to help the sales team execute at specific points in the process. Tweet This!

Lead Ranking 100

Lead Ranking Marketing Proposals Digg B2B Sales 100

Webbiquity

MAY 24, 2010

While recent studies show that about half of marketers say that social media reduces their overall marketing costs , it is by no means without a price. Share this on LinkedIn. On the producer side, the most important attributes are interpersonal skills and industry knowledge. Social media is free. Share this on Bebo. Tweet This!

Social Media 100

Social Media Social Marketing Media Rules 100