Writing on the Web

NOVEMBER 23, 2010

When it comes to Twitter apps for today’s busy professionals, there are some top notch applications available that will let you maximize your productivity on the service without falling prey to the infamous social media “time suck.&# Share this on LinkedIn. Why Use Twitter, Facebook & LinkedIn for Content Marketing?

Twitter 100

Twitter Enterprise Management Content Marketing Marketing Management 100

Webbiquity

JUNE 8, 2010

Excerpted from my new booklet, Effective Online Marketing In A Nutshell , here are some tips that will help: LinkedIn. Subscribe to LinkedIn Answers for your segments and/or categories. We’ve got some useful first steps in the booklet on Facebook specifically, as well as additional tips on both LinkedIn and Twitter.

Social Media 100

Social Media Marketing Automation Services Media Digg 100

Webbiquity

NOVEMBER 8, 2010

B2B Small to Mid-Sized Businesses (B2B SMB). • Business Schools. • B2B Business Journalists. • Share this on LinkedIn. Nominations can be submitted in 10 categories: • National / International B2B Manufacturer (includes software developers). National / International B2B Services. • B2B Organizations. Tweet This!

Twitter 100

Twitter Digg SMB B2B 100

Buzz Marketing for Technology

AUGUST 11, 2010

And many large advertisers, such as Pepsi, Proctor & Gamble, and Wal-Mart are running ads on Facebook, but so are many small businesses. Share this on Linkedin. These ads are available to anyone with an advertising budget, from $1 to $1 billion. These ads like any other include a headline, an image and body copy. Tweet This!

Facebook 100

Facebook Advertisements Advertising Digg 100

Writing on the Web

APRIL 7, 2011

The checklist is designed for digital content creators and marketing teams, but it can and should be used by anyone writing a business blog or other content for the Web. If this image is too small, go to the post over at the Content Marketing Institute and download the PDF version. Share this on LinkedIn. Understandable.

Digg 100

Digg Content Buzz Blogger 100

Webbiquity

JULY 25, 2011

As online strategy increasingly is business strategy , web presence optimization (dominating the search results for your name and unique tagline) is now more important than ever. How does business reputation management differ from personal reputation management? No, not all of these tactics make sense for every individual or business.

Optimization 100

Optimization Microsite Digg Work Management 100

Webbiquity

JULY 25, 2011

As online strategy increasingly is business strategy , web presence optimization (dominating the search results for your name and unique tagline) is now more important than ever. How does business reputation management differ from personal reputation management? No, not all of these tactics make sense for every individual or business.

Optimization 100

Optimization Microsite Digg Ideal Customer Profiles 100

Convince & Convert

JULY 20, 2012

Digg died this week, basically, I guess Digg died several weeks ago but like it officially died this week. I would say they sold or they got sold or they’re no longer Digg as we know it or as we knew it, but yes, I guess you could also say they’re dead. Digg, it’s more of like the demise of Digg.

Paid Content 113

Paid Content Digg Marketing Budget Work Management 113

Webbiquity

FEBRUARY 8, 2011

Research from HubSpot shows that small businesses with blogs have twice as many Twitter followers as those who don’t. Increased search engine visibility, targeted traffic and enhanced brand image are just a few of the benefits of business blogging. Share this on LinkedIn. So what’s next for B2B blogging?

Aggregage 100

Aggregage Trends B2B B2B Thought Leadership 100

Writing on the Web

MARCH 29, 2011

The iMotionVideo service allows businesses to write and submit their video scripts, then they format and use actors or voice-overs to turn your script into great video commercials. Thanks to services like iMotionVideo , even small businesses can create low-cost videos and get found on the Web. Share this on LinkedIn.

Video Marketing 100

Video Marketing Digg Sample Small Business Marketing 100

Webbiquity

MAY 4, 2010

Link to the new blog from your website, Facebook page, LinkedIn and Twitter profiles, other social networking and social bookmarking profiles, comments you leave on other blogs—anywhere you can create a link. Include the URL on business cards, brochures, your corporate PowerPoint template, trade show booth signage, etc. Use Twitter.

RSS 100

RSS Digg Tagging Blogger 100

Writing on the Web

JANUARY 31, 2011

I’m glad to see that there are more agencies focusing on content marketing for small businesses. One good way to do this is via the slice-of-life approach; what happened to you today that relates to some business insight you can offer? Share this on LinkedIn. Blog Writing Tips for Business Clarity.

Tips 100

Tips Advertising Agencies Digg Blogger 100

Webbiquity

JULY 6, 2010

Small companies don’t bother with agency RFPs (nor should they) and even mid-sized companies use them less today than in the past. At its core, social media is not about doing new things, but about doing things you’ve always done as a business person differently.&#. How to Write an Effective Business Blog. Tweet This!

RFP 100

RFP Paid Search Agency Advertising Agencies Digg 100

Writing on the Web

MARCH 17, 2011

Why should a professional or small business give away free consulting ? It gives me a chance to connect with clients : In an online business, I usually don’t have much contact with the clients who use my services and products. Share this on LinkedIn. I’ll tell you why. Blog this on Blogger.

Consulting 100

Consulting Digg Buzz Blogger 100

Webbiquity

JUNE 30, 2010

Though blogging provides significant business benefits (e.g. To illustrate these figures visually: That’s a lot of writers trying to join a very small club. Successful business bloggers are interested in and knowledgeable about much more than just their own products and/or services. Share this on LinkedIn.

Business Blogging 100

Business Blogging Business Blogger Digg 100

Writing on the Web

NOVEMBER 1, 2010

Tell me what you think: I realized after I watched this that my diagrams are way too small on this screen. Share this on LinkedIn. It’s published on a neat tool called Brain Shark : you make a power point presentation, then record the notes over the phone. How neat is that? I’d like to share it with you here.

Tips 100

Tips Digg Social Media Buzz 100

Webbiquity

JULY 21, 2010

Or busy moms and dads whisking their kids from one outdoor activity to the next? Papyrus’ photo of a small girl stretching on a pristine beach immediately draws one in, reminding us to celebrate life—and buy cards for those birthdays, weddings, and showers! Share this on LinkedIn. Keep your messages breezy and brief.

Email Marketing 100

Email Marketing Tips Digg Trade Show 100

Buzz Marketing for Technology

MARCH 4, 2010

At the time that I saw it and tweeted about it (of course) it really hadn’t hit me just how important this could be to any business. Well first that means that Facebook will issue 400 Million email account – which is no small feat. Share this on Linkedin. I was talking to a small business owner last night.

Facebook 100

Facebook Email Marketing B2B Marketing Buzz 100

Writing on the Web

DECEMBER 14, 2010

A survey of more than 1,000 businesses this past Spring found that “producing engaging content&# is the top challenge for people charged with marketing. Many of the small business clients I consult with have this problem. Share this on LinkedIn. What do they write to replace the lorem ipsom ? Blog this on Blogger.

Content Marketing 100

Content Marketing Digg Content Buzz 100

Writing on the Web

DECEMBER 13, 2010

Many small business owners and entrepreneurs including many of my clients love getting the chance to get up and speak. You’ve got to deliver a speech yourself in order to represent your business and get clients. Share this on LinkedIn. Your brain learns a lot each time you try something, even if you fail.

Practices 100

Practices Content Marketing Digg Content 100

Webbiquity

APRIL 27, 2010

Given the nature of the respondents, that figure is very likely higher than the overall business population, but there’s no doubt that social media is now being used in a sizable majority of organizations. And small businesses with anywhere from 2-100 employees were most likely to see this benefit. LinkedIn – 78%.

Social Media 100

Social Media Marketing Report Social Marketing Planning 100

Writing on the Web

SEPTEMBER 17, 2010

So many entrepreneurs and small business still struggle with knowing what to write about, how to write so it engages readers, and how blogs and social media all work together. Are you using video to promote your business? People want to do business with people similar to themselves. Share this on LinkedIn.

Content Marketing 100

Content Marketing Digg Content Buzz 100

Webbiquity

AUGUST 9, 2010

Others argue that social media is a tool , not an event, so applying an ROI to social media is akin to calculating the ROI of your phone, or that at this point the business risks of ignoring social media are so great that ROI is immaterial. Share this on LinkedIn. Influence: a.k.a. Answers, comments posted on your blog, etc.

Social Media 100

Social Media Social Marketing Media Marketing Analytics Tools 100

Writing on the Web

APRIL 13, 2011

Chapman, Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars and More that Engage Customers and Ignite Your business (John Wiley & Sons, Inc. Know your customers : I know content marketing for professionals and small businesses. Share this on LinkedIn. Content rules!&# ~ Ann Handley and C.C.

Rules 100

Rules Content Digg Press 100

Writing on the Web

SEPTEMBER 6, 2010

Share this on LinkedIn. Small Business SEO Copywriting Training with Heather Lloyd-Martin. Blog Marketing: How Readers Find Your Business. Blog this on Blogger. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook. Share this on FriendFeed. Email this via Gmail. Post on Google Buzz.

Blogger 100

Blogger SEO Copywriting Digg 100

Writing on the Web

SEPTEMBER 28, 2010

Here’s a key element for writing content that inspires clients to take action: What does your business believe in? More importantly, as an important part of your business, what do you believe is most important for your clients? This question makes sense because people don’t buy from companies, they do business with people.

Content Marketing 100

Content Marketing Digg Content Trigger Marketing 100

Writing on the Web

APRIL 16, 2011

It’s all fine and dandy to spend time, money and energy upgrading, re-designing, and adding content so that you have an automatic lead generating system online, but if your output is more than your incoming business results, it’s all just silly, isn’t it? For small business professionals. You can register here.

Webinar Metrics 100

Webinar Metrics Tips Content Marketing Digg 100

Writing on the Web

NOVEMBER 16, 2010

Is a small organ of 1,500 cubic centimeters. Although it’s a small organ, it is a huge consumer of energy. To business people? Share this on LinkedIn. Your brain: Occupies 2-3% of your body space. Weighs 6 kilograms. Contains 100 billion cells. Houses 1 million kilometers of interconnecting fiber.

Content Marketing 100

Content Marketing Planning Tips Digg 100

Optinmonster

MAY 16, 2023

Imagine your website as a small shop hidden in a quiet street. Have a look at a few: LinkedIn (DA: 98) Facebook (DA: 96) Twitter (DA: 94) Instagram (DA: 93) This makes social media marketing one of the most effective off-page SEO strategies. Claim and optimize your Google My Business listing.

SEO 76

SEO Lead Scoring Lead Ranking Link Building 76

Writing on the Web

JULY 9, 2010

Friday’s guest post is by Robert Stretch , author of VA Mortgage Center blog: For business people, few things are more important than reputation. In fact, having a good online reputation is essential to branding yourself or your business. Dow Jones is several steps ahead of where some small businesses are.

Tips 100

Tips Ning BtoB Digg 100

Webbiquity

FEBRUARY 10, 2011

10 Free WordPress Themes for Small Businesses by American Express OPEN Forum. Code to Create Custom Share Buttons for Facebook, Twitter, LinkedIn & Delicious by B2B Online Marketing. Share this on LinkedIn. 20 Excellent Free WordPress 3.0 Themes by Blogfreakz. 32 Essential WordPress Plugins I Use…And You Don’t!

Auto Responder 100

Auto Responder Digg Best Practices RSS 100

Writing on the Web

JULY 8, 2010

Web marketing is crowded: Ten years ago there weren’t as many businesses in your field competing for readers’ attention online. And, I’d love to hear from you in the comments about what you think the challenges are, for using the Internet to grow business. Share this on LinkedIn. Competition is fierce.

Ning 100

Ning Content Marketing Digg Buzz 100

Writing on the Web

NOVEMBER 3, 2010

The latest survey of small biz professionals revealed most people struggle with “ Time :&# 72% say they don’t have enough time to update their blog. First, she has an in-depth knowledge of how website and blog technologies can help a business build revenue through a much stronger online presence. Share this on LinkedIn.

Business Blogging 100

Business Blogging Blast Campaigns Business Class 100

Writing on the Web

SEPTEMBER 27, 2010

I think this is essential advice for anyone using a blog for business, not just B2B marketers. Here’s an excerpt and my interpretation of what this means for my own business: 1. You may be super busy because you’re good at what you do. Share this on LinkedIn. Most people struggle with it. Blog this on Blogger.

Content Marketing 100

Content Marketing Digg Content Blogger 100

Writing on the Web

JANUARY 5, 2011

Could it be that I don’t choose the right article for my clients (they are small business owners and at time managers in various companies)? Share this on LinkedIn. Ezine Success Stories: Newsletters still get results for business. Could it be the article is too long? Blog this on Blogger. Share this on del.icio.us.

Newsletter 100

Newsletter Digg Work Management Banners 100

Webbiquity

DECEMBER 21, 2010

Though business use of social media is rapidly increasing, many executives remain skeptical of its value. Rather than trying to force the proverbial square peg into a round hole by using social media in ways it’s not effective, take a broader view of the business benefits it offers. Share content (your own and others’).

Social Media 100

Social Media Media Business Paid Search Agency 100

WebMarketCentral

APRIL 15, 2008

Note: the following is a guest post from expert researcher and freelance writer Heather Johnson on how businesses can effectively use social media as a component of PR efforts, and efficiently focus their efforts on the most productive sites. Small businesses have neither the time nor the manpower to cover every major site.

Small Business Marketing 20

Small Business Marketing Social Media Wiki Wikipedia 20