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Don’t They Know Who You Are? Why Reputation Management is Crucial

Webbiquity

He shows up on the first page alright, but several of the links are to dot-com-meltdown era news articles about a company he worked with that had some of the typical problems of tech companies at the time (collapsing stock price, low on cash, disgruntled shareholders etc.). to photo-sharing sites like Flickr. Start Twittering. Tweet This!

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Closed Loop Marketing – still a long way to go

Buzz Marketing for Technology

Add in webinars and in person events, calling plans, telesales, SEO, PPC campaigns, promos, price incentives, spifs for the sales force and you have a recipe for leakage in the system that is hard to account for. Share this on Linkedin. And can you optimize across all media? – no – with the fragmentation of media because of social.

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Proper Care and Feeding of a Blog

Webbiquity

There will be times when someone (such as a prospect with a product or pricing question, or a journalist looking for the right expert to quote) needs to contact you directly rather than just posting a comment. Share this on LinkedIn. Provide contact information. And you won’t need a visit from Victoria Stilwell. Tweet This!

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The 4 C’s of B2B Marketing

Buzz Marketing for Technology

Share this on Linkedin. We’ve all heard about the four P’s of marketing. The four P’s were created mainly to describe the ideal “marketing mix&#. The term “marketing mix&# became popularized after Neil H. Borden published his 1964 article, Concept of the Marketing Mix. Share this on Facebook.

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Business Blog Writing: Come on, light my fire!

Writing on the Web

While this business understands that its customers want security and low prices when ordering services online, they fail to ignite passion or spark action in readers. Share this on LinkedIn. “ We’ve got a state-of-the-art 128-bit secure site, offering the best rates on the Web.&#. Blog this on Blogger. Email this via Gmail.

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12 of the Best WordPress Guides, Hacks and Plugins of 2010

Webbiquity

Discover some great sources for free and reasonably-priced themes, essential plugins you may not be aware of, SEO tips, and other interesting techniques and hacks here in a dozen of the best WordPress guides of last year. Code to Create Custom Share Buttons for Facebook, Twitter, LinkedIn & Delicious by B2B Online Marketing.

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8 (of the) Best Web Analytics Guides of 2010

Webbiquity

In his usual highly detailed and richly illustrated fashion, Marty Weintraub steps through how to create a KPI-tracking dashboard (to track, for example, conversions by referring site) using Woopra , a moderately priced, real-time web analytics package. Share this on LinkedIn. Share this on Bebo. Share this on del.icio.us.

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