Writing on the Web

AUGUST 9, 2010

Share this on LinkedIn. Tags: About Blogs Article Ideas Content Marketing Getting Read On Writing Better Online Persuasion Writing Great White Papers blog writing business writing writing reports. Blog this on Blogger. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook. Share this on FriendFeed.

Tips 100

Tips Business Digg Marketing Proposals 100

Buzz Marketing for Technology

JANUARY 14, 2010

Then package it up to be sharable in the form of blogs, podcasts, videos, white papers, eBooks or whatever. Share this on Linkedin. I know we used to say Content in is King back in the 90’s and perhaps its taken social media to shine a light on exactly how much content you need in order to be king! Tweet This!

Ad Building 100

Ad Building Brand Identity Branding Digg 100

Writing on the Web

NOVEMBER 29, 2010

The more I think about this, this “rule of 3″ should also apply to other content you publish and communicate: newsletters, blogs, white papers, ebooks, etc. Share this on LinkedIn. Repeat at least 7 times, and you’ve got a message that will be remembered and associated with your name. Blog this on Blogger.

Digg 100

Digg Buzz Internet Marketing Blogger 100

Webbiquity

JUNE 30, 2010

What separates blogs from other forms of writing (white papers, articles, e-books, etc.) Share this on LinkedIn. Whether you are sharing information primarily through writing, audio (podcasting) or video blogging, it all starts with the ability to tell a story, weave a narrative, or present an idea in an organized and coherent fashion.

Business Blogging 100

Business Blogging Business Blogger Digg 100

Webbiquity

JANUARY 25, 2010

But sites like Facebook, Twitter and Digg are essentially “social search engines&# that enable prospective customers to find content recommended by their friends and peers, which is both much more powerful than advertising and much lower cost (at least direct cost, though creating great content does require resources). Tweet This!

Social Media 100

Social Media Social Marketing Enterprise Management Marketing Analytics Tools 100

Buzz Marketing for Technology

MARCH 9, 2010

Take for example your classic white paper. Share this on Linkedin. But don’t forget one of the most important costs associated with Social Media and that is Content Creation which can be a small incremental cost if you do it right. A healthy piece of my SMBR is devoted to listening which will be the topic of the next blog post.

Social Media 100

Social Media Allocation Social Marketing B2B Marketing 100

Buzz Marketing for Technology

JANUARY 21, 2010

ex dont list a white paper on YouTube). Share this on Linkedin. You need to tell those stories in as sticky a way as possible then package them to be shareable and then spray them in as many social media channels as appropriate for your content. (ex 4 Tell Good Stories. 4 Make them Sticky. 4 Package them to be Shareable. Tweet This!

Social Media 100

Social Media Social Marketing Media Digg 100

Webbiquity

JANUARY 15, 2010

Marketers spent a lot of time creating attractive sales collateral materials–brochures, specification sheets and the like–and getting these printed on nice, glossy paper. Store rooms and offices were full of these glorious materials. No wonder sales groups are among the heaviest corporate users of social media. DBXNT74M6AKY.

Sales Cycle 100

Sales Cycle Buying Cycle Social Media Marketing Management 100

Webbiquity

FEBRUARY 2, 2011

E-newsletters, blogs and white papers are among the most popular types of content. White Paper Marketing: 5 White Paper Types and When to Use Them by SmartBug Media. White papers are a popular b2b marketing tool, but good ones are expensive to produce. Share this on LinkedIn. Share this on Bebo. Share this on Mixx.

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100

Digital B2B Marketing

MARCH 25, 2011

With limited time and space, newscasts, prime time schedules and papers have been carefully assembled from the best available content. As marketers become publishers in their own right, it is natural they become expert content curators also. Like the media companies of old, these marketers will find curation isn’t only sharing content.

Curation 100

Curation Activities Media B2B Thought Leadership 100

Writing on the Web

JUNE 28, 2010

Download a free report, white paper, or ebook/ ecourse. Share this on LinkedIn. Registration for a class or workshop, virtual or otherwise. Membership in a program, paid or otherwise. Subscription to a newsletter, free or otherwise. Take a poll or vote. Enter a contest. Sign up for any kind of program or subscription-based group.

Template 100

Template Ning Webcast Digg 100

Webbiquity

APRIL 27, 2010

Whatever questions you may have about social media marketing, you’ll probably find the answers in the 2010 Social Media Marketing Industry Report from white paper guru Michael Stelzner. LinkedIn – 78%. B2b marketers are significantly more likely (72% vs. 59%) to increase their use of LinkedIn than those on the b2c side.

Social Media 100

Social Media Marketing Report Social Marketing Planning 100

Webbiquity

JUNE 23, 2010

Company websites are generally designed to get visitors to take some specific type of action: buy a product, download a white paper, call or email for more information, sign up for a newsletter, visit an establishment, do something usually designed to lead either directly or indirectly to a sale. Share this on LinkedIn. Tweet This!

Enterprise Management 100

Enterprise Management Marketing Websites Marketing Management Tools 100

Webbiquity

JUNE 17, 2010

Sweet new white paper to go along with it as well. Share this on LinkedIn. Government, enterprise, it was all business to me. Sugar explained the plan. Same product as before, only they’d made a few tweaks to optimize it for business use. That, and dodging bullets in the rough-and-tumble world of search engine marketing.

SEM 100

SEM Adwords CTR Search Engine Marketing 100

Webbiquity

SEPTEMBER 7, 2010

Typically, a lead nurturing program uses these communication mechanisms: emails, case studies, articles, events, podcasts, white papers, social media messages and webinars. Share this on LinkedIn. This will set the right expectations with everyone in your business and make it easier to interpret campaign results. Share this on Bebo.

Lead Nurturing 100

Lead Nurturing Sales Qualified Leads Buying Cycle Lead Management 100

Webbiquity

AUGUST 18, 2010

While the detailed work of implementing SNAP processes will fall on sales, marketing groups can certainly help in areas like research, development of content to support the SNAP process (such as industry-specific white papers and case studies), and even tools to help the sales team execute at specific points in the process. Tweet This!

Lead Ranking 100

Lead Ranking Marketing Proposals Digg B2B Sales 100

Webbiquity

JANUARY 24, 2011

Your custom paper is updated daily and easy to share. A realtime social search engine that pulls current and recent results for any term from Twitter, Facebook, Google Buzz, Digg and Delicious. Share this on LinkedIn. If you need more of an ego boost, try TwitterGrader. DialogFeed. ** 5 Stars. twebevent. Related Post.

Social Media 100

Social Media Tools Buzz Media 100

Adobe Experience Cloud Blog

MARCH 17, 2011

by Maria Pergolino I know what you’re thinking – the seven ways marketers should be using social will be all about Twitter, Linkedin, Facebook, Digg or Reddit, and YouTube, right? These channels are just the places where we network with others online, not the best ways to do it.

Social Media 48

Social Media Social Marketing B2B Marketing Lead Scoring 48

Biznology

FEBRUARY 5, 2013

I just popped over to check out his personal brand site and after reading one post, up popped a request to join his newsletter, Almost Timely News : 2) Valuable Content Offer — Instead of a content-based newsletter, many sites offer white papers or exclusive content from their sites. Who would’ve known? ” you ask?

Marketing Websites 80

Marketing Websites RSS Paid Search Agency Social Media 80

Convince & Convert

MARCH 4, 2016

Tools such as Buzzsumo , Digg , and Reddit are also useful for sparking ideas for an infographic topic. For industry-specific content, LinkedIn Pulse is also worth checking out. Go through your old blog posts , presentations, and white papers. Repurpose Old Content.

Linkbait 141

Linkbait Planning Peer-to-peer Landing Pages 141

Webbiquity

MAY 30, 2010

Won Park – The Master of Origami Paper Folding by The Design Inspiration. Share this on LinkedIn. “Bending, twisting, and folding, Won Park creates life-like shapes inspired by objects living and not– both in stunning detail.&# An amazing collection of Origami art using $1 bills. Share this on Bebo. Share this on del.icio.us.

Social Media 100

Social Media Social Marketing Paid Search Agency Advertising Agencies 100

MLT Creative

MARCH 16, 2011

Good ways to do this include blog posts, white papers, eBooks and profiles. Use social bookmarking – Using social networking sites such as Digg, Reddit and Delicious, you can submit links to your website or specific products. Very few blog owners will refuse free and unique SEO content.

Inbound Marketing 40

Inbound Marketing B2B Marketing Advertising Agencies Paid Search Agency 40

WebMarketCentral

JANUARY 5, 2009

You can link to other blog posts, published articles, white papers or other informational content your company has produced about the topic. Create accounts on social bookmarking sites like Wikio , Mixx , Digg and/or StumbleUpon. Write an article (or articles) for Google Knol on topics pertaining to your product or service.

Work Management 20

Work Management Jigsaw Wikipedia Digg 20

Online Marketing Institute

JUNE 30, 2009

Website Grader Badge Connect with Us HubSpot on Facebook HubSpot on Twitter InboundMarketers LinkedIn Group ProMarketers Facebook Group Subscribe to Blog RSS Want to share your Inbound Marketing advice with the community? Submit guest post ideas to rburnes[at]hubspot[dot]com. Some perceived this "new" practice to be frivolous.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Online Marketing Institute

NOVEMBER 8, 2010

The company started a blog, participated in LinkedIn LinkedIn and engaged on Twitter. Improve SEO During the past year, Delivra , an e-mail marketing service provider, has invested in B2B social media marketing, including presences on Twitter , Facebook , LinkedIn and a corporate blog, dubbed eMailChatr.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Buzz Marketing for Technology

MAY 26, 2010

In a recent conversation I was having with the Bloom Group they believe “the practice of publishing white papers must come to a close because of the utter proliferation of white papers, and the poor content contained within so many of them.” Kill the white paper!” Share this on Linkedin. What’s your view on this?

Paper 100

Paper B2B Marketing B2B Thought Leadership Thought Leadership 100

Hubspot

JULY 23, 2010

If so then include Reddit and Digg. Then be sure to use LinkedIn etc. For people who like to have a paper checklist, check out the document below. Again, simplicity is the key here. Have the icons display alongside your blog posts. Think about your industry - Is it more technical? Are you in HR? Free Checklist.

Business Blogging 28

Business Blogging Webinar Metrics RSS Ning 28

Online Marketing Institute

OCTOBER 29, 2010

To learn more, download our white paper or listen to our webcast as IT marketers discuss the challenges of reaching customers in the current media environment and best practice frameworks for developing successful multi-channel programs. Series Supported by IDG Enterprise The B2B Social Media Marketing Series is supported by IDG Enterprise.

Social Media 40

Social Media Enterprise Management Advertising Agencies Social Marketing 40

Webbiquity

JULY 18, 2012

And Facebook’s size may be no defense against ultimate demise; it wasn’t all that long ago the MySpace was the largest social network, and the experience of social news site Digg—once valued at $100 million but sold recently for just 5% of that —is a cautionary tale.

Facebook 100

Facebook Google Digg Privacy 100

WebMarketCentral

SEPTEMBER 4, 2008

Dunder Mifflin, the fictional company in the show, took their episode of the dinosaur paper company getting hip and modern with the launch of their new Web presence.Dunder Mifflin Infinity. For example, here's the review of Sk*rt (that link wasn't working when I last tried it BTW): "This is another site that is almost a direct clone of Digg.

Social Media 20

Social Media Optimization Linkbait Media 20

Webbiquity

JANUARY 10, 2010

Compelling thought-leadership content, blog posts, white papers, video and SEO efforts support and create long-term value for social media tactics. While most of the sites on the list are hardly surprising (Facebook, Twitter, LinkedIn), there are a few unexpected results, like Tagged at #6 and Yuku at #16.

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

Writing on the Web

JANUARY 17, 2011

E-books, white papers and digital downloads. Share this on LinkedIn. Online marketing today includes plenty of content in all forms, all of which communicate personality through stories: Web pages. E-newsletters. Social media profiles and updates. Video clips. Did you know they have their own Facebook pages? Blog this on Blogger.

Content Marketing 100

Content Marketing Digg Ideal Customer Profiles Content 100

Webbiquity

JULY 26, 2010

Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ). 9 Ways to Use LinkedIn for Smart Professionals , June 10, 2010. Why Use Twitter, Facebook & LinkedIn for Content Marketing? What was Linkedin Thinking? Share this on LinkedIn. Patsi Krakoff ( @Patsiblogsquad ).

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Writing on the Web

JUNE 22, 2010

Download a free report, white paper, or ebook/ ecourse. Share this on LinkedIn. Registration for a class or workshop, virtual or otherwise. Membership in a program, paid or otherwise. Subscription to a newsletter, free or otherwise. Take a poll or vote. Enter a contest. Sign up for any kind of program or subscription-based group.

Ning 100

Ning Class Landing Pages Copywriting 100

Digital B2B Marketing

MARCH 9, 2011

A few of these delivered great results on paper, blinding marketers to the negative impacts that were not measured. They delivered great results on paper. Share this Post: LinkedIn Share Email Share Digg Reddit Print The freshest in culture. Over the last 10 to 12 years, a number of online tactics have come and gone.

Enterprise Management 100

Enterprise Management Spyware Blast Campaigns Marketing Management 100

Webbiquity

MARCH 3, 2011

Why settle for plain social media icons on your website or blog when you can add personality with these sets, featuring social media icons in woodgrain, blue jelly, hand-drawn doodle, origami, chrome, grunge, crumpled paper and other outside-the-box styles. Share this on LinkedIn. Share this on Bebo. Share this on del.icio.us.

CMS Development 100

CMS Development Design Marketing Websites Industry CMS 100

Digital B2B Marketing

MARCH 15, 2011

In part one , I listed marketing activities that were effective on paper but upset people until they fought back, with technology and legislation. Share this Post: LinkedIn Share Email Share Digg Reddit Print The freshest in culture. No marketer wants their targets’ ire aimed at their own marketing.

Paid Search Agency 100

Paid Search Agency Ad Frequency Digg CAN-SPAM 100