Smashmouth Marketing

SEPTEMBER 4, 2009

This allows me to wake up, sip my Greenest Bean coffee (organic, locally roasted), and make my presence known. LinkedIn Q&A - to maintain my top Lead Gen Expert status and to accept invites and other LinkedIn goodness. During the process, I usually digg or stumble a few articles as well. I'm in good company!

Lead Generation 100

Lead Generation Social Media Lead Scoring Lead Ranking 100

KoMarketing Associates

JANUARY 22, 2015

A recent comparable study from IDG Enterprise and the B2B Technology Marketing Community on LinkedIn showed similar results. At KoMarketing, our written strategy led to 64% growth in unique visits year over year and 90% organic search growth. RSS Readers such as Feedly , Digg Reader , or Hootsuite’s RSS Syndicator.

Budget Programs 120

Budget Programs B2B Marketing Effectiveness Content Marketing 120

Webbiquity

JANUARY 15, 2010

Then sales people would contact the prospects and use a “consultative&# sales process. But processes didn’t really change much; marketers still spent a lot of time producing brochures and spec sheets, only now there were more often delivered in PDF form than printed. This is not necessarily bad news for sales.

Sales Cycle 100

Sales Cycle Buying Cycle Social Media Marketing Management 100

Webbiquity

FEBRUARY 11, 2011

In this guest post, Patrick Schwerdtfeger outlines the “Motivating Sales Sequence&# sales process and how it relates to copy writing, starting with getting their attention (“The opening sentences need to jolt your readers to attention.&# ) and concluding with a call to action (“Be specific. Share this on LinkedIn.

Copywriting 100

Copywriting Tips Digg Copyright 100

Webbiquity

JANUARY 21, 2011

It’s written for independent consultants, though much of the guidance applies to those “selling&# their talents and ideas within an organization as well. LinkedIn, Twitter, Facebook, webinars, podcasts, blogs…didn’t even exist. Share this on LinkedIn. As the authors of the report note: In the old days….

Work Management 100

Work Management Marketing Management Consulting Digg 100

Optinmonster

MAY 16, 2023

In the ever-evolving world of search engine optimization (SEO) , on-page optimization alone is not enough to achieve high rankings and drive organic traffic to your website. Promoting your content and brand on external platforms can attract a larger audience, generate more organic traffic, and enhance your online presence.

SEO 77

SEO Lead Scoring Lead Ranking Link Building 77

Writing on the Web

NOVEMBER 16, 2010

Is a small organ of 1,500 cubic centimeters. Although it’s a small organ, it is a huge consumer of energy. Feelings come first, and are processed five times more rapidly in the subconscious brain than in the conscious, thinking brain. Quick emotional processing happens with a cascading impact. Weighs 6 kilograms.

Content Marketing 100

Content Marketing Planning Tips Digg 100

Webbiquity

MARCH 9, 2010

I’ve heard countless people, within the b2b community , express the sentiment that “LinkedIn is for business, Facebook is for friends and family.&# And as one more bit of anecdotal evidence, I have my Twitter, LinkedIn and Facebook badges all displayed in the left column of this blog. Share this on del.icio.us. Tweet This!

Facebook 100

Facebook B2B Marketing Effectiveness B2B 100

Buzz Marketing for Technology

MARCH 11, 2010

One of the biggest challenges for organizations today is managing the flow of information about their brands, products, and services that occurs in social media channels, including microblogs (such as Twitter), social networking sites (such as Facebook), blogs, and online forums. Share this on Linkedin. Tweet This!

Social Media 100

Social Media Social Marketing B2B Marketing Media 100

Webbiquity

AUGUST 18, 2010

That way you can update your files and take care of paperwork that needs to be processed. Jill describes the SNAP selling process as: S imple (eliminate as much complexity and effort as possible from the decision-making process). Share this on LinkedIn. A ligned (it’s crucial to be relevant — always).

Lead Ranking 100

Lead Ranking Marketing Proposals Digg B2B Sales 100

Webbiquity

APRIL 20, 2010

After nearly 20 years, it may not seem as sexy as Facebook, Twitter and LinkedIn, but used properly, it’s a proven medium that generates cost-effective results. Spencer Kollas supplies advice on boosting email subscriptions by using other common processes to attract subscribers and offering customers clear incentives for signing up.

Tactics 100

Tactics Email Marketing Marketing Strategy Marketing & Strategy 100

Webbiquity

DECEMBER 1, 2010

As MarketingSherpa notes, “Year after year, the greatest challenge that B2B organizations face is generating high-quality leads.&#. While there’s no reason to expect sales cycles to shorten, an improving economy next year should help stabilize the length of the decision process. Share this on LinkedIn. Tweet This!

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Trends Planning 100

Webbiquity

NOVEMBER 2, 2010

As she notes in her introduction, Li’s book is organized around four main themes: Research: start by using search and social media monitoring tools to discover where your customers and prospects are congregating. Social Networking (Facebook, MySpace, LinkedIn, etc.). Share this on LinkedIn. Instead, they want to connect.

Social Media 100

Social Media Social Marketing Media Planning 100

Buzz Marketing for Technology

MARCH 18, 2010

Give this last point some extra consideration and be sure to build a process to respond to all the opportunities your listening platform identifies! Share this on Linkedin. Related posts: Social Media Listening for B2B Marketing One of the biggest challenges for organizations today is managing. Tweet This! Share this on Reddit.

Work Management 100

Work Management Social Media Marketing Management Social Marketing 100

Writing on the Web

OCTOBER 18, 2010

Information passes to the brain through the sense organs. The visual signal is processed through the limbic system, the emotional center of the brain where motivational drives operate. Such processing of stimuli and information is repeated over and over in the course of our lives. Share this on LinkedIn.

Content 100

Content Digg Tagging Marketing Proposals 100

Buzz Marketing for Technology

DECEMBER 15, 2009

Social will leave Marketing – This year Marketing and Communications totally “got” social media but next year is the year it starts to transform the rest of your BtoB organization from Product Development and R&D, to Billing and Finance, to HR and Recruiting, to Customer Service and the Contact Center. Share this on Linkedin.

BtoB 100

BtoB Advertising Agencies Paid Search Agency Mobile Advertising 100

Webbiquity

FEBRUARY 2, 2011

It enhances your organization’s image (e.g., What different types of content should you develop for different types of buyers and the various stages of the buying process? Great content accomplishes at least two of the following objectives: • It helps get you “found&# online. • How much content is “enough?&#

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100

Hubspot

OCTOBER 5, 2017

While we (or our team) are racing to hit quota against that clock, though, we can save time and maximize our numbers by investing in the right processes, activities, and skills. As the sales conversations grows even more buyer-focused, sales reps have begun developing his or her own hack, own technique, own process. But with a twist.

Budget Programs 99

Budget Programs Top of Funnel Tools Work Management 99

Hubspot

DECEMBER 30, 2011

I hope that you will pass this blog post along to others in your organization and maybe even print it out to have on hand when others have questions related to social media marketing. Connections - The LinkedIn equivalent of a Facebook 'friend' is a 'connection.' Flickr - Flickr is a social network based around online picture sharing.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Online Marketing Institute

NOVEMBER 1, 2010

Reviewing this year's survey results I was surprised that, while B2B marketers experimented enthusiastically with social networking sites (Facebook, LinkedIn) and microblogging (Twitter), social media have yet to create budgetary or business impacts on the marketing mix. Note: this research looks at firms of 50 employees or more only.

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Trends 40

Hubspot

JUNE 23, 2010

I hope that you will pass this blog post along to others in your organization and maybe even print it out to have on hand when others have questions related to social media marketing. Digg - Digg is a social news website that allows members to submit and vote for articles. Social Media Marketing Dictionary: 101 Terms to Know.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Convert

MAY 23, 2023

Every modern digital organization needs to adopt full stack experimentation. Web experimentation is the process of using controlled tests to evaluate and improve the performance of a website or web application. However, as Jonny Longden cautions in the LinkedIn insert above, “it is by no means a panacea”. Case in point: Digg.

Multivariate analysis 52

Multivariate analysis Enterprise Management Work Management Marketing Management 52

Webbiquity

JANUARY 10, 2010

In this short but useful post, Dave Fleet outlines the set of social media tools he finds most useful on a daily basis, such as Google Reader for keeping up with blogs, Twitter for real-time communications, Radian6 for social media monitoring, and LinkedIn for social networking. How to be a LinkedIn superstar by iMedia Connection.

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

Webbiquity

JULY 26, 2010

Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ). 9 Ways to Use LinkedIn for Smart Professionals , June 10, 2010. Why Use Twitter, Facebook & LinkedIn for Content Marketing? What was Linkedin Thinking? Share this on LinkedIn. Patsi Krakoff ( @Patsiblogsquad ).

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Webbiquity

JANUARY 19, 2011

Sally Falkow reports research on new influences in the B2B buying process (e.g., Frequent best-of contributor Pete Hollier details the social media optimization (SMO) process, explains how a corporate website and blog integrate with social bookmarking and social networking, and shows how SMO and SEO efforts support each other.

Paid Content 100

Paid Content Optimization Paid Search Agency Tips 100

Webbiquity

JULY 14, 2010

5 Easy Ways to Improve Your Page Rank via LinkedIn by VibeLog. In this brief but useful post, Jessica Nielsen explains five ways, such as crafting a relevant “professional headline,&# to use LinkedIn to improve your company site’s Pagerank. Share this on LinkedIn. Ultimate Guide to Link Building by Agent SEO.

Link Building 100

Link Building SEO Ad Building Tools 100

Hubspot

JULY 29, 2018

Connections - The LinkedIn equivalent of a Facebook 'friend' is a 'connection.' Because LinkedIn is a social networking site, the people you are connecting with are not necessarily people you are friends with, but rather professional contacts that you've met, heard speak, done business with, or know through another connection.

Social Media 101

Social Media Marketing Automation Services Media Work Management 101

Webbiquity

OCTOBER 27, 2010

This is easiest if different parts of your organization actually work together toward common goals, which should be the case (but isn’t always) in every company. If your internal groups “bicker&# and “jockey&# as described above, it may require a senior executive to exert control over the process. LinkedIn, Facebook).

Social Media 100

Social Media Allocation Social Marketing B2B Marketing 100

Online Marketing Institute

DECEMBER 23, 2010

Several readers asked how B2B companies could take advantage of the tips we shared, and I know that some organizations are still wondering if it even makes sense to try to reach a business audience on Facebook Facebook. link] 40+ Essential Social Business Resources | Organic Page One Search Engine Traffic [.] link] ???? ???? ??

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

Buzz Marketing for Technology

JULY 7, 2010

Having them champion and drive the buying process increases close rates, accelerates the speed of contract signing and increases the margins and deal size. And yes, you’ve just generated a qualified lead for your sales organization. Share this on Linkedin. 2. Target Decision makers at prospective target accounts. Tweet This!

Allocation 100

Allocation Budget Programs Peer-to-peer Marketing Budget 100

Webbiquity

JULY 19, 2010

The theory has been that b2b buying processes are labor-intensive and inefficient, with heavy reliance on phone calls, emails and even face to face meetings. Share this on LinkedIn. Since the early days of the Internet, b2b purchasing has seemed like an area ripe for the efficiency and transparency improvements the web could bring.

Enterprise Management 100

Enterprise Management Work Management Marketing Management B2B 100

Webbiquity

MARCH 3, 2011

Jacob Gube presents 15 examples of creative and unique ways that organizations have integrated Twitter feeds on their websites, plus five resources to help display a Tweet feed on any site. Share this on LinkedIn. 20 Resources for Displaying Twitter Updates by Mashable. Much of the photography is dazzling. No clipart here.

CMS Development 100

CMS Development Design Marketing Websites Industry CMS 100

Webbiquity

FEBRUARY 21, 2011

However, most also say that their e-mail lists aren’t large enough to drive the volume of leads their sales organization needs,&# Mike Hotz details three strategies—such as organic list building through trade shows, social media, QR codes and offline venues—for building a large and relevant house email list. Share this on Bebo.

Marketing Budget 100

Marketing Budget Email Marketing Tactics Tips 100

Convince & Convert

JUNE 15, 2010

You provide a list of your customers’ email addresses, and these services figure out how (and who) among your customers are on Twitter, Facebook, Linkedin and niche social networks, what their “likes” are, and other important details. My friend Kyle Lacy does a lot of consulting in this area, helping organizations with Rapleaf analyses.

Social Media 153

Social Media Ideal Customer Profiles Paid Content Media 153

Buzz Marketing for Technology

JUNE 27, 2008

IdeaScale ( our coverage ) does for research and development what Get Satisfaction does for customer service by providing Digg-style feature request boards. CollabAndRate is "organic collaboration" software that enables companies to poll their customers, employees, or partners for new ideas. Research & Development. and tagged with.

Enterprise Management 100

Enterprise Management Work Management Marketing Management CMS Development 100

Webbiquity

FEBRUARY 7, 2011

Dan Neely discusses which social networking sites get the most attention from marketers (Facebook, Twitter, LinkedIn, no surprises there), how marketers can best use social media for branding and business development, and concerns about the use of social media in brand planning. How are marketers really using social media?

Social Media 100

Social Media Paid Content Tactics Tips 100

Buzz Marketing for Technology

JUNE 27, 2008

Advice for students: buy yourname.com to secure your brand, make a video resume, start a Wordpress blog, use Google Reader, participate (comment on blogs and link to them), get on Facebook and LinkedIn, network, and more (see slideshow below): | View | Upload your own. Lesson # 2 Know What Web 2.0 Is And How To Use It. Congratulations!

Social Media 100

Social Media Class Web 2.0 Media 100