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Web Presence Optimization, Reloaded


As online strategy increasingly is business strategy , web presence optimization (dominating the search results for your name and unique tagline) is now more important than ever. How to Be Everywhere Online based on four questions that often come up: • Why is web presence optimization important? Here once again,  for visual types, is web presence optimization in picture form.

Best LinkedIn Guides, Tips and Tactics of 2010


LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. According to recent research , 32% of B2B marketers use LinkedIn to generate leads, versus just 16% who do so on Facebook. Digg this!

Web Presence Optimization, Reloaded


As online strategy increasingly is business strategy , web presence optimization (dominating the search results for your name and unique tagline) is now more important than ever. How to Be Everywhere Online based on four questions that often come up: • Why is web presence optimization important? Here once again,  for visual types, is web presence optimization in picture form.

17 Realistic Ways to Get More Website Traffic


Get the search engine optimization right. 1) Optimize for long tail keywords. Does your site have the basic nuts and bolts of search engine optimization in place? For instance, is your website fast and mobile-friendly? LinkedIn, Medium, and Business 2 Community  all get enormous amounts of traffic. 16) Leave comments on major blogs and websites.

Search isn’t about search anymore, it’s about social


Site Optimization : This includes copy rewriting, internal linking, keyword research, Google Analytics/ and Google/Bing Webmaster Tools integration, integration of Sitemaps, structured data, title and description rewriting and organization, image ALT tag development, site submission, and content recommendation development strategies, etc. LinkedInners : Apparently LinkedIn is a thing.

14 Experts’ New Year’s Resolutions for Optimizing Social Media in Small Businesses

Blue Focus Marketing

Then, share your blog on social news sites (Digg, E-Zine, StumpleUpon). Post in LinkedIn Groups and initiate a discussion. Be sure your website and social pages are mobile-friendly with a strong branded presence. 3. The one New Year’s resolution small businesses should consider to optimize their use of social media is the use of Squeeze. Here are three easy steps. 1.

Nine Expert Guides to Local SEO


Any business that primarily relies on customers within it’s local geographic area—which includes not just restaurants and dentists but also some types of b2b vendors, such as IT services and of course marketing and PR firms—needs to understand the ins and outs of local search engine optimization (SEO). How can you optimize your site for Google Maps ? Digg this!

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55 (of the) Best Social Media Tips, Tactics and Tools of 2010


How does the traditional notion of a corporate website need to change to embrace social median norms and capabilities? Basic Questions For Social-Optimizing Your Company Website by BlueGlass. Gina Gotthilf proposes “6 questions to ask in determining if your website welcomes interaction,&# such as whether or not your content is sharable, dynamic, and open to reader input.

Best Social Media Stats, Facts and Marketing Research of 2010


Social Media 3Q Update: Who Uses Facebook, Twitter, LinkedIn, & MySpace? Facebook, Twitter and LinkedIn continued to add users in the second half of 2010, albeit at a slower pace than in previous quarters. population, and the average visit length is 23 minutes (versus 13 minutes for Twitter and 10 minutes on LinkedIn). Digg this! Share this on LinkedIn. Email.

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Best SEO Guides, Tips and Resources of 2010


That makes optimization more important than ever, and leads to questions like: How can SEO be used in online reputation management? How can PDF content be optimized for search? Google Search Engine Optimization Starter Guide 2010- Plain Speak on SEO by WorkingPoint. How to optimize page Titles and improve click through rates by Web SEO Analytics. Digg this!

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The 17 Best WordPress Plugins for Social Media, SEO, and Better Visitor Engagement in 2013

WindMill Networking

Plugins can provide killer functionality to your WordPress website – but choose which ones you install carefully! Everyone’s particular experience with WordPress will be different, but since I’ve always run a content-heavy site, I’ve become obsessed with increasing the performance of how quickly this website runs for the average user. The answer is FEWER.

Seven Expert Search Engine Marketing Guides


How to quadruple a conversion rate by Google Website Optimizer Blog. Trevor Claiborne shares lessons learned from the search engine marketing campaign on optimizing conversion rates, among them: knowing your customers (“time and again, the greatest conversion rate increases I’ve seen have come from a better understanding of the customer&# ) and testing everything.

A fascinating “hardcore” B2B social media success

grow - Practical Marketing Solutions

Drive 50% more traffic to website in three months. ShipServ partnered with an outside marketing firm and their CRM vendor to create an integrated social media plan that focused on leading the creation of an online community, developing outstanding content and using social media channels to drive new sales leads through their website. Website. Website visitors increased by 59 %.

Don’t They Know Who You Are? Why Reputation Management is Crucial


Use the domain to build a professional website (e.g., Make sure the Management Team page on your company website is optimized for your name. Create accounts on social bookmarking sites like Wikio , Mixx , Digg and/or StumbleUpon. Digg this! And search engines love social media, which helps expose that rant to anyone searching for the company’s name.

Top Social Media and Marketing Books of 2010


In Maverick Marketing: Trailride into the Wild West of New Marketing , Tom Hayes invites readers on a gallop through the new west of innovative marketing campaigns, to help generate new ideas to stand out from the herd… The Truth About Search Engine Optimization by Rebecca Lieb. Digg this! Share this on LinkedIn. Stumped for that last-minute Christmas idea? Tweet This!

Blog or Website: Do You Use Wordpress as a Website?

Writing on the Web

Do you use Wordpress for your business website? And I’d like to know if you do, how long you have used it as a website, and what your opinion of it is. My content business, , is built on a blog platform, although I don’t use it as a blog. I use it as a traditional website for my business, with product pages, etc. I see a trend here. You can create pages, just like a website. It can be customized to look like a traditional website for any business, or you can get something customized specifically for your needs.

Three Overlooked Ways to Improve SEO Results


Most still focus on the same basic areas: • Keyword research. • On-page optimization (content, headings, meta tags). It’s easier to incorporate new keyword groups, naturally, in a blog post or series of posts than it is to rewrite sections of a corporate website. First, make sure the press release itself it well-optimized (e.g. Digg this! Share this on LinkedIn.

Creating a content marketing plan — without any content

grow - Practical Marketing Solutions

When somebody talks about “content marketing,&# they’re really talking about “content engineering&# — scientifically optimizing documents such as blogs, case studies and white papers to create search engine results and sales leads. LinkedIn forums. If you’re like most people, you have a profile on LinkedIn and haven’t done much with it.

31+ of the Coolest Social Media, Search and Web Tools of 2010


Display a feed of brand-related comments from a variety of social networks on your website? Check dozens of popular social networking and social bookmarking websites to see if the username or vanity url you want to use is still available. Display a feed of brand-related comments from a variety of social networks on your website. Digg this! Share this on LinkedIn.

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Eight Factors to Consider When (Re)Launching a Business Blog


Over the last decade, business blogs have gone from being a novelty to a leading-edge practice to an essential element for any company seeking to optimize its presence on the web. blog helps on all three fronts much more than a standard corporate website. What’s more, blogs are a central component of web presence optimization , and the core of a productive social media strategy. The more common practice today is to treat the blog as a section of the website, often with a URL like Digg, Facebook, LinkedIn), even create an e-commerce store.

The Ultimate Glossary: 120 Social Media Marketing Terms Explained


AddThis - AddThis is a social bookmarking service that provides a code users can put on their websites so that when people visit that site, they have the option to share via Facebook, Twitter, etc. The only difference online is that it's happening through websites using one of the various bookmarking services available, such as Delicious. C. has its own LinkedIn Today. for $1.65

Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2


Les Luchter looks at research showing that 10% of all website visits to the top 1,000 web properties come from social sharing, half as much as from search. Twitter, Facebook And LinkedIn: Age, Ethnicity And Gender Of The Major Social Networks [STUDY] by All Twitter. women make up 64% of Twitter’s following), men (63% to 37%) are the larger share on LinkedIn. hours to 6.3

90 Tips to Make Your Blog Rock

delicious b2bmarketing

Sometimes we need to find that inspiration to write that next post or optimize the blog so that maybe one day you will be able to monetize your expertise and content and retire to the Bahamas. then added to that post with some ideas from readers and more of my own with a post titled “ 50 Ways To Optimize Your Blog “. Optimize your blog for SEO (Search Engine Optimization) 28.

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Should a Blog be Part of Your Corporate Website or Stand on Its Own?


Hosting on a corporate website using the site’s CMS tool. Many corporate websites are built on content management system (CMS) platforms such as Joomla , Drupal or DotNetNuke. The advantages of this approach are: • All SEO authority (via inbound links) accrues to your corporate website, because the blog is just another section of the site. Digg this! Location?

Best Social PR Guides and Tips of 2010 (So Far)


Read on to learn how social media is changing PR, how pitching bloggers is different from traditional media outreach, how to optimize press releases for search and online distribution, which tools should be in your social PR toolbox and more here in some of the best articles and blog posts on social PR of 2010 so far. SESNY: 5 Tips To Optimize Press Releases For Search by TopRank Online Marketing Blog. Adam Singer summarizes guidance from Meg Walker of PRWeb on how to search optimize press releases. Digg this! Share this on LinkedIn. Like what? Tweet This!

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High Quality Content Sites Is What Google Wants

Writing on the Web

Here’s an excerpt from Website Magazine , an article from Mike Phillips that constitues good search marketing advice: From the Official Google Blog : “ Many of the changes we make are so subtle that very few people notice them. This update is designed to reduce rankings for low-quality sites—sites which are low-value add for users, copy content from other websites or sites that are just not very useful. &#. Search is powerful but it’s not the only way to ensure visitors to your website. Digg this! Share this on LinkedIn. Hire a good writer.

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Wish B2B Apps Talked To Each Other? Introducing The AppCloud.

It's All About Revenue

But in today’s world, the explosion of content distribution channels, social media services and communities makes it hard to know if buyer behavior you observe on the corporate website matches their behavior on Twitter or LinkedIn. The richer that data set, the more opportunities there are for businesses optimize the size, shape and velocity of their revenue cycle. LinkedIn. by Jim Williams | Tweet this I finally broke down and bought an iPhone. My hesitation over typing with a touch screen gave way to my curiosity about the world of apps. I’ll never go back. Reddit.

12 of the Best WordPress Guides, Hacks and Plugins of 2010


31 Websites Where To Find Free HQ WordPress Themes by W3Mag. Zachary Sniderman highlights 10 interesting free themes, along with recommendations on how each could be used and optimized. Robyn-Dale Samuda offers guidance on navigation setup, image tagging, sitemaps, permalinks, plugins and more for search-optimizing a WordPress site or blog. Digg this! by Andy Beal.

6 Writing Tips for SEO Friendly Content Marketing

Writing on the Web

While your website copy is an obvious (and useful) place to put your keywords, don’t forget the more ‘hidden’ places in which to place a few crafty phrases without interrupting the flow of your well-written piece. Digg this! Share this on LinkedIn. Get Search Engine Optimized- Fast. Do you know how to write SEO-friendly content your readers will love? This week’s guest post by Christian Arno of Lingo24 shares 6 writing tips for writing online content that works for both readers and search engines. Writing for the web can be like walking on a tightrope.

Using ALL the Tools of Social Media Optimization


The term "social media" encompasses several different types of sites, and it's important to use all of them properly in order to really be effective at social media optimization (SMO). You can find some great posts on capitalizing on social bookmarking sites on Social Media Today , and no one has written more great stuff about using Digg to drive traffic than Chris Lang.

Best of 2008: Social Media Optimization, Part 1


Everybody uses Facebook, Twitter and LinkedIn, but which niche social media sites are worth investigating? How can you maximize your results through social bookmarking sites like Digg? Learn the answers to these questions and more here in some of the best blog posts on social media marketing and optimization of 2008. Why is online reputation management so important?

Best Content Marketing Guides, Tips and Tactics of 2010


How much content is “enough?&# How can you optimize your content for search? 10 Steps to Optimize Your Content Marketing Strategy by TopRank Online Marketing Blog. Rob Garner recommends eight tactics for optimizing content marketing results, starting with in-depth keyword and market research and working through strategic planning, metrics and resource allocation.

The Top 3 Priorities for 2010 Marketing Budgets

delicious b2bmarketing

Search Engine Optimization (SEO) – this is the ultimate no-brainer. Based on my own anecdotal research, natural search typically drives at least 40% and average more than half of all unpaid traffic to b2b websites. Create helpful and link-worthy content, optimize your pages, and get other sites linking to yours in order to improve your site’s position in the search engines. Create content on a blog or produce videos, and promote using Digg, Twitter, and other social bookmarking and social networking sites. 3. Digg this! Ideally, do both. Acme Software Inc.).

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5 Ways Mobile Marketing is Affecting Social Media

Marketing Action

In 2015, your app, instead of a static landing page on your website, can lead directly to a sale. You’re not looking to build the next Facebook or LinkedIn with a niche app. If you choose to produce such an app, make sure you provide a great user experience and employ the most effective mobile-optimized copy possible for the greatest ROI. What does this mean for B2B marketers?

Best of 2009: Social Media Marketing, Part 1


Rebecca Weeks provides a “cheat sheet&# with five key tactics to increase website traffic through social media, including interaction on the most popular social networking sites, using free Twitter tools to maximize the value of that platform, and getting exposure on social news sites. In this short but useful post, Dave Fleet outlines the set of social media tools he finds most useful on a daily basis, such as Google Reader for keeping up with blogs, Twitter for real-time communications, Radian6 for social media monitoring, and LinkedIn for social networking. Digg this!

Best Twitter Guides, Tips and Tools of 2010


As adoption skyrockets, marketers are striving to optimize their use of the world’s most popular microblogging platform. Ken Mueller lists 14 practices businesses can adopt to optimize their benefit from Twitter, such as providing customer service, promoting events and monitoring competitors. 11 Websites to Schedule Your Tweets Online for Free by TwiTip. Digg this!

How Social Media Changed the Sales Cycle into the Buying Cycle


Sure, it was a leap forward in distribution technology: websites replaced printed magazines and reports, email replaced postal mail and faxes, phones lost their wires, and online conferencing reduced, somewhat, the need for travel. All of this is one reason webbiquity, or web presence optimization (WPO) is so important. Digg this! This is not necessarily bad news for sales.