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E-Newsletter Review: How’s Your Ezine?

Writing on the Web

You may be doing all the right content marketing things (e-newsletter, blog, articles, etc.) I got an email from a client who lamented the poor results from her emailed newsletter. This would be a good time to check your own e-newsletter for opportunities for improvement. Could it be I don’t know how to sell myself with my newsletter? Digg this! Tweet This!

Content Marketing: Connect the Dots and Drive Results

Writing on the Web

How do you master the art of writing content for the Web so that you provide quality information on your web pages, blog, and newsletters that works to convert readers to clients? ET , I’m giving an open webinar to share my tips and tools that make online marketing manageable, especially for service professionals, solo entrepreneurs, busy consultants, coaches, etc.

Content Marketing with Stories: Better than Facts

Writing on the Web

A 2007 study by Jennifer Edson Escalas , a marketing researcher at Vanderbilt University, found that people had more positive reactions to advertisements that were presented in a story form than to ads that were factually straightforward about the products. Your online content should be no different. Digg this! Share this on LinkedIn. A story is all about context.

4 Content Marketing Goals for a Coach Website

Writing on the Web

How should content marketing be used on the home page of your website? Here are 4 goals of your online content: Connect immediately (by speaking to your readers’ challenges or problems). That’s a basic outline that you could follow, not just for websites, but for your blog and other content marketing pieces. Digg this! Share this on LinkedIn.

7 Writing Tips to Connect Emotionally with Your Readers

Writing on the Web

When writing on the web – either in a blog post , an ezine or other forms of content marketing , readers are more likely to respond to your offers of service or products if there is a resonance between you. I recently read an e-newsletter that made a lot of sense to me, but then the writer started talking about his religious views. Digg this! Share this on LinkedIn.

Content Marketing from the Inside Out

Writing on the Web

In your opinion, what’s the single biggest factor that builds credibility and trust in content marketing ? Online marketing today includes plenty of content in all forms, all of which communicate personality through stories: Web pages. E-newsletters. Obviously, if you’re an independent professional such as a doctor, psychologist, any kind of health professional seeking clients, you’ve got to have your own personality in your content marketing to stand out from all the others. You can’t hide online. Digg this! Blogs.

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Writing Web Content: 5 Simple Steps for Results

Writing on the Web

Her blueprint for creating simple copy that works to market your products and services is clear. This week I wrote about how one of my clients hadn’t realized all the benefits of selling her original art-work cards online: A Simple Blueprint for Writing Web Content that Gets Results. Example: Imagine I’m writing copy designed to promote my ebook, Content Marketing with Blogs. Publish a page or post or newsletter addressing every aspect of the problems your customers face. Digg this! Share this on LinkedIn. What is possible? Tweet This!

Are You Crushing Your Customers with Content?

It's All About Revenue

In content marketing there are signs you’re doing too little or too much. You could see a rise in unsubscribes from your customer newsletter, indicating they may be seeing too much overlapping information. But do we serve customers who visit our online community, Topliners , seeking those answers? LinkedIn. It’s a good feeling. The same is true with customer content.

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A fascinating “hardcore” B2B social media success

grow - Practical Marketing Solutions

With many companies now engaged in social media marketing strategies for nearly two years or more, success stories are starting to emerge, even in the difficult marketing world of industrial B2B. The case exemplifies an integrated approach to CRM, customer research, SEO, web design, content development, and social media marketing that I think you’ll enjoy! Digg this!

Content Marketing for Professionals: Time-Saving Tips Webinar

Writing on the Web

Time Saving Tips Webinar" alt=" Content Marketing for Professionals: Time Saving Tips Webinar" />. Are you getting results from your content marketing? What about your e-newsletters? If these marketing tools were people, would you give them a raise … or fire their butts? I’ve been working with some really great clients who understand good content marketing.

Tips 47

Best Web Presence Optimization Guides and Tips of 2010


Web presence optimization (WPO)—using tactics like SEO, PPC, online PR, social media, content marketing and reputation management in a coordinated fashion to maximize your online visibility and business results—is the core theme of this blog. It’s also frequently written about in popular blogs and online publications, though strangely almost no one uses the term.

The Top 3 Priorities for 2010 Marketing Budgets

delicious b2bmarketing

About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Design PR SEO-SEM Social Media Strategy More testchannel AdROCK eBooks Educational Facebook Guest Posts Twitter The Top 3 Priorities for 2010 Marketing Budgets November 2nd, 2009 | By guestblogger By Tom Pick | Online Marketing Executive | KC Associates With a lingering recession, the U.S. unemployment rate still near 10%, and uncertain prospects for a quick recovery , marketers need to keep two things in mind. Conversations Re: Sales | Marketing | Social Media | Etc.

SEM 24

Content Marketing Tasks: Practice Makes Progress

Writing on the Web

If you’ve spent your career avoiding certain marketing tasks because you don’t think you’re any good at them, you struggle each time you try, and you end up with weak results, take heart. Which is why they are my clients … they need content and they need to publish on the web – blogs, e-newsletters, ebooks, etc.). Digg this! Share this on LinkedIn.

Best Email Marketing Tips, Tactics and Metrics of 2010


While social media is the flashy show horse of online marketing, email remains the solid workhorse. According to recent research , 92% of marketers consider email to be one of their “most important marketing tools” and 54% plan increased spending on it in the coming year. How can you grow the size of your email marketing list? Email Marketing Tips and Tactics.

Attractive Content: Speak to the brains

Writing on the Web

Especially when it comes to TV, but maybe we’re cruising when we’re online and even reading. What has to be done to grab people’s attention so that they open up an email, or an e-newsletter, or go read your blog? Digg this! Share this on LinkedIn. Brain Based Blogging: Lessons from Neuroscience for Content Marketing. What do you think? Buzz up!

Content Marketing Results: Landing Pages Rule

Writing on the Web

You can’t get results from all the content you’re creating and publishing on your blog, e-newsletter, social media sites, unless eventually you send people to a landing page and ask them to take action. I’m repeating myself because it’s so crucial to your online marketing efforts. Digg this! Share this on LinkedIn. Share this on Bebo.

What Are Your Target Audience’s 5 Top Web Sites?

Writing on the Web

If you want to create content that engages readers, you have to know their online habits and interests. What are your online reading habits, blogs, websites, articles, videos, podcasts? Do you use social media like Facebook , Twitter or LinkedIn ? Subscribe to e-newsletter and blogs? My client’s blogs and sites where I manage their content marketing. Right now I’m not spending much time on LinkedIn or Facebook or Twitter, and I know I should. Digg this! Share this on LinkedIn. 4 Time-Saving Tips for Social Media Marketing.

Blog Content: Are you personal… or all business?

Writing on the Web

I suppose I could, especially if there were a tie-in to my business or more importantly, if these stories could benefit you the readers in your efforts to master online content marketing through better blogging and time-saving tools. Digg this! Share this on LinkedIn. 7 Keys to Content Marketing on a Business Blog: Why a blog is not a newsletter. Buzz up!

8 Ways to Use a Wordpress Sales Page

Writing on the Web

Subscription to a newsletter, free or otherwise. Digg this! Share this on LinkedIn. Tags: About Blogs Attracting Clients Content Marketing Ezine & Blog Classes Online Marketing Pathway to Profits Teleclasses & Seminars formatting sales pages landing pages sales pages squeeze pages Wordpress sales pages Thursday, June 24, 2010 at 4 p.m. Email.

The Real Reason Behind Blog Procrastination

Writing on the Web

I’m a WordPress consultant and online business coach. Digg this! Share this on LinkedIn. The Real Problem: What NOT to Write About… Blog or Newsletter? Tags: About Blogs Content Marketing Managing Your Ezine & Blog Tasks Online Marketing Teleclasses & Seminars Hi, my name is Suzanne Bird-Harris. I think we can all identify with that.

Is the Social Web Changing How We Write?How to Write Like You Talk

Writing on the Web

Then along came the Internet, blogs, Twitter and Facebook: Overnight, it seems, our online social lives and writing was pulled back into conversational mode. Then spend a little time imagining your ideal reader , the person most likely to read right through and continue the relationship with you, by signing up for your newsletter maybe and, as the courtship flourishes, buying what you sell.

Content Marketing to a Caveman’s Brain

Writing on the Web

How do you get them to stay and read your blog post, your web pages, your newsletter? Marketing is changing along with this world that offers multiple media channels to spread more messages to more people. Content marketing is growing rapidly as a way to connect with consumers who have become adverse to interruptive advertising. The battle for attention wages online, in stores, and continues on billboards and TV. What are your marketing messages doing to reach your clients’ brains? Digg this! Share this on LinkedIn. Clutter. Tweet This!

Why Use a WP Sales Page Template?

Writing on the Web

Subscription to a newsletter, free or otherwise. Digg this! Share this on LinkedIn. Tags: Attracting Clients Content Marketing Online Marketing Pathway to Profits Teleclasses & Seminars blog formatting content marketing with blogs converting readers to clients sales pages Wordpress sales pages Have you tried to create a landing page using Wordpress? I have. And I know others have too. You can waste a lot of time and still not get a professional looking page that works to get people to buy or sign up. There is. It saves me time and energy.

7 Mistakes Speakers Make with Presentations

Writing on the Web

This week in Las Vegas, at Chris Farrell’s and Mike Filsaime’s event , many speakers presented “7 Steps&# to better internet marketing. The more I think about this, this “rule of 3″ should also apply to other content you publish and communicate: newsletters, blogs, white papers, ebooks, etc. Digg this! Share this on LinkedIn.

19 New Featured Sources on the B2B Marketing Zone


The B2B Marketing Zone has really taken off over the past few months with the recent addition of numerous great bloggers. For those not familiar with it, the B2B Marketing Zone (a.k.a. It provides b2b marketers, trade industry journalists, analysts and other subscribers with a single subscription point for all of the best thought leadership content in b2b marketing and PR.

Checklist: How to Start a Business Blog


Offers for call-to-actions can include: newsletter sign-up, eBook download or webinar registration. If so then include Reddit and Digg. Then be sure to use LinkedIn etc. View more documents from HubSpot Internet Marketing. Rebecca Churt is a member of the Inbound Marketing Consultant team at HubSpot. Free Download: 2010 Online Marketing Blueprint.

Top 47 B2B Marketing Posts - Hot Topics Ning and Facebook - July 2010

B2B Marketing Zone Posts

Best of B2B Marketing. The 20 craziest things you can do on Twitter - grow - Practical Marketing Solutions , July 7, 2010 OK, we’ve heard all the great business success stories about connecting and learning through Twitter. Marketing Dashboard: Active Discovery - Digital Body Language , July 27, 2010 One of the most valuable areas to gain an understanding of is the current state of how your prospects actively discover your company and your solutions. Free Download: 2010 Online Marketing Blueprint. How Much Should Brands Pay for Content Marketing? Maybe.

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