Contently

JANUARY 11, 2017

Contently authors have done research and put really great stories together that we’ve published leading up to the videos to set the stage.” The success of the Game of Thrones campaign allowed Miah and his team to work with a larger budget for production and distribution. So far, the project has produced promising results.

Digg 60

Digg ROI Paid Search Agency Advertising Agencies 60

Buzz Marketing for Technology

JULY 21, 2010

CRM systems, MRM systems, Lead Nurturing systems and the list goes on. How about your partner community and the leads you have given over to them. Let’s keep working toward getting to the summit! Tags: Lead Generation Lead Nurturing. But do we really have an all in one Closed Loop market system that does it all?

Resource Management 100

Resource Management Work Management Planning Digg 100

Buzz Marketing for Technology

JULY 28, 2010

The results being most of the time we get ambivalent buyers into the top of our funnel and we have to work hard to close them in order to prove value to the organization and contribute to growth. This is something I am working on for FY11 and will be more than just a social network for our best customers. Tweet This!

Communities 100

Communities Curation Top of Funnel B2B Marketing 100

Webbiquity

SEPTEMBER 13, 2010

Make sure sidebar links are current and working, and keep your plugins updated. promoting an event that is already past) or dead links, buttons that don’t work, or features that don’t function appears scruffy and uncared for. Maintain your blog. A blog with obsolete (e.g. Moderate and respond to comments.

Digg 100

Digg Blogger Broadcasting Buzz 100

Buzz Marketing for Technology

MAY 4, 2010

Generating a Buyer Persona with Facebook Advertising I am a big fan of David Meerman Scott’s work. Tags: Advertising Branding Customer Experience Lead Generation Media Online Advertising Pay Per Click. Tweet This! Share this on Facebook. Share this on Linkedin. Share this on del.icio.us. Share this on Reddit. Share it on StumbleUpon.

Advertisements 100

Advertisements Advertising BtoB Digg 100

Buzz Marketing for Technology

FEBRUARY 16, 2010

If you follow Seth Godin at all you will know that Mass Media in forms that we are used to like Advertising isn’t working for or B2C breatherin. If you follow Seth Godin at all you will know that Mass Media in forms that we are used to like Advertising isn’t working for or B2C breatherin. What is your publishing calendar?

B2B Marketing 100

B2B Marketing Media B2B Digg 100

Webbiquity

JANUARY 25, 2010

Outbound marketing can work, as it has in the past for big companies like McDonalds and P&G, but it’s very expensive (and intrusive). For those new to social media, Rick recommended staring by signing up on Facebook, Twitter and LinkedIn, then working these online venues like a “cocktail party.&# Post this on Diigo.

Social Media 100

Social Media Social Marketing Enterprise Management Marketing Analytics Tools 100

Buzz Marketing for Technology

MAY 6, 2010

with a Facebook ad just for her and it worked. Generating a Buyer Persona with Facebook Advertising I am a big fan of David Meerman Scott’s work. Could Facebook become a Lead Nurturing platform? When you think of lead nurturing platforms you typically think. Tim Kassouf the Director of Marketing at G.1440 Tweet This!

Advertising Agencies 100

Advertising Agencies Cost Per Click Advertisements Advertising 100

Buzz Marketing for Technology

NOVEMBER 10, 2010

Could Facebook become a Lead Nurturing platform? When you think of lead nurturing platforms you typically think. Tags: Content Marketing Inbound Marketing Interactive Marketing Lead Nurturing Thought Leadership. What’s been your experience with mapping content to the sales funnel or buyer types? Stumble upon something good?

Top of Funnel 100

Top of Funnel B2B Thought Leadership Lead Nurturing Digg 100

Buzz Marketing for Technology

NOVEMBER 10, 2010

Could Facebook become a Lead Nurturing platform? When you think of lead nurturing platforms you typically think. Tags: Content Marketing Inbound Marketing Interactive Marketing Lead Nurturing Thought Leadership. What’s been your experience with mapping content to the sales funnel or buyer types? Stumble upon something good?

Top of Funnel 100

Top of Funnel B2B Thought Leadership Lead Nurturing Digg 100

Biznology

MAY 19, 2015

That doesn’t work anymore – and will work less and less well into the future. Don’t lead with links, lead with valuable content. Stop trying to be such a one-man-band: many hands make light work. It must be unassailable, and completely white hat instead of being fully invested in tricking Google.

Youtube 80

Youtube Digg Social Media Advertising Mediums 80

Buzz Marketing for Technology

JUNE 30, 2010

I would argue (and so did Josh) that the real work comes on Day 2 of the customers purchase. Tags: Customer Customer Experience Customer Support Lead Generation Support. Tweet This! Share this on Facebook. Share this on Linkedin. Share this on del.icio.us. Share this on Reddit. Stumble upon something good? Share it on StumbleUpon.

Digg 100

Digg Paid Search Agency Acquisitions Budget Programs 100

Writing on the Web

NOVEMBER 16, 2010

I’m looking forward to meeting – among others – Jane Ottenberg, who won 15 awards in New York last week for her work at The Magazine Group from the Custom Publishing Council : Jane Ottenberg, TMG Custom Media, Washington. “Give Print a Chance.&#. Blog this on Blogger. Subscribe to the comments for this post?

Media 100

Media Digg Custom Publishing Buzz 100

Webbiquity

NOVEMBER 2, 2010

This hard work behind the scenes makes the ‘overnight’ successes seem so easy.&#. She provides an excellent taxonomy of the social media landscape, categorizing the different types of social media tools into: • Social News Sites (Digg, Reddit, Kirtsy, etc.). Social Networking (Facebook, MySpace, LinkedIn, etc.). Rich Meyer.

Social Media 100

Social Media Social Marketing Media Planning 100

Writing on the Web

NOVEMBER 15, 2010

What can we understand about human motivations and values in order for content marketing to work? Later, when that leads to a buying decision, people justify their actions with rational logic and intellectual “alibis.&#. Online, an offer must work properly for consumers to feel secure. Blog this on Blogger.

Lead Scoring 100

Lead Scoring Lead Ranking Digg Differentiation 100

Webbiquity

DECEMBER 1, 2010

The summary reveals no shocking surprises but a few interesting trends: 78% of marketers identified “generating high-quality leads&# as their top priority, while 44% said the same for “generating a high volume of leads&# (so generating low-quality leads is a priority for some marketers? Want to know more? Tweet This!

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Trends Planning 100

Optinmonster

MAY 16, 2023

By actively addressing customer concerns and maintaining a positive reputation, you can establish trust and credibility with search engines and users, leading to higher search page rankings and increased brand recognition. StumbleUpon, Delicious, Digg, and Reddit are a few of the top social bookmarking sites.

SEO 77

SEO Lead Scoring Lead Ranking Link Building 77

B2B Memes

MARCH 19, 2010

Thanks to a Twitter lead from @TomPick , I came across an article by Devin Sugameli offering “ 5 Tips for More ReTweets.&# The best times to post were between 1 pm–3 pm (after lunch) or 5 pm–7 pm PST (after work). My lizard brain , always scanning the horizon for reasons not to publish, got very excited yesterday.

Promotion 100

Promotion Digg Twitter Tagging 100

Webbiquity

JANUARY 14, 2011

It can lead to well-intentioned but poorly executed rogue company Facebook pages. It’s not dip-your-toe-in-the-water—that doesn’t work with social media. Anyone can record an event with a Flip and upload it to YouTube. Anyone can get on Twitter and follow Ashton or Oprah. Inadvertent but damaging revelations.

Social Media 100

Social Media Media Business Digg 100

Buzz Marketing for Technology

MARCH 18, 2010

In the last post we covered how to create a Social Media Lead Flow. For example, if your focus is on monitoring mentions or bird dogging leads as I described in the last post you should seek out vendors that specialize in this type of analysis. But what if you don’t have a listening platform? Tweet This! Share this on Facebook.

Work Management 100

Work Management Social Media Marketing Management Social Marketing 100

Marketing Insider Group

APRIL 28, 2011

Inbound marketing leads cost 62% less than outbound. How to…can work. I share once on Linkedin, StumbleUpon, Digg and sometimes Facebook. Analyze what works. Last but not least, use analytics and reporting to see what articles drive organic (SEO) traffic and what articles work for Twitter. Break it up.

Tips 100

Tips Blogger Business Digg 100

Buzz Marketing for Technology

APRIL 8, 2010

The issue here is much the same as email (the more email you send the more you get back) so if you start responding on the social web – it will likely lead to more opportunities to respond. Be thinking about issues you hear about socially, how you can get them acknowledged fast and get them fixed even faster. Tweet This! Share this on Reddit.

Advertising Channels 100

Advertising Channels Digg Paid Search Agency Social Media 100

Webbiquity

MAY 4, 2010

Blogging and Twittering work together synergystically; writing quality blog content, then tweeting about it, can help increase both your relevant Twitter following and blog readership. When using guest-posting as a strategy, it’s best to start with relatively small blogs and work your way up the food chain. SEO the blog.

RSS 100

RSS Digg Tagging SWOT 100

Webbiquity

MAY 20, 2010

Beyond standard content like case studies and white papers, what other information formats work best for b2b lead generation and nurturing? For webinar presenters, sending periodic follow-up messages throughout the weeks and even minutes leading up to the webinar is critical for maximizing attendance. Share this on del.icio.us.

LEADSExplorer 100

LEADSExplorer Resources Best Practices Paid Search Agency 100

Writing on the Web

SEPTEMBER 27, 2010

It describes their past, present and future in a way that leads inevitably to your solution. My “world view&# on this blog has always been that if you use a blog to get found, get known and get clients for your business, you need to create quality content that markets, that works to get readers to respond to you.

Content Marketing 100

Content Marketing Digg Content Blogger 100

Writing on the Web

JUNE 29, 2010

I know it’s completely changed my life and the way I work. Others may have put up a crappy 1-4 page website and then wondered why it doesn’t bring in leads. More work, more results, neither? lead generation. How has your business been affected by the Web? I’m curious. They’re just not web-savvy.

Ning 100

Ning Business Digg Buzz 100

Buzz Marketing for Technology

SEPTEMBER 17, 2008

Duncan Watts said there are not some special people who do all the viral work – it's the network that makes it popular. Solution 2 – Big Seed Marketing – small seeds lead to failure: 10 people recruit 5 people etc. Then Big Seed the stuff that is working best. Got to try lots of ideas and remove what isn't working.

Web 2.0 100

Web 2.0 Viral Marketing Digg Work Management 100

Webbiquity

NOVEMBER 23, 2010

I’ve written recommendations for folks I worked with in the past and had some nice ones provided for me as well. Old connections also often lead to new ones: I’ve introduced people who should know each other and been introduced to others who have become mentors, clients, or friends. It happens. Leave a comment to share.

Social Media 100

Social Media Media Peer-to-peer B2B Thought Leadership 100

Writing on the Web

JULY 13, 2010

Get found, get known, get clients … there’s a lot that goes into creating content on the Web that leads to results , and each marketing task, each piece of content, each program you offer, falls into one of these categories or challenges. How do I get them to know me , like me, and trust me to do business with? Landing pages.

Content Marketing 100

Content Marketing Ning Ideal Customer Profiles Digg 100

Webbiquity

APRIL 14, 2010

Find out how to make landing pages work harder and increase conversion rates. Reid Carr recommends a succinct value proposition, the ability to compare your offerings with competitors, content-sharing capability, personalization and other features to make your website work harder. 10 Great B-to-B Sites by BtoB Magazine.

Landing Pages 100

Landing Pages Design Microsite Tips 100

Webbiquity

JULY 25, 2011

Promote your content (though not only your content, but other content your readers/followers/fans may be interested in) on popular social bookmarking sites like Digg , delicious , Reddit and StumbleUpon. See the reputation management question below. Then you can move on to whichever more advanced tactics are relevant to your business.

Optimization 100

Optimization Microsite Digg Work Management 100

Writing on the Web

APRIL 13, 2011

Content marketing works: you can publish online content – blog posts, videos, webinars and web pages – that attracts clients to you. And, a lot of work. Getting other people so excited about your work they tell others about it is a challenge, unless, of course, your name is Seth Godin, Joe Pulizzi or Tim Ferriss.

Rules 100

Rules Content Digg Press 100

Writing on the Web

AUGUST 25, 2010

You probably work with a lot of clients and they have problems that you try to help them solve. Do you think this is important to do if you’re creating content that leads people to make decisions ? It’s easier with a map and a system, but there’s still a million choices that need to be made. Go try it and have fun.

Digg 100

Digg Content Buzz Blogger 100

Webbiquity

MARCH 9, 2010

While it may produce a lead now and then, it isn’t a very effective lead generation vehicle. Instead, by humanizing your company and giving a glimpse inside, it’s business value lies primarily in lead nurturing—helping move leads through the buying process. Share this on del.icio.us. Post this on Diigo.

Facebook 100

Facebook B2B Marketing Effectiveness B2B 100

Webbiquity

FEBRUARY 14, 2010

One of the biggest challenges b2b marketers face is what to do with all of those “names&# that come into your system that aren’t really “leads&# yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. How do you separate hot leads from long-term leads from tire-kickers?

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

Webbiquity

JULY 25, 2011

Promote your content (though not only your content, but other content your readers/followers/fans may be interested in) on popular social bookmarking sites like Digg , delicious , Reddit and StumbleUpon. See the reputation management question below. Then you can move on to whichever more advanced tactics are relevant to your business.

Optimization 100

Optimization Microsite Digg Ideal Customer Profiles 100

Writing on the Web

SEPTEMBER 24, 2010

This will keep you on task, and lead your readers through to action. Her blueprint for creating simple copy that works to market your products and services is clear. Her blueprint for creating simple copy that works to market your products and services is clear. Here’s another example of how this works.

Content 100

Content Digg Custom Publishing Buzz 100