Webbiquity

JANUARY 25, 2010

But sites like Facebook, Twitter and Digg are essentially “social search engines&# that enable prospective customers to find content recommended by their friends and peers, which is both much more powerful than advertising and much lower cost (at least direct cost, though creating great content does require resources). Tweet This!

Social Media 100

Social Media Social Marketing Enterprise Management Marketing Analytics Tools 100

Webbiquity

MARCH 15, 2010

This lack of experience can lead to several common, but avoidable mistakes. This is perhaps not surprising given that, according to recent research by Business.com , 40% of b2b marketers have been using social media as a marketing tool for less than a year, and 60% spend less than 20% of their time on it. Share this on del.icio.us.

Social Media 100

Social Media Media Digg Social Networks 100

Webbiquity

JANUARY 7, 2011

A new report from Focus, 2011 Trends Report: Social Media Marketing presents observations and predictions from eight leading social media experts (and me) about social media trends and developments to watch for in the coming year. So what’s next? Download the report and join the discussion on Focus. Share this on Bebo.

Social Media 100

Social Media Trends Social Marketing Media 100

Webbiquity

JANUARY 27, 2011

FTC Disclosure: Webbiquity has no financial relationship with any of the vendors mentioned in this post. Share this on Bebo. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook. Share this on FriendFeed. Post on Google Buzz. Share this on LinkedIn. Share this on Mixx. Share this on Reddit.

Marketing Automation Services 100

Marketing Automation Services Marketing Management Salesforce.com Marketing Automation 100

Webbiquity

NOVEMBER 2, 2010

That is why social media marketing is not a quick process—it takes time to nurture relationships into conversations and create those solid, trusted connections…these real conversations lead to real relationships,and those trusted relationships lead to referrals and sales. Social Networking (Facebook, MySpace, LinkedIn, etc.).

Social Media 100

Social Media Social Marketing Media Planning 100

Webbiquity

JANUARY 10, 2010

What’s the real optimal cost per lead for your SEM program? Finding The Optimal Cost-Per-Lead by Search Engine Land. Patricia Hursh makes the case that the lowest cost per lead isn’t always best, as this pursuit can cause marketers to leave leads on the table, so to speak. How can you improve conversion rates?

Search Engine Marketing 100

Search Engine Marketing Search Marketing Cost per Lead Tips 100

Webbiquity

DECEMBER 1, 2010

The summary reveals no shocking surprises but a few interesting trends: 78% of marketers identified “generating high-quality leads&# as their top priority, while 44% said the same for “generating a high volume of leads&# (so generating low-quality leads is a priority for some marketers? Want to know more? Tweet This!

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Trends Planning 100

Webbiquity

APRIL 12, 2010

Threats: developments, events and trends can lead to new dangers as well as opportunities. Opportunities: consider trends, new tools or developments that can provide better ways to accomplish existing tasks, or even the chance to do things not previously possible. What are your readers concerned about—or what should they be concerned about?

SWOT 100

SWOT Digg Analysis Traffic 100

Webbiquity

FEBRUARY 25, 2011

SEM enables enterprises to rank for specific search terms immediately (including terms for which it would difficult to rank organically), target traffic to specific landing pages, test everything (keywords, bid levels, ad copy, landing page design), and precisely quantify ROI based on sales or leads generated. Share this on Bebo.

Search Engine Marketing 100

Search Engine Marketing Cost per Acquisition Search Marketing Cost Per Click 100

Webbiquity

JANUARY 14, 2011

It can lead to well-intentioned but poorly executed rogue company Facebook pages. Anyone can record an event with a Flip and upload it to YouTube. Anyone can get on Twitter and follow Ashton or Oprah. That simplicity, however, can make social media dangerous for business. Inadvertent but damaging revelations. Share this on Bebo.

Social Media 100

Social Media Media Business Digg 100

Webbiquity

MAY 4, 2010

Social bookmarking sites like Digg , StumbleUpon, Mixx and Propeller can help drive traffic and provide links, though some sites including the first three in this list use the insidious nofollow tag , which means the links won’t help with SEO. Use social bookmarking. Submit your blog to AllTop. Share this on del.icio.us. Tweet This!

RSS 100

RSS Digg Tagging Blogger 100

Webbiquity

FEBRUARY 14, 2010

One of the biggest challenges b2b marketers face is what to do with all of those “names&# that come into your system that aren’t really “leads&# yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. How do you separate hot leads from long-term leads from tire-kickers?

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

Webbiquity

MAY 20, 2010

Beyond standard content like case studies and white papers, what other information formats work best for b2b lead generation and nurturing? For webinar presenters, sending periodic follow-up messages throughout the weeks and even minutes leading up to the webinar is critical for maximizing attendance. What exactly is “Web 3.0?&#

LEADSExplorer 100

LEADSExplorer Resources Best Practices Paid Search Agency 100

Webbiquity

JUNE 23, 2010

Company websites are generally designed to get visitors to take some specific type of action: buy a product, download a white paper, call or email for more information, sign up for a newsletter, visit an establishment, do something usually designed to lead either directly or indirectly to a sale. Share this on Bebo. Share this on del.icio.us.

Enterprise Management 100

Enterprise Management Marketing Websites Marketing Management Tools 100

Webbiquity

FEBRUARY 10, 2011

WordPress is no longer just the leading blog platform , but is now the most popular open-source CMS (content management system) as well. Among the many reasons for the popularity of WordPress : it’s affordable, search engine-friendly, reasonably easy to use, and extensible through an incredible array of plugins. Share this on Bebo.

Auto Responder 100

Auto Responder Digg Best Practices RSS 100

Webbiquity

JULY 25, 2011

Promote your content (though not only your content, but other content your readers/followers/fans may be interested in) on popular social bookmarking sites like Digg , delicious , Reddit and StumbleUpon. See the reputation management question below. Then you can move on to whichever more advanced tactics are relevant to your business.

Optimization 100

Optimization Microsite Digg Work Management 100

Webbiquity

JULY 25, 2011

Promote your content (though not only your content, but other content your readers/followers/fans may be interested in) on popular social bookmarking sites like Digg , delicious , Reddit and StumbleUpon. See the reputation management question below. Then you can move on to whichever more advanced tactics are relevant to your business.

Optimization 100

Optimization Microsite Digg Ideal Customer Profiles 100

Webbiquity

FEBRUARY 13, 2010

Here the author outlines the crucial preparatory steps to a successful lead nurturing strategy. This is followed by a critical chapter (one of the best in the book) on “catch factors&# —which are, in Ardath’s words, “the preferences and aversions that form a lead’s ‘gut reaction’ to your communication.&#

Emarketing 100

Emarketing Marketing Automation Services Manticore Marketing Management 100

Webbiquity

JUNE 21, 2010

This leads to coverage and quotes in a broader array of media, further enhancing the reputation of your blog and the image of your company as an industry leader. Following from the first benefit, establishing a position of expertise makes you a resource for industry influencers such as the media and other bloggers. Create a dialogue.

B2B Thought Leadership 100

B2B Thought Leadership Thought Leadership Business Digg 100

Webbiquity

APRIL 14, 2010

Reid Carr recommends a succinct value proposition, the ability to compare your offerings with competitors, content-sharing capability, personalization and other features to make your website work harder. 149 Mortal Sins That Will Send Your Site to Web Design Hell by Web Pages That Suck. 10 Great B-to-B Sites by BtoB Magazine. Post this on Diigo.

Landing Pages 100

Landing Pages Design Microsite Tips 100

Webbiquity

NOVEMBER 29, 2010

Example: most people would agree that the word “leading&# rarely belongs in a company description on Wikipedia. Since every company is a “leading&# something-or-other according to its own press releases, the word has little if any real meaning in most cases. It’s an over-used PR buzzword. Share this on Bebo.

Wikipedia 100

Wikipedia Thought Leadership Wiki Blogger 100

Webbiquity

NOVEMBER 23, 2010

Old connections also often lead to new ones: I’ve introduced people who should know each other and been introduced to others who have become mentors, clients, or friends. Social media can not only lead you to the answer, but let you know which alternative answer is probably best based on the level of social influence of the writer.

Social Media 100

Social Media Media Peer-to-peer B2B Thought Leadership 100

Webbiquity

AUGUST 9, 2010

Measuring the ROI of social media is challenging for several reasons, the most significant of which is the problem of “last click attribution;&# just because a sale or lead “came from&# Twitter or Facebook as the last click doesn’t necessarily mean that site deserves all the credit. Share this on Bebo. Post on Google Buzz.

Social Media 100

Social Media Social Marketing Media Marketing Analytics Tools 100

Webbiquity

MARCH 9, 2010

While it may produce a lead now and then, it isn’t a very effective lead generation vehicle. Instead, by humanizing your company and giving a glimpse inside, it’s business value lies primarily in lead nurturing—helping move leads through the buying process. Share this on del.icio.us. Post this on Diigo.

Facebook 100

Facebook B2B Marketing Effectiveness B2B 100

Webbiquity

APRIL 26, 2010

What are the leading marketing thought leaders saying about marketing strategies in 2010? The Marketing Automation & Lead Nurturing Myth by Nurture. What strategies and tactics should you employ to maximize business results online? How effective is demand generation software? Why is content marketing becoming critical? Tweet This!

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Allocation Budget Programs 100

Webbiquity

JANUARY 28, 2011

According to recent research from eConsultancy, “Paid search consumes the largest portion of online lead generation budgets, accounting for 28% of spending (in 2010), up from 22% in 2009.&# There’s no question that paid search delivers leads, and no question that AdWords is the big dog in the PPC world. Share this on Bebo.

Adwords 100

Adwords Paid Content Paid Search Agency Tactics 100

Webbiquity

DECEMBER 21, 2010

From a pure lead generation / ROI standpoint, this skepticism isn’t entirely unjustified; research from earlier this year showed that branding metrics (increased brand exposure, webs traffic, email subscribers partnerships)—not strict revenue or ROI measures—topped the list of benefits that b2b marketers realized from social media activities.

Social Media 100

Social Media Media Business Paid Search Agency 100

Webbiquity

JUNE 25, 2010

You must learn to lead discussions that influence direction and outcomes, and you must advocate your services and communicate your value. Plus, you’ll learn: • How to avoid being “salesy” (which will actually lead to more sales). • The best kept secret in leading successful sales conversations. Selling is no different.

Consulting 100

Consulting Allocation Digg Cold Calling 100

Webbiquity

APRIL 7, 2010

Better Targeting = Better Leads — Demographics for SMBs by Search Engine Watch. Get the answers to these questions and many others here in more of the best articles and blog posts on search engine marketing (SEM) from the past year. 10 tips for extending paid search growth by iMedia Connection. Share this on del.icio.us. Tweet This!

Search Engine Marketing 100

Search Engine Marketing Paid Search Agency Search Marketing SEM 100

Webbiquity

AUGUST 18, 2010

This teamwork is more challenging and rewarding for both the marketing and sales teams that simple mass lead generation and follow up. Share this on Bebo. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook. Share this on FriendFeed. Post on Google Buzz. Share this on LinkedIn. Share this on Mixx.

Lead Ranking 100

Lead Ranking Marketing Proposals Digg B2B Sales 100

Webbiquity

FEBRUARY 22, 2010

This often leads to malware or phishing scams, and never to anything good. You’ve protected your tweets. You’re inviting me to “look at my naughty pictures online.&# Am I wrong? Leave a comment and tell me why. Share this on del.icio.us. Post this on Diigo. Share this on Reddit. Stumble upon something good?

Twitter 100

Twitter Phishing Broadcasting Digg 100

Webbiquity

FEBRUARY 9, 2010

When asked which objectives they planned to target and measure, 88% of “strategic&# social media marketers (those who have reached the highest level of social media marketing maturity) answered “increase website traffic&# while 75% said “lead generation.&# Share this on del.icio.us. Post this on Diigo. Share this on Reddit.

Social Media 100

Social Media Social Marketing Marketing Strategy Marketing & Strategy 100

Webbiquity

FEBRUARY 2, 2011

Social Media Leads Content Marketing: New Survey Reveals by Jeff Bullas. Lead nurturing content expert Ardath Albee writes that “Designing content for 1X use is wasteful. Lead Nurturing by Find New Customers. lead generation content is often promoted differently than thought-leadership content). Share this on Bebo.

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100

Webbiquity

FEBRUARY 7, 2010

Search engine marketing (SEM) can be a powerful lead generation source, or a complete waste of money. Your goals—how many leads or sales are you planning to drive from search marketing? Test until you have one that clearly outperforms alternatives at converting visitors to leads. Cool” leads (e.g., Post this on Diigo.

Search Engine Marketing 100

Search Engine Marketing SEM Search Marketing Practices 100

Webbiquity

APRIL 19, 2010

Traditional campaigns were about producing sales in the short term; social media is about developing relationships that lead to (increased and ongoing) sales over the long term. Try using a blog specifically for a campaign and you’ll end up with an abandoned blog and disillusioned readers. Share this on del.icio.us. Post this on Diigo.

Social Media 100

Social Media Social Marketing Media B2B Thought Leadership 100

Webbiquity

JANUARY 12, 2011

We’ve seen these before—meaningless, over-used goobledygook buzzwords in press releases—but here Adam Sherk provides an updated list for 2010, topped by “leading,&# “unique,&# “solution&# and “innovator&# and proceeding through “customer-centric,&# “outside the box&# and “peak performance.&#

PR 100

PR Tools Tips Blogger 100

Webbiquity

APRIL 27, 2010

Metrics related to ROI, such as leads generated and direct sales, were mentioned by only about half of the survey respondents as key benefits of social media marketing. The report notes that last year, only about a third of marketers said that social media helped reduce their marketing expenses, while nearly half made that claim this year.

Social Media 100

Social Media Marketing Report Social Marketing Planning 100