PR Meets Marketing

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Using Social Media: Part 4 - Linking Strategies

PR Meets Marketing

believe it was Jeremiah Owyang who mentioned that your website is no longer the first place that sales leads or customers see. In addition to SEO, bookmarketing sites/services like Digg , Delicious , StumbleUpon , and Facebook’s share application can further extend your news to key audiences.  .  . This is the fourth post in a 6 part series on using social media. Conclusions.

The Role of SEO in PR

PR Meets Marketing

From a social media perspective, can you tag keywords to your release or submit it to popular ranking sites, such as digg, delicious, reddit and others?  . This would include Facebook, Twitter, digg, delicious, reddit and other social tagging sites.  . I've been in public relations for over 10 years. Search engine optimization, what's that?  . Little did I know how important this was.

10 Ways to Kickstart Your Inbound Marketing Program

Digital B2B Marketing

Not only do you still need to create content to capture leads, nurture prospects and support sales, you need to create sharable and discoverable content also and then patiently wait before you see the return on this new investment. You have a proven marketing formula that includes investments in acquiring new contacts (or lead generation) and in nurturing those contacts. In contrast, Twitter, StumbleUpon and Digg indicate a listing is sponsored, but otherwise include it in the interface like other content. Inbound marketing represents a major investment for B2B marketers.

What Could Kill Google and Facebook

Webbiquity

Yet we tolerate exactly that type of behavior from leading search and social media sites every day, and even reward them with growing traffic and more of our precious time. And Facebook’s size may be no defense against ultimate demise; it wasn’t all that long ago the MySpace was the largest social network, and the experience of social news site Digg—once valued at $100 million but sold recently for just 5% of that —is a cautionary tale. The leading micro-blogging tool isn’t as friendly to other web services as its cute little bluebird icon would make it appear.

The 6 Stages of Successful Lead Management

It's All About Revenue

What makes a lead management process successful? In the real world implementing lead management requires a degree of science, art and consensus. If you are considering implementing a lead management process, here are 6 Stages of Lead Management Implementation to give you a sense of what to expect. crucial stage within any lead management system is an ongoing one.

5 Common Stages of B2B Lead Nurturing

It's All About Revenue

Lead nurturing provides a structural framework for delivering specific types of content that answers buyers’ questions when they ask them. While every lead nurturing program requires some tailoring, we outlined 5 common stages a prospect will go through and the kinds of content you should deliver. This is the stage where a lead becomes an opportunity. Welcome. Progressive.

Grab Your Free Guide to Lead Nurturing

It's All About Revenue

One of the most important topics for the demand gen and marketing ops functions is Lead Nurturing – the process of cultivating leads that are not (yet) ready to buy. Lead Nurturing, particularly when paired with Lead Scoring , is one of the most effective ways to drive sales and marketing alignment, increase marketing efficiency, and ultimately grow revenues. Facebook.

3 Lead Management Questions Sales will Ask Marketing

It's All About Revenue

If so, the days of “the leads suck” conversation is in the past. Now you’re onto “the leads still suck, but please give us more” conversation. healthy lead management process transcends sales and marketing, resulting in a unified view from inquiry through opportunity to revenue. Even a great lead management process will be questioned. Here are 3 questions sales teams often pose to marketing after implementing a lead management process. used to get 100 leads a week, now I only get 15. Because of lead scoring , we now only pass on “sales ready” leads.

Goldilocks and the 3 Lead Nurturing Programs

It's All About Revenue

When it comes to lead nurturing some programs start out too hard and some start out too soft, but don’t worry, some are just right. This Lead Nurturing Program is Too Hard. The Papa Bear mistake of lead nurturing is starting out too complex. This Lead Nurturing Program is Too Soft. Her lead nurturing program is up and running before her porridge gets cold, but is it working? This Lead Nurturing Program is Just Right. Goldilocks quickly sees that Baby Bear knows what he’s doing when it comes to lead nurturing. by Heather Foeh | Tweet this. Reddit.

How to turn a good white paper into a great lead generation piece

Fearless Competitor

B2B Lead Generation : Is a White Paper just great content or a great lead generation tool. In this post, we explain how to turn that great new white paper you just published into a superb lead generation tool — using the best-practice approach of one of our favorite companies, Kinaxis. Do you want a trickle of leads or a flood? Lead generation -  How to Find New Customers ( Marketo ). handful of leads trickle in and you get some decent leads. What’s the difference? What are current best practices on white paper marketing? You post it.

The 8 Stages Of Lead Nurturing Romance

It's All About Revenue

So what does dating have to do with lead nurturing ? On this day dedicated to love, we take a romantic romp through eight stages of lead nurturing. If you’re not already, you’ll want to employ a robust lead scoring program to keep track of your lead’s movements and makes sense of his or her behavior. What is it your lead’s larger aspirations? How can you be part of accomplishing your lead’s ambitions? Likely your lead will want to take it slow and easy while you pursue him or her. So your lead is sold. Reddit.

4 Common Lead Scoring Snags – How To Fix Them!

It's All About Revenue

Your marketing team’s lead scoring efforts have hit a snag. Sales is receiving too many “tire-kickers.” Or maybe Marketing Qualified Leads (MQLs) aren’t converting to Sales Accepted Leads (SALs). Lead scoring is a powerful tool for aligning sales and marketing , predictably driving prospects through your sales funnel and generating revenue. Below we bring you 4 common problems that might slow down your lead scoring – and how to fix them! The Problem: Sales is finding a lot of leads are just “tire-kickers.” How many of your leads actually fit that bill?

After Google Reader’s demise, does RSS matter to your business?

Vertical Response

Should businesses follow Google’s lead and turn to other methods to push out content? With Google Reader gone, feed junkies are scrambling to choose one of several dozen alternative platforms, such as Feedly , the new Digg Reader or NewsBlur. On one hand, the medium was an aging one no longer worth supporting for a tech giant such as Google. These channels push the message out.

RSS 10

StumbleUpon Marketing: 5 Ways to Get More StumbleUpon Traffic to Your Website

WindMill Networking

And unless you have a certain objective or niche demographic that tends to find a large population of your targeted users using sites like Digg , Reddit , or Delicious , my advice is simply to concentrate efforts on other more popular sites.  I will make one exception, though: StumbleUpon. Social bookmarking websites always confuse my social media strategy customers. And I’m not alone.

3 More ROIs in Social Media – Conversations Leads and Advocates

Buzz Marketing for Technology

Which leads me to my next ROI …. Leads – Listening for mentions of your brand or product or even competitors brands is a great way to find leads – evidence I have when listening for the competitors of Avaya – if I hear someone say “replace Cisco” – don’t you think that’s a conversation Avaya should be engaged in? Digg this! Email this to a friend? Share this on Facebook.

17 Realistic Ways to Get More Website Traffic

Act-On

But it works every time, and it’s a legitimate traffic source. 6) Submit your content to StumbleUpon , Reddit , Digg , Technorati and elsewhere. know this seems questionable – for many B2B marketers, the whole point of content is to get leads. Getting leads means asking for at least an email address before someone can see your premium content. It’s what makes it go.

Inside The Busy Mind Of A Marketer

It's All About Revenue

With brand awareness, nurturing of leads , managing events and even social media duties falling squarely on marketing’s shoulders, it’s no shock that marketers have much on their minds. by Jesse Noyes | Tweet this What goes on inside the head of today’s marketer? In a word, lots. Click on the image to download the image now. That’s a lot to remember. Share email. Facebook. LinkedIn. Reddit.

Digg 53

Could Facebook become a Lead Nurturing platform?

Buzz Marketing for Technology

When you think of lead nurturing platforms you typically think of firms like Eloqua, Marketo, Aprimo, LeadLife, Market2Lead, Silverpop, even Salesforce.com is getting into the lead nurturing space. Element #2 – Email – the most critical element of a lead nurturing platform is email. Digg this! But Facebook? Tweet This! Share this on Facebook. Share this on Linkedin.

5 Resources For Warming Up Your Lead Nurturing

It's All About Revenue

Lead nurturing is a always a hot topic among marketers and that definitely holds true on the Topliners community as well. Here’s a round-up of some recent and popular discussions and posts about lead nurturing to jump-start your Friday creativity. Summer is coming and it’s a great time to “warm up&# your leads! Lead Nurturing Planning Checklist – Who doesn’t love a good checklist? really like the word “sluggish&# , so much nicer than “dead leads&# don’t you think? by Heather Foeh | Tweet this. Or do you ever?

Digg 11

The 4 C’s of B2B Marketing

Buzz Marketing for Technology

Digg this! Tags: Branding Content Marketing Inbound Marketing Lead Generation Lead Nurturing Marketing Sales Social Media Strategy Thought Leadership We’ve all heard about the four P’s of marketing. Product. Price. Placement. Promotion. The four P’s were created mainly to describe the ideal “marketing mix&#. Share this on Facebook. Share this on Reddit.

Follow the Yellow Brick Road to Revenue Performance Management

It's All About Revenue

These best practices can be bucketed into four fundamental building blocks of Revenue Performance Management: Lead Lifecycle Management : Managing engagement with prospects and customers.  Tactics include nurture marketing (used by 65% of Top Performers), lead prioritization (used by 72% of Top Performers), lead scoring, and pipeline analytics.  by Jesse Noyes | Tweet this.

[Cartoon] The Leads Are With Sales

It's All About Revenue

SiriusDecisions estimates that 80% of the leads passed to sales never receive follow up. Each connect For each lead, a rep uses 14% of their time developing the relationship with only 1 in 4 shot of winning. In fact, they achieved a 40% increase in lead follow up by focusing sales on highly qualified leads - ultimately driving a 34% growth in revenue over the last two years. Polycom

StumbleUpon: It’s NOT About the SEO! 4 Compelling Reasons to Become a Heavy StumbleUpon User.

WindMill Networking

O.K., I am going to admit that I first joined StumbleUpon as part of a strategy that the “SEO [Search Engine Optimization] Gurus&# recommend to create backlinks to your blog content from social bookmarking sites like Digg and Reddit. After all, some of them were “just stumbling!&#. 4) Yes, Using StumbleUpon Will Lead to More Traffic to Your Website…Organically.

Why hiring a search marketing firm is a waste of money

Fearless Competitor

“Just think of all the leads that will pour in if you rank highly in Google when people search.&#. Find New Customers is top 5 on page one of Google for each of our main keywords, like B2B lead generation , sales lead generation , and lead generation companies. That is exactly what the B2B lead generation company, Find New Customers did. Amen, Mike.

Social Media Lead flow in B2B Marketing

Buzz Marketing for Technology

In the last post we covered Social Media Listening for B2B Marketing and while providing outstanding customer support is always a good choice when it comes to building a business case that will stand up in the boardroom, another very fertile area to consider is creating a stream of leads from all those conversations out there. Digg this! This isn’t a new problem – how to measure lead.

[Infographic] Inside The Busy Mind Of A Marketer

It's All About Revenue

With brand awareness, nurturing of leads , managing events and even social media duties falling squarely on marketing’s shoulders, it’s no shock that marketers have much on their minds. by Jesse Noyes | Tweet this What goes on inside the head of today’s marketer? In a word, lots. Click on the image to download the infographic now. That’s a lot to remember. Share email. Facebook. LinkedIn.

The Goal of Marketing – Trust

Fearless Competitor

Your company needs to be everywhere online – not just a website, but an active, frequently updated blog (the heartbeat of the business), Facebook, Linkedin, Digg, delicious, Twitter, and even Google Plus. Jeff Ogden is President of the B2B Lead Generation Company Find New Customers. Marketing content marketing lead-generation lead-nurturing marketing-campaigns Think Like A Publisher

Trust 44

Content Marketing + Lead Nurturing Webinar: Stay Gold, Ponyboy!

It's All About Revenue

On the other hand, lead nurturing (the practice of cultivating a lead over time until the prospect is ready to buy) remains, to most observers anyway, “just” lead nurturing. That’s why I dig the idea for today’s webinar so much: Content Marketing and Lead Nurturing: The One-Two Punch for Attracting and Cultivating Demand. Eloqua’s on Elle Woulfe , covered with Greaser-like tattoos, will then talk about how demand generation then takes over, and does the heavy work of turning those leads into revenue growth. Content has never been more vogue. Hot stuff. Reddit.

How to Do Great Marketing with (Almost) Zero Money

Fearless Competitor

These approaches have been primary means of attracting business sales leads in the past. Make it really easy for prospective customers to find by posting to social networks like LinkedIn, Twitter, Facebook as well as Digg, Delicious, StumbleUpon, SlideShare (presentations), YouTube (video). – Jeff Ogden is the President of the B2B lead generation company, Find New Customers.

Facebook Advertising Tricks for B2B Marketers

Buzz Marketing for Technology

In 2001 when Google AdWords was just announced – I was buying and converting potential prospects into leads for pennies on the dollar with keywords like Globalization, eCommerce, Interactive Marketing (I was in a consulting firm at the time). Digg this! Could Facebook become a Lead Nurturing platform? When you think of lead nurturing platforms you typically think.

Lead Nurturing – How to Develop a Solid Process for B2B Lead Management

Webbiquity

Effective lead nurturing is crucial to successful b2b marketing. Lead nurturing can help you improve your lead conversions over time. ” “ Lead nurturing will generate an increase in sale opportunities up to 20%. ”  “ Lead nurturing can help you build a trusted relationship with your economic buyer.” Day 7: Lead attends webinar. qualified lead!).

5 Big Marketing Lessons From Kickstarter

It's All About Revenue

Good marketers know the value of lead nurturing. By tracking what moves the needle early in your prospects buying cycle, and using lead scoring to understand what actions push them further down the funnel, marketers can comprehend when they’ve reached the tipping point. by Jesse Noyes | Tweet this. Would people actually pony up cash to support others’ ideas? We share 5 of them here.

Purchases are fun, but…….they don’t move the business needle

Fearless Competitor

Too often we confuse business purchases with what is truly required to generate business results, especially quality sales leads for salespeople. Sales lead generation takes a lot more. Agreed lead definitions – ask your salespeople what information they need to say “Yes, this is a great lead.” Buying a sports car does not make you a great driver.

Is The White Paper Dead for B2B Marketing?

Buzz Marketing for Technology

Digg this! Tags: Blogging Branding Content Marketing Interactive Marketing Lead Generation Podcasting Thought Leadership Twitter User Generated Content Kill the white paper!” they are increasingly telling their clients. “We think white papers – even those in PDF form that are emailed or posted on a website – are a relic of the print days” said Bob Buday , President of the Bloom Group.

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DemandCon: Why Storytelling Drives Demand Generation [Video]

It's All About Revenue

Demand Generation B2B b2b marketing Content Marketing crm DemandCon Forrester Research Jeff Ernst lead management Lead Nurturing Salesforce salesforce.com stories storytelling TEDby Jesse Noyes | Tweet this. Jeff Ernst would like you to know that people don’t give a hoot about your product. They care about why you bothered to build it, package it and sell it. Ernst remedy for this?

[Chart] How Personalization Increases Email Open Rates

It's All About Revenue

Using this type of custom personalization leads to an almost 10% increase. Email marketing b2b marketing Email Marketing email subject lines leads marketing open rates personalization personalized marketing sales and marketingby Egan Cheung | Tweet this What’s in a name? When it comes to email marketing , a lot. Emails with someone’s name have open rates about 4.7% Sign up here.

5 Islands On The Revenue Performance Management Journey

It's All About Revenue

The point is to lead your industry, not settle for the status quo. Marketing should understand how sales define leads. Sales need to know when and why marketing is passing a lead onto sales. by Jesse Noyes | Tweet this. Is your company on a journey or stubbornly rooted at home? The RPM journey mapped out by Erin Rampey of NetApp. Sponsorship Isle. Every ship needs a skipper.

11 Features to Bring Salesforce Chatter to Life

It's All About Revenue

Publish a lead score update to the record’s chatter feed. Align your sales and marketing teams by publishing lead score updates to the records chatter feed. Sales & Marketing Alignment Chatter email Facebook Force.com Force.com Labs HootSuite Lead Scoring sales and marketing sales and marketing alignment Salesforce salesforce.com Seesmic Twitterby Andrew Sinclair | Tweet this. Salesforce.com’s slick demos show how users can seamlessly collaborate through it’s micro-blogging system Chatter. At Behind this seemingly simple tool, there are an exploding number of features.

How to Do Great Marketing with (Almost) Zero Money

Fearless Competitor

Make it really easy for prospective customers to find by posting to social networks like  LinkedIn ,  Twitter ,  Facebook  as well as  Digg ,  Delicious , StumbleUpon ,  SlideShare  (presentations),  YouTube  (video). In our case, we turned a popular blog article,  7 Keys to Successful Lead Nurturing  into a very slick looking Cheat Sheet. They cannot buy booths at trade shows.

Case Study: How e.Republic Went from Awkward Conversations to Automation

It's All About Revenue

That marketing colleague, she now drives every email to a form, which is tied back to leads. It’s about building a robust lead management system, focusing on creative messaging rather than nitpicking through vast reams of data and, most importantly, it was about closing the loop between sales and marketing. And it’s one Drew Noel remembers well. Her reply: What metrics? Share email.

“You Had Me At Revenue”: 5 Lessons From The SiriusDecisions Summit

It's All About Revenue

We heard from five organizations that have taken the lead management journey: Iron Mountain, Kronos, F5, American Express and Hexaware.  In most cases, the presentations were made jointly by both the head of sales and head of marketing.  what’s a sales-ready lead?) by Brian Kardon | Tweet this. just returned from three packed days at the Sirius Decisions Summit in Scottsdale.  Reddit.

Survey: More Than Half of Marketers Responsible for Revenue Goals

It's All About Revenue

For instance, the number of leads generated is the most cited metric for measuring marketing performance among respondents at 88%. Most respondents aren’t measuring the impact of their lead nurturing efforts (26.7%) or are planning to start measuring within the next six months (30.2%). Revenue Performance Management b2b marketing Lead Nurturing revenue goals revenue performance revenue performance marketingNearly 53% of respondents said that their marketing departments were responsible for meeting a revenue goal. Registration for the free webinar is here. Share email.

Mapping Content to the Sales Funnel AND Buyer types

Buzz Marketing for Technology

What we realized pretty quickly was the content we were using to attract Awareness – was the same content we would use to attract End Users (now I always hope to get an influencer or a buyer in there) but in reality when we look at the leads we are nurturing we are seeing more end users which is ok since we have a ton of end users in the 200,000 customers we have! Digg this!