Webbiquity
DECEMBER 1, 2010
The summary reveals no shocking surprises but a few interesting trends: 78% of marketers identified “generating high-quality leads&# as their top priority, while 44% said the same for “generating a high volume of leads&# (so generating low-quality leads is a priority for some marketers? Want to know more? Tweet This!
Webbiquity
FEBRUARY 14, 2010
One of the biggest challenges b2b marketers face is what to do with all of those “names&# that come into your system that aren’t really “leads&# yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. The buying process has fundamentally changed. Tweet This!
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Webbiquity
AUGUST 9, 2010
Measuring the ROI of social media is challenging for several reasons, the most significant of which is the problem of “last click attribution;&# just because a sale or lead “came from&# Twitter or Facebook as the last click doesn’t necessarily mean that site deserves all the credit. Share this on Bebo. Post on Google Buzz.
Webbiquity
MARCH 9, 2010
In short, Facebook provides a place to show the human side of your company, to cut loose just a bit and have some fun. While it may produce a lead now and then, it isn’t a very effective lead generation vehicle. It’s more about making current sales cycles more productive than about generating new potential business.
Webbiquity
DECEMBER 21, 2010
From a pure lead generation / ROI standpoint, this skepticism isn’t entirely unjustified; research from earlier this year showed that branding metrics (increased brand exposure, webs traffic, email subscribers partnerships)—not strict revenue or ROI measures—topped the list of benefits that b2b marketers realized from social media activities.
Webbiquity
MAY 4, 2010
Include the URL on business cards, brochures, your corporate PowerPoint template, trade show booth signage, etc. Add your blog name and link to company email signatures and include it in your corporate newsletter or marketing emails as well. Publicize the blog through offline channels. Use Twitter. Use social bookmarking. Tweet This!
Webbiquity
FEBRUARY 21, 2011
It’s direct, cost-efficient, and, done properly, still an effective channel for lead generation, nurturing and sales. And as some of the posts below show, when integrated with social media tools, email becomes even more powerful. 7 emails you should never send by iMedia Connection. ** 5 Stars. Share this on Bebo.
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