Writing on the Web

SEPTEMBER 27, 2010

It describes their past, present and future in a way that leads inevitably to your solution. What is a world view and why is it so important? Your world view is a compelling interpretation of the challenges and opportunities that your buyers face. What’s your “World View&# when it comes to your core message and your business?

Content Marketing 100

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Writing on the Web

APRIL 16, 2011

It’s all fine and dandy to spend time, money and energy upgrading, re-designing, and adding content so that you have an automatic lead generating system online, but if your output is more than your incoming business results, it’s all just silly, isn’t it? Think about it. Blog this on Blogger. Share this on del.icio.us.

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Writing on the Web

AUGUST 25, 2010

Do you think this is important to do if you’re creating content that leads people to make decisions ? Some people are better at it just naturally, but anyone can learn to do it. Go try it and have fun. What did you learn? That’s where most of us make decisions anyway, but it is mostly subconscious and out of our awareness.

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Writing on the Web

JULY 13, 2010

Get found, get known, get clients … there’s a lot that goes into creating content on the Web that leads to results , and each marketing task, each piece of content, each program you offer, falls into one of these categories or challenges. How do I get them to know me , like me, and trust me to do business with? Share this on Bebo.

Content Marketing 100

Content Marketing Ning Ideal Customer Profiles Digg 100

Writing on the Web

APRIL 13, 2011

I’m leading a free webinar next Wednesday April 20 at 5 p.m. Who is your audience? What do your want the content to achieve? When and how are you going to develop the content? Where are you going to publish it? Hope this is helpful to you. ET on content marketing for coaches and other small business professionals. Blog this on Blogger.

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Writing on the Web

JULY 19, 2010

One clear message, that leads to an action, a shift in thinking. Most educated professionals I know will tell you they struggle when it comes to preparing speeches and writing content. Content creation, whether for speeches, classes, articles, or web pages, should produce a clear message to influence people. Write to teach and persuade.

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Writing on the Web

SEPTEMBER 24, 2010

This will keep you on task, and lead your readers through to action. This is why it’s a good idea to lead off with your headline and first paragraph addressing readers’ problems and pain. What is different now? What should your readers do now? There’s a reason it’s organized this way. Blog this on Blogger.

Content 100

Content Digg Custom Publishing Buzz 100

Writing on the Web

DECEMBER 3, 2010

Having a fan page is an essential move for anyone who is doing business on Facebook and a fan page can greatly increase the number of leads you get on your list from FB. This is something that can really give you a lot of leads if you do it correctly. 9. Create a fan page. Blog this on Blogger. Share this on del.icio.us.

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Writing on the Web

OCTOBER 13, 2010

This implies that visual processing enters the ‘Old Brain’ first which can lead to very fast and effective connection to the true decision-maker. Neuroscience demonstrates that when you see something that looks like a snake, you react even before the conscious mind physically recognizes it’s a snake. Makes sense to me.

Copywriting 100

Copywriting Digg Trigger Marketing Buzz 100

Writing on the Web

MAY 2, 2011

More specifically, if you’re a professional service provider, like an executive coach , a consultant, a lawyer, health care or financial adviser… how do you create a website that attracts clients and gets potential new leads? No matter what business you’re in, your content must achieve 4 things. Blog this on Blogger.

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Writing on the Web

NOVEMBER 4, 2010

Give traffic to get traffic – if you build it, they won’t come, but if you lead the way, they just might. Week Three: Walk Before You Run. 7 ways to identify your readers’ problems – create raving fans by helping others. Making sense of stats – so you’ll know what worked and what didn’t. Week Four: Getting and Keeping Their Attention.

Digg 100

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Writing on the Web

JANUARY 17, 2011

It will lead to more fascinating online stories in your content marketing. You can’t hide online. Your true self shows up. So you need to look at your inner stories first. Blog this on Blogger. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook. Share this on FriendFeed. Email this via Gmail.

Content Marketing 100

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