Buzz Marketing for Technology

JULY 28, 2010

The results being most of the time we get ambivalent buyers into the top of our funnel and we have to work hard to close them in order to prove value to the organization and contribute to growth. This is something I am working on for FY11 and will be more than just a social network for our best customers. Tweet This!

Communities 100

Communities Curation Top of Funnel B2B Marketing 100

Webbiquity

FEBRUARY 2, 2011

Social Media Leads Content Marketing: New Survey Reveals by Jeff Bullas. Lead nurturing content expert Ardath Albee writes that “Designing content for 1X use is wasteful. Lead Nurturing by Find New Customers. 59% of marketers increased spending on content last year, while just 7% cut that area.

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100

Buzz Marketing for Technology

JANUARY 7, 2010

Ok ok yes I was doing a vanity search just to see how I would rank but I was very impressed by the results I got for Facebook Marketing – someone had their profile so well tricked out with keywords that they ranked higher than people who actually work at Facebook. Tweet This! Share this on Facebook. Share this on Linkedin.

Search Marketing 100

Search Marketing Linkedin Optimization B2B Marketing 100

Buzz Marketing for Technology

JULY 24, 2008

Ranked among Technorati’s Top 10 blogs in the world, ReadWriteWeb is the lead blog in a growing network of blogs devoted to Web technology, and is an ideal partner to link the community of the Web to Rensselaer. The World Wide Web changed the ways people work, play, communicate, collaborate, and educate. Organization.

Webcast 100

Webcast Lead Ranking Privacy Policies Lead Scoring 100

Webbiquity

FEBRUARY 16, 2011

According to recent research , 32% of B2B marketers use LinkedIn to generate leads, versus just 16% who do so on Facebook. Blogs represent 50%, Facebook 47% and…Twitter scores 41%.”. Now you can provide links to your published works as part of your profile.&#. What new features should you get familiar with?

Linkedin 100

Linkedin Tactics Tips Work Management 100

Adobe Experience Cloud Blog

MARCH 17, 2011

by Maria Pergolino I know what you’re thinking – the seven ways marketers should be using social will be all about Twitter, Linkedin, Facebook, Digg or Reddit, and YouTube, right? B2B companies must work a little differently to drive their own success in social media , and it goes beyond tweeting or posting.

Social Media 48

Social Media Social Marketing B2B Marketing Lead Scoring 48

Hubspot

OCTOBER 5, 2017

What's the difference between leads and prospects? Leads: Potential customers who have expressed interest in our company or services through behaviors like visiting our website, subscribing to a blog, or downloading an ebook. Goal: Determine quality of lead. Pick and play with whatever works best for your own sales hustle.

Budget Programs 99

Budget Programs Top of Funnel Tools Work Management 99

Webbiquity

AUGUST 18, 2010

But rather than turning in for the day, you work on a proposal for a while, then finish up by checking your email one last time. No matter how compelling the value proposition for the product or service, it involves change, more work, and more time out of an already overburdened schedule. Share this on Bebo. Share this on Mixx.

Lead Ranking 100

Lead Ranking Marketing Proposals Digg B2B Sales 100

Webbiquity

NOVEMBER 2, 2010

This hard work behind the scenes makes the ‘overnight’ successes seem so easy.&#. She provides an excellent taxonomy of the social media landscape, categorizing the different types of social media tools into: • Social News Sites (Digg, Reddit, Kirtsy, etc.). Social Networking (Facebook, MySpace, LinkedIn, etc.). Rich Meyer.

Social Media 100

Social Media Social Marketing Media Planning 100

Webbiquity

DECEMBER 1, 2010

The summary reveals no shocking surprises but a few interesting trends: 78% of marketers identified “generating high-quality leads&# as their top priority, while 44% said the same for “generating a high volume of leads&# (so generating low-quality leads is a priority for some marketers? Want to know more?

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Trends Planning 100

Webbiquity

JUNE 25, 2010

Quite the contrary, the act of selling, when done well, adds a significant amount of value. However, many consultants feel uncomfortable making connections, uncovering needs, and working closely with people they don’t yet know well. Communicate the Value: Great consultants understand the value they provide to clients.

Consulting 100

Consulting Allocation Digg Cold Calling 100

Marketing Insider Group

APRIL 28, 2011

Inbound marketing leads cost 62% less than outbound. While I do find writing to be therapeutic, I write to share information, add some value, and present my point of view with my audience. How to…can work. I share once on Linkedin, StumbleUpon, Digg and sometimes Facebook. Analyze what works.

Tips 100

Tips Blogger Business Digg 100

Webbiquity

FEBRUARY 14, 2010

One of the biggest challenges b2b marketers face is what to do with all of those “names&# that come into your system that aren’t really “leads&# yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. How do you separate hot leads from long-term leads from tire-kickers?

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

Webbiquity

APRIL 14, 2010

Find out how to make landing pages work harder and increase conversion rates. Reid Carr recommends a succinct value proposition, the ability to compare your offerings with competitors, content-sharing capability, personalization and other features to make your website work harder. 10 Great B-to-B Sites by BtoB Magazine.

Landing Pages 100

Landing Pages Design Microsite Tips 100

Webbiquity

JULY 25, 2011

Don’t just “be there;&# make sure your profiles and content reflect a consistent brand message and value proposition. Promote your content (though not only your content, but other content your readers/followers/fans may be interested in) on popular social bookmarking sites like Digg , delicious , Reddit and StumbleUpon.

Optimization 100

Optimization Microsite Digg Work Management 100

Webbiquity

JULY 25, 2011

Don’t just “be there;&# make sure your profiles and content reflect a consistent brand message and value proposition. Promote your content (though not only your content, but other content your readers/followers/fans may be interested in) on popular social bookmarking sites like Digg , delicious , Reddit and StumbleUpon.

Optimization 100

Optimization Microsite Digg Ideal Customer Profiles 100

Convince & Convert

MARCH 4, 2016

With honest beginnings, infographics were now a value-sucking black hole in the content marketing universe. So long as your goal is to provide value to your audience rather than generate linkbait, infographics are still highly effective as a content marketing tool. Repurpose Old Content. Thinking Visually.

Linkbait 141

Linkbait Planning Peer-to-peer Landing Pages 141

Webbiquity

MAY 20, 2010

Beyond standard content like case studies and white papers, what other information formats work best for b2b lead generation and nurturing? For webinar presenters, sending periodic follow-up messages throughout the weeks and even minutes leading up to the webinar is critical for maximizing attendance. ’ by Futurelab.

LEADSExplorer 100

LEADSExplorer Resources Best Practices Paid Search Agency 100

Webbiquity

FEBRUARY 7, 2010

Search engine marketing (SEM) can be a powerful lead generation source, or a complete waste of money. Your goals—how many leads or sales are you planning to drive from search marketing? Start by focusing on improving your results for these high-value keywords, and optimize on less-frequently searched terms later.

Search Engine Marketing 100

Search Engine Marketing SEM Search Marketing Practices 100

Webbiquity

MARCH 9, 2010

While it may produce a lead now and then, it isn’t a very effective lead generation vehicle. Instead, by humanizing your company and giving a glimpse inside, it’s business value lies primarily in lead nurturing—helping move leads through the buying process. Share this on del.icio.us. Post this on Diigo.

Facebook 100

Facebook B2B Marketing Effectiveness B2B 100

Webbiquity

JANUARY 12, 2011

Twitter Pitching Etiquette: What works, what doesn’t… by COMMS Corner. Go ahead, works for anything. Go ahead, works for anything. Get the answers to all of these questions and more here in some of the best social PR guides, tips and tools of the past year. Interactive PR Guides, Tips and Tools. Related Post.

PR 100

PR Tools Tips Blogger 100

Webbiquity

APRIL 7, 2010

Better Targeting = Better Leads — Demographics for SMBs by Search Engine Watch. What’s The Real Value of Brand PPC? Study Confirms Display Ads, Paid Search Work in Concert by MediaPost Online Media Daily. 10 tips for extending paid search growth by iMedia Connection. by Search Engine Journal. X Marks the Spot! Tweet This!

Search Engine Marketing 100

Search Engine Marketing Paid Search Agency Search Marketing SEM 100

Biznology

MARCH 23, 2012

The Google Analytics blog tells us “The new reports bridge the gap between social media and the business metrics you care about – allowing you to better measure the full value of the social channel for your business. ” Not nearly as pithy but it might work, right? Google Groups. Read It Later. Screen Rant.

Marketing Analytics Tools 80

Marketing Analytics Tools Google Analytics Digg 80

Writing on the Web

DECEMBER 3, 2010

Some examples of ways that work to do this are: Include in a status update along with some cleverly written text. You also want to always offer value with a link at the bottom to your opt-in offer. This is something that can really give you a lot of leads if you do it correctly. 2. Share your compelling opt-in offer.

Facebook 100

Facebook Ad Building Tools Autoresponders 100

Webbiquity

APRIL 19, 2010

Marketers now have to work harder and smarter to earn the attention of potential customers, not just buy it. Traditional campaigns were about producing sales in the short term; social media is about developing relationships that lead to (increased and ongoing) sales over the long term. Share this on del.icio.us. Post this on Diigo.

Social Media 100

Social Media Social Marketing Media B2B Thought Leadership 100

LeadSquared

MAY 9, 2013

A good SEO plugin would help you adopt better SEO practices in the whole blog setup, and thus, rank better in Google and other search engines. So, you have to start ranking on search engines to begin with. Our Recommendation: A floating plugin like ShareBar works the best, for starters. Isn’t it! iv) An Analytics Plugin.

Digg 52

Digg Marketing Analytics Tools SEO Lead Scoring 52

Online Marketing Institute

JULY 31, 2009

As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) The lead management automation market, about which I blogged previously , continues to attract new players at a rapid rate.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

LeadSquared

MAY 2, 2013

When you set up your profile on this site, it becomes a means for you to get noticed, by the public/potential leads and investors alike. When someone makes a search using Google, Google Places ranks much higher in the search, than the rest. Here are 5 lead generation websites in India for local businesses.

Startups 52

Startups Marketing Websites Curation Ideal Customer Profiles 52

Hubspot

DECEMBER 14, 2010

When executed correctly, a social media marketing campaign can bring traffic to your website and generate new leads for your sales team. If this feeling sounds familiar to you, here are some reasons why your social media strategy might not be working for your business. Your social channels are overly self-promotional.

Social Media 28

Social Media Webinar Metrics Media Marketing & Strategy 28

MLT Creative

MARCH 16, 2011

Skillfully placed inbound links can influence a B2B website’s ranking in the same manner that inbound bounce passes can be game changers in basketball. Search engines place emphasis on the authority of a web page to determine search rankings. Keep working at creating inbound links on your B2B website.

Inbound Marketing 40

Inbound Marketing B2B Marketing Advertising Agencies Paid Search Agency 40

Buzz Marketing for Technology

JUNE 27, 2008

The trip was centered on speaking, client work, and meetings to prepare for the Future of Media Summit 2008. We are now deluged with essentially infinite information, and we need to sort through it all, synthesize it, and work out what action to take as a result. Share this: Digg this | Reddit | StumbleUpon | Del.icio.us |.

Web 2.0 100

Web 2.0 Process Enterprise Management Work Management 100

Buzz Marketing for Technology

JUNE 27, 2008

Recruiters with positions to fill see instant benefits when they get on-the-spot help from people theyve never met but who work for the same company. Tapping into the vast communal network of contacts of more than 700 employees helps the company fill positions faster, driving greater client value. Comments Digg This. Leadership.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Paid Search Agency 100

Online Marketing Institute

MARCH 13, 2011

There are so many tools out there how can you be sure that the tools you are using are effective and can work together. The tool that I have found to be the best tactical analytics tool for a sales team is Lead Lander. When I say “who&# it leads into part of the power of the site. This is easier said than done.

Startups 40

Startups Leadlander Jigsaw Tools 40

Webbiquity

APRIL 27, 2010

The report notes that “the question of whether social media works has dropped off the charts completely.&# Metrics related to ROI, such as leads generated and direct sales, were mentioned by only about half of the survey respondents as key benefits of social media marketing. This year, questions about ROI top the list.

Social Media 100

Social Media Marketing Report Social Marketing Planning 100

Hubspot

OCTOBER 19, 2010

Each time you publish a blog post you are increasing the indexed page volume of your site and the ability to rank for important keywords. You are also creating great link bait and engaging with your subscribers, customers, potential leads, industry professionals, etc. Helpful Link: Want More Leads? Offer Downloadable Content.

Marketing Mix 28

Marketing Mix Inbound Marketing Allocation Work Management 28

Adobe Experience Cloud Blog

AUGUST 27, 2008

As part of a new feature on this blog, I will be interviewing industry thought leaders to provide expert advice on lead generation, making the most of your current leads with effective lead management, and increasing your marketing ROI. I started experimenting with social bookmarking sites like Digg, del.icio.us

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership Enterprise Management Work Management 48

Convince & Convert

MARCH 4, 2010

Funneling traffic from the blog to some other Web destination (typically a corporate site or lead form) is the prime objective. Yet, in much of my social media consulting work corporate blog owners are invariably most interested in total visits and RSS subscribers. Thanks for the perspecttive. Jury's still out.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 130