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Search Engine Optimization THEN Blogging THEN Social Media Marketing

Webbiquity

But, they’re clueless when it comes to generating leads via their website. But, at the end of the day, they need to generate “leads” that get fed into some kind of offline sales process—just like most b2b [and many b2c] companies do. Inbound Leads. Unfortunately, “Leads. Inbound Leads.”

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Mastering Off-Page SEO: Boosting Your Website’s Visibility

Optinmonster

In the ever-evolving world of search engine optimization (SEO) , on-page optimization alone is not enough to achieve high rankings and drive organic traffic to your website. Search engines, like Google, value these endorsements and use them as an SEO ranking factor. Let’s break it down.

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How to do Lead Nurturing Right

Webbiquity

Marketing automation provider Marketo has just published The Definitive Guide to Lead Nurturing , a white paper that provides real value, covering the lead nurturing process from the basic how and why through ROI measurement. Note: this post was originally published on the WebMarketCentral blog in August 2009.

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The Ladder of Emotional Values: Pleasure Reigns

Writing on the Web

What can we understand about human motivations and values in order for content marketing to work? A similar hierarchy of emotional values exists. As incoming information from web and blog pages enters the brain and is processed, our emotional centers assign values to offers. Instead they go with their gut reactions.

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Lead Generation Tips - Make your Social Media Presence Known

Smashmouth Marketing

Here's my Lead Generation Tip for today. Hubspot Dashboard - finds daily chores for me to do around blogging, keywords, search rankings, etc. LinkedIn Q&A - to maintain my top Lead Gen Expert status and to accept invites and other LinkedIn goodness. Company Facebook Fan Page - post some value. I'm in good company!

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Lead Generation Tip - Make your Social Media Presence Known

Smashmouth Marketing

Here's my Lead Generation Tip for today. Hubspot Dashboard - finds daily chores for me to do around blogging, keywords, search rankings, etc. LinkedIn Q&A - to maintain my top Lead Gen Expert status and to accept invites and other LinkedIn goodness. Company Facebook Fan Page - post some value. I'm in good company!

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Understanding the Value of Social Media Data

Buzz Marketing for Technology

Moving up the chart from monitoring into analytics is where you see higher value from all that monitoring of your social data. But using the tool for what its best for and matching your strategy to the tool that you are using is where you can best see the value of that tool. Tweet This! Share this on Facebook. Share this on Linkedin.