Writing on the Web

JUNE 28, 2010

Last Thursday, I interviewed Suzanne Bird-Harris , a programmer who developed the WP Sales Page template. So when she says this is next to impossible to create a good-looking sales page in Wordpress without using a sales page template, I believe her. 10 Elements of a Good Sales Page: Headline (plus pre-headline).

Template 100

Template Ning Webcast Digg 100

Webbiquity

JANUARY 15, 2010

Back in prehistoric times (before the Internet, that is), b2b buyers learned about products and services by reading (print) magazines and (printed) analyst reports. Then sales people would contact the prospects and use a “consultative&# sales process. Store rooms and offices were full of these glorious materials.

Sales Cycle 100

Sales Cycle Buying Cycle Social Media Marketing Management 100

Writing on the Web

JULY 12, 2010

Also known as a sales page, squeeze page). Landing page definition: An attractive, compelling page: Published on the Internet that is. Don’t like the way hard-selling marketers format long sales letters. Related posts: Sales & Landing Pages Using WordPress: Learn How. Why Use a WP Sales Page Template?

Landing Pages 100

Landing Pages Rules Content Marketing Ning 100

Writing on the Web

JULY 8, 2010

Based on what I hear from clients and colleagues, I’m going to speculate some of the reasons this may be so: Web marketing is complicated: Although tools (blogs, sales pages, shopping carts, audio and video, email marketing) have become more user-friendly in the last few years, there’s a lot more to do (social sites).

Ning 100

Ning Content Marketing Digg Buzz 100

Writing on the Web

JULY 15, 2010

Without doubt, people who use the Internet to market their services must find ways to solve these three issues, or they won’t stay in business long. The Internet is becoming more influenced by brain science and research in neuro-marketing. Sales & Landing Pages Using WordPress: Learn How. They have antennae.

Content Marketing 100

Content Marketing Ning Work Management Content 100

Webbiquity

FEBRUARY 14, 2010

How can you efficiently nurture those long-term prospects, learning more about their interests in the process, until they are really ready to engage with sales? Most sales people still don’t. Buyers no longer rely on sales people for basic information or exploratory “consultation.&#

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

Writing on the Web

JUNE 17, 2010

Even when you’re giving something away, for FREE, you’ve got to write good “sales&# copy that spurs people into action. There are Internet gurus who’ve made millions teaching us lowly common folk with Ph.D.s Creating Great Sales Pages. how to sell socks to centipedes. Entire Web fortunes have been made.

Landing Pages 100

Landing Pages Ning AIDA Advertorials 100

Writing on the Web

JULY 7, 2010

How do you get good client testimonials for your sales copy, for example, content for a landing page, when you don’t have a lot of previous clients? He’s just about ready to start offering products and services for sale. There are a couple key persuasion triggers to remember when composing sales content: Social proof.

Ning 100

Ning Advertorials Trigger Marketing Ethics 100

Writing on the Web

JUNE 29, 2010

But hang on, I need to clarify my ideas first… I know people who are still doing business without the Web, saying things like, “My clients don’t spend time surfing the Internet.&#. Sales & Landing Pages Using Wordpress: Learn How. “I get all my customers from referrals.&#. Share this on Bebo. Tweet This!

Ning 100

Ning Business Digg Buzz 100

Writing on the Web

SEPTEMBER 20, 2010

Even if the Internet changes at lightning speed, the writing basics are the same. For example, writing on the web can have several objectives , besides making a sale. It’s okay if you’re educating people without any sales objective in mind. Smart marketers know the rules and never forget them. Leave a comment?

Buzz 100

Buzz Digg Content Rules 100

Webbiquity

NOVEMBER 29, 2010

If XYZ Company is the largest global supplier of flabberglumping software, and that is an objective fact which can be substantiated through industry sales figures and third-party sources, then there should be no problem including that fact on the company’s Wikipedia page (and linking to those sources). 77% of Internet users read blogs.

Wikipedia 100

Wikipedia Thought Leadership Wiki Blogger 100

Webbiquity

NOVEMBER 23, 2010

The Internet opened things up a bit, but creating websites (a dozen years ago) was hard unless you were a programmer. .&#. If you were wealthy, fortunate, obnoxious (or in a few cases, talented) enough to be involved in publishing, you had a voice. Others, for the most part, didn’t. Blogging opened things up considerably more.

Social Media 100

Social Media Media Peer-to-peer B2B Thought Leadership 100

Webbiquity

AUGUST 9, 2010

Measuring the ROI of social media is challenging for several reasons, the most significant of which is the problem of “last click attribution;&# just because a sale or lead “came from&# Twitter or Facebook as the last click doesn’t necessarily mean that site deserves all the credit. Share this on Bebo. Post on Google Buzz.

Social Media 100

Social Media Social Marketing Media Marketing Analytics Tools 100

Webbiquity

MARCH 9, 2010

TechCrunch predicts that “by this summer (2010) well over half of all Internet users will likely visit Facebook each month.&# As a very wise b2b sales executive said to me several years ago, “people don’t buy from companies. It’s now the second most-visited site on the web , behind only Google. Tweet This!

Facebook 100

Facebook B2B Marketing Effectiveness B2B 100

Webbiquity

APRIL 19, 2010

Just as social media has changed the sales practice , here are five shifts that savvy marketers recognize and capitalizing on to increase sales in an age of consumer empowerment generally and the rise of social media specifically. Well-crafted campaigns led to one-time buyers, who may or may not have returned. Post this on Diigo.

Social Media 100

Social Media Social Marketing Media B2B Thought Leadership 100

Webbiquity

MARCH 29, 2010

From the dawn of commerce, business people have always used networking to meet new people and establish new relationships with suppliers, potential partners, industry experts, and most importantly sales prospects. Historically, most of this activity was done face-to-face, at trade shows, conferences, seminars and other industry events.

Social Media 100

Social Media Media Social Networks Network Marketing 100

Convince & Convert

MARCH 4, 2016

Thanks to technological advances such as the widespread adoption of mobile internet access, the average human now has a shorter attention span than a goldfish , which makes visual content even more essential for capturing people’s attention. In 2015, 60% of marketers predicted that the use of infographics will increase in 2016.

Linkbait 141

Linkbait Planning Peer-to-peer Landing Pages 141

Webbiquity

FEBRUARY 28, 2011

Financial Services. • Ken Hittel – Vice President, Corporate Internet Dept. Technology: Software, Internet. • Diane Davidson – Sr. . • Maria Amezaga , Global Social Media Advisor, Shell. • Lanie James – Social Media Specialist, Chesapeake Energy. Share this on Bebo. Subscribe to the comments for this post? Share this on Mixx.

Enterprise Management 100

Enterprise Management Twitter Marketing Management Salesforce.com 100

Biznology

FEBRUARY 5, 2013

This can be useful; however, it suggests to visitors that they’re soon to receive an aggressive sales call from a sociopathic salesman. So, no matter what your gift “costs” you, it’s a worthwhile investment in your sales channel and business development strategy. ” you ask? This is good for you.

Marketing Websites 80

Marketing Websites RSS Paid Search Agency Social Media 80

Buzz Marketing for Technology

JULY 28, 2008

HTML-Tags: On June 25th, AppGap contributor Jenny Ambrozek and others came together for a great discussion of how businesses large and small are experimenting with Facebook groups and other social networking tactics to grow awareness, build buzz, gain insights and increase sales. Managing in the Virtual or Network(ed) Organization.

Work Management 100

Work Management Enterprise Management Web 2.0 Organization 100

Buzz Marketing for Technology

JUNE 27, 2008

Comments Digg This. Enhancing Online Sales and Support: New Research Reveals What Works--and What Doesnt. Enhancing Online Sales and Support. Personal IT Organization Enterprise Partner/Vendor. « Virtualization. VMware, MS Battle Over Virtualization Management. TECHNOLOGY. Infrastructure. Network Monitoring.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Paid Search Agency 100

Online Marketing Institute

JUNE 30, 2009

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. Submit guest post ideas to rburnes[at]hubspot[dot]com.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Buzz Marketing for Technology

JULY 24, 2008

My Bookmarks Digg Del.icio.us billion in sales. Comcast Business Class Internet, Voice, TV. All leadership comes down to this: changing peoples behavior. Why is that so damn hard? Science offers some surprising new answers -- and ways to do better. Recommend This Print This Article Email This Article. Click to See Why.

Companies 100

Companies Work Management Advertorials RSS 100

Online Marketing Institute

NOVEMBER 1, 2010

2) Email, search marketing, and inside sales worked best for awareness and demand generation. Email, search marketing, and inside sales were the only tactics to show steady upward trends for both branding and demand generation since 2007. But remember, these statistics are about popular use, not about what works and what doesn't.

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Trends 40

Hubspot

JUNE 23, 2010

C Chat - Chat can refer to any kind of communication over the Internet, but traditionally refers to one-to-one communication through a text-based chat application commonly referred to as instant messaging applications. Digg - Digg is a social news website that allows members to submit and vote for articles.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Online Marketing Institute

NOVEMBER 8, 2010

Generate Leads There are two types of marketing departments — those that are cost centers and those that bring in leads and sales. “The efforts have resulted in huge increases to traffic on our website (142%) and blog (308%) resulting in over 1,400 leads coming in to our sales team.&#

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Online Marketing Institute

JULY 31, 2009

Demand Stream™ includes a Web widget that shows sales and marketing the names of companies visiting the Web site in near real-time. I worry that this tool only ends up helping sales pick out cold calls to make, and is not used by marketers enough to segment, collect, and improve their prospecting databases. I’m sure I forgot a few.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

WebMarketCentral

MARCH 2, 2009

How To Actually Get Links From Your Linkbait by SEOmoz This post offers three strategies for getting links from your content even when it doesn't make the first page of Digg.

Link Building 20

Link Building SEO Ad Building Linkbait 20

Convince & Convert

SEPTEMBER 21, 2010

Can those results be tied back directly to sales, and therefore ROI? I’d add: 1)Social media can increase sales. I’d add: 1)Social media can increase sales. I’d add: 1)Social media can increase sales. I don’t concur that “social media can increase sales&# is always false.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

WebMarketCentral

MAY 18, 2009

Google Social Bookmarking and Blog Recommendation Engine by Key Web Data The inimitable Chris Lang explains social features added to Google Reader (such as bookmarking capability and a friends list), why they were added, and how Google will likely use this information (to create a Digg-like system that can't be gamed).

Social Media 20

Social Media Web 2.0 iCrossing Optimization 20

Convince & Convert

MARCH 4, 2010

You're almost to the point of sale. Yet, in much of my social media consulting work corporate blog owners are invariably most interested in total visits and RSS subscribers.

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

WebMarketCentral

SEPTEMBER 4, 2008

Video Tours Increase Sales by Social Media Optimization Blogger David Wilson summarizes a SellPoint/Cormetrics study showing that audio/video "product tours" can increase e-commerce conversions by up to 35%—plus they're portable, so they can easily be re-used in other online venues. The only difference is the ugliness."

Social Media 20

Social Media Optimization Linkbait Media 20

WebMarketCentral

JANUARY 23, 2009

Author Andrew King, president of Internet marketing firm Web Site Opimization, LLC has really done it. Buzz , Digg and Photo.net. "A In Website Optimization: Speed, Search Engine & Conversion Rate Secrets , he gives away all the secrets of creating a website and search marketing program that effectively sells products and services.

Optimization 20

Optimization Marketing Websites PageRank Lead Ranking 20

Webbiquity

JULY 26, 2010

B2B Voices ( Trade Youtube Twitter Leads Sales ). Follow the Lead ( Gatekeeper Cold Calling Sales Social ). Self-promotion, Internet style , June 10, 2010. B2B Internet Marketing Strategies ( Amazon Viral Marketing Plan Aggregator Pricing Examples Strategy Personalization Measure Ads ). June 8, 2010. June 30, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Convince & Convert

MARCH 23, 2010

Also, while I think it’s somewhat less likely that a first-time visitor will tweet or Digg or Stumble your work (I’d love to see a study on that), you should make that process as easy as possible as well. I think it works everywhere, in real life or in the internet. In the case of today's internet.

Social Media 120

Social Media Media Webinar Metrics Marketing & Strategy 120

Convert

MAY 23, 2023

Whether you’re a startup or a several-decades-old behemoth, the ability to test and optimize every part of your business—from the first line of code to the last touchpoint of sales—is crucial to winning. Test via the Internet of Things? Case in point: Digg. 5 on G2 Pricing: Contact sales for custom pricing. Ratings: 8.0/10

Multivariate analysis 52

Multivariate analysis Enterprise Management Work Management Marketing Management 52

Biznology

AUGUST 20, 2013

Online marketplaces that have historically been very profitable in the past have dropped off a cliff for many companies, be it direct sales eCommerce or public relations campaigns. People are freaking out about the new Google Search. Everyone wants to know both why this has happened and how to make it right. Not anymore, you can’t.

Paid Content 80

Paid Content Google Digg De-duplication 80