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2011 B2B Marketing Trends

Webbiquity

The summary reveals no shocking surprises but a few interesting trends: 78% of marketers identified “generating high-quality leads&# as their top priority, while 44% said the same for “generating a high volume of leads&# (so generating low-quality leads is a priority for some marketers? Share this on Bebo. Share this on Facebook.

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7 Reasons Every Business Needs to be on Twitter

Webbiquity

Staying in touch with customers on Twitter is not only more real-time than many other techniques, it’s also far more cost-effective than direct mail, attending trade shows, picking up the phone, or even maintaining a customer newsletter. Tweeting content of your own that will interest them (i.e. Share this on del.icio.us.

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Marketing Automation: Like Bringing a Gun to a Knife Fight

Webbiquity

One of the biggest challenges b2b marketers face is what to do with all of those “names&# that come into your system that aren’t really “leads&# yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. Share this on del.icio.us. Post this on Diigo. Tweet This!

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Social Media is Simpler Than You Think

Webbiquity

Historically, most of this activity was done face-to-face, at trade shows, conferences, seminars and other industry events. One can now post a link to and short description of interesting information to a LinkedIn group, Facebook page or Twitter stream in seconds and reach an audience of hundreds or thousands of interested individuals.

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2010 B2B Marketing Budgets and Mix Trends Research

Online Marketing Institute

Reviewing the prior survey's results published in April 2009 , I expected that the economy -- and burgeoning interest in social media -- would accelerate the shift toward digital channels throughout 2009 to an unprecedented degree. " in the marketing mix.

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4 Tips for B2B Marketing on Facebook

Online Marketing Institute

BigCommerce , a company that offers e-commerce shopping cart software, routinely reaches out to its Facebook fan base to identify reference customers and uncover interesting use cases for the media.

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7 Quick Ways to Curate Industry Content for Your Blog

Hubspot

Some of the two most popular are Feedly and Digg, though there are certainly other options, too. Digg: Search URL to add content. 2) Follow Trade Show Blogs. 2) Follow Trade Show Blogs. ” Click “+Feedly” to add feed to your curated dashboard. 3) Monitor Social News Streams.