KoMarketing Associates

OCTOBER 18, 2007

I had to chuckle when I saw some jaws drop at Tamar Weinberg’s mention that she had actually dugg over 18,000 articles in Digg since she started using it. After all, the “social” component of this endeavor is in finding people that share your interests and in working together to collaborate on ideas and strategies.

Social Media 120

Social Media Digg Media Ideal Customer Profiles 120

Writing on the Web

MARCH 14, 2011

but without focusing on the problems people struggle with, nobody is going to be interested in the fact that you’re the best coach or consultant around. I think this particular video above works for attracting clients because of the emphasis on the problems people have creating their own content for online marketing.

Video Marketing 100

Video Marketing Content Marketing Digg Content 100

Writing on the Web

NOVEMBER 1, 2010

What are the steps you need to follow to ensure each blog post is optimized for search engines as well as for your readers’ interests? Oh my… there are a lot. But to keep me out of overwhelm, I wrote them down, and put them into a flow chart. This is good for days when I’m brain dead and likely to forget something important.

Tips 100

Tips Digg Social Media Buzz 100

Writing on the Web

NOVEMBER 9, 2010

Men are interested in power and in looking good, even more than being good. The Senior Brain: How to Market to Oldies but Goodies… 7 Ways to Market to the Subconscious Brain: The Homer Simpson Guide to Content Marketing. Attention : They live in the ‘now.’ Men are goal-oriented. Men are not browsers.

Content Marketing 100

Content Marketing Digg Paid Search Agency Content 100

Webbiquity

FEBRUARY 4, 2011

One of the great advantages of online marketing is that it’s measurable to far greater degree of precision and richness than older media like broadcast and print. Interesting, but definitely not for beginners. Six ways to use GA’s custom variables feature to track metrics like cumulative actions (e.g.,

Analytics 100

Analytics Marketing Analytics Tools Digg Best Practices 100

Writing on the Web

NOVEMBER 11, 2010

I stumbled across an interesting quote on a site that gets to the heart of content marketing matters: “Evolution tends to favor action over thinking. Online Persuasion: Seeing Through the Eyes of Your Customers. Emotional Attention + Memory = Content Marketing. That hasn’t changed. Blog this on Blogger. What Drives Us?

Personalization 100

Personalization Content Marketing Brand Identity Branding 100

Writing on the Web

SEPTEMBER 2, 2010

Let me know how I can serve you, if I can help you have a better, more interesting blog or content marketing on the Web. Content Marketing Ideas: Rethinking Blogging. 3 Biggest Challenges for Online Content Marketing? Blog this on Blogger. Subscribe to the comments for this post? Share this on del.icio.us.

Work Management 100

Work Management Marketing Management Service Content Marketing 100

Writing on the Web

AUGUST 13, 2010

Interested? Click, Read, Learn: B2B Marketing Zone Is Fast Food for the Brain. It costs me $27/month for the pro version and I can use it on my own blogs as well as my client blogs, the ones for whom I do ghost blogging. I can use it up to 300 times in one month, which is more than enough for my purposes. Share this on del.icio.us.

Optimization 100

Optimization Digg SEO Search Marketing 100

Writing on the Web

NOVEMBER 8, 2010

Something’s wrong with the way marketers are trying to reach people over 65. I am learning new stuff about the brain all the time, and since I have one myself, older brains are particularly interesting to me. Content Marketing to a Caveman’s Brain. I know this from personal experience. Blog this on Blogger.

Peer-to-peer 100

Peer-to-peer Digg Urgency Marketing Buzz 100

Writing on the Web

APRIL 18, 2011

ET , I’m giving an open webinar to share my tips and tools that make online marketing manageable, especially for service professionals, solo entrepreneurs, busy consultants, coaches, etc. Time-Saving Tips for Content Marketing Results – Register to get the recording, handouts and a marketing road map.

Content Marketing 100

Content Marketing Work Management Digg Content 100

Writing on the Web

AUGUST 12, 2010

Don’t worry, I’m far too old in years to tell you my complete story of “who&# I am, and I’m not sure you’d be interested in the full story anyway. But more than that, I sincerely want you to be in control of your online marketing and get great results. Online Persuasion: Creating Desire.

Storytelling 100

Storytelling Digg Trigger Marketing Internet Marketing 100

Writing on the Web

AUGUST 25, 2010

But I think the ability to stand back and watch your mental processes unfold is interesting and informative. Some people do, and others don’t, they just operate impulsively and intuitively. There’s no right or wrong answer here. And it’s this series of notes and tests that give you insight on how to share your next idea.

Digg 100

Digg Content Buzz Landing Pages 100

Writing on the Web

OCTOBER 13, 2010

These three goals for your content marketing are required if you want to write stuff that is effective to attract prospects, and get them interested and primed for making a purchase or other desired action. Online Persuasion: Seeing Through the Eyes of Your Customers. Content Marketing Biases: Your Attitude Is Showing.

Content Marketing 100

Content Marketing Content Digg Buzz 100

Webbiquity

FEBRUARY 10, 2011

Discover some great sources for free and reasonably-priced themes, essential plugins you may not be aware of, SEO tips, and other interesting techniques and hacks here in a dozen of the best WordPress guides of last year. Code to Create Custom Share Buttons for Facebook, Twitter, LinkedIn & Delicious by B2B Online Marketing.

Auto Responder 100

Auto Responder Digg Best Practices RSS 100

Writing on the Web

JUNE 28, 2011

If you’re interested in learning, hit the “Like&# button and become a regular reader/fan. Digg this! I’ll be posting some of the best tid-bits from all the books I read. It’s like an open buffet for people who like learning. Hope you “like&# it! Blog this on Blogger. Share this on del.icio.us.

Facebook 100

Facebook Ideal Customer Profiles Digg Buzz 100

Writing on the Web

DECEMBER 15, 2010

If you want to create content that engages readers, you have to know their online habits and interests. I’m interested in knowing your top 5 web sites you visit regularly for work (besides your own, of course). My client’s blogs and sites where I manage their content marketing. Here are mine: Gmail, of course.

Ning 100

Ning Digg RSS Aggregators 100

Writing on the Web

AUGUST 26, 2010

I’m waiting for the right fantasy game to come along that interests me. Now, after watching Seth’s video on TED , I’m even more curious because they are using game dynamics for marketing tactics. Smart marketing or manipulative? The Brain Science of Online Persuasion. What do you think about all this?

Tips 100

Tips Content Marketing Trigger Marketing Content 100

Writing on the Web

MARCH 31, 2011

Content curation is a relatively new term, and is key to always providing fresh information that interests your audience. Use it as much as you want, but be sure to include your view. Blog this on Blogger. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook. Share this on FriendFeed.

Curation 100

Curation Digg Content Buzz 100

Writing on the Web

JANUARY 3, 2011

Also, don’t forget to put a link back to your blog, and come up with a catchy and interesting “about me” description. Social media groups are great ways to connect with others of similar interests. These tips are just the tip of the iceberg on marketing your online content. Blog this on Blogger. Share this on del.icio.us.

Tips 100

Tips Peer-to-peer Digg Domain 100

Writing on the Web

JULY 27, 2010

Outreach: Blog authors spend far too little time on other blogs in their field and don’t use commenting to spark interest with other audiences. And they are usually interesting comments, not just “nice post.&# Because these are people interested in the topic and field this client is in. shortened blog permalink.

Traffic 100

Traffic Work Management Marketing Management Content Marketing 100

Writing on the Web

JULY 2, 2010

I got an interesting comment on a post I did beginning of June and I can’t stop thinking about it. 7 Keys to Content Marketing on a Business Blog: Why a blog is not a newsletter. Do you stay on track with your blog content and business goals, or do you share personal stories and events that are peripheral? Share this on Bebo.

Personalization 100

Personalization Ning Business Content 100

Writing on the Web

FEBRUARY 14, 2011

In the sample quote I used about a “128-bit secure site,&# wouldn’t it be more interesting if the business blogged about a client who had a bad experience using an unsecured website? It demands vivid insight and storytelling skill to present an idea that packs enough emotional power to be memorable. Blog this on Blogger.

Business Blogging 100

Business Blogging Business Digg Storytelling 100

Webbiquity

AUGUST 5, 2010

Ten Must Read Tips to Start a Small Business Blog by TopRank Online Marketing Blog. So, in the interest of helping out new business owners (or business owners new to marketing on the web) without overwhelming them, Lee “decided to create…a short list of what a small businesses CAN do when starting a blog.&#.

Business Blogging 100

Business Blogging Tips PageRank Business 100

Writing on the Web

JUNE 27, 2011

The key, of course, is writing with the reader’s interests in mind, keeping it benefit-oriented. This follows my secret writing formula: 1 idea = 5 points + intro + summary = 7 articles + 1 PDF report, or 1=5+2=7+1. Of course, readers benefit because it is easy for them to digest information in lists and chunks. Blog this on Blogger.

Autoresponders 100

Autoresponders Digg Press Paper 100

Writing on the Web

JULY 5, 2010

I’m Barb Sawyers, a blogger who shares her interest in encouraging people to write like they talk. First and foremost, that means you have to be interesting. Show interest. Make it interesting, the same way you would when you’re talking. Hello, Patsi’s readers. Pretend you’re talking to your ideal reader. Be yourself.

Ning 100

Ning Digg Buzz Blogger 100

Writing on the Web

SEPTEMBER 24, 2010

Are you interested in learning more about blog writing? Tags: Attracting Clients Content Marketing On Writing Better Writing Great Blog Content Writing Great Copy Writing for the Web blog content blog writing content marketing with blogs converting readers to clients Online Marketing. Blog this on Blogger.

Content 100

Content Digg Custom Publishing Buzz 100

Writing on the Web

JUNE 17, 2010

12 Steps to Write Your Online Sales Copy. The fun is just beginning. Now you’ve got to format your sales letter landing page , with a dynamite headline, cool graphics, arrows, ORDER NOW! Frustrating? Share your tips and suggestions. Share this on Bebo. Blog this on Blogger. Add this link to Box.net. Share this on del.icio.us.

Landing Pages 100

Landing Pages Ning AIDA Advertorials 100

Writing on the Web

APRIL 4, 2011

One interesting tool in particular is Twitter #chat. These chats are valuable tools for sharing information, finding out what potential buyers are interested in, and building relationships. eBooks often allow readers to click on links, participate in surveys or watch videos, which keeps the reader engaged and interested in the content.

Paper 100

Paper Marketing Automation Services Marketing Management Microsite 100

Writing on the Web

JULY 12, 2011

Or do you make the copy interesting so people will be eager to read it and pass it on? Writing for the web can be like walking on a tightrope. Do you litter your blog writing and web pages with keywords so the search engine spiders can find you? Both, of course. And here’s how: Choose your keywords wisely. Blog this on Blogger.

SEO 100

SEO Tips Content Marketing Digg 100

Webbiquity

JANUARY 24, 2011

A realtime social search engine that pulls current and recent results for any term from Twitter, Facebook, Google Buzz, Digg and Delicious. Find long-lost acquaintances, extended family members, or a future love interest. Blekko’s Tools Give Search Marketers Google Alternative by MediaPost Online Media Daily.

Social Media 100

Social Media Tools Buzz Media 100

Writing on the Web

JANUARY 11, 2011

Good stories are what make a blog interesting and fun to read. A 2007 study by Jennifer Edson Escalas , a marketing researcher at Vanderbilt University, found that people had more positive reactions to advertisements that were presented in a story form than to ads that were factually straightforward about the products.

Content Marketing 100

Content Marketing Digg Storytelling Content 100

Anything Goes Marketing

MARCH 8, 2009

I now have 32 new people (and growing) that I can network with who share my similar background and interests. LinkedIn tip : Look for ways that you can create niche groups that pull together people with similar interests. That in itself is an accomplishment but it’s how I met my wife which is the interesting part.

Social Media 100

Social Media Web 2.0 Media Blogger 100

Writing on the Web

JULY 15, 2010

I’m sharing these ideas here with you, about changes to how we process Web content and marketing, and would love to hear your thoughts. The Internet is becoming more influenced by brain science and research in neuro-marketing. Applied to copywriting and web design, marketers can improve click rates and results.

Content Marketing 100

Content Marketing Ning Work Management Content 100

Writing on the Web

NOVEMBER 4, 2010

I’m a WordPress consultant and online business coach. Patsi asked me to guest post on her blog, and it comes at a good time, on the heels of an interesting blog survey… In a recent survey , I asked readers what their biggest hurdle was when it came to blogging. Hi, my name is Suzanne Bird-Harris. Early Bird Special: $197.

Digg 100

Digg Work Management Blast Campaigns Webinar Metrics 100

Writing on the Web

MARCH 29, 2011

People are still confusing features and benefits in their marketing messages. Some videos are great to watch, even if you’re not interested in what they’re selling. I was shocked to read some sample scripts for video commercials being filmed at the studios of iMotionVideo last week in Orlando. Share this on del.icio.us.

Video Marketing 100

Video Marketing Digg Sample Small Business Marketing 100

Writing on the Web

SEPTEMBER 7, 2010

You may be chasing an opportunity that doesn’t even interest your target audience — and they’re not going to go looking for you either. About the author: Sydni Craig-Hart, The Smart Simple Marketing Coach , teaches solo service professionals how to attract more clients and create more money in their business.

Social Networks 100

Social Networks Ning Business Ideal Customer Profiles 100

Writing on the Web

JANUARY 12, 2011

I’m interested in the stories we tell ourselves, and how that affects the online content we write for our businesses. So if we’re making it up anyway, why not edit and rewrite your stories so that they inspire the actions you want? Not only by becoming an astute editor, but by becoming more real, more authentic.

Content Marketing 100

Content Marketing Tips Digg Ideal Customer Profiles 100